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Ethos Pathos Logos (Slides)

The document outlines the differences between persuasion and argument, emphasizing that persuasion aims to convince the audience while argument focuses on logical reasoning and evidence. It discusses three main types of appeals used in persuasion: logos (logic), ethos (credibility), and pathos (emotions), providing examples for each. The document also highlights the importance of supporting claims with reliable evidence and the effectiveness of different appeal types in persuasive communication.

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acernitro88588
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31 views17 pages

Ethos Pathos Logos (Slides)

The document outlines the differences between persuasion and argument, emphasizing that persuasion aims to convince the audience while argument focuses on logical reasoning and evidence. It discusses three main types of appeals used in persuasion: logos (logic), ethos (credibility), and pathos (emotions), providing examples for each. The document also highlights the importance of supporting claims with reliable evidence and the effectiveness of different appeal types in persuasive communication.

Uploaded by

acernitro88588
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Persuasive

Techniques

The Important Elements


Persuasion vs. Argument…often used
interchangeably, but actually different!

Persuasion Argument

■ A broad term ■ A type of persuasion


■ Purpose: to convince the audience to ■ Purpose: to provide organized, well-
agree with the speaker supported and well-reasoned
■ Methods: Appeals to the audience in conclusions in order to arrive at “a
several ways (logic, credibility, good conclusion”
emotions, etc…) but focuses mainly ■ Methods: Appeals to the audience
on emotional appeals and style through logic by establishing claims,
■ The speaker typically focuses on and evidence, warrants, backing, and
cares only about his/her side rebuttals
■ The speaker must examine
BOTH/MULTIPLE sides of the
argument in order to determine the
best side.
The hard part…

Constructing your claim is the


easy part. The hard part is
SUPPORTING your claim
through the use of evidence
and warrants. Let’s talk about
the kinds of support
(evidence) you can use…
You have a point you want to make
(claim), so how do you prove it??

■Find evidence to
support your claim!
■ “Because I said so” is not
good support
■Good support can come
in the form of:
■ Ethos
■ Pathos
■ Logos
Logos

■Appeal to people’s logic


■ Ex. 2+2=4
■Argument utilizes logos
the most
■Consist of:
■ Facts/Statistics
■ Citations/Quotations from
experts & authorities
■ Informed opinions
■ Literal and historical
analogies
■ If you withdraw the incredible focus
on polio, it will spread back, and in poor
countries you'll get something like 100,000
cases a year. So by being very intense
and getting the cases down to zero, what
you do is you avoid all the future cases.
"Bill Gates'
Let’s see some logos in
action:

■First, watch this video:


http://www.youtube.com/watch?v=Y_56BQ
mY_e8&feature=related

■Then, in your notebook, answer the


following questions:
1) What is the video’s claim?
2) In what piece of evidence is logos
being used to support the claim?
3) Why is it effective to use logos in this
commercial?
Ethos
■ Refers to the sources credibility and
authority
■ Is your evidence from a reliable,
credible source?
■ You wouldn’t want an English
teacher teaching you math…they
would not be reliable! A math
teacher is much better suited to
teach math.
■ YOU also want to come across as
credible in your argument by using:
■ Language appropriate to audience &
subject
■ A restrained, sincere, and fair-
minded voice
■ Correct grammar & vocabulary
■Should we trust this mommy? →
Let’s see some ethos in
action…

■First, watch this video:


http://www.youtube.com/watch?v=3Nx
F3ipUEHE
■Then, answer the following questions
in your notebook:
1) What is the video’s claim?
2) In what piece of evidence is ethos
being used to support the claim?
3) Why is it effective to use ethos in
this commercial?
Pathos
■Appeal to the audience’s
emotions
■ Ex. Drunk driving offenders should
receive harsher punishments
because my 2 year old daughter was
killed by a drunk driver.
■Consist of:
■Emotionally loaded
language & stories
■Vivid descriptions
■Emotional tone
■Figurative language
Let’s see some pathos in
action…

■First, watch this video:


http://www.youtube.com/watch?v=6eXfvRcllV
8

■Then, answer the following questions in


your notebook:
1) What is the video’s claim?
2) In what piece of evidence is pathos
being used to support the claim?
3) Why is it effective to use pathos in this
commercial?
What type of appeal is this?

■Scenario: You are trying to convince your


father to stop smoking.
■Evidence #1: Dr. Joe Smith, a cardiac surgeon with 20
years experience says he would never start smoking
because of the many health risks associated with it.
■ Evidence #2: I remember when Grandma died of lung
cancer. It was the first time I have ever seen you cry,
Dad. I remember that you also made me promise not to
start smoking.
■ Evidence #3: More than 400,000 deaths in the U.S.
each year are from smoking-related illnesses.
■ Evidence #4: Smoking greatly increases your risks for
lung cancer and many other cancers.
Thank you

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