20-02-2025

Placement Workshop

Q-1 What is SEO and Its type ?

- Mease Search Engine Optimization. It is a technique or it is a strategy by which
peopleor traffic we can bring to our website. Website visitor. It is a procees by which
we can rank website no.1 on google or any search engine. Types of SEO are
following:
1 On page SEO – Doing all the activities to make our website search engine friendly .
We have to put some HTML Meta tags on our website.
2 Off page SEO – Link building and brand promotion.
3 Technical SEO – We work on our website to make crawlers read our website easily.
4 Local SEO – The primary goal of local SEO is to make sure that the potential
customers visit to your local Store.
Q-2 What are Functions of Search Engine?
- Crawling – Collecting data from internet . When a crawler visits a website . It picks
over entire website content.
- Indexing – website indexing is the process by which a search engine adds web
content to its index
- Ranking – Ranking in SEO refers to a website,s position in the SERP.
Q-3 What is Search Engine ?
- Search Engine is a software system that is design to provide you relevant
information. The information may be a mix of pages, videos, research papers and
PPT. Those results comes of SERP
Q4 Search Engine names ?
- 1 Google
2 Bing
3 Yahoo
4 Yandex
5 Baido
6 DuckDuckgo
Bing and yahoo are search partners
Google and duck duck go are search partners.

Google Web Master tool is old name of Google Search Console

Q-5 What is SERP ?
- The page that a searh engine returns after a user submit search query.
Q-6 Techniques of SEO
- 1 White Hat SEO – When you are following google guidelines and rules that is called
white Hat SEO
2 Gray Hat SEO- Mix of both
 3 Black Hat SEO- When you don,t follow google guidelines
Q-7 What is Keyword ?
- It is any query that defines the content of webpage.
Q-8 Types of Keywords in SEO

- Informational Keywords – When the intent of CX to Search information on search

engine.
- Commercial/ Business Keywords – Where we are trying to make a comperrison
between 2 brands
- Navigational Keyword – When the intent of CX is to find particular page of a website.
- Transactional Keyrods/ Product defining - When the intent of CX is to find product.
- Question Keywords - When the intent of CX is to find out a information in the form of
question.
- Customer defining Keywords - When the intent of CX is to find out a particular
segment search .
- Geo – Defining Keywords - When the intent of CX is to find out a particular location
business or city.
- Voice search Keywords.
- Trending Keywords –
- Seasonal Keywords-
- LSI Keywords – Latent Semendic.
Q-9 What is keyword research
- It is a activity where we will Finding out a best keywords for our website. That have
to potential to rank on search engine.
Q 10 . how to find best keyword ?
- We search on google suggest / trends.google.com / google alearts.com //
semrush// Google keyword planners/ spyfu tool.
Q11 . Please tell me in detail regarding on page SEO and their techniques
- Language Tag - It will tells search engine language of our website.
- Robots Meta Tag - It will help your website you want to index website on search
engine or not.
- Meta Title – is the HTML Code That defines and Meta Description – it defines
summary of your website of page.

Q-12 Rank brain algorithm of google ?

- Google said that if google rank your website it will see our organic CTR of our
website.
- Google will check your website session (duration). How many time visitor spend on
your website.
 URL - Uniform resource locator (full form)
Q-13 What is canonical Tag ?
- A of way of telling the search engines that a specific URL represents the master copy
of the page.
- Variation of URL
1 htpp
2 htpps
Q- 14 Responsive meta tags - is a meta tag which will make your website
responsive. Which response to all devices like mobile ,laptol, tabs

24-02-2025

Technical SEO – Removing the difficulties which helps to rank website:-

In this activity we understand audience/ / Make website mobile friendly// Install SEO
friendly theme// Website navigation//URL will be descripted //Install plugins like
yoast SEO and elementor, etc// Link website with GSC, GA and bing webmaster.
Make Sure website is crawl able .
- How to find robots.txt fill---- we type website name ,,,,,,,,.com/robots.txt
- Robots.txt is a file that we create to give instruction to the search engine how to
crawl pages of your website.
- Make Sure your website is indexable –
- Create sitemap.
Sitemap ; is a file consisting of all the pages of our website. There are two types of
sitemap – HTML and XML. Sitemap we need when our website pages are more than
500
- Schema – is a micro data that we add to our website to improve the way the search
engines read and represent your page in SERP. Schema format – JSON LD.
- Make sure website theme is mobile friendly.
- Make sure website have responsive Meta Tags.
- Make sure you are using HTTPS

What is core web vitals of website speed ?

We check it on GSC
- LCP (Largest contentful Paint) – The loading time take by the larges piece of conetent
on our website. It should be less then 2.5 second
- FID (First Input Delay) – The loading time taken when a user intracts with for the first
time on our website . It should be less then 100 ms . INP (Inraction to Next Page)
New name of FID.
- CLS ( Community Layout Shift ) If majors the overall stability of our website.
 How to increase page speed ?
- We should have to use good company of hosting
- Server should be nearby
- Use plugin - swift performance lite
- Use lazy loading in your website.
- Use image co operation plugin – Smush
- Implement CDN (Content delivery Network)
- Compress heavy files.
- Fix broken pages
- Broken links – are the links that tells visitors that the page is no longer exist.
Local SEO –
It is for local business and make to promote our website or business to local peoples
- Add local schema
- We promote our website on local business website like just dial and sulekha etc.
- GBP
Off Page SEO –

Is all about links building and brand promotion

Strategies of Off page SEO
- PPT or PDF submission – We work on slide share website
- Business listing / Local listing – We work on GBP. Bing place. Sulekha
- Guest posting – we write blog on others website
- LOPA – Leverage others people audience
- Infographics submissions .
- Webinar
- Podcasting – on Hubhopper, Tumblr (are free websites)
- Forum Submission – We work on Quora and Reddit.
- Press release – Website for press release is Anewstip
- Image/ video submission – We work on youtube and pinterest.
- Blog commenting –
- Blog submissions – We work on Tumblr// blogger// medium
- Guest posting
- Converting your brand mention link - When people talk about your brand or
website. In this strategy we track that where people or someone talking about our
website .
- Classified submission – We work on OLX and Quiker.
- Build relationship with Industry Influencers.
- Social Bookmarking - We work on Redding.com / Dingo.com
- Directed submission
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