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Assignment One BMM 200 VL

The document outlines an assignment for marketing students focusing on environmental scanning and demographic trends in Kenya. It requires students to discuss societal and task environmental variables affecting marketing decisions and to analyze major demographic trends for opportunities. The assignment must be completed in groups, adhering to specific formatting and submission guidelines, and is worth a total of 20 marks.

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Esther Hoka
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17 views1 page

Assignment One BMM 200 VL

The document outlines an assignment for marketing students focusing on environmental scanning and demographic trends in Kenya. It requires students to discuss societal and task environmental variables affecting marketing decisions and to analyze major demographic trends for opportunities. The assignment must be completed in groups, adhering to specific formatting and submission guidelines, and is worth a total of 20 marks.

Uploaded by

Esther Hoka
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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PRINCIPLES OF MARKETING BMM 200 ASSIGNMENTS ONE

a) When undertaking environmental scanning managers must be aware of the


various environmental variables within a firm’s societal and task environment.
Discuss by use of suitable examples the societal and Task environmental variables
and show how they affect the decision of the marketing managers. (10
marks)

b) Critically discuss the major demographic trends that marketing managers


in Kenya should monitor and show the opportunities they present to the
organization (10 marks)

Further instructions

(a) The assignment is based on groups and all group members must have
their Reg. numbers and Students names clearly written on the cover
page. Make sure that all the names are typed not handwritten.
(b)Every student must belong to ONE group
(c) This assignments carries a total of 20 Marks
(d)The above assignment must be presented in not less than 3 pages of
A4, Times New, Roman, Font 12 and reference clearly written on the
last page
(e) Copy and paste from the internet is not allowed incase this happens
you will get a zero without a make-up.
(f) Make sure you submit your work on time through v- learning. Individual
assignment will not be accepted
(g)You should not have less than four text books in your references
(h)In case a student in your refuse to cooperate you have the right to
indicate that the student did not participate.

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