Course : Business Intelligence & Analytics

TP : Chools

Table 1

OVERALL 1. Equip participants with the ability to design and

COURSE implement comprehensive Business Intelligence
(BI) solutions to address real-world business
OBJECTIVE:
challenges.
2. Develop proficiency in integrating, cleaning, and
managing data from diverse sources to ensure data
quality and consistency for analysis.
3. Master advanced data visualization techniques and
interactive dashboard creation to effectively
communicate business insights.
4. Enable participants to apply predictive analytics
and statistical modelling for strategic decision-
making and forecasting.
5. Enhance participants' capability to deliver
actionable insights through the proficient use of BI
tools like Power BI and Tableau.
LEARNING 1. Integrate and transform raw data into
OUTCOME: actionable insights using ETL (Extract,
Transform, Load) processes and data
warehousing techniques.
2. Create and deploy advanced dashboards and
visualizations to communicate business metrics
and trends effectively.
3. Apply predictive analytics and statistical models
to drive strategic decision-making and solve
business problems.
4. Develop comprehensive BI solutions that align
with organizational goals and demonstrate
advanced technical skills.
5. Present data-driven insights clearly and
persuasively to stakeholders, demonstrating
strategic alignment with business objectives.

TABLE 2: MODULE WISE COURSE CONTENT AND OUTCOME

SL.NO MODULE MODULE MODULE DURATION
NAME CONTENT LEARNING (HRS)
OUTCOME

1 Foundations of - Comprehensive Integrate and 10

Business overview of BI transform raw
Intelligence concepts, data into
and Data applications, and actionable
Preparation importance in insights using
strategic decision- ETL processes
making. and data
- Techniques for warehousing
collecting, techniques.
integrating, and
managing data
from diverse
sources.
- Data
warehousing and
ETL (Extract,
Transform, Load)
processes.

2 Advanced Tools - Mastery of BI Create and 10

and Techniques tools such as deploy
in Business Power BI and advanced
Intelligence Tableau for data dashboards
analysis and and
visualization. visualizations
- Advanced to
visualization communicate
techniques, business
including metrics and
geospatial trends
mapping, effectively.
heatmaps, and
KPI dashboards.
- Best practices for
creating dynamic,
interactive
dashboards.
3 Exploratory - Exploratory Data Apply 10
Data Analysis Analysis (EDA) predictive
and Predictive techniques: analytics and
Analytics summarizing, statistical
visualizing, and models to
interpreting data. drive strategic
- Statistical decision-
models and making and
machine learning solve business
applications for problems.
predictive
analytics.
- Time-series
forecasting and
advanced data
trend analysis.

4 BI Strategy - Designing and Develop 8

Implementation deploying BI comprehensive
and projects aligned BI solutions
Governance with organizational that align with
goals. organizational
- Managing data goals and
governance, demonstrate
quality, and ROI advanced
measurement in technical skills.
BI solutions.
- Implementing BI
governance
frameworks to
ensure strategic
alignment and
scalability.

5 Real-World BI - Real-world case Synthesize 7

Applications studies and learned
challenges in BI concepts to
implementations. design and
- Executing an present BI
end-to-end BI solutions
project: data aligned with
collection, business
analysis,
 visualization, and objectives to
reporting. stakeholders.
- Presenting
actionable insights
and strategic
recommendations
to stakeholders.

TABLE 3: OVERALL COURSE LEARNING OUTCOME ASSESSMENT

CRITERIA AND USE CASES
LEARNING ASSESSMENT Performance USE CASES
OUTCOME CRITERIA Criteria

BI Tools Ability to use Demonstrate Use Case 1:

Proficiency: BI tools mastery in creating Create
Create and effectively advanced, interactive
deploy advanced interactive dashboards in
dashboards and dashboards and Power BI.
visualizations to visualizations using
communicate tools like Power BI Use Case 2:
business metrics and Tableau, Develop data
and trends tailored for diverse visualizations
effectively. business scenario using Tableau.

Data Design and Use Case 1:

Warehousing development of Design optimized
Design a data
Implementation: data data warehouse
warehouse
Integrate and warehouses schemas and
schema for a
transform raw implement
retail company.
data into robust ETL
Use Case 2:
actionable processes to
Implement ETL
insights using ensure data
processes to
ETL processes integrity and
consolidate data
and data high
from multiple
warehousing performance
sources.
techniques.
Advanced Utilization of Apply predictive Use Case 1:
Analytics analytics analytics and data Perform
Application: techniques for mining techniques predictive
Apply predictive insights to derive strategic analytics to
analytics and insights and forecast sales.
statistical support data-driven
models to drive decision-making. Use Case 2: Use
strategic data mining to
decision-making identify customer
and solve segments.
business
problems.

BI Solution Successful Deploy Use Case 1:

Deployment: implementation comprehensive BI Deploy a BI
Develop and integration solutions integrated solution for
comprehensive with existing financial
BI solutions that systems to address reporting.
align with organizational goals Use Case 2:
organizational and deliver Integrate BI tools
goals and measurable impact. with existing ERP
demonstrate systems.
advanced
technical skills.

TABLE 4: LIST OF FINAL PROJECTS (PROJECTS THAT

COMPREHENSIVELY COVER ALL THE LEARNING OUTCOME)

SL.NO FINAL PROJECT

1 Design and implement a BI solution for sales analysis.

2 Create a data warehouse for a healthcare organization.

3 Develop interactive dashboards for supply chain management.

4 Implement predictive analytics to improve customer

retention.

5 Analyze financial data to support investment decisions.

6 Build a BI system for HR analytics and workforce planning.

7 Conduct a BI project to optimize marketing campaigns.

8 Integrate BI tools with CRM systems for enhanced insights.

9 Develop a KPI dashboard for executive decision-making.

10 Implement data quality management practices in BI.

11 Create a BI strategy plan for an organization.

12 Analyze retail data to optimize inventory levels.

13 Develop a real-time BI solution using streaming data.

14 Implement ETL processes for data migration projects.

15 Conduct a case study on a successful BI implementation.

16 Use geospatial data analysis for location-based insights.

17 Develop a BI application for project management analytics.

18 Implement self-service BI tools for end-users.

19 Analyze social media data for brand sentiment analysis.

20 Create a BI governance framework for data management.

TABLE 5: COURSE ASSESSMENT RUBRICS (TOTAL MARKS: 75)

ASSESSME Learning Fair (1–5) Good (6– Excellent TOTA

NT Outcome 10) (11–15) L
CRITERIA MARK
S
 BI Tools Analyze Demonstrat Creates Designs 15
Proficiency and design es limited functional and
dashboards ability to dashboards evaluates
and apply BI with complex
visualizatio tools; moderate dashboard
ns using BI creates interactivity s,
tools like rudimentary , using BI integrating
Power BI dashboards tools advanced
and with effectively features
Tableau. minimal but with and
interactivity occasional achieving
. inefficiencie high-level
s. interactivit
y with
mastery of
BI tools.

Data Design, Struggles Analyses Designs 15

Warehousing evaluate, with and and
and ETL and integrating organizes implement
Implementat optimize and data s
ion data evaluating effectively; optimized,
warehouse data implements high-
s and sources; ETL performan
implement incomplete processes ce data
robust ETL or poorly to warehouse
processes. executed consolidate s;
warehousin data, seamlessly
g and ETL though with integrates
processes. some diverse
inefficiencie data
s or errors. sources
and robust
 ETL
processes.

Application Create, Uses basic Applies Creates 15

of Predictive evaluate, predictive predictive advanced
Analytics and models with analytics predictive
interpret limited techniques models;
predictive insights; effectively; evaluates
models to struggles to analyses data
uncover interpret data to mining
trends and trends uncover techniques
provide effectively. trends and to deliver
actionable produce highly
insights. actionable accurate,
insights actionable
with insights
moderate aligned
accuracy. with
decision-
making
goals.

BI Solution Design and Delivers a Deploys Designs, 15

Deployment deploy partial BI functional deploys,
and integrated solution BI solutions and
Integration BI with gaps in that evaluates
solutions integration address fully
aligned and limited most integrated
with evaluation business BI
business of business objectives; solutions;
strategies needs. demonstrat provides
and es innovative
reasonable solutions
 scalable scalability that align
objectives. and with
alignment business
with goals. strategies
and
optimize
processes.

Communicati Communic Communica Analyses Synthesize 15

on of ate tes findings and s and
Insights actionable with communica evaluates
insights minimal tes actionable
effectively clarity; business insights;
using visualization insights uses
visualizatio s lack clearly; advanced
ns to strategic uses visualizatio
support alignment visualizatio ns to
strategic and fail to ns to support
business convey illustrate strategic
decisions. insights findings, business
effectively. though with decisions
limited and
strategic conveys
alignment. findings
effectively.