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The Three Musketeers

The document outlines a strategy for deploying JioAI to rural markets in India, focusing on addressing challenges such as low digital literacy and limited AI awareness through voice-based services in local languages. It proposes leveraging existing infrastructure like Jio Phones and partnerships with local organizations to enhance accessibility and promote AI literacy. The plan includes a timeline for launching services and addressing regulatory challenges while aiming for global expansion in markets like Vietnam and Nigeria.

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Taruun R Malik
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15 views5 pages

The Three Musketeers

The document outlines a strategy for deploying JioAI to rural markets in India, focusing on addressing challenges such as low digital literacy and limited AI awareness through voice-based services in local languages. It proposes leveraging existing infrastructure like Jio Phones and partnerships with local organizations to enhance accessibility and promote AI literacy. The plan includes a timeline for launching services and addressing regulatory challenges while aiming for global expansion in markets like Vietnam and Nigeria.

Uploaded by

Taruun R Malik
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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CASE COMPETITION

“ What if JioAI could speak to a farmer in Bhojpuri, give crop advice, and tell a student their career
options — all from a ₹2,000 phone? “

Team Name: The Three Musketeers


Field : Strategy

Simran Amritpreet Manas


Gangaramani Arora Miglani

Tigerboost Jio Phone


AI Vyapar Jio Brain
LLM Call AI
Market Expansion Strategy: Rural Markets

Challenges A Our Solutions

Digital Literacy rate is 25% in Agriculture


- Voice-based queries for crop suggestions, pest control, market prices & weather
rural areas
forecasts.
Diverse Linguistic landscape
- Region based simplified soil analysis and fertilizer recommendation
Limited AI awareness - Deploy JioAI in rural factories/warehouses (food processing, dairy, co-operatives) for
Infrastructural Gap operational optimization
Healthcare and Banking
- Voice-based access to government schemes, healthcare information, and local job
Opportunities
listings along with support in understanding banking services
69% of India lives in rural B2C Deployment
areas - Rural markets lack formal firms—hence must move to direct B2C deployment
90% of rural youth have Language Support
- Develop regional language support for 22 official Indian languages
access to smartphones
- Integrate with Bhashini (Govt. of India initiative for language translation)
53% of countries total
- Minimize typing by voice based prompts (for low literacy users)
internet consumption is from AI Literacy Campaigns
rural areas - Partner with local panchayats/NGOs and conduct “AI Gaon Mahotsav” – rural tech
fairs promoting JioAI.
Targeted Industries Embed Jio AI in existing Rural Touchpoints
- Leverage JioPhone (low-cost) + Set-top boxes + JioMart app to integrate AI services.
- Use Airtime reward model: Users engaging with JioAI get mobile recharge rewards,
like Google's "Task Mate"
Agriculture Healthcare Banking
Taking JioAI to the World

Vietnam
Indonesia
Tech-savvy youth, rural communities
70% smartphone penetration, growing AI
ecosystem with demand in education and
Nigeria healthcare
110M internet users, 89%
mobile penetration, 33% Kenya
employment in agriculture High mobile adoption, strong
govt. focus on digital skilling

JioAI as White-Label Platform Language + Cultural Fine-Tuning


- Offer JioAI SDKs & APIs to local telecom partners - Build “translation + tone adaptation layers” to respect
- Let them localize UI/UX + train on regional datasets cultural nuances
- Follow "DeepSeek-like open-core" model → core model open- - Collaborate with universities/language experts to curate
source, premium features chargeable datasets

Global-Ready Infrastructure Consumer-First Parallel Model


- Leverage partnership with NVIDIA + Meta to build scalable AI - DeepSeek initially targeted end users before scaling to
infra enterprises this built trust, adoption, and feedback
- Establish localized data centers via PPP (Public-Private - JioAI, can roll out freemium tools or microservices for
Partnerships) students, farmers, local workers, then build B2B pipelines
- Offer LLM hosting + fine-tuning as a service (AI infra-as-a-service
Addressing Regulatory Challenges
1. Federated learning (processing data on user devices rather than central servers)
2. Conducting human-in-the-loop oversight to verify AI decisions
3. Introducing explainable AI (XAI) models that provide users with justifications for decisions (e.g., why their loan request
was denied).
4. Developing a Redressal Mechanism where users can challenge AI-driven decisions.
5. Regulatory Sandboxes – Test AI models in controlled environments before large-scale deployment.
6. Implementation of anonymisation & pseudonymisation techniques (as proposed under the India Datasets Platform) to
protect user data while enabling AI model training.
7. IndiaAI Centres of Excellence (CoEs), as proposed in the Union Budget 2025 can help in AI audit mechanisms and
provide industry standards for fairness and explainability in AI models.

Projected Timeline
Q2 Q3 Q4
2025 2025 2025
Lauch voice and vernacular support Pilot Agriculture AI Launch healthcare and banking services
Integrate JioAI with Jio phone, Jio Mart AI Literary Campaigns Build partnerships with local telcos globally

Q4 Q2/Q3 Q1
2026 2026 2026
Implement regulatory framework: XAI, Scale JioAI APIs globally Begin International pilots
sandboxes, pseudonymisation, CoEs Establish localized data centers via PPP (While label JioAI SDKs)
Full-scale B2C !!! Roll out consumer-first tools Fine tune models
Appendix
Sources:
Responsible AI (2021) by NITI Aayog
National Strategy for Artificial Intelligence (2018) by NITI Aayog
IndiaAI (2023) by Ministry of Electronics & Information Technology
Market Estimates:
The AI-driven healthcare market is expected to grow at a CAGR of 40%, reaching $6.6 billion by 2021.
70% of healthcare expenses in India are out-of-pocket, making data privacy in digital health systems crucial.
China estimates AI will contribute 26% of its GDP by 2030, showcasing the urgency for India to have a strong AI governance
framework
Competitive Advantage:
India-Centric AI – AI models trained on diverse Indian data, supporting multiple languages and dialects.
Scalability & Accessibility – AI solutions designed for both large enterprises and small businesses.
Seamless Integration – AI-powered tools embedded into Jio’s digital ecosystem, from telecom to cloud computing.
Democratizing AI – Making AI-driven services available at scale, fostering digital inclusivity.

S
India-Centric
W
Early-Stage AI
O T
Diverse Applications Global competition
Multilingual Ecosystem Global Expansion Regulatory challenges
Strategic Partnerships Infrastructure Costs AI for Small Rapid Technological
Scalability Reliance Ecosystem Dependency Businesses Advancements

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