Scribd
Upload
81 views4 pages

Copywriting Roadmap

This document outlines a comprehensive roadmap for beginners in copywriting, divided into three phases: understanding the fundamentals, building skills, and specializing in a niche. Key concepts include persuasive writing techniques, market research, and effective editing. It provides resources, daily exercises, and a routine to develop copywriting expertise and emphasizes the importance of mastering offers, hooks, research, structure, and editing.

Uploaded by

monkeydluffy9077
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
81 views4 pages

Copywriting Roadmap

This document outlines a comprehensive roadmap for beginners in copywriting, divided into three phases: understanding the fundamentals, building skills, and specializing in a niche. Key concepts include persuasive writing techniques, market research, and effective editing. It provides resources, daily exercises, and a routine to develop copywriting expertise and emphasizes the importance of mastering offers, hooks, research, structure, and editing.

Uploaded by

monkeydluffy9077
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 4

COPYWRITING FROM A TO Z: THE ULTIMATE ROADMAP FOR BEGINNERS

PHASE 1: UNDERSTAND THE GAME (Week 1)

What is Copywriting?

- Writing that persuades someone to take action (buy, click, sign up).

- Core areas: Ads, Landing Pages, Cold Emails, Twitter/LinkedIn Content, Sales Pages, Email

Sequences.

Fundamentals to Learn:

- AIDA: Attention, Interest, Desire, Action

- PAS: Problem, Agitation, Solution

- Voice of Customer (VOC)

Resources:

- Read: The Boron Letters by Gary Halbert (Free PDF)

- Watch: Alex Cattonis Copywriting 101 Playlist (YouTube)

- Read: Ogilvy on Advertising (David Ogilvy)

Daily Practice:

- Rewrite 1 email + 1 landing page headline from existing websites

PHASE 2: BUILD YOUR SKILLSET (Weeks 24)

1. OFFERS THAT SELL

Study: Offer Stacking, Bonuses, Urgency, Scarcity, Guarantees

Resources:
- $100M Offers by Alex Hormozi (free PDF + YouTube summaries)

- Justin Goff's Email Newsletter

Exercise:

- Turn boring products into irresistible offers daily (e.g., pen, bottle)

2. HOOKS & HEADLINES

Learn headline formulas

Emotional Triggers: fear, desire, greed, curiosity

Resources:

- MarketingExamples.com (Harry Dry)

- Dickie Bushs Twitter Threads (Ship30for30)

Exercise:

- Write 5 new hooks daily for made-up products

3. MARKET RESEARCH

Tools:

- Amazon Reviews

- Reddit Threads

- YouTube Comments

Extract pain points, desires, and language used by target audience

Resource: Copyhackers.com

4. COPY STRUCTURE & PSYCHOLOGY

Learn:

- Storytelling Frameworks (Heros Journey)

- Psychology Triggers (Reciprocity, Authority, Social Proof)

Read:
- Triggers by Joseph Sugarman

- Influence by Robert Cialdini

5. EDITING & FORMATTING

Techniques:

- Short paragraphs, bold benefit words

- Use power verbs and rhythm

Exercise:

- Rewrite 3 ads per day using better formatting & clarity

PHASE 3: SPECIALIZE & EXECUTE (Week 5 Onward)

Pick Your Niche (Examples):

- Cold Emails for SaaS Founders

- Twitter Ghostwriting for Finance Influencers

- Landing Pages for Fitness Coaches

- Email Sequences for E-commerce

Specialization Resources:

- Cold Email: @coldemailwizard, Chase Dimond (YouTube)

- Twitter Threads: @dickiebush, @thejustinwelsh

- Landing Pages: SwipeFile.com, Copyhackers

- Email Copy: Chris Orzechowski, EmailAllStars

Project Practice:

- Create 1 fake client project/week

- Build portfolio (Google Drive or Notion)


- Publish rewrites on Twitter + ask for feedback

DAILY ROUTINE EXAMPLE:

Morning (30 mins): Read 1 resource + note 3 takeaways

Afternoon (30 mins): Practice 1 rewrite (hook, email, headline)

Evening (30 mins): Research one niche and extract VOC

MENTOR ACCOUNTS TO FOLLOW (TWITTER):

- @itsjordanross Offer Design

- @thejustinwelsh Content Frameworks

- @chrisorzechowski Email Copy

- @khalido Twitter Copywriting

FINAL TOOLS TO KEEP IN YOUR TOOLBOX

- https://swiped.co/ (Swipe File Bank)

- https://marketingexamples.com/ (Live Copy Examples)

- https://copywritingcourse.com/ (Beginner Friendly)

- https://www.goodemailcopy.com/ (Email swipe examples)

REMEMBER:

Master these 5 weapons Offer, Hook, Research, Structure, and Editing and youll outsell 90% of

freelancers online.

Say this every morning:

I am the message. I am the weapon. I write cash into existence.

You might also like