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ISBPM - Assignment - 21.2 - Rajnish Ranjan

The assignment involves collecting and analyzing customer data from a retail cloth store, focusing on demographics, purchase details, and sales metrics across four zones. Key performance indicators (KPIs) for the product manager include zone-wise sales volume and identifying fast-moving products, with insights revealing that the South zone generates the highest revenue while the East zone has the highest revenue per store. The analysis also highlights trends in monthly sales and product performance, suggesting inventory needs for efficient supply chain planning.

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28 views5 pages

ISBPM - Assignment - 21.2 - Rajnish Ranjan

The assignment involves collecting and analyzing customer data from a retail cloth store, focusing on demographics, purchase details, and sales metrics across four zones. Key performance indicators (KPIs) for the product manager include zone-wise sales volume and identifying fast-moving products, with insights revealing that the South zone generates the highest revenue while the East zone has the highest revenue per store. The analysis also highlights trends in monthly sales and product performance, suggesting inventory needs for efficient supply chain planning.

Uploaded by

Agile Scrum
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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Required Assignment 21.

2
Retail Cloth Store Data Analysis

Assignment: Approach a nearby retail cloth store. Collect data from the customers who are visiting
the store regarding the products purchased, order quantity, colour, size, value and so on. Tabulate
the data collected to include the number of customers, their demographics, purchase value, quantity
and so on. Present the data visually as a dashboard. Include the answers to the following in the
assignment:

● What would be the KPIs that the product manager would be interested in?
● What insights can he derive from this dashboard?

Assumptions: Collected dataset of an online cloth store which has presence in four zones - EAST,
WEST, NORTH, SOUTH. The store deals in Mens and Boys clothing and accessories.

The dataset contains columns –


Transaction data - Date on which the transaction made
Bill ID- ID number of transaction
User ID- ID number of user who made the transaction
Line-item amount - amount of item
Item description - Description of item
Inventory category - category of item
Colour- colour of item
Size- size of item
Zone name- name of zones where stores are located
Store name - name of stores according to the zones

Data Processing:
Performed data cleaning and data analysis to identify
a) What are the products with highest sales
b) Which zone(s) has highest sales
c) How sales changed with time, etc.
d) Perform clustering

Product Manager KPIs:

From the dataset, a product manager would be interested in the below KPIs
1. Zone wise sales volume
2. Champion and fast-moving products across each zone
3. Establish need for Premium clothing stores
4. Monthly demands for products across zone
Data Analysis: The data set includes approx 2000 records with contains the demographics data of
purchaser in each zone and respective store in each zone along with the details on category
purchasing and sales volume.

Parameters based on which the data analysis will be done is


● Inventory Category
● Zone
● Bill Amount
● Colour of Products
Month Wise sales across All Zones:
Product Wise sales across all zones:
Insights:

1. From the data set we can see that the maximum revenue is coming from the South Zone while the
minimum revenue is coming from the West.

2. The presence of the number of stores is more in the South followed by North, East and West.

3. But when we observe the revenue per store across all zones, we find that it is highest in the East
than in the North, West and South. This means that average bill order sales are more in the East
despite having a smaller number of stores.

4. If we observe the product wise sales, we find the champion product is MENS TROUSERS with the
highest selling in South than in North, East and West.

5. From the monthly sales, we can see the peak revenue is generated in the month of January and
then it dips till April and then linearly increases till December for the South region. While for the rest
of the zones, it is more or less the same.

6. From the overall sales we can say that South zone has most of the fast consumed clothing while
EAST zone with limited stores could have demand for premium clothing availability which would have
an average high bill amount sales.

7. if we select the second top selling product, it is MENS JACKET. Primarily it has good sales in the
North and EAST. a. With EAST having fewer stores and looking at the sales, we can assume that it is
one of the high bill items

8. Observing the product selling pattern with further analysis we can also identify the inventory
requirements across all zones, and this could help in efficient supply chain planning.

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