1.

Sarva Shiksha Abhiyan (SSA) was launched in the year

(1) 2001
(2) 2005
(3) 2010
(4) 2015
Answer: (1)
2. The communication model ‘who says, what, in which channel, to whom, with what effect’ was
proposed by
(1) Aristotle
(2) Lasswell
(3) Shannon and Weaver
(4) David Berlo
Answer: (2)
3. The Psychological barriers in communication can be

I. Stage-fright

II. Day-dreaming

III. Fidelity

IV. Entropy

Codes :

(1) I and II

(2) II and III

(3) III and IV

(4) I and IV

Answer: (1)

4. Which of the following are non-projected visual aids?

I. Charts
II. Posters
III. Slides
IV. Graphs
Codes :
(1) I, II and III
(2) II, III and IV
(3) I, III and IV
(4) I, II and IV
Answer: (4)
5. Assertion (A): Movie stars and sporting heroes are popularly used as Brand ambassadors.
Reason (R) : Attractive communicators (sources) are more effective in persuading for change
than unattractive ones.
Codes :
(1) (A) is correct, but (R) is incorrect.
(2) (A) is incorrect, but (R) is correct.
(3) Both (A) and (R) are correct.
(4) Both (A) and (R) are incorrect.
Answer: (3)
6. Assertion (A): Women lack economic autonomy and sustainable livelihoods.
Reason (R): Women’s contribution to household and National Economy is not measured in
quantitative terms and is not appropriately reflected in the National accounts.
Codes :
(1) Both (A) and (R) are correct.
(2) Both (A) and (R) are incorrect.
(3) (A) is correct and (R) is incorrect.
(4) (A) is incorrect and (R) is correct.
Answer: (1)
7. Arrange the steps of programme planning used by development agencies :
I. Provide for evaluation.
II. Prepare a summary of the current situation.
III. Prepare action programme with methods and Activities.
IV. Select problem for intensive action.
V. Designate local leaders for each problem.
Codes :
(1) I, V, IV, III, II
(2) II, IV, V, III, I
(3) III, IV, V, I, II
(4) IV, V, I, II, III
Answer: (2)
8. Arrange the following audio-visual aids in the learning continuum from bottom to top as per
the Edgar Dale’s ‘Cone of Experience’ :
I. Contrived experiences
II. Exhibits
III. Direct, purposeful experiences
IV. Demonstrations
V. Field trips
VI. Dramatised experiences
Codes :
(1) III, II, VI, IV, V, I
(2) III, II, IV, V, VI, I
(3) III, I, VI, IV, V, II
(4) III, I, VI, V, IV, II
Answer: (3)
9. Match the items given under List – I with the appropriate items given under List – II :
Answer: (3)
10. The approach used in Non-formal education (NFE) should be
(1) Teacher oriented
(2) Fun oriented
(3) Learner oriented
(4) Evaluation oriented
Answer: (3)
11. Innovative entrepreneurs may face a special challenge initially raising
(1) Development capital
(2) Structural capital
(3) Human capital
(4) Seed capital
Answer: (4)
12. The fourth generation audio-visual aids as classified by the stage of their evolution include
I. Television
II. Printed text
III. Computers
IV. Electronic devices
Codes :
(1) I, II and III
(2) II, III and IV
(3) I, III and IV
(4) I, II and IV
Answer: (3)
13. The 3 R’s in literacy stand for
I. Reading
II. Writing
III. Arithmatic
IV. Response
Codes :
(1) I, II and III
(2) II, III and IV
(3) I, II and IV
(4) I, III and IV
Answer: (1)
14. A microlab as a training methodology helps to
I. Unfreeze participants
II. Reduce inhibitions of participants
III. Stimulates thinking
IV. Creates competition
Codes :
(1) I, II and III
(2) II, III and IV
(3) I, III and IV
(4) I, II and IV
Answer: (1)
15. Assertion (A) : Women as a constituency are becoming increasingly crucial in
electoral contests.
Reason (R) : More and more women are exercising their agency and are conscious of their
political rights.
Codes :
(1) (A) is correct, but (R) is incorrect.
(2) (A) is incorrect, but (R) is correct.
(3) Both (A) and (R) are correct.
(4) Both (A) and (R) are incorrect.
Answer: (3)
16. Arrange the following steps used by an extension professional for bringing a positive change
in people’s behaviour:
I. Attention
II. Satisfaction
III. Desire
IV. Action
V. Conviction
Codes :
(1) I, V, IV, III, II
(2) I, II, III, IV, V
(3) I, III, IV, V, II
(4) I, III, V, IV, II
Answer: (4)
17. Match the concepts used in communication given under List – I with their related term
or form given under List – II.

Answer: (2)
18. Match the types of Participatory Learning and Action technique (PLA) in List – I with their
appropriate purposes given under List – II.

Answer: (2)
19. Individual reflection, contemplation and meditation are the chief functions of the following
type of communication

(1) Intrapersonal communication

(2) Interpersonal communication
(3) Dyadic communication
(4) Intracultural communication
Answer: (1)
20. The selection of a channel for communication is based on :
I. Availability
II. Organisational Hierarchy
III. Cost
IV. Frequency of use
Codes :
(1) I, II, III
(2) II, III, IV
(3) I, III, IV
(4) I, II, IV
Answer: (3)
21. The National Policy for empowerment of women focuses on the following aspects
of women’s lives :
I. Advancement
II. Development
III. Empowerment
IV. Entertainment
Codes :
(1) I, II, III
(2) II, III, IV
(3) I, III, IV
(4) I, II, IV
Answer: (1)
22. Assertion (A) : Child budgeting must begin at the very level of Panchayats, the very basic
unit of democratic functioning.
Reason (R) : This will logically result in decentralization in implementation and monitoring of
programmes for children.
Codes :
(1) Both (A) and (R) are correct.
(2) Both (A) and (R) are incorrect.
(3) (A) is correct but (R) is incorrect.
(4) (A) is incorrect but (R) is correct.
Answer: (1)
23. Assertion (A) : Theories based on research done on the lives of women have evidenced in
equality of the sexes.
Reason (R) : The concepts of Gender, Patriarchy and sex roles are implicated in the inequality.
Codes :
(1) (A) is correct and (R) is incorrect.
(2) (A) is incorrect and (R) is correct.
(3) Both (A) and (R) are correct.
(4) Both (A) and (R) are incorrect.
Answer: (3)
24. Assertion (A) : Extension workers have to be sensitive to the cultural changes taking place
in the communities, they work with.
Reason (R) : Outsiders do not realize that villages ever change because often there is little
outward change as compared with urban areas.
Codes :
(1) (A) is correct, (R) is incorrect.
(2) (A) is incorrect and (R) is correct.
(3) Both (A) and (R) are correct.
(4) Both (A) and (R) are incorrect.
Answer: (3)
25. Arrange the following steps of planning in a sequence :
I. Preparation of derivative plans.
II. Determination of objectives
III. The use of strategy
IV. Providing follow up to the proposed course of action.
V. Establishment of planning premises
VI. Timing and sequence of operations
VII. Selection of the operating plan
Codes :
(1) I, VII, VI, III, IV, II, V
(2) II, V, VII, I, VI, III, IV
(3) III, IV, VII, II, I, V, VI
(4) IV, III, I, II, VI, V, VII
Answer: (2)
26. Arrange the elements of the communication process as per the Shannon’s and
Weaver’s model :
I. Destination
II. Transmitter
III. Signal
IV. Receiver
V. Source
Codes :
(1) V, III, II, IV, I
(2) V, II, IV, III, I
(3) V, II, III, IV, I
(4) V, IV, III, II, I
Answer: (3)
27. Arrange the following learning experiences as per the Edgar’s Dale’s cone of
experience from the base of the pyramid upwards :
I. Dramatised experiences
II. Field Trips
III. Exhibits
IV. Direct purposeful experiences
V. Demonstrations
VI. Contrived experiences
Codes :
(1) IV, III, VI, V, II, I
(2) IV, V, VI, III, II, I
(3) IV, VI, I, V, II, III
(4) IV, III, II, I, V, VI
Answer: (3)
28. Match the desirable qualities of the elements of communication given in List – I with
the name of the element given in List – II
Answer: (4)

29. Match the concepts given in List – I with their proponents given in List – II

Answer: (4)
30. Who was the initiator of the ‘Gurgaon Experiment’ under Rural Reconstruction ?
(1) Rabindranath Tagore
(2) F.L. Brayne
(3) Daniel Hamilton
(4) Malcom Marshall
Answer: (2)
31. As per the Aristotle’s model of communication, the three dimensions of persuasive
speech are
(1) Ethos, Empathy, Mathos
(2) Ethos, Logos, Pathos
(3) Empathy, Chaos, Pathos
(4) Logos, Ethos, Laos
Answer: (2)
32. The qualities of a receiver, which influence face to face communication are :
I. Positive attitude
II. Active Listening skills
III. Channel vehicle
IV. Decoding skills
Codes :
(1) I, II and III
(2) II, III and IV
(3) I, II and IV
(4) I, III and IV
Answer: (3)
33. Which of the following approaches indicate the methodology of Extension Education?
I. Simple to Complex
II. Concrete to Abstract
III. Learning by doing
IV. Learning by listening
Codes :
(1) I, II and III
(2) II, III and IV
(3) I, III and IV
(4) II, IV and I
Answer: (1)

34. Assertion (A) : Mass communication is a transactional process.

Reason (R) : In most of the mass communication situations, the communicator and the audience
are in asynchronous relationship.
Codes :
(1) (A) is correct, (R) is incorrect.
(2) (A) is incorrect, (R) is correct.
(3) Both (A) and (R) are correct.
(4) Both (A) and (R) are incorrect.
Answer: (2)
35. Assertion (A) : Result demonstration refers to the showing net worth of a practice or
a product.
Reason (R) : Result demonstrations do not only establish the value of a practice but also prove
the feasibility of the practice under local conditions.
Codes :
(1) (A) is correct and (R) is incorrect.
(2) (A) is incorrect and (R) is correct.
(3) Both (A) and (R) are correct.
(4) Both (A) and (R) are incorrect.
Answer: (3)
36. Arrange the steps of Extension Campaign Planning in their sequential order :
I. Draw a concrete plan
II. Identify the local needs
III. Arrange for supplies and support
IV. Choose the Appropriate Methods and Media
V. Decide the dates and time
Codes :
(1) II, III, IV, V, I
(2) II, III, IV, I, V
(3) II, III, I, V, IV
(4) II, III, I, IV, V
Answer: (4)
37. Arrange the following stages of ‘Coming Together’ in developing relationships
through communication as presented by Mark Knapp :
I. Experimenting II. Bonding
III. Integrating IV. Initiating
V. Intensifying
Codes :
(1) I, IV, II, III, V
(2) II, III, IV, V, I
(3) III, II, IV, I, V
(4) IV, I, V, III, II
Answer: (4)
38. Match the programmes given in List – I with the year of their inception given in List – II :

Answer: (2)
39.Match the functions of communication given in List – I with their related activities given in
List – II :
Answer: (2)
40. Maximum number of employed women in India are part of the following sector of the
Indian economy:

(1) Formal Sector

(2) Informal Sector

(3) Corporate Sector

(4) Industrial Sector

41. Our ‘self-concept’ which influences our communication behaviour is developed due to
the following factors:

(a) Cultural traditions

(b) Self-evaluation

(c) Social roles

(d) Social organisation

Code:
(1) (a), (b), (d)

(2) (b), (c), (d)

(3) (a), (b), (c)

(4) (a), (c), (d)

Answer: (3)
42. A whatsapp chat between two friends can be an example of the following:

(a) Formal Communication

(b) Informal Communication

(c) Dyadic Communication

(d) Interpersonal Communication

Code:
(1) (a), (b), (c)

(2) (b), (c), (d)

(3) (a), (c), (d)

(4) (a), (b), (d)

Answer: (2)
43. The adopters of new ideas and technologies can be categorised under the following heads
as per the Evret Roger’s diffusion of innovation approach.
(a) Laggards

(b) Explorers

(c) Early Majority

(d) Inventors

(e) Innovators

Code:
(1) (a), (b), (c)

(2) (b), (c), (d)

(3) (a), (c), (e)

(4) (a), (c), (d)

Answer: (3)
44. Which of the following are time related PLA methods?

(a) Historical Transect

(b) Venn diagrams

(c) Matrix ranking

(d) Seasonal diagram

(e) Trend analysis

Code:
(1) (a), (b), (c)

(2) (b), (c), (d)

(3) (c), (d), (e)

(4) (a), (d), (e)

Answer: (4)
45. Arrange the following legislations in the chronological order of their implementation.

(a) Medical Termination of Pregnancy Act

(b) Dowry Prohibition Act

(c) Pre-conception and Pre-natal Diagnostics techniques Act

(d) Hindu Marriage Act

(e) Protection of women from Domestic Violence Act

(f) The sexual harassment of women at workplace (Prevention, Prohibition and Redressal Act)

Code:
(1) (f), (c), (d), (b), (e), (a)

(2) (d), (b), (a), (c), (e), (f)

(3) (d), (c), (b), (a), (e), (f)

(4) (f), (e), (d), (c), (b), (a)

Answer: (2)
46. Arrange the following steps of persuasive speech as proposed by Aristotle.

(a) Arrangement

(b) Invention

(c) Style
(d) Delivery

(e) Memory

Code:
(1) (a), (b), (c), (d), (e)

(2) (a), (c), (b), (e), (d)

(3) (b), (a), (c), (e), (d)

(4) (b), (a), (e), (c), (d)

Answer: (3)
47. Match the mass communication theories given in List – I with their basic guiding
philosophy given in List – II.

List—I List—II

(a) Authoritarian (i) Media are free

(b) Libertarian (ii) Media are free but responsible
(c) Social Responsibility (iii) Media are controlled
(d) Soviet Communist (iv) Media are universal
(e) Development Media (v) Media to assist in growth of society
(vi) Media are agents of government

Code:
(a) (b) (c) (d) (e)

(1) (iii) (vi) (ii) (i) (iv)

(2) (iii) (i) (ii) (vi) (v)

(3) (iii) (vi) (ii) (i) (v)

(4) (iv) (v) (ii) (i) (iii)

Answer: (2)
48. Match the names of the proponents of the extension and development initiatives given in List
– I with the project/scheme they are associated with given in List – II.

List—I List—II

(a) Albert Mayer (i) Sriniketan Project

(b) Rabindra Nath Tagore (ii) Sevagram Project
(c) F.L. Bryam (iii) Marthandam Project
(d) M.K. Gandhi (iv) Ettawah Project
(e) Spencer Hatch (v) Gurgaon Project
(vi) Servants of India Project

Code:
(a) (b) (c) (d) (e)

(1) (v) (iv) (ii) (i) (iii)

(2) (iv) (ii) (vi) (i) (iii)

(3) (iv) (vi) (iii) (ii) (i)

(4) (iv) (i) (v) (ii) (iii)

Answer: (4)
49. One of the most effective methods of imparting skill is
(A) Field visit
(B) Group discussion
(C) Demonstration
(D) Project
Ans: (C)
50. Top priorities of NCERT are
I. Implementation of National Curriculum Framework.
II. Development of laws for children.
III. Universalisations of Elementary Education.
IV. Development of Textbooks for school.
Codes :
(A) I II IV
(B) I III IV
(C) I II III
(D) II III IV
Ans: (B)

51. The three important dimensions of desigining a message in communication are

I. Flexibility
II. Code
III. Content
IV. Treatment
Codes :
(A) I, II and IV
(B) II, III and IV
(C) I, III and IV
(D) I, II and III
Ans: (B)
52. The tools of Participatory learning and Action are
I. Venn Diagrams
II. Seasonal Diagrams
III. Focussed Group Discussions
IV. Lectures
Codes :
(A) I, III and IV
(B) I, II and IV
(C) II, III and IV
(D) I, II and III
Ans: (D)
53. Operation Blockboard was launched with a focus on improving
I. Classrooms
II. Evaluation methods
III. Teachers
IV. Teaching materials
Codes :
(A) I, III and IV
(B) I, IV and II
(C) I, II and III
(D) II, III and IV
Ans: (A)
54. Assertion (A) : Proxemics deals with Non-verbal communication.
Reason (R) : It deals with the regulation of social distance as a way of
signalling communication.
Codes :
(A) (A) is correct and (R) is incorrect.
(B) (A) is incorrect and (R) is correct explanation of (A).
(C) Both (A) and (R) are incorrect.
(D) (A) is correct and (R) is the correct explanation of (A).
Hide Answer
Ans: (D)
55. Assertion (A) : Pradhan Mantri Jan Dhan Yojna is a radical step in development strategy.
Reason (R) : Comprehensive Financial inclusion is important for building economic capabilities
of the people.
Codes :
(A) Both (A) and (R) are correct.
(B) Both (A) and (R) are incorrect.
(C) (A) is correct and (R) is incorrect.
(D) (A) is incorrect and (R) is correct.
Ans: (A)
56. The sequence of steps in the process of ‘listening’ are
I. Attending
II. Assessing
III. Perceiving
IV. Interpreting
V. Responding
Codes :
(A) I II III IV V
(B) II III IV V I
(C) I III IV II V
(D) I III II IV V
Ans: (C)
57. Match the concept of communication with the model which presented it.

Ans: (C)
58. Match the traditional folk form with the state of its origin.
Ans: (D)
59. A step in management process which consists of series of individual purposive decisions
which follow a sequence or pattern is
(A) Planning
(B) Organising
(C) Coordinating
(D) Evaluating
Ans: (A)
60. The programme for promoting functional literacy among adults is
(A) Sarva Shiksha Abhiyan.
(B) Sarva Shiksha Adhyayan Programme.
(C) National Literacy Mission.
(D) National Literacy Motivation Programme.
Ans: (C)
61. In Mass communication, PSA stands for
(A) Public Service Assessment
(B) Public Service Announcement
(C) Public Service Access
(D) Public Service Account
Ans: (B)
62. Participating Planning in community development employs
I. Participatory Learning
II. Participatory Rural Appraisal
III. Participatory Action
IV. Passive Participation
Codes :
(A) I, II and IV are correct.
(B) I, II and III are correct.
(C) I and III are correct.
(D) II and IV are correct.
Ans: (B)
63. The Communication Process is always
I. Systematic
II. Intentional
III. Interactional
IV. Functional
Codes :
(A) I and II are correct
(B) II and III are correct
(C) III and IV are correct
(D) I and IV are correct
Ans: (D)

64. Assertion (A) : Sex ratio at birth is an indicator of the discrimination against girl children
and heinous crimes such as female foeticide.
Reason (R) : Gender equity should lead to sex ratio being less skewed.
Codes :
(A) Both (A) and (R) are correct.
(B) (R) is correct and (A) is wrong.
(C) (A) is correct and (R) is wrong.
(D) Both (A) and (R) are wrong.
Ans: (A)
65. Assertion (A) : Gram Sabha is the lowest range of decentralized governance.
Reason (R) : Panchayat Raj Institutions are responsible for planning and execution
of development programmes at the village level.
Codes :
(A) Both (A) and (R) are false.
(B) (A) is true and (R) is false.
(C) Both (A) and (R) are true.
(D) (A) is false and (R) is true.
Ans: (C)
66.Arrange in the order of the year of enactment of the law (most recent to oldest)
a. The Factories Act
b. The Plantation Act
c. The Bonded Labour System (Abolition)
d. The Child Labour (Prohibition and Regulation) Act
Codes :
(A) a, b, c, d
(B) d, c, b, a
(C) d, b, c, a
(D) d, a, b, c
Ans: (B)
67. Arrange the following government extension efforts in the chronological order of their
inception :
a. Etawah Pilot Project
b. Community development Programme
c. Lab to Land project
d. Krishi Vigyan Kendra
Codes :
(A) a, b, d, c
(B) c, d, b, a
(C) b, d, c, a
(D) a, b, c, d
Ans: (A)
68. Arrange the common paradigms of lasswell’s model in the sequential order :
a. to whom
b. in which
c. who say
d. what
e. with what effect
Codes :
(A) c, d, b, a and e
(B) c, d, b, e and a
(C) b, c, d, e and a
(D) a, b, c, d and e
Ans: (A)
69. Match the development programmes from List-I with its development issues from List-II.

Ans: (C)
70. Match the following theories of Mass communication from List-I with their characteristic
features from List-II.
Ans: (B)