Reviewer 4
Reviewer 4
1. What is Decision-Making?
Decision-making is the process of choosing the best course of action from multiple
alternatives to achieve business goals. It is a critical skill for managers, entrepreneurs, and
employees at all levels.
B. Tactical Decisions
● Medium-term decisions that support strategic goals.
● Examples: Hiring new employees, adjusting marketing campaigns, or negotiating
supplier contracts.
C. Operational Decisions
● Short-term and routine decisions that impact daily business functions.
● Examples: Managing inventory, scheduling employees, or handling customer
complaints.
D. Financial Decisions
● Focuses on financial planning, budgeting, and investment choices.
● Examples: Securing a loan, increasing product prices, or investing in new
technology.
4. Steps in the Decision-Making Process
1 Identify the Problem – Define the issue that needs to be addressed.
1️⃣
2️⃣Gather Information – Collect relevant data and analyze the situation.
3️⃣Identify Alternatives – List possible solutions or courses of action.
4️⃣Evaluate Alternatives – Assess the pros and cons of each option.
5️⃣Choose the Best Alternative – Select the most effective solution.
6️⃣Implement the Decision – Put the decision into action.
7️⃣Review and Adjust – Monitor the results and make necessary changes.
6. Decision-Making Techniques
A. SWOT Analysis
● Evaluates Strengths, Weaknesses, Opportunities, and Threats to make informed
choices.
B. Cost-Benefit Analysis
● Compares the costs and benefits of different options to determine the best decision.
C. Decision Matrix
● Ranks alternatives based on key criteria such as cost, risk, and effectiveness.
D. Intuitive Decision-Making
● Based on experience, instincts, and personal judgment.
E. Group Decision-Making
● Involves multiple people for collaborative and diverse input.
7. Common Decision-Making Challenges
⚠️Lack of Information – Leads to uncertainty and risk.
⚠️Overconfidence – Assuming a decision is correct without analysis.
⚠️Groupthink – When teams agree too quickly without critical thinking.
⚠️Emotional Influence – Making choices based on feelings instead of facts.