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_How To_ Blog Post Template

The document provides a guide on how to write an effective 'how to' blog post, emphasizing the importance of step-by-step instructions and clarity for the reader. It outlines the structure of the post, including an introduction, definition of terms, detailed instructions, tips, a closing statement, and a call-to-action. Additionally, it includes a checklist to ensure all essential elements are covered before publishing.

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Shaherbano Noor
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© © All Rights Reserved
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7 views

_How To_ Blog Post Template

The document provides a guide on how to write an effective 'how to' blog post, emphasizing the importance of step-by-step instructions and clarity for the reader. It outlines the structure of the post, including an introduction, definition of terms, detailed instructions, tips, a closing statement, and a call-to-action. Additionally, it includes a checklist to ensure all essential elements are covered before publishing.

Uploaded by

Shaherbano Noor
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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HubSpot’s Marketing and Blogging Software

How to Write a “How to” Blog Post


Whether it’s “how to make chicken parm” or “how to start a business,” people are
searching “how to” do things on Google all the time. And you can help those people
out with a “how to” blog post.

“How to” blog posts provide your readers with a step-by-step guide to doing, well,
anything. These blogs are also an amazing opportunity for your company to position
itself as customer-focused and selfless, as you’re laying out a tactical approach to
fixing a problem or addressing a need without asking for anything in return. This
helps to make your brand synonymous with trust.

Writing these posts can also help your blog rank for Google’s featured snippet –
the box that appears in Google search results with a few dozen words answering the
question. You can see an example of this below.
“How to” blog posts are best for the following blog posts:
● Math and equation explanations [i.e. “How to Calculate Net Promoter Score”].
● Providing a way of thinking about or approaching an obscure task [i.e. “How
to Set & Achieve Marketing Objectives”].
● Outlining step-by-step instructions to an easily addressable task [i.e. “How to
Block Websites on Chrome Desktop and Mobile”].
Outline: [Blog Post Title]
Keyword: [Enter Targeted Keyword]
Keyword MSV: [Enter Targeted Keyword’s Monthly Search Volume]
Author: [Enter Author Name]
Due Date: [Enter Due Date]
Publish Date: [Enter Desired Publish Date]
Buyer Persona: [Enter Targeted Reader and/or Buyer Persona]

[Blog Post Title]


Make sure the title starts with “How to…” and runs for 60 characters or less.

Introduction
Lead into the post with a short 100-200 word introduction. Be sure to highlight:

● The reason why what you’re talking about is important.


● Who, what industry, or what sector of the industry this applies to.
● What you’ll be covering [i.e. “in this post, we’ll explain why (term) is
important, explain how to (term), and provide 8 suggestions if you’re new to
(term)”].

What is [Term], and Why Does it Matter?


Some readers may have no idea what it is you’re explaining how to do. Obviously, if
what you’re writing about is well-known, you can skip the definition.

After defining the term, explain why it’s important for the reader to understand the
idea and/or know how to do what you’re writing about.

How to [Task]
This section should make up the bulk of the writing in your blog post. It’s
enormously important for each step to have its own section header for optimal
organization, clarity for the reader, and search engine optimization. Additionally,
breaking instructions up by sections also lets you include visual aids for each step
as needed in the form of a GIF, image, or video.
It’s important to remember to be clear, concise, and accurate in the steps you
provide your readers. Any extra “fluff” to the article may confuse them, resulting in
some readers not achieving the results they intended.

If what you’re explaining how to do is solve an equation (i.e. “How to Calculate


Break Even”), provide a step-by-step explanation and example of how to calculate
the rate, point, or number you’re explaining how to reach. Show all of your work so
the reader can follow along easily.

# Tips and Reminders for [Term] (Optional)


If you’re breaking down a difficult concept or task, some readers may still feel
overwhelmed and unsure of their ability to tackle it. Break down a few suggestions
on how to best approach the concept, and/or a few reminders about it. This is not a
list post, so keep this short list to three to five pieces of advice.

If you feel the step-by-step approach is sufficient, you can choose not to include this
section.

Closing
Wrap up your amazing new blog post with a great closing. Remind your readers of
the key takeaway you want them to walk away with and consider pointing them to
other resources you have on your website.

Call-to-Action
Last but not least, place a call-to-action at the bottom of your blog post. This should
be to a lead-generating piece of content or to a sales-focused landing page for a
demo or consultation. For example, if your product or service helps your readers do
what it is they searched “how to” do, or if you have a template in your content
resource library that does what they searched “how to” do, that would be a perfect
CTA for this post.

Checklist Before Publishing


❏ Did you provide clear, actionable steps to accomplishing the task your reader
needed help with?
❏ Did you provide relevant and accurate facts and stats to prove your
understanding of the concept?
❏ Did you emphasize the importance of understanding this concept if it is not
already well-known?
❏ Did you properly cite and backlink your sources?
❏ Did you spell check and proofread?
❏ Are there at least 1-2 images?
❏ Is the post 800-1,000 words at minimum?

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