COMP1643 (2024/25) Information and Faculty of Contribution: 100%

Content Management Engineering and of course

Partnerships
Science

Module Leader: Dr. Coursework Term 2 CRN Deadline Date:

Annemarie Zijlema

This coursework should take an average student who is up-to-date with tutorial work approximately
50 hours
Feedback and grades are normally made available within 15 working days of the coursework
deadline

Learning Outcomes:

1. Critically evaluate web-based Content Management Systems

2. Ability to design and build a web or intranet site for an organisation
3. Demonstrate understanding of implementation and governance of a CMS
4. Demonstrate ability to communicate clearly and effectively, in a range of forms, taking
account of different audiences

Plagiarism is presenting somebody else's work as your own. It includes: copying

information directly from the Web or books without referencing the material; submitting
joint coursework as an individual effort; copying another student's coursework; stealing
coursework from another student and submitting it as your own work. Suspected
plagiarism will be investigated and if found to have occurred will be dealt with according
to the procedures set down by the University. Please see the assessment misconduct
procedure for further details of what is / isn't plagiarism.
Note that including writing generated by AI as your own work is an Academic Offence
(see also the Guidance on the use of artificial intelligence (AI)), and penalties apply as
detailed in above procedures.
All material copied or amended from any source (e.g. internet, books) must be
referenced correctly according to the reference style you are using.

Your work will be submitted for plagiarism checking. Any attempt to bypass our
plagiarism detection systems will be treated as a severe Assessment Offence.

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Coursework Submission Requirements
 An electronic copy of your work for this coursework must be fully uploaded on the deadline
date using the link on the coursework Moodle page for COMP1643.
 For this coursework, you must submit a report as PDF document. In general, any text in the
document must not be an image (i.e. must not be scanned) and would normally be
generated from other documents (e.g. MS Office using "Save As .. PDF"). An exception to this
is handwritten mathematical notation, but when scanning, do ensure the file size is not
excessive.
 There are limits on the file size (see the relevant course Moodle page).
 Make sure that any files you upload are virus-free and not protected by a password or
corrupted otherwise, they will be treated as null submissions.
 You must NOT submit a paper copy of this coursework.
 All courseworks must be submitted as above. Under no circumstances can they be accepted
by academic staff.
 A website needs to be created with the content management system indicated by the tutor
as part of the assessment.

The University website has details of the current Coursework Regulations, including details of penalties for
late submission, procedures for Extenuating Circumstances, and penalties for Assessment Offences. See
https://www.gre.ac.uk/student-services/exams/regs and the Academic Regulations for Taught Awards.

Coursework Specification
This coursework consists of an individual report along with a product you created (presentation
video and product itself).
 You will get an individual grade (100%) based on
o your report, which must be entirely in your own words
o the product (website) and a presentation video of the product

Scenario: You are a CMS consultant advising a popular attraction (e.g. in London) and are asked to
write a critical report for the management about the use of a new Information and Content
Management system for their intranet and their organisation’s (external) website. In the
coursework report, you discuss several different options for web-based CMS’s (both intranet and
their external website), and you make recommendations for the governance of both sites and the
SEO strategy for the website. Note, you will need to advise on both the intranet and the website,
which may, or may not, require different CMS’s. You will also evaluate your developed SharePoint
site and present the website in a video, in which you demonstrate its main features. You conclude by
providing further recommendations on their (future) use of an Information and Content
Management system(s). You can choose an attraction of your preference (for example, London Zoo,
Sea Life, Legoland, etc.).

Specification of the product task

Website
Create a website as an example for the organisation to demonstrate what SharePoint could look like.
Use SharePoint to develop a website for your chosen attraction, focusing on its external information
(e.g. the homepage, a tickets page, an attractions/activities page, a schools/education page etc.).
Implement as much functionality as possible, basing it on a real attraction which you must specify.

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Not all pages of the existing website need to be created; aim to focus on two potential user journeys
(minimum of 4 pages). Use the attraction’s existing website as an example and make adjustments in
the design where necessary or appropriate. As a minimum, a web form and a workflow need to be
implemented (e.g. a feature for submitting a question via the web form, or buying tickets). For the
purpose of this coursework, you may use images and text from the existing organisation’s website if
needed. However, your website must not be accessible by anyone outside the university.

Presentation video
Produce a presentation video including a screencast illustrating the design and functionality of the
site. The expected length is 4-7 minutes. If the submitted work exceeds the limit by more than 10%,
then marks will be reduced. Present the finished product to a non-technical audience of the
organisation’s management to explain the features of the website.

Criteria for the product component are:

 Site design and functionality (of the CMS) (25%)
Appropriate content, layout, and information architecture for the selected organisation and
significant implementation of functionalities and links, including some implementation of a
database and workflow.

 Presentation video (10%)

Professional standard of presentation for the client. This should include a screencast
demonstrating all the main features of the product.

Coursework report
The report must include the URL to the product (website) you produced and be accompanied by a
presentation video. Ensure that your report has evidence that your product meets the specified
product requirements. The text in your report must be entirely your own words.

The report needs to include:

 Professional written communication (5%)
A report of professional standard and formatting, professional writing style, English
proficiency, language use and use of appropriate referencing in Harvard Style of relevant
sources for the coursework.
 Secondary user research (10%)
A discussion of the conducted secondary user research and the key considerations for the
CMS’s to support the organisation in maintaining an intranet site and website. The key
considerations should be relevant to the chosen organisation and at least partially inferred
from secondary user research about the organisation’s goals, staff members, and site users,
using public information and statistics. Information used in the review needs to be
appropriately referenced using Harvard style.
 A review of Content Management Systems (10%)
A review of three potential content management systems for the scenario given (different
CMS’s than the one used to build the website) for both the intranet and the website.
Adequate criteria for the purpose outlined in the assessment specification and derived from
the secondary user research need to be used. Information used in the review needs to be
appropriately referenced using Harvard style.
 Evaluation of product and design process (10%)
The design process of the developed website in SharePoint is documented and the product
evaluated. Appropriate screenshots and commentary with evaluative comments on the

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 product are included. Needs to discuss the functionalities, the challenges, indicate the
insights, point out the product’s strengths and weaknesses, and possible solutions.
 Governance aspects (10%)
Recommendations for the organisation’s management regarding the
maintenance/governance of the intranet (e.g. permissions and maintaining quality). These
need to be specific, concrete and adequate for the purpose outlined in the coursework
specification. You may imagine and assume roles currently employed by the organisation to
help provide clear recommendations.
 SEO strategy (10%)
A suitable and justified SEO strategy for the external website should be discussed. An outline
for your organisation of the actions that need to be taken or considered to improve the
visibility of the site in search results after launch. Concrete examples should be provided.
 Conclusion and CMS recommendation(s) (10%)
The used CMS for the website is contrasted with other CMS’s (mentioned in the earlier
discussed review), includes the ideal choice for the organisation’s intranet and external
website (may be different CMS choices) and the reasoning is well explained. Steps for future
work and implementation are mentioned and relevant for the chosen organisation.

Word Length: 2500 to 3000 words. If the submitted work exceeds the limit by more than 10%, marks
will be reduced.
You may want to refer to the annotated table of contents available from the COMP1643 Moodle page
to help you structure your report.

Deliverables
1. An individual report (2500-3000 words)
The text in your report must be entirely in your own words and follow the specification
above (see the section about the report). The report must also be accompanied by the
product (include link) and the presentation video.

2. A website using a CMS and a presentation video

a. A website using a content management system following the above specification.

Provide the URL in your individual report.

b. The presentation video should be pitched at a non-technical audience intended for

the management of your chosen organisation; and should demonstrate the
functionalities of the site.

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Rubric COMP1643
Rubric 0-29% Fail 30-39% Fail 40-49% Satisfactory 50-59% Good 60-69% Very Good 70-79% Excellent 80-100%
COMP1643 Exceptional

D1 Knowledge Demonstrates little Demonstrates poor Demonstrates a Demonstrates good Demonstrates very Demonstrates Demonstrates
to no secondary secondary user satisfactory secondary user good secondary excellent secondary exceptionally
Secondary user user research and research and only secondary user research and user research and user research and secondary user
research irrelevant key partially relevant research and relevant key relevant key very relevant key research and
considerations for key considerations mostly relevant key considerations for considerations for considerations for exceptionally
the CMS’s to for the CMS’s to considerations for the CMS’s to the CMS’s to the CMS’s to relevant key
support the support the the CMS’s to support the support the support the considerations for
organisation in organisation in support the organisation in organisation in organisation in the CMS’s to
maintaining an maintaining an organisation in maintaining an maintaining an maintaining an support the
intranet site and intranet site and maintaining an intranet site and intranet site and intranet site and organisation in
website. The key website. The key intranet site and website. The key website. The key website. The key maintaining an
considerations are considerations are website. The key considerations are considerations are considerations are intranet site and
not well inferred unsatisfactory considerations are well inferred from inferred to a very excellently inferred website. The key
from secondary inferred from to a satisfactory secondary user good extent from from secondary considerations are
user research about secondary user extent inferred research about the secondary user user research about exceptionally
the organisation’s research about the from secondary organisation’s research about the the organisation’s inferred from
goals, staff organisation’s user research about goals, staff organisation’s goals, staff secondary user
members, and site goals, staff the organisation’s members, and site goals, staff members, and site research about the
users, using public members, and site goals, staff users, using public members, and site users, using public organisation’s
information and users, using public members, and site information and users, using public information and goals, staff
statistics. All or information and users, using public statistics. The information and statistics. The members, and site
some information statistics. Some information and information used in statistics. The information used in users, using public
used in the review information used in statistics. The the review was information used in the review was well information and
may not be the review may not information used in appropriately the review was well referenced using statistics. The
appropriately be appropriately the review was referenced using referenced using Harvard style. information used in
referenced using referenced using mostly Harvard style. Harvard style. the review was well
Harvard style. Harvard style. appropriately

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 referenced using referenced using
Harvard style. Harvard style.

D1 Knowledge Demonstrates little Demonstrates a Demonstrates Demonstrates a Demonstrates a Demonstrates Demonstrates

or no poor understanding satisfactory good understanding very good excellent exceptional
A review of understanding and and ability to understanding and and ability to understanding and understanding and understanding and
Content ability to review of review different ability to review review different ability to review ability to review ability to review
Management different Content Content different Content Content different Content different Content different Content
Systems Management Management Management Management Management Management Management
Systems and its Systems and its Systems and its Systems and its Systems and its Systems and its Systems and its
advantages and advantages and advantages and advantages and advantages and advantages and advantages and
disadvantages. A disadvantages. Poor disadvantages. disadvantages. disadvantages. Very disadvantages. disadvantages.
lack of appropriate use of appropriate Satisfactory use of Good use of good use of criteria. Excellent use of Exceptional use of
criteria used. A lack criteria. A poor criteria. Satisfactory criteria. A good A very good critical criteria. Excellent criteria. Exceptional
critical use of critical use of critical use of critical use of use of sources. The critical use of critical use of
sources. Generic sources. Generic, sources. The review sources. The review review is very well sources. The review sources. The review
and barely applied though somewhat is satisfactory is well applied to applied to the is excellently is applied to the
to the organisation. applied to the applied to the the organisation. organisation. applied to the organisation to an
organisation. organisation. organisation. exceptional
standard.

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D1 Knowledge Little or no Poor Satisfactory Good Very good Excellent Exceptional
appropriate recommendations recommendations recommendations recommendations recommendations recommendations
Governance recommendations for the for the for the for the for the for the
aspects for the organisation’s organisation’s organisation’s organisation’s organisation’s organisation’s
organisation’s management management management management management management
management regarding the regarding the regarding the regarding the regarding the regarding the
regarding the maintenance/gover maintenance/gover maintenance/gover maintenance/gover maintenance/gover maintenance/gover
maintenance/gover nance of the nance of the nance of the nance of the nance of the nance of the
nance of the intranet site you intranet site you intranet site you intranet site you intranet site you intranet site you
intranet site you developed (e.g. developed (e.g. developed (e.g. developed (e.g. developed (e.g. developed (e.g.
developed (e.g. permissions and permissions and permissions and permissions and permissions and permissions and
permissions and maintaining maintaining maintaining maintaining maintaining maintaining
maintaining quality). These quality). These quality). These quality). These quality). These quality). These
quality). These need need to be concrete need to be concrete need to be concrete need to be concrete need to be concrete need to be concrete
to be concrete and and adequate for and adequate for and adequate for and adequate for and adequate for and adequate for
adequate for the the purpose the purpose the purpose the purpose the purpose the purpose
purpose outlined in outlined in the outlined in the outlined in the outlined in the outlined in the outlined in the
the coursework coursework coursework coursework coursework coursework coursework
specification. specification. specification. specification. specification. specification. specification.

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D1 Knowledge Demonstrates little Demonstrates poor Demonstrates Demonstrates good Demonstrates a Demonstrates an Demonstrates an
knowledge on an knowledge on an satisfactory knowledge on an very good excellent exceptional
SEO strategy appropriate SEO appropriate SEO knowledge on an appropriate SEO knowledge on an knowledge on an knowledge on an
strategy for the strategy for the appropriate SEO strategy for the appropriate SEO appropriate SEO appropriate SEO
website. No or very website. Few strategy for the website. Several strategy for the strategy for the strategy for the
few appropriate appropriate actions website. Some appropriate actions website. Several website. Excellent website.
actions that need to that need to be appropriate actions that need to be very good and and appropriate Exceptional and
be taken or taken or considered that need to be taken or considered appropriate actions actions that need to appropriate actions
considered to to improve the taken or considered to improve the that need to be be taken or that need to be
improve the visibility of the site to improve the visibility of the site taken or considered considered to taken or considered
visibility of the site in search results visibility of the site in search results to improve the improve the to improve the
in search results after launch have in search results after launch have visibility of the site visibility of the site visibility of the site
after launch have been discussed. The after launch have been discussed. The in search results in search results in search results
been discussed. The section contains been discussed. The section provides after launch have after launch have after launch have
section lacks few relevant and section some good and relevant been discussed. The been discussed. The been discussed. The
relevant and concrete examples. relevant and examples. section provides section provides section provides
concrete examples. concrete examples. very good excellent examples. exceptional
examples. examples.

D1 Knowledge Little knowledge to Poor ability to Satisfactory ability Good ability to Very good ability to Excellent ability to Exceptional ability
develop a product develop a product to develop a develop a product develop a product develop a product to develop a
Site design and for a given scenario for a given scenario product for a given for a given scenario for a given scenario for a given scenario product for a given
functionality with no or few with poor scenario with with good with very good with excellent scenario with
functionalities and functionalities and satisfactory functionalities and functionalities and functionalities and exceptional
site design. site design. functionalities and site design. site design. site design. functionalities and
site design. site design.

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D3 Evaluation Little to no Poor evaluation of Satisfactory Good evaluation of Very good Excellent evaluation Exceptional
evaluation of the the process of evaluation of the the process of evaluation of the of the process of evaluation of the
Evaluation of process of building building a product. process of building building a product. process of building building a product. process of building
product and a product. Little to Poor demonstration a product. Good a product. Very Excellent a product.
design process no demonstration in the report of Satisfactory demonstration in good demonstration in Exceptional
in the report of discussion of demonstration in the report of demonstration in the report of demonstration in
discussion of functionalities, the report of discussion of the report of discussion of the report of
functionalities, challenges, and discussion of functionalities, discussion of functionalities, discussion of
challenges, and insights, and the functionalities, challenges, and functionalities, challenges, and functionalities,
insights, and the product’s strengths challenges, and insights, and the challenges, and insights, and the challenges, and
product’s strengths and weaknesses. insights, and the product’s strengths insights, and the product’s strengths insights, and the
and weaknesses. product’s strengths and weaknesses. product’s strengths and weaknesses. product’s strengths
and weaknesses. and weaknesses. and weaknesses.

D3 Evaluation Demonstrates little Demonstrates poor Demonstrates Demonstrates a Demonstrates a Demonstrates Demonstrates
or no ability to ability to contrast satisfactory ability good ability to very good ability to excellent ability to exceptional ability
Conclusion and contrast their own their own to contrast their contrast their own contrast their own contrast their own to contrast their
CMS experience with a experience with a own experience experience with a experience with a experience with a own experience
recommendati CMS with CMS with with a CMS with CMS with CMS with CMS with with a CMS with
on(s) alternatives and alternatives and alternatives and alternatives and alternatives and alternatives and alternatives and
apply their apply their apply their apply their apply their apply their apply their
knowledge to knowledge to knowledge to knowledge to knowledge to knowledge to knowledge to
provide reasoned provide reasoned provide reasoned provide reasoned provide reasoned provide reasoned provide reasoned
recommendations recommendations recommendations recommendations recommendations recommendations recommendations
in the context of a in the context of a in the context of a in the context of a in the context of a in the context of a in the context of a
given scenario. given scenario. given scenario. given scenario. given scenario. given scenario. given scenario.

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D4 Failing to deliver a Poor standard of Satisfactory Good standard of Very good standard Excellent standard Exceptional
Communicatio report of formatting and standard of formatting and of formatting and of formatting and standard of
n / D5 professional writing, poor formatting and writing, good writing, very good writing, excellent formatting and
Referencing standard and writing style and writing, satisfactory writing style and writing style and writing style and writing, exceptional
formatting, failing language use, poor writing style and language use, good language use, very language use, writing style and
Professional to write in a demonstration of language use, demonstration of good excellent language use and
written professional writing English proficiency, satisfactory English proficiency demonstration of demonstration of use of sufficient and
communicatio style and language and use of few demonstration of and use of English proficiency English proficiency, appropriate
n use, failing to appropriate English proficiency appropriate and use of and use of sufficient references in
demonstrate references in and use of few references in appropriate and appropriate Harvard Style of
English proficiency, Harvard Style of appropriate Harvard Style of references in references in relevant sources for
and use of no or relevant sources for references in relevant sources for Harvard Style of Harvard Style of the coursework.
few appropriate the coursework. Harvard Style of the coursework. relevant sources for relevant sources for
references in relevant sources for the coursework. the coursework.
Harvard Style of the coursework.
relevant sources for
the coursework.

D4 Little to no ability to Poor ability to Satisfactory ability Good ability to Very good ability to Excellent ability to Exceptional ability
Communicatio develop a develop a to develop a develop a develop a develop a to develop a
n professional professional professional professional professional professional professional
presentation video, presentation video, presentation video, presentation video, presentation video, presentation video, presentation video,
Presentation showcasing the showcasing the showcasing the showcasing the showcasing the showcasing the showcasing the
video developed product. developed product. developed product. developed product. developed product. developed product. developed product.

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