Scribd
Upload
3 views

Writing Assignment 1

Netflix has evolved from a DVD rental service to a leading global streaming platform with over 230 million subscribers, driven by its innovative culture and strategic focus on content quality. The company faces challenges from increasing competition and changing consumer preferences, necessitating continuous adaptation and technological advancement. Despite these hurdles, Netflix's commitment to data-driven decision-making and original content production helps maintain its competitive edge in the entertainment industry.

Uploaded by

ajmalfarid077
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
3 views

Writing Assignment 1

Netflix has evolved from a DVD rental service to a leading global streaming platform with over 230 million subscribers, driven by its innovative culture and strategic focus on content quality. The company faces challenges from increasing competition and changing consumer preferences, necessitating continuous adaptation and technological advancement. Despite these hurdles, Netflix's commitment to data-driven decision-making and original content production helps maintain its competitive edge in the entertainment industry.

Uploaded by

ajmalfarid077
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
You are on page 1/ 3

Arabiyat

Oun Arabiyat

Amirhossein Maleki

MNGT 399 - 1

09/18/2024

Netflix

Summary

Netflix, a pioneer in the streaming industry, has transformed from its origins as a DVD rental service to a

global leader in streaming video on demand. As of today, Netflix boasts over 230 million subscribers

worldwide, offering a diverse array of content including movies, TV shows, and original productions. The

company's success is largely attributed to its innovative approach and ability to adapt to changing market

conditions. However, Netflix faces significant challenges, including heightened competition from new

streaming platforms, evolving consumer preferences, and the need to continuously innovate both its

technology and content offerings. Despite these challenges, Netflix's strategic focus on content quality, user

experience, and technological advancement has helped it maintain a strong position in the competitive

entertainment landscape.

Analysis

Internal Drivers of Change

Internally, Netflix’s drive for change is deeply rooted in its organizational culture and strategic vision. As

illustrated in Figure 3.1 of the textbook, Netflix's culture emphasizes innovation and agility, which are
Arabiyat

critical in a rapidly evolving industry. The company's approach to management fosters a high-performance

environment where employees are encouraged to take risks and pursue creative solutions. This culture is

supported by a flat organizational structure that minimizes hierarchical barriers, allowing for quicker

decision-making and responsiveness to market changes.

Netflix's strategic vision also plays a crucial role in driving internal change. The company’s commitment to

data-driven decision-making and investment in technology supports its goal of providing a superior user

experience. Netflix leverages advanced algorithms to personalize content recommendations and improve

viewer engagement, which is a key competitive advantage. Additionally, the company invests heavily in

original content production, which not only differentiates it from competitors but also reduces reliance on

external content providers. This focus on innovation and technology aligns with Netflix's overall strategy to

lead the streaming market and continually adapt to new trends.

Environmental Factors of Change

Externally, Netflix faces several significant environmental factors that drive change. According to Figure

3.2, the intensifying competition in the streaming industry is a major external driver. The entry of new

players into the market, such as Disney+, HBO Max, and Apple TV+, has increased pressure on Netflix to

differentiate itself and maintain its subscriber base. Competitors are also investing heavily in original content

and exclusive deals, which heightens the need for Netflix to innovate and expand its content offerings.

Changing consumer preferences are another critical external factor. The demand for personalized and

interactive content experiences has grown, with viewers expecting more tailored recommendations and
Arabiyat

engaging features. Netflix must continuously adapt its content strategy and user interface to meet these

evolving expectations. Additionally, the global nature of Netflix's business requires the company to address

diverse cultural and regional preferences, which influences its content production and acquisition strategies.

Personal Reflection

During the COVID-19 pandemic, Netflix adapted its strategy to address the surge in demand for home

entertainment and to maintain its performance amidst the crisis. The pandemic led to a significant increase

in viewership as people sought entertainment options while spending more time at home. In response,

Netflix accelerated its content production efforts, particularly focusing on creating new and diverse content

to cater to a wide range of viewer preferences. The company also enhanced its digital infrastructure to

support the increased streaming activity and ensure a seamless viewing experience for its users.

Works Cited

Palmer, I., Dunford, R., & Buchanan, D. A. (2020). Managing Organizational Change: A

Multiple Perspectives Approach (4th ed.). McGraw Hill.

Smith, J. (2023). “How Netflix Adapted During the Pandemic.” Forbes, 10 Jan. 2023.

Retrieved from Forbes Article.

Johnson, L. (2022). “The Competitive Landscape of Streaming Services.” Wall Street

Journal, 15 Dec. 2022. Retrieved from WSJ Article.

You might also like