MODULE –I

UI/UX

Course Code :BCS456C Semester 4

CIE Marks 50

SEE Marks 50

Total Marks 100

Credits 01 Exam Hours 01

Multiple Choice Questions

1. What is the primary focus of usability in Human-Computer Interaction (HCI)?

o A) Enhancing visual appeal

o B) Ensuring that human-computer interaction is effective, efficient, and satisfying for the
user

o C) Making technology "dummy proof"

o D) Creating user-friendly interfaces

o Answer: B

2. Which of the following is NOT a characteristic of usability according to ISO 9241-11 (1997)?

o A) Learnability

o B) Retainability

o C) Emotional impact

o D) User satisfaction

o Answer: C

3. What is a common misconception about usability?

 o A) It is equivalent to usability testing

o B) It focuses on user performance

o C) It includes visual appeal as an integral part

o D) It emphasizes effective interaction design

o Answer: A

4. What term trivializes the scope of interaction design by emphasizing friendliness over user
productivity?

o A) User experience

o B) Usability testing

o C) User-friendly

o D) Dummy proofing

o Answer: C

5. What is the relationship between usability and visual design?

o A) Visual design is the only part of usability

o B) Usability excludes visual design

o C) Visual design is an integral but not the only part of usability

o D) Usability is mainly about making things look pretty

o Answer: C

6. According to the text, what has the concept of quality in design expanded to include beyond
usability?

o A) Only technical performance

o B) Emotional and cultural aspects

o C) Only aesthetic interaction

o D) Productivity measures only

o Answer: B

7. Which of the following statements is true about user satisfaction in traditional usability?
 o A) It is primarily about the visual appeal of the system

o B) It has always included subjective measures of emotional impact

o C) It is only concerned with error counts and efficiency

o D) It disregards user opinions and feelings

o Answer: B

8. Why might a product with fewer functional capabilities outsell a more functional one?

o A) Because it is more visually appealing

o B) Due to a better user experience

o C) It has more features

o D) Because it is cheaper

o Answer: B

9. What is an example given in the text of poor usability affecting user access to functionality?

o A) The iPod

o B) Apple's Time Machine

o C) Blackberry's software

o D) Microsoft's backup capabilities in Windows 95

o Answer: D

10. What does the term "hedonic quality" refer to in the context of user experience?

o A) Pragmatic usability measures

o B) Objective performance metrics

o C) Emotional and psychological needs

o D) Technical capabilities

o Answer: C

11. Which statement best captures the difference between cool technology and a quality user
experience?

o A) Cool technology always ensures a quality user experience

 o B) High-tech products are always easy to use

o C) A cool product can fail if it has a poor interaction design

o D) Quality user experience is independent of design

o Answer: C

12. What does the example of Microsoft’s packaging for Office 2007 illustrate?

o A) Effective use of high-tech design

o B) Usability should consider practical use over visual appeal

o C) The importance of detailed user manuals

o D) That user experience is solely about packaging

o Answer: B

13. What is the main argument against equating user experience solely with usability?

o A) User experience is entirely about technology

o B) Usability only includes visual design

o C) User experience encompasses more emotional and contextual factors beyond

traditional usability

o D) Usability does not affect user performance

o Answer: C

14. What does the text suggest about the design beyond just technology?

o A) It should only focus on high-tech interfaces

o B) Design principles apply universally, even to non-technological artifacts

o C) Technology is the sole context for design

o D) Design should ignore user context

o Answer: B

15. What are the components of user experience according to the expanded definition?

o A) Only emotional impact factors

o B) Usability, usefulness, and emotional impact factors

 o C) Performance metrics and error counts

o D) Visual appeal and user manuals

o Answer: B

16. Why does the text argue that user experience cannot be designed?

o A) User experience is entirely subjective and varies by user

o B) Designers can control all aspects of user interaction

o C) Good usability is built into the design itself

o D) User experience is unrelated to the context of use

o Answer: A

17. How does corporate culture influence user experience, according to the text?

o A) It solely depends on the visual appeal of products

o B) It includes broader social, cultural, and marketing aspects

o C) Corporate culture has no impact on user experience

o D) Only high-tech companies can create quality user experiences

o Answer: B

18. What does the example of Apple's employment offer package illustrate about their approach
to user experience?

o A) Focus on visual appeal only

o B) Consistent emphasis on detailed and thoughtful design

o C) Ignoring practicality for aesthetics

o D) Creating complex and hard-to-use products

o Answer: B

These questions should cover the key concepts presented in the content about usability, user
experience, and the broader aspects of interaction design.

*************************************************************************************

Multiple Choice Questions on Emotional Impact as Part of the User Experience

1. What are the emotional aspects of user experience?

o A. Efficiency and effectiveness

o B. Aesthetics and novelty

o C. Functionality and usability

o D. Consistency and simplicity

o Answer: B. Aesthetics and novelty

2. According to the text, what do users look for in addition to efficiency and effectiveness?

o A. Affordability

o B. Simplicity

o C. Emotional satisfaction

o D. Technical support

o Answer: C. Emotional satisfaction

3. What does Buxton suggest about the impact of subtle design differences?

o A. They have no significant effect on user experience.

o B. They can make enormous differences in usage experience.

o C. They are primarily aesthetic and do not affect functionality.

o D. They only matter in professional tools, not consumer products.

o Answer: B. They can make enormous differences in usage experience.

4. What led to the decline of the Pontiac brand according to the text?

o A. Economic recession

o B. Transition through bankruptcy

o C. Merging of Pontiac facilities with other GM facilities

o D. Poor marketing strategies

o Answer: C. Merging of Pontiac facilities with other GM facilities

5. What emotional qualities are highlighted in the Garmin GPSMAP 62st advertisement in
Backpacker magazine?
 o A. Precision and efficiency

o B. Speed and accuracy

o C. Comfort and companionship

o D. Cost and durability

o Answer: C. Comfort and companionship

6. According to Zhang (2009), what is a major issue in studies regarding aesthetics?

o A. It is easy to measure aesthetic quality objectively.

o B. Aesthetic quality is always perceived the same way by different users.

o C. There is a lack of agreement on how to measure aesthetics-related concepts.

o D. Aesthetic quality does not affect user experience.

o Answer: C. There is a lack of agreement on how to measure aesthetics-related concepts.

7. Which level of Norman's three-level processing model for emotional design is about self-
image, identity, and personal satisfaction?

o A. Visceral processing

o B. Behavioral processing

o C. Reflective processing

o D. Cognitive processing

o Answer: C. Reflective processing

8. What is the subjective view of aesthetics according to the text?

o A. Aesthetic quality is innate in the object or design.

o B. Aesthetic quality can be evaluated analytically.

o C. Aesthetics depends on how they are perceived by users.

o D. Aesthetics is not important in user experience.

o Answer: C. Aesthetics depends on how they are perceived by users.

9. Why was the iPad initially criticized according to David Pogue?

o A. It was too expensive.

 o B. It was considered underwhelming and superfluous.

o C. It was too similar to other devices.

o D. It lacked essential features.

o Answer: B. It was considered underwhelming and superfluous.

10. What does fun and enjoyment at work help with according to the text?

o A. Decreasing productivity

o B. Breaking monotony and increasing interest

o C. Reducing the need for training

o D. Ensuring strict adherence to rules

o Answer: B. Breaking monotony and increasing interest

*************************************************************************************

1. The Business Case for UX

1. What does Mitch Kapor identify as the "secret shame of the industry"?

o a) The high cost of software

o b) The lack of usability and poor design of software

o c) The frequent updates needed for software

o d) The security vulnerabilities in software

o Answer: b) The lack of usability and poor design of software

2. According to the Standish Group, what is one of the most important reasons why many
software projects are unsuccessful?

o a) Lack of innovative features

o b) Poor marketing strategies

o c) Lack of attention to user inputs

o d) High development costs

o Answer: c) Lack of attention to user inputs

 3. What percentage of software projects typically exceed their budgets, according to estimates?

o a) 40%

o b) 50%

o c) 60%

o d) 70%

o Answer: c) 60%

2. Misconceptions about User Experience

4. Why might a product with user experience problems still sell well?

o a) It has superior technical features

o b) It is the only one of its kind

o c) It is cheaper than competitors' products

o d) It has excellent customer support

o Answer: b) It is the only one of its kind

5. What is an indicator that your product might have user experience issues even if there are no
complaints?

o a) Users frequently request new features

o b) Users utilize a large portion of the system's functionality

o c) Your product has fewer features than competitors'

o d) Your product receives positive media coverage

o Answer: a) Users frequently request new features

3. Training vs. Usability in Design

6. What is often suggested as a way to fix usability problems in a design?

o a) Hiring more developers

o b) Increasing marketing efforts

o c) Providing user training

o d) Reducing the price of the product

 o Answer: c) Providing user training

7. What problem arises from issuing "instructional bulletins" to fix user experience issues?

o a) They are too costly to produce

o b) Users often ignore them

o c) They only solve temporary problems

o d) Users may forget or misinterpret the instructions over time

o Answer: d) Users may forget or misinterpret the instructions over time

8. According to the text, what is a consequence of using training as a substitute for good
usability?

o a) Reduced development time

o b) Increased ongoing costs and risk of errors

o c) Higher user satisfaction

o d) Enhanced product features

o Answer: b) Increased ongoing costs and risk of errors

******************************************************************************
Question 1:

What is the main purpose of the "You Are Here" picture at the beginning of each process
chapter in the book?

A. To illustrate the final design of the system

B. To provide context within the overall Wheel lifecycle template

C. To show detailed requirements specifications

D. To highlight the challenges in the current system

Answer: B. To provide context within the overall Wheel lifecycle template

Question 2:

The chapter focuses on a bridge between which two phases?

A. Testing and deployment

B. User feedback and final implementation

C. Contextual inquiry/analysis and design

D. Requirement gathering and coding

Answer: C. Contextual inquiry/analysis and design

Question 3:

What is the first span of the bridge discussed in this chapter?

A. Testing models

B. Design implementation

C. Extracting interaction design requirements

D. Developing user interfaces

Answer: C. Extracting interaction design requirements

Question 4:

According to the text, what is a common misconception after completing contextual analysis?

A. That the system design is finalized

B. That all user requirements are fully understood

C. That testing can begin immediately

D. That detailed functional specifications are ready

Answer: B. That all user requirements are fully understood

Question 5:

What is the key issue highlighted in the "Gap between Analysis and Design" section?

A. The need for more detailed functional specifications

B. The shift from studying current practices to envisioning new designs

C. The difficulty in creating user personas

D. The challenges of software implementation

Answer: B. The shift from studying current practices to envisioning new designs

Question 6:

What is a "requirement" in the context of interaction design?

A. A detailed implementation plan

B. A statement of what is needed to design a system to fulfill user and customer goals

C. A list of software bugs to be fixed

D. A description of the existing work system

Answer: B. A statement of what is needed to design a system to fulfill user and customer goals

Question 7:

Why is there a trend towards abandoning detailed requirements specifications?

A. They are too easy to understand

B. They are often incomplete and subject to change

C. They are too expensive to produce

D. They do not provide enough technical detail

Answer: B. They are often incomplete and subject to change

Question 8:

What does the term "domain-complex systems" refer to?

A. Systems with simple workflows

B. Systems with intricate and technical content in the corresponding field of work

C. User interfaces with minimal functionality

D. Software with no dependencies

Answer: B. Systems with intricate and technical content in the corresponding field of work
Question 9:

In the context of interaction design requirements, what does "usability and UX include
usefulness" imply?

A. Usability is independent of functionality

B. Usefulness is derived from the functionality provided

C. Usability does not impact user experience

D. UX is only about the aesthetic aspects of the system

Answer: B. Usefulness is derived from the functionality provided

Question 10:

Why should functional needs be recorded and passed on to software engineering counterparts?

A. To finalize the design specifications

B. To help both teams stay on the same page during the project

C. To ensure all bugs are fixed before testing

D. To simplify the coding process

Answer: B. To help both teams stay on the same page during the project

*************************************************************************************
Multiple Choice Questions on Formal Requirements Extraction

1. What is the main focus of the "wall walk" through the WAAD in the requirements extraction
process?

o A) Iteratively improving the data

o B) Extracting needs and requirements

o C) Consolidating data from multiple sources

o D) Evaluating the design-informing models

o Answer: B) Extracting needs and requirements

2. Which reasoning approach is emphasized in the process of extracting requirements from the
WAAD?
 o A) Inductive reasoning

o B) Intuitive reasoning

o C) Deductive reasoning

o D) Abductive reasoning

o Answer: C) Deductive reasoning

3. What is a crucial characteristic of the team selected for requirements extraction?

o A) Members should all have software engineering backgrounds

o B) It should include a diverse set of skills including UX and software people

o C) It should be led by a project manager without a UX background

o D) Members should work independently without much interaction

o Answer: B) It should include a diverse set of skills including UX and software people

4. Why is standardizing terminology important during the requirements extraction process?

o A) To ensure all team members are speaking the same language

o B) To make the data analysis faster

o C) To prepare for user testing sessions

o D) To align with the marketing department's needs

o Answer: A) To ensure all team members are speaking the same language

5. What does the phrase "Users shall be able to ..." typically indicate in a requirement
statement?

o A) A non-functional requirement

o B) A design constraint

o C) A user interface feature to support a user need

o D) An implementation detail

o Answer: C) A user interface feature to support a user need

6. Which of the following is NOT a typical part of a requirement statement?

o A) Requirement description
 o B) Rationale statement

o C) Implementation plan

o D) Notes on discussions

o Answer: C) Implementation plan

7. What is the purpose of tagging each requirement with a WAAD source node ID?

o A) To prioritize requirements

o B) To trace back to the original work activity data

o C) To categorize requirements by importance

o D) To facilitate immediate implementation

o Answer: B) To trace back to the original work activity data

8. Which type of requirements are considered during the "Systematic Deduction of Needs as
Hinges to Get at Requirements" process?

o A) Marketing requirements

o B) High-level business requirements

o C) User needs expressed from the user's perspective

o D) Specific coding standards

o Answer: C) User needs expressed from the user's perspective

9. In the context of requirements extraction, what is meant by "extrapolation requirements"?

o A) Requirements that need further validation from stakeholders

o B) Requirements based on broadening narrow and specific user statements

o C) Requirements identified directly from user needs without interpretation

o D) Requirements that have the highest priority in the project

o Answer: B) Requirements based on broadening narrow and specific user statements

10. What should be done if a work activity note implies a user need that is technologically difficult
to address?

o A) Discard the note as infeasible

 o B) Record it for later review and potential future consideration

o C) Immediately escalate it to the development team

o D) Simplify the requirement to fit current technology capabilities

o Answer: B) Record it for later review and potential future consideration

These questions aim to test comprehension of the formal requirements extraction process, focusing on
key concepts such as deductive reasoning, team composition, the importance of terminology,
requirement statements, traceability, user needs, and extrapolation requirements.

*************************************************************************************

1. Which of the following statements best describes the purpose of using the WAAD
directly as a requirements representation?

A. To avoid the creation of work activity notes during contextual analysis.

B. To save time and cost by interpreting work activity notes as requirements without formally
extracting them.

C. To create a detailed requirements document from work activity notes.

D. To enhance the complexity of the requirements extraction process.

Answer: B

2. In the example of the Ticket Kiosk System, what is the interpreted requirement from the
work activity note, "I am concerned about the security and privacy of my transactions"?

A. Users shall have a manual timeout option.

B. The system shall encrypt all transactions.

C. The system shall protect the security and privacy of ticket-buyer transactions.

D. Users shall have a limited viewing angle on the kiosk.

Answer: C

3. What is the primary benefit of documenting design ideas immediately on the WAAD?

A. To ensure that every work activity note is included in the requirements document.

B. To save time and ensure design ideas are not forgotten.

C. To increase the number of work activity notes.

D. To replace the need for a formal requirements document.

Answer: B

4. Which technique involves restating work activity notes as needs and requirements more
rapidly during contextual analysis?

A. Using the WAAD directly as a requirements representation.

B. Anticipating needs and requirements in contextual analysis.

C. Using work activity notes as requirements and eliminating the WAAD completely.

D. Creating a detailed requirements document from work activity notes.

Answer: B

5. What is a key advantage of eliminating the WAAD altogether and using sorted work
activity notes as requirements?

A. It requires the collection of a vast number of work activity notes.

B. It simplifies the process by avoiding the organization of large amounts of data.

C. It eliminates the need for contextual analysis.

D. It creates more complex requirements.

Answer: B

6. Which of the following is a critical step when using work activity notes as more explicit
requirements?

A. Formalizing each work activity note into a requirement document.

B. Ignoring any design ideas that come up during the process.

C. Developing the ability to interpret work activity notes accurately.

D. Rewriting every work activity note into a formal requirement statement.

Answer: C