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Module 2 Copywriting Basics

The document discusses the importance of color in branding and how it influences perception and emotional response. It emphasizes that a powerful brand strategy goes beyond just visual elements, focusing on storytelling, market research, and understanding the target audience. Additionally, it outlines various types of copywriting and marketing strategies, including the AIDA model and sales funnels, to enhance customer engagement and conversion.

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youssef29
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14 views56 pages

Module 2 Copywriting Basics

The document discusses the importance of color in branding and how it influences perception and emotional response. It emphasizes that a powerful brand strategy goes beyond just visual elements, focusing on storytelling, market research, and understanding the target audience. Additionally, it outlines various types of copywriting and marketing strategies, including the AIDA model and sales funnels, to enhance customer engagement and conversion.

Uploaded by

youssef29
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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REALLYGREATSITE.

COM

Diploma With
Rana Hany
Digital
Marketing 101
THE BASICS OF DIGITAL MARKETING FOR YOUR BUSINESS
Betaak
Module 2:
The Power of Color Palette in Branding
Introduction to Color in Branding
Color is a critical aspect of branding that can
influence perception and emotional
response. It helps establish brand identity
and recognition.
What makes a BRAND
STRATEGY so powerful?
Your Brand is not
Logo
Color Pallet
TypoGraphy
Packaging
Social Media
Website
That only 20%
of Branding
Powerful brand need
Foundation
Brand Strategy
Market research
Offer
Competitive analysis
USP
Target Audience
Brand Story
no one can tell a
story better than you
Mission, Vision
Tone of voice
Brand look and Feel
People don't buy from you
because they understand what
you sell
They buy from you because
they feel understood
Copywriting
Definition

physicological reason to make someone buy

‫فن االقناع بالكتابة‬

‫بخطوات كتير عشان اصال يوصل انه يقرا انت‬


‫كاتب ايه‬
Every single business requires a copy
Types of copywrittings
Emails (e-commerce / online retailers)
Brand copywrites ( agency, freelancers)
UX/SEO ( WEB designers, developers )
AD Copy ( agency, freelancers)
social media (all businesses)
ADS offline
Stages of Awareness
Unaware
Problem aware
Solution aware
Product aware
Most aware.
Attention Interst

AIDA
Desire Action
ADS video with
Anywhere products
ugc

AIDA
needs focus CTA
Retention
3-3-3
SALES RULE
TO SUCCEED
IN YOUR CAMPAIGNS
3 seconds
30 seconds
3 minutes
-hooks
-Engagement
-Entertaining
-knowledge
3 calls
3 messages
3 emails
3,285
Rule of
3
slogan 3 words
3 pricing options
SALES
FUNNEL
Awaeness

Considrtation

Decision
SALES
FUNNEL
search

reviews

online
purchase
Ads
Objective
Brand awarness
1
Storytelling video, emotional brand message, high-impact visuals
Reach
2
A local coffee shop runs an ad showing their morning
special offer / people come pefore
Traffic
3
Consideration
Blog articles, landing pages, educational videos
Video Views
4
Consideration / Interst
ustomer success stories, product demonstrations
Lead Generation
5
Consideration / Desire
newsletter signup
Lead Generation
6
Consideration / Interest
Tag 3 friends & win a free session
polls, influencer collaborations
Conversions
7
Action
50% Off – Shop Now!” button
high-converting landing pages, limited-time offers
Store Visits
8
Action
Find a store near you” using location-based target
, real-time store promotions, local event ads
80% of people prefer video
content more than design
Fact Tell
but
Story sell
Reels Tips

opening link video is the story CTA


Hook Bait Reel
Thank
you for
listening!

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