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Consumer Behaviour 2023

This document outlines the examination structure for the B.Com Degree in Consumer Behaviour for the March 2023 semester, including details on the types of questions and marks distribution. It consists of three parts: Part A with ten short answer questions, Part B with six longer answer questions, and Part C with two essay questions. The topics cover various aspects of consumer behaviour, marketing, and consumer protection.

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46 views2 pages

Consumer Behaviour 2023

This document outlines the examination structure for the B.Com Degree in Consumer Behaviour for the March 2023 semester, including details on the types of questions and marks distribution. It consists of three parts: Part A with ten short answer questions, Part B with six longer answer questions, and Part C with two essay questions. The topics cover various aspects of consumer behaviour, marketing, and consumer protection.

Uploaded by

josephvarghese0333
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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23105514

QP CODE: 23105514 Reg No : .....................

Name : .....................

B.COM DEGREE (CBCS) REGULAR / REAPPEARANCE EXAMINATIONS,


MARCH 2023
Sixth Semester
COMPLEMENTARY COURSE - CO6CMT12 - CONSUMER BEHAVIOUR
Common for B.Com Model II Logistics Management, B.Com Model II Marketing & B.Com Model III
Office Management & Secretarial Practice
2017 Admission Onwards
B17BC5D2
Time: 3 Hours Max. Marks : 80
Part A
Answer any ten questions.
Each question carries 2 marks.

1. What is meant by term 'Consumer Credit'?

2. What is meant by 'Buy Now, Pay Later'?

3. How are needs divided on the basis of Maslow's Hierarchy Theory of Motivation?

4. What is perception?

5. What is Affective component?

6. What is the significance of family and household units in consumer behaviour?

7. Which are the different types of Celebrity appeal?

8. What is pre-purchase information search?

9. What do you mean by cues?

10. What are loyalty programmes?

11. Name any three consumer exploitation.

12. What is Business Markets?


(10×2=20)

Page 1/2 Turn Over


Part B
Answer any six questions.
Each question carries 5 marks.

13. Which are the stages in marketing mix determination?

14. Write a short note on Consumer Protection Movement.

15. What are consumer needs? How do they influence his buying behaviour?

16. How is consumer personality classified according to trait theory?

17. What do you mean by sub-culture? Explain its impact on consumer behaviour.

18. Explain the various aspects used to identify the differences among various cross cultural
platforms.

19. Explain the different types of need recognition.

20. Discuss the basic elements of diffusion process.

21. State the features of online marketing.


(6×5=30)
Part C
Answer any two questions.
Each question carries 15 marks.

22. Explain the concept and dimensions of Consumer Behaviour.

23. Explain how the behaviourists interpret the role of social interaction in moulding the self
concept of individual consumers.

24. What additional behaviour may occur by consumers beyond the purchase decesion?

25. What are the various difference between organistaional buying with consumer buying?
(2×15=30)

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