IEFT
IEFT
PART A
(Answer all questions, each question carries 3 marks)
1. Economic problems arise in an economy because of the unlimited wants of human being,
limited or scarce means and alternative use of means. Economics is concerned with the
efficient allocation of scarce resources. Any individual, organization or nation has to
make three fundamental types of choices about how to allocate the scarce resources
available to it. Three questions arise from this which is considered as the problems of
economy and they are:
(i) What to produce and how much to produce?
First problem that every economy faces is what goods and services to be
produced with the scarce resources so that maximum wants of the people are
satisfied. When an economy decides about the goods and services it is to produce,
it also decides about the quantity to be produced.
(ii) How to produce?
Having decided what to produce and how much to produce, the next
decision relates to how to produce.
(iii) For whom to produce?
All societies need to decide who will get the output from the country’s
economic activity and how much they will get.
2. Given,
price elasticity of demand =2
percentage change in sale = 50%
percentage change in quantity demanded
ep= percentage change in price
50
2= percentage change in price
50
Percentage change in price =
2
= 25%
3. Given,
Q = 2 L1/2K1/2
L = 36
Q =60
60 = 2 * (36)1/2 * K1/2
Squaring both sides
602 = 22 * 36 * K
3600
K= = 25
4∗36
4. The firm will produce. Here the price of the product is less than AC. It is still beneficial
for the firm to continue production till price is greater than AVC. Because AC is the sum
of AFC and AVC. Therefore when price is greater than AVC it can cover AVC as well as
a part of AFC.
5. Under predatory pricing the predator, already a dominant firm, sets its prices too low for
a sufficient period of time so that its competitors leave the market and others are deterred
from entering. This kind of predation is done on the expectation that these present losses
will be compensated by future gains. In other words, the firm is on the expectation of
acquiring exploitable market power after the predatory period, and that profits of this
later period will be sufficiently large enough to compensate incurring present losses or
foregoing present profits.
6. Under oligopoly, there is very tight competition between the firms. If the firms try to
increase their market share through price competition, it may result in a price war and
hence the firms will be the losers. Hence they resort to non- price competition to increase
sales. Non-price competition refers to competition between companies that focuses on
benefits, extra services, good workmanship, product quality etc. Non-price competition is
a marketing strategy that typically includes promotional expenditures such as sales staff,
sales promotions, special offers, free gifts, coupons and advertising. In other words, it
means marketing a firm’s brand and quality of products rather than lowering prices.
The following are some examples:
Loyalty card
Subsidized delivery
Advertising
Coupons and free gifts
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PART – B
(Answer one full question from each module, each question carry 14 marks)
MODULE I
Till he had not consumed any apple, his satisfaction level was nil, hence his total utility
derived was zero. The very first apple gives him maximum satisfaction. Total utility is
increasing with each successive apple, marginal utility is declining. The sixth apple gives
him no additional satisfaction and MU for the sixth apple is zero, the total utility derived
From the fifth and sixth apple is the same. Any consumption beyond this point will lead
to a fall in total utility from the seventh apple is minus two, which implies dissatisfaction
out of excess consumption.
According to law of diminishing marginal utility, marginal utility of a good diminishes as
an individual consumes more units of a good. The law states that as the stock of a
commodity increases with the consumer, its marginal utility to the consumer decreases.
Limitations :
The law assumes that only one type of commodity is consumed at a time.
The consumer is rational human being and he aims at maximum of satisfaction.
The consumption is continuous. There is no unduly long time interval between the
consumption of the successive units.
MODULE 2
13. (a) The following are the advantages of large scale production:
(i) Internal Economies : Internal economies arise within the firm because of the
expansion of the size of a particular firm. They are called economies of scale.
(ii) External Economies: External economies arise with the expansion of the
industry. These are generally the result of large scale production and are
associated with the advantages of localization.
(iii) Labour economies: Increased production allows division of labour and it
increases efficiency and productivity of workers.
(iv) Technical economies: As a firm expands it can use the latest technology and
machinery. This increases efficiency and reduces cost of production.
(v) Marketing Economies: These are economies of buying and selling. When a
firm purchase a large quantity of raw materials, it can get the raw materials at
a cheaper rate.
(vi) Financial economies: Big firms are usually regarded as less risky by invester
and hence they will be willing to lend funds to such firms even at a lower rate
of interest.
(vii) Risk minimizing economies: When there is largescale production, risk can be
minimized by diversification of output, diversification of markets etc.
14. (a) Break even analysis is a method that is used to analyze the relationship between total
cost, total revenue and profit of an organization at different levels of output. Since it
gives profit at different levels of projected sales it is used as an important tool of
managerial decision making. The most important aspect of break even analysis is
identifying the break-even point. It is the point at which total revenue of a firm equals
total cost. In other words it is the point at which there is no profit or loss for the firm.
Break-even chart is the graphical representation of break-even point. It shows the
relationship between cost, volume and profit.
The total revenue line begins at the origin and rises with a slope equal to the selling price
per unit. The total cost line rises with a slope equal to the variable cost per unit and
intercepts the vertical axis at a point equal to total fixed cost. When the total revenue line
lies below the total cost line, a loss region is defined. Similarly, when the total revenue
line lies above the total cost line, a profit region is defined. The point where the total
revenue and the total cost line intersect is the break-even point.
(b) Given,
Sales = Rs 20000
Variable cost = Rs 8000
Fixed cost = Rs 6000
Sales−variable cost
P/V ratio =
sales
20000−8000
= 20000
= 0.6
MODULE 3
15. (a)
(b)
16. (a)
(b) Kinked demand curve explains price rigidity under oligopoly on the basis of
following assumptions:
(i) If a firm increases its price others will not follow
(ii) If a firm decreases its price others will also do the same.
Usually in oligopoly firms will not enter into a price war and hence price remains rigid.
If one firm decreases the price others will also reduce price. Hence firm’s demand will
not increase but at the same time it will affect their profitability. On the other hand if the
firm increases the price others will not increase the price and hence it will lose its
customers. Therefore a firm under oligopoly sticks to its price. This kind of behavior in
oligolpoly was explained by the kinked demand curve. The lower part of the demand
curve is less elastic because a firm cannot gain from a price cut. The upper part of the
demand curve is more elastic because there will be a substantial fall in demand if there is
a price hike. Thus in the following diagram we can see that there is kink at point k in the
demand curve. This kink in the demand curve creates a discontinuity in the MR curve. At
the kink MR remain unchanged between S and R.
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