End of Course Test A
End of Course Test A
B2 End-of-course test A
1 Listen to a marketing expert called Leo 2 Listen again. For questions 1–5, decide if the
talking about advertising. Then choose the statements are true or false.
correct answers to questions 1–5.
1 Leo explains that only brand new products need to
1 Leo says that advertising a new product is be advertised.
important for a company because ___________ 2 Leo gives music festivals as an example of events
that need advertising.
a it helps them to make more money.
3 Leo says that advertising professionals must stick to
b it helps tell them what the public think.
specific rules.
c it helps increase interest in the company’s other
4 According to Leo, the most important thing in
products.
advertising is careful planning.
2 According to Leo, advertising a banking service is 5 Leo says that car makers usually produce one type
__________ advertising a car. of car for each category of customer.
a quite similar to
2 points for each correct answer 10
b exactly the same as
c completely different from
3 Leo says that advertising can be described as art
because adverts __________.
a are produced by a specific type of person.
b are intended for a wide audience.
c require imaginative thinking and ideas.
4 Leo believes that successful adverts must be
__________.
a easy to understand
b original and different
c aimed at a wide audience
5 ‘Targeting’ in advertising means __________.
a communicating with a specific type of person
b reaching a particular level of creativity
c achieving a certain number of sales
B2 End-of-course test A
B2 End-of-course test A
2
5 Complete the text. Use one word in each space.
A ____________. Did we meet at the Invention Show
Throughout history, money in one form or another has last year?
given people 1 _________ ability to buy and sell B Yes, that’s right! We chatted about engines as far as
goods. Thousands of years ago, civilizations had to I remember.
rely 2 _________ a system called the ‘barter system’ as
a I couldn’t help overhearing.
a way of exchanging goods. The system involved two
b How do you know?
people exchanging one thing 3 _________ another.
c You do look familiar.
This meant that 4 _________ parties involved had to
5 3
_________ an agreement as to what they thought
their products were worth. Items 6 _________ as A Did you enjoy the conference last week?
wheat, tobacco and livestock have all been used as B Actually, I have to say ____________. It’s not as if
money at one time or another. People 7 _________ we learned anything new, is it?
exchange a cow for two sheep, for example. It was not
until 8 _________ later that humans came up with the a what I particularly loved was the last speaker
idea of money in the form of metal coins. So why did b I wasn’t that impressed overall
the barter system come to an end? The answer is c it was a bit too long for my liking
simple. Coins were easier 9 _________ handle and 4
carry around. Since their invention, using coins has A Sorry – did you say ‘Walsall’ or ‘Warsaw’?
10
_________ the normal way to pay for goods. It has ____________ the name of the place you’re going
made commerce simpler and 11 _________ countries to next week.
the opportunity to develop trade by 12 _________
B Walsall.
business with other countries. Paper money, invented
some time later, is now more common all a I didn’t quite catch
13
_________ the world, as it’s even easier to use. It b I’m right in thinking
may 14 _________ be long, however, before plastic c If I’ve understood you correctly
cards take over completely, replacing coins and paper 5
money as people may prefer to avoid carrying A I wish I’d never agreed to go on that business trip!
15
_________ too and just use a bank card. It was a nightmare from start to finish!
B Well, you’re back now … ____________
2 points for each correct answer 30
a I kick myself about it now, actually.
b No point in crying over spilt milk.
6 Choose the best way to complete the following c With hindsight it was a good thing.
statements.
B2 End-of-course test A
7 Read the article about urban exploration. When it comes to the morals of UE, many urbexers
follow the approach of cave explorers and outdoor
Urban Exploration hikers: ‘Take nothing but pictures and leave nothing
A Urban exploration, often shortened to ‘urbex’ or but footprints’.
‘UE’, is the exploration of man-made buildings or F Then there are the ‘preservationists’ as they call
structures, often of a considerable age and usually themselves. These might be people such as historians
abandoned ruins or the little-seen parts of the man- or archaeologists who are genuinely committed to
made environment. Among the sites commonly visited creating a clear photographic and textual record of
by ‘urbexers’ are disused factories, hospitals and buildings that would otherwise crumble unnoticed,
schools, bridges, and storm-drain networks. until a property developer arrives to knock them down
B UE is a hobby that comes with a number of risks and build a block of new apartments. Their records are
attached. Storm drains, for example, are not designed carefully presented on websites, and their identities
with human access as their primary use. During protected by the use of false names.
periods of heavy rain, they can become flooded, G The so-called ‘real’ explorers make up a third
potentially proving fatal for any urbexers who happen group of urbexers. These people are more motivated
to be down there at such times. Many abandoned by underground systems and networks than by single
buildings may be structurally unsafe with broken glass sites. They love the challenge of getting into secure
or damaged floors, or even harmful chemicals. locations and enjoy behaving in a controversial way.
C Recent television shows have packaged the hobby Like climbers, ‘real’ explorers experience what’s been
for a popular audience, and a documentary series on called ‘feeding the rat’; the ‘rat’, which exists inside
the History Channel led to further publicity. The series you, lives off your fear and the more fear you feel, the
travelled around the world showing little-known more the rat grows. Consequently, the larger the rat
underground structures in remote areas as well as some grows the more its appetite needs to be satisfied, which
which are right under the feet of city-dwellers. UE has means that you must experience more fear in order to
also featured in fictional films such as After, a thriller keep the rat happy. ‘Real’ explorers do things like run
set in Moscow’s subways, showing urbexers caught up along train tracks in the brief gaps between trains,
in extreme situations. depending on their attitude to urbex and how much
risk they want to take.
D So what kind of person is attracted to UE? The
culture is mostly, but not completely, male. It’s Match the summary sentences 1–5 to the correct
international, with groups around the world, but it’s paragraphs A–G. There are two paragraphs that
too various in its motives and methods to form you don’t need.
anything like a community. It’s not a hobby for
1 a definition of the basic attitude of urbexers to the
everyone – or, to put it another way, it’s hardly a
sites they visit _____
hobby for anyone! Having said that, there are a few
2 examples of the dangers urbexers may face _____
different categories of urbexers.
3 an explanation of why some urbexers need to
E The first type is the ‘adventurer’. Photography continue to put themselves in risky situations _____
features heavily in the hobby, so adventurers 4 an explanation of why urban exploration has risen
specializing in the ‘hero shot’ long to post pictures of in popularity _____
themselves standing on the edge of bridges or 5 a reason why urbexers do not form a close group
buildings, for instance. These images, usually shot _____
from behind, appear to have taken their inspiration
from Wanderer Above the Sea of Fog, the famous 2 points for each correct answer 10
painting by Caspar David Friedrich, which shows a
dark-coated traveller on top of a peak, with mist,
suggesting the unknown, spreading out beneath him.
B2 End-of-course test A