Government Polytechnic,Washim

A
MICRO PROJECT REPORT
ON
“PREPARE A REPORT ON MOBILE VALUE ADDED SERVICES ”

OF

Subject: Wireless and Mobile Networks (22622)

Submitted By
1 Chaitanya Devidas Pawar 27 2200310340
2 Prachi Mahesh Dhamode 30 2200310345

3 Radhika Vijay Kale 33 2200310349

4 Yogesh Lalu Ramtakke 40 2200310358

Subject Teacher H.O.D.

Mr. F. B. Tanurkar Mr. U. A. Bagade
(Lecturer in E & TC Dept) ( Department of Info Tech)

Principal

Dr. B. G. Gawalwad
Government Polytechnic, Washim

DEPARTMENT OF INFORMATION
TECHNOLOGY 2024-2025

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 Index:
Sr. No: Topic Name: Page No:

1 Value Added Services 1

2 Mobile Messaging Services 2

3 Short Message Service 2

4 SMS Deployment Architecture 3

5 Enhanced Messaging Service 4

6 WAP Service 4

7 Mobile Messaging Service 5

8 Voice Portal 6

9 Cell Broadcast Service 7

10 Push to Talk 8

11 Conclusion 9

12 References 10

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Value Added Services:
A value-added service (VAS) is a popular
telecommunications industry term for non-core services, or, in short, all services
beyond standard voice calls and fax transmissions.
However, it can be used in any service industry, for services available at little or
no cost, to promote their primary business. In the telecommunications industry, on
a conceptual level, value-added services add value to the standard service offering,
spurring subscribers to use their phone more and allowing the operator to drive up
their average revenue per user.
For mobile phones, technologies like SMS, MMS and data access were historically
usually considered value-added services.
VAS is cleverly used by telcos to:
1. Create demand for core services and as a way to increase user time spent on
a mobile device.
2. Increase profit by “upselling” add-on services to their client base.
3. VAS for telecoms acts as a differentiating factor to attract more customers.

VASs share the following characteristics:

 They add value to the core services
 They are not basic services
 They stand alone in terms of their profitability
 They can stimulate increased demand for standard service(s)
 Sometimes, they stand alone operationally
 They are add-ons to the basic service(s)
 They may provide administrative and/or operational synergy among or
between other services
 They are not merely used for diversification
purposes Various Value Added Services Explained
ahead….

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1] Mobile Messaging Services :
Mobile messaging typically from a mobile phone or
mobile device. Examples include SMS texting, Multimedia Message Service
(MMS) to a host of wireless access protocol (WAP) mobile messaging services like
WhatsApp, WeChat, Kakao, Kik, Line, etc.

2] Short Message Service (SMS):

Short Message/Messaging Service, commonly
abbreviated as SMS, is a text messaging service component of most telephone,
Internet and mobile device systems. It uses standardized communication protocols
that let mobile devices exchange short text messages. An intermediary service can
facilitate a text-to-voice conversion to be sent to landlines.

SMS technology originated from radio telegraphy in radio memo pagers that used
standardized phone protocols. These were defined in 1986 as part of the Global
System for Mobile Communications (GSM) series of standards. The first SMS
message was sent on 3 December 1992, when Neil Papworth, a test engineer for
Sema Group, sent "Merry Christmas" to the Orbitel 901 phone of colleague
Richard Jarvis.

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 SMSC Deployment Architecture:
The short message service center (SMSC) is the portion
of a mobile phone network that handles text message operations. It is responsible
for receiving, storing, routing and forwarding SMS messages from mobile
handsets. It is also referred to as a short message service -- service center (SMS-
SC).

One or more SMSCs are involved with all text (SMS) messages. In a typical
message flow, the message is sent by the handset to the SMSC. The SMSC
responds to the handset with a small message indicating it accepted the SMS. If the
recipient is not in the same network, it forwards it to the correct network's SMSC.
The SMSC then determines if the recipient handset is available to receive the SMS.
If it is not available, the SMSC will store the message. When the recipient is online
it will send the message.

Fig. SMSC Deployment Architecture

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3] Enhanced Messaging Service (EMS):
EMS or the Enhanced Messaging Service is an extension of SMS, which allowed
mobile phone to send and receive messages that have special text formatting (such
as bold or italic), animations, graphics, sound effects and ringtones.
EMS was an intermediate technology, between SMS and MMS, providing some of
the features of MMS. EMS was a technology designed to work with existing
networks, but was ultimately made obsolete by MMS.
EMS messages sent to devices that did not support it would be displayed as SMS
messages, though they may be unreadable due to the presence of additional data
that cannot be rendered by the device.

4] WAP Service:
Wireless Application Protocol (WAP) is a technical standard for accessing
information over a mobile wireless network. A WAP browser is a web browser for
mobile devices such as mobile phones that use the protocol. Introduced in 1999,
WAP achieved some popularity in the early 2000s, but by the 2010s it had been
largely superseded by more modern standards. Almost all modern handset internet
browsers now fully support HTML, so they do not need to use WAP markup for
web page compatibility, and therefore, most are no longer able to render and
display pages written in WML, WAP's markup language.

Fig. WAP Model

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 5] Mobile Messaging Service:
Multimedia Messaging Service (MMS) is a standard way to send messages that
include multimedia content to and from a mobile phone over a cellular network. Users
and providers may refer to such a message as a PXT, a picture message, or a
multimedia message. The MMS standard extends the core SMS (Short Message
Service) capability, allowing the exchange of text messages greater than 160
characters in length. Unlike text-only SMS, MMS can deliver a variety of media,
including up to forty seconds of video, one image, a slideshow of multiple images, or
audio

How does MMS work?

MMS messages are sent in a different way as compared to SMS. The first step
is that the sending tool incorporates multimedia content in the same way as sending a
MIME message (MIME content formats are defined in the MMS Message
Encapsulation adjective). The message is subsequently sent to the MMS storage and
finally to the MMSC (Multimedia Messaging Service Center). If the recipient's
MMSC is different from the sender's, MMSC operates as a transmission and sends the
message over the Internet to the recipient's MMSC.
When an MMSC recipient receives a message, it first checks whether or not the
device is "MMS compatible." The content is downloaded to the temporary cache via
HTTP front-end if it supports MMS receiving speeds.

Fig. MMS Network Architecture

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6] Voice Portal:
Voice portals are the voice equivalent of web portals, giving access to information
through spoken commands and voice responses. Ideally a voice portal could be an
access point for any type of information, services, or transactions found on the
Internet. Common uses include movie time listings and stock trading. In
telecommunications circles, voice portals may be referred to as interactive voice
response (IVR) systems, but this term also includes DTMF services. With the
emergence of conversational assistants such as Apple's Siri, Amazon Alexa,
Google Assistant, Microsoft Cortana, and Samsung's Bixby, Voice Portals can
now be accessed through mobile devices and Far Field voice smart speakers such
as the Amazon Echo and Google Home

Fig. Voice Portal

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7] Cell Broadcast Service:

Cell Broadcast (CB) is a method of sending messages to multiple mobile telephone

users in a defined area at the same time. It is defined by the ETSI’s GSM
committee and 3GPP and is part of the 2G, 3G, 4G LTE (telecommunication) and
5G standards. It is also known as Short Message Service-Cell Broadcast (SMS-
CB) or CB SMS.
The Cell Broadcast module consists of the following service and app:
 The Cell Broadcast Service service supports Cell Broadcast SMS decoding,
geofencing for wireless emergency alert (WEA) 3.0, message duplication
checks, and broadcasting messages to apps
 The Cell Broadcast Receiver app is a default system app that handles
emergency and nonemergency alerts (such as amber and presidential
alerts) and presents the information to end users based on carrier and
regional regulations.

Fig. Cell Broadcast Srevice

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8] Push to Talk:

Push-to-talk over cellular (PoC) is a service option for a cellular phone network
that enables subscribers to use their phones as walkie-talkies with unlimited range.
A typical push-to-talk connection connects almost instantly. A significant
advantage of PTT is the ability for a single person to reach an active talk group
with a single button press; users don't need to make several telephone calls to
coordinate with a group.
Push-to-talk cellular calls similarly provide half-duplex communications — while
one person transmits, the other(s) receive. This combines the operational
advantages of PTT with the interference resistance and other virtues of mobile
phones. Manufacturers of (POC or PoC) hardware include Too Air and Hytera.
Mobile push-to-talk services, offered by some mobile carriers directly as well as by
independent companies, adds PTT functionality to smartphones and specialized
mobile handsets (hand portable and mobile/base station PTT Radio Terminals). In
addition to mobile handsets, some services also work on a laptop, desktop, and
tablet computers.

Fig. Push to Talk

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 Conclusion:
We studied several Value added services available in the market. How these
services add the value to the user experience and increase the productivity of the
user and help the telecommunication companies to increase their users by
providing new and innovative services and attracting new users for gain in the
revenue. Also got information about some new and unknown services that how
these services help the users.

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 References:

 https://www.javatpoint.com/wireless-application-protocol-in-mobile-
computing
 https://en.wikipedia.org/wiki/Value-added_service
 https://www.researchdive.com/blog/7-mobile-value-added-services-vas-
provided-by-telecoms-that-you-might-have-missed-out-on
 https://en.wikipedia.org/wiki/Push-to-talk
 https://en.wikipedia.org/wiki/Cell_Broadcast
 https://en.wikipedia.org/wiki/Voice_portal

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