Business Model for

IoT Application Services

National Telecom Public Company Limited

https://spaceoneers.io/2020/04/09/what-is-iot/
 Characteristics of IoT

Connectivity Identity of Data

Things

Intelligence Communication Scalability

 IoT / Smart solution Components

Sensors/ Connectivity Data Processing User Interface

Sending data to Making data useful Delivering
Smart devices information to users
Cloud /Servers
Collecting data

IoT / Smart solution

 What is an IoT Business Model

“a business model describes the rationale for how an organization

creates, delivers, and captures value.”

Generate actual Leverage

Create and deliver
characteristics of
value long-term value IoT solutions
 DIGITAL
TRANSFORMATION Change how
•
•
Digitize
Streamline
to operate • Collaborate
• Automate
Integration of
digital technology
into areas of Digital
business/organization
Transformation

Change how • Ease of service use

to deliver • Better quality of service
value to • New service offering
customers
 IoT Business Models

https://101blockchains.com/iot-business-models/
 Subscription-based Model

• “as a Service” business model for a system that includes both software and hardware.
• Recurring-revenue business model instead of one-time revenue
• Monthly subscription, “freemium”.
• Foster an active relationship with your customers.

Examples : monitoring as a service

predictive maintenance as a service
 Monetization of IoT Data Model

• IoT systems collect comprehensive data, obtain relevant insights, and sell collected data
or insights to customers
• Sometimes service providers offer IoT devices for free to increase penetration and collect a
massive volume of data.
• Customers must be aware of the monetization of their data and their privacy must be safeguarded

Examples : air quality data

energy efficiency devices to collect and sell energy consumption data to utilities or
other service providers.
monitor driving habits and offer data to insurance companies to learn about the driving
patterns of their customers.
 Results-Based or Outcome-Based Model

• Customers pay for the outcome (or benefit) the IoT product/solution provides,
as opposed to the product itself.
• One of the top IoT models for ensuring recurring revenue for businesses.

Examples : automatic replacement part ordering

automatic service call when equipment not working optimally
patient health monitoring solution
 Pay-per-Use Model

• Customers are charged based on the amount of time they use the IoT solutions.

Examples : mileage-based car insurance

flying hour-based airplane care service
 Asset-Tracking Model

• Real-time identification, monitoring, and tracking of assets.

• Combination of asset-tracking IoT sensors & online tracking platform.

Examples : cold-chain cargo tracking & temperature monitoring

medical equipment tracking
people tracking
 Asset-Sharing Model

• Concern : customers invest in expensive IoT equipment but might not utilize the equipment at
its full potential.
• Goal : maximize the utilization of IoT product across multiple customers.
• Customers pay reduced prices alongside achieving faster market penetration for IoT businesses.

Examples : car-sharing, self-driving car sharing

drone-sharing
virtual power plants
Ref : http://www.libelium.com/
 SMART CITY

Technology

Smart City is a city that utilizes advanced technology and innovation to Efficiency
enhance the efficiency of services and operations, to reduce the cost and
resources used by the city and target population. This ideal city focuses on Saving
a good design and the participation of the business sector and people in
Participate
developing the city where people will live happily and sustainably, and have
a good quality of life. Happiness

Sustainable
 Smart City Values

Residents Visitors City officers

• Easy access to government • Travel Safety • Increase collaboration and

services • Quick, effective help in case efficiency
• Quick, effective help in case of emergency • Convenient tools
of emergency • Easy access to travel, • Better planning and decision
• Convenient attraction, event making based on data
• Safety and good quality of information • Better service
life
 Things to consider for designing and adopting smart city solutions

SOLUTIONS
Always start with BIG DATA & PLATFORM SUSTAINABLE
PAIN POINT INFRASTRUCTURE SECURITY INTEGRATION CITY SERVICE

Design with Ease of use Easy to maintain,

Start with pain point Assess infrastructure
Security and Fully Integrated sustainable
and strength readiness
scalability in mind
 Flood Waste Health Education
Management

Wildfire Traffic
Road accidents Economy

Pollution Drought Crime Elderly care

 Smart Environment

Smart Pole
Environment Flood
With Environment IOC Big Data
Monitoring & Control Monitoring System
Module
 Sensor Device
Rain Sensor
Flood Monitoring

CCTV Online

Network Center Level Sensor

Motor Control
Water Gate
 Smart Mobility

Transportation
Smart Parking Smart Bus Stop IOC Big Data
Application
 Online Booking

SMART POLE

Car parking System

Solar Ev Charger Station

Solar Roof
 • CITY APPLICATION

07
….
…..
…..
…..
….
…..
…..
…..

05

06
01

04
03

02 02 02
Travel information
Attractions
Bus schedule
GPS

01 CCTV •
02 CAR PARKING SENSOR •
06 WIFI
• CCTV - FACE REG •
03 SMART MAP SIGNAGE •
07 GPS SENSOR
• CCTV - LPR
• CCTV - COUNTING •
04 SMART KIOS
• CCTV - THERMAL •
05 ENVIROUNMENT SENSOR
 Smart Living

Smart Pole Smart Surveillance Smart

Smart Health Care SOS
With Security Module System (CCTV) School
 Elderly care solution
Press SOS button to get help from hospitals,
ambulance, police, fire department
Increase safety and quality of life
 Blood glucose ID card reader
Body
Temperature

Blood oxygen

Blood Mobile
Body weight
pressure devices
Telemedicine plus

Patient Doctor
Health Information Integration

Telemedicine, health profile,

treatment history
SOS

Easy access to personal health record

Convenient health care services
 Student Face Scan

Face Recognition
(with or without mask)
Arrival time
Temperature

Notify on high temperature

Current air quality (PM2.5)

Warning to wear a mask when detecting bad air quality
 Smart Energy

Electric Vehicles EV Charging Station Solar Energy Street Lighting BMS

 Convert
any A/C to
smart A/C
Control from
Mobile app

On-off timer A/C Status A/C usage data

 Smart Economy

City Parking/
Transportation City Application Smart farm TAX Hotel
Management
 INDOOR
SMART FARM
SMART FARM

Climate Monitoring DRONE

and Forecasting System

PLANT

Rain / Air / PM Wind

TEMP HUE SOIL CO2

Water Quality 23 60 70 xx
Water Level

Monitoring of microclimate, plant, GREEN HOUSE

plagues and soil health
CO2
& Gas

Temp & Humidity

Animal Tracking

Door Sensor
 Mobile
App

Solar Rooftop

Smart
Smart
interactive
Pole
signage

AI CCTV
for access control and people count

PARKING
 Smart Solutions

Dashboard and Visualization

monitoring | control | command

Intelligent Operations Center

Network & Infrastructure

Big Data
IoT
Data
Data

Mobile Application

IoT & Smart Devices

DASHBOARD CCTV FOCUS AREA ENERGY / BMS

LOCATION ALARM LOG ALARM / OVERVIEW

 IOC : Intelligent Operations Center

Centralized control and command center Location of the incident

CCTV live stream

Intelligent Operations Center

data integration helps increase

display information from other external sources
effectiveness of incident management
and collaboration among multiple units
01 Intelligent Operations Center Platform

02 CCTV system

03 Facility System

04 VDO WALL security communication Room automation

05 CALL CENTER

06 Cloud Data Storage

07 Mobile Application
CITY APPLICATION

Weather information

Greeting

E-services

SOS Attractions

Complaint News

Request for CCTV viewing Notification

 Mapping process to technology is crucial

แจ้งเหตุ/ร้องเรียน ขอความช่วยเหลือฉุกเฉิน (SOS)

Emergency Service (SOS)
Mobile Application for
Mobile Application for City officers
Intelligent Operations Center
residents and visitors
(IOC)
Nearest ambulance

Nearest police car

Nearest fire engine

Nearest rescue unit

Notify emergency call

Fire Rescue
Police Hospital center and related
department Unit
teams
 IoT Trends

Artificial
Edge IoT Platform
Intelligence (AI)
Computing
and IoT

Digital Twins Industrial IoT Augmented

(IIoT) Reality (AR)
 AIoT (Artificial Intelligence of Things)

Intelligent Sensing Predictive Maintenance Personalized Experiences

IoT devices integrated with AI can analyze real- AIoT enables predictive maintenance by using AI-powered IoT can learn user preferences to

time data to make autonomous decisions and take machine learning to forecast equipment failures deliver highly personalized experiences, like smart

actions without human intervention. and schedule proactive repairs. home controls or intelligent personal assistants.

https://device-insight.com/en/aiot/
 Edge Computing

1 Data Processing
Edge computing enables IoT devices to process data locally, reducing

latency and bandwidth requirements.

2 Increased Efficiency
Performing analytics at the edge improves efficiency by minimizing the need

to send data back to the cloud.

3 Enhanced Privacy
Edge computing keeps sensitive data on-device, improving privacy and

security compared to cloud-based approaches.

 Digital Twins
Virtual Representation Real-time Monitoring
A digital twin is a virtual model that Digital twins leverage sensor data to

mirrors a physical IoT asset, system, or continuously update the virtual model,

process. enabling real-time monitoring and

optimization.

Simulation and Testing Predictive Maintenance

Digital twins allow companies to By analyzing digital twin data,

simulate changes and test new companies can predict equipment

scenarios without disrupting the failures and schedule proactive

physical system. maintenance.

 Industrial IoT

Process Optimization Automation

Industrial IoT sensors and analytics can IoT-enabled robotics and automation
identify inefficiencies and optimize technologies can streamline industrial
manufacturing processes. operations and reduce human error.

Supply Chain Visibility Worker Safety

Industrial IoT provides real-time visibility into IoT wearables and sensors can monitor
the supply chain, improving logistics and worker health and safety, alerting
inventory management. management to potential hazards.
 IoT Platforms
1 Device Management 2 Data Analytics
IoT platforms provide centralized IoT platforms collect, process, and
control and monitoring of connected analyze device data, transforming it
devices, enabling firmware updates into actionable business insights.
and troubleshooting.

3 Application Development 4 Cloud Integration

IoT platforms seamlessly integrate with
Many IoT platforms offer low-
cloud services for scalable storage,
code/no-code tools to quickly build
computing power, and machine
and deploy custom IoT applications.
learning.
Augmented Reality (AR) + IoT

Remote Monitoring
AR overlays allow maintenance workers to view real-time equipment
data and performance metrics in the field.

Guided Troubleshooting
AR-powered instructions and 3D models can guide technicians through
complex repair and maintenance procedures.

Asset Visualization
AR can render 3D digital twins of physical assets, providing an
immersive view for design, planning, and training.
 KEY Real Pain(point) Real Gain

TAKEAWAYS
Create and deliver value

Generate actual long-term value

Leverage characteristics of IoT

Combine with other technologies

e.g., Data Analytics, AI
 Thank you

National Telecom Public Company Limited