Benchmark and Competitive Analysis of Port Performances Model
Benchmark and Competitive Analysis of Port Performances Model
ABSTRACT: In this research paper four sea ports namely, Tanger Med, Algeciras Bay,
Rotterdam and New York-New Jersey has been taken into study to understand and evaluate
their efficiency of operations and benchmark them. Port efficiency is the measure of amount
of input and output and their ratio. Port efficiency is not solely dependent on port
performance. The port performance strategies of the case ports were studied and efficiency
variables were found through various literatures. To analyze input and output variables of
the ports, efficiency software named Data Envelopment Analysis Program was used to find
the most efficient ports. Then the variables for the most efficient ports were benchmarked and
ranked. A hypothetical port efficiency model has also been suggested for better efficiency of
the ports.
KEYWORDS: Ports, Efficiency, Benchmark, Performance, DEA
INTRODUCTION
Port Efficiency analysis
Port efficiency analysis is the methodology or the technique used to measure the ratio of
input and output of a port(Yang et al., 2011). Port plays a major role in a country’s economy
and development by providing international trade link, thus their efficiency is vital (Liu,
2010). Port efficiency is an important contributor to an international competitiveness and thus
is checked on key performance indicators (KPIs)(UNCAD, 2016). A port need not be
efficient alone, but also it needs to be effective in high and quality throughput given to
customers; shipper, ship-owners, and carriers.The relationship between demand of port’s
throughput services and the port process are known as the port’s throughput demand function
which also influence the port efficiency.There are various factors that affect the efficiency of
the ports(Nyema, 2014) like; capital investments, operational services (towing, pilotage,
mooring and others), customs clearing time, financial and other vessel operations (avg.
turnaround time, avg. vessel calls etc.). Analyzing these factors helps to evaluate the input-
output ratio of a particular port.
Container throughput and facility productivity is the main measure and indicator of port
performance for every Seaports (Babounia & EL Imrani., 2016). The selection andchoice of
the ports by freight carriers are usually based on the feasibility of the sea route, port rates,
hinterland connectivity, port infrastructure and port capacity(Ruto & Datche, 2015). Efficient
port governance is thereby very important in driving the decisions of the freight carriers
which in turn will help the ports to perform well. Physical quantities of items, scale or scope
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of activities, levels of effort expended and the efficiency in converting resources into some
kind of product evaluates the efficiency of a Port. In most of the private corporations the
outcome measures are evaluated on finances and asset utilization(Mpogolo, 2013). Efficiency
focused ports measure their performance on the basis of financial statement, marketing
activities of comparison between years and competitors and other similar strategies with the
intentions of expanding gross margin (Bozuwa et al., 2012).
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2016a).The port also aims torise and handle over 15 million TEUs by FY2020 and also to
remain the leading port in Europe(Port of Rotterdam, 2016c).
Port of New York and New Jersey is a major port in the USA which is well connected
through major sea routes to the other three case ports.The combined port together covers an
area of 40,000 meters and consists of small hinterland ports; “Port Newark, the Howland
Hook Marine Terminal, the Red Hook Container Terminal, the Elizabeth Port Authority
Marine Terminal”. The port also has 3 cruise terminals for passengers. It was reported that
the port had handled 112million tonnes of dry bulk and annual container handled about
3.7million TEU for the FY2015(PONYNJ, 2016). The average port of call for 18 carriers is
62 counts. The Council on Port performance maintains and looks after the port performance
and manages them. The council mainly focuses on four main objectives of improvement;
equipment, rail, operations and customer care which is reversibly linked by outreaching the
government and the community (PONYNJ, 2014).
Port of New
Port of Tanger Port of Algeciras Port of
Features York-New
Med Bay Rotterdam
Jersey
Opening
Date 2007 1906 1962 1921
Morocco
(Slopes of Strait
of Gibraltar and Netherlands,
Location the Moroccan near German
coast is nearest Algeciras Bay and Ruhr district,
to the Iberian Tarifa, at the Paris and New York and
Peninsula) southernmost Spain London New Jersey
Europe, the The Major sea routes
Trade Americas, Asia West Africa, Asia, Netherlands, and connectivity
Routes and rest of North Europe, and Germany, and with three case
Africa the Americas Belgium ports as well
Ports of Call 51 160 72 62
Container, Oil,
Break bulk,
Large Parking
Container terminals, Area for Passenger
Complex
Bulk and break bulk transport terminal, Cargo
Includes
Tangier Med 1, terminals, oil/liquid vehicles, Airport, Cargo
2, Passenger’s terminals, Ro/Ro Passenger Railway,
port and TMPC terminals and terminal, Cargo Container and oil
center passenger terminals Railway terminals
112 million
tonnes of dry
Handling bulk and annual
Capacity container
461.2 million handled about
4.4 million TEU 4.52million TEUs tonnes 3.7 million TEU
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Objectives of the Study
The objectives of this research paper are;
a. To investigate the different key performance indicators of the 4 case ports and
conduct port efficiency analysis
b. To benchmark ports on different parameters and determine which port is efficient in
which area.
METHODOLOGY
Key Performance Indicators
The port’s performance is evaluated by checking if actual throughput overcomes optimum
throughput (Vitsounis, 2012). Port performance indicators are divided into four categories
namely; “Ship Operations, Cargo Handling, Warehousing, and Inland
Transportation”(Marine Department of Hong Kong, 2006). Port’s poor performance depends
on dwell time, delay surcharge and ignorance by bigger ships due to insufficient
infrastructure.
Container terminals are the main drivers in the operational performance of a port by
minimizing ships turnaround time and subsequently maximizing the terminal throughput
(Pallis & Syriopoulos, 2007). The yard operations in container terminals is the busiest of all
the activities in the terminal (PwC, 2013). Container yard operation’s main aim must be to
promptly accommodate ships with minimum waiting time in port and with maximum use of
berth facilities (Ruto & Datche, 2015).
Quay length is other effective parameters in efficiency of container which scale on the ability
to handle more containers per one ship within one quay (Yang et al., 2011). Equipment and
machines in quay also contribute to the performance of the ports as they carry out loading and
unloading a container from a truck to a vessel or unloading a container from a vessel to a
truck or the vice versa (Babounia et al., 2016).
Alongside quay, Berths too are involved in improving the efficiency of the port terminals.
Berth’s number and length at a container terminal is one of the most important factor the
influences the performance and efficiency of the port (Yang et al., 2011).
Efficient cargo handling operations and adequate infrastructure helps avoid congestion and
are the indicators of efficient Port Infrastructure which ultimately improves trades and
container connectivity of the international trade(Langen et al., 2007). Improved waterfront
system, an advancement of infrastructure, includes; reduced human intervention by
automatization, low documentation time, Reduced cargo dwell time, Reduced port clearance
time, Advanced planning technologies, Ease of statistical data calculations, Enhanced audit
trails etc. (Ducruet et al., 2014).
Port dwell time, another influential factor, refers to the time spend by carriers within the port
or its extension (Liu, 2010). Cargo dwell time another important influential factior, is defined
as the “time between vessel arrival and container exit from the port facilities and less the
average dwell time more efficient is the seaport”(Slack & Comtoise, 2015; Pg. 3). Speed of
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cargo handling is also very critical as faster ship loading and unloading will raise the ship
calls number. Since, the number of terminals is fixed; slow speed will cause the ship to
occupy the berth longer, which will delay the next vessel calling and causes a negative
impression(Jafari et al., 2013).
Financial indicator is the most important indicator of port performance for most of the
ports(UNCAD, 2016). Finance indicators include value added, profit, revenues, return on
capital employed and others. Value-added indicators refer to expenses on labour, depreciation
and profit, but they are difficult to measure and compare because of the diversity of the
activities involved.
Bi-Directional
Values
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Port efficiency is bi-directional as the input and output values towards port performance are
equally influential. Input values are applied for high port performance, while the output
values show the port efficiency. Many port efficiency models are present according to the
literature review.
The input variables used in this are; Infrastructure, Quay, Berths, Financial expenses while,
the output variable were; Tonnage, Net Income, Ship Turnaround time, Waiting time and
Vessel Calls.The variables were taken from secondary sources like annual reports of case
ports and literatures by researchers and shipping companies. Benchmarking of the factors can
be done manually by applying graphs and comparing the best performance of the ports in
figures. However, benchmarking of the factors cannot be reliable just on figures because it
does not show the efficiency measurement. Thus, DEA program was used so that efficiency
of the case ports be found and then the factors influencing port efficiency could be
benchmarked for the inefficient ports.
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Table 2: Table for the DEA of Input variables
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Operational Efficiency of the Case ports
In this section, the performance and the efficiency of the case ports will be interpreted and
analyzed. Each output variable was individually analyzed against similar set of input
variables. Firstly Ship turnaround time was evaluated against similar input variables; quay
and berth, infrastructure, similarly the other output variables were also evaluated accordingly
to their input variable.
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Figure 3: Benchmarking the Average Turnaround time of Ships
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Average vessel call
The Figure 5 represents the average vessel calls by shippers and cargo carriers to the sample
ports. The accepted benchmark value for the case port vessel calls was 86. Thus from the
graph it can be seen that the Port of Algeciras Bay had the most number of vessel calls (160)
and also shows validity to the results from the fig.3 and fig.2 that low turnaround time and
low waiting time influences the number of vessel calls and carrier preferences (Ducruet et al.,
2014; Slack & Comtoise, 2015).
Tonnage handled
The figure 6 shows the representation of the tonnage handled in various sectors of the
terminal operations. Tanger Med port handled the most general cargo (111 m tonnes), while
the dry bulk was most handled by NY-NJ Port (112.01 m tonnes) and Liquid Bulk was most
handled by Port of Rotterdam (209.4 m tonnes). However, this tonnage cannot be suggested
for the most efficiently handled ports, but mainly because of the hinterland connectivity and
market demand. However, the export-import tonnage can be benchmarked for the most
efficient operational port, beacuase lesser the time for ship turnaround more the tonnage for
import and export loading and unloading. Port of Algeciras Bay had handled the most
amounts of imports (39.5 m TEU) and exports (12.5 m TEU). Thus, it again shows higher the
efficiency of port and ship operations, larger is the handling of export-import tonnage (Jafari
et al., 2013).
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Table 4: Table for Input oriented efficiency value against Average Ship Turnaround
time
Rotterdam 0.035
New York-New Jersey (NYNJ) 0.800
Mean 0.709
Table 5: Table for Input Slacks against Average Ship turnaround time
Input oriented efficiency against Average Ship waiting time and Input Slacks
In this table 6 the input variables were again berth length, no. of berths, quay length and no.
of quays, while the output variable was ship’s waiting time. From the efficiency test it was
seen that Tanger med and Algeciras ports had high efficiency with value of 1. However,
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Rotterdam (0.087) and NYNJ (0.952) had low efficiency of port performance. Thus,
Rotterdam and NYNJ has to either decrease the input or increase the output by 91.3% and 5%
respectively to become efficient (JOC, 2017; Port of Rotterdam, 2016b). Again, by the
evaluation of input slacks, Rotterdam port can either lower their input or they can increase
their output by 3162.061 (berth length) and 6939.130 (Quay length), while the same can be
performed by New York-New Jersey Port by 13834.000 (berth length) and 8591.925 (Quay
length) and 2.381 (No. of Quays). The peers or reference unit for Rotterdam and NYNJ Ports
is Tanger Med Port.
Table 6: Table for Input oriented efficiency against Average Ship waiting time and
Input Slacks
Input oriented efficiency against Average Vessel Calls and Input Slacks
The table 7 shows the efficiency for the input variables berth length, no. of berths, quay
length and no. of quays against output variable Vessel calls. Evaluation for the efficiency of
the ports showed that Tanger med, Algeciras and New York-New Jersey ports had high
efficiency with value of 1. The output variable was the average of calls from every permanent
and temporary cargo carriers. Rotterdam port although had more than a hundred carriers with
port of calls but the average vessel calls on monthly basis was low, thus showing an
inefficiency of 0.155. However, the inefficiency can be tackled by increasing their output by
85% (Port of Rotterdam, 2016b). By the evaluation of input slacks, Rotterdam port can either
lower their input or they can increase their output by 1021.230 (berth length) and 4659.104
(Quay length). In this case the reference unit for the Rotterdam port is Algeciras port and
NYNJ port.
Table 7: Table for Input oriented efficiency against Average Vessel Calls and Input
Slacks
Table 8: Table for input efficiency against Import and Export Tonnage and Input slacks
Table 9: Table for efficiency against Container tonnage and input slacks
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Input oriented efficiency against Container tonnage and input slacks
In this DEA evaluation the input variables were Channel depth, Cargo pier length, Anchorage
depth and Oil terminal length against the output variable of Container handled. Since the
input variables contribute to port infrastructure and port structure influences container
throughput. From the table it can be seen that only Rotterdam port shows efficiency in case of
container throughput, while Tanger med (0.187), Algeciras (0.297) and NYNJ (0.303) shows
inefficiency. Thus, Tanger med, Algeciras and NYNJ can become efficient by either
decreasing input or increasing output by 82%, 71% and 70% respectively (El Imrani &
Babounia, 2016; JOC, 2017; Parola et al., 2016). Moreover, the slacks value shows that the
ports Tanger med could either lower their input or they can increase their output by 0.368
(berth length), 1.128 (berth nos.) and 0.908 (quay nos.). Algeciras Bay can also improve their
slacks by 0.256 (berth nos.), 1.819 (quay length) and 0.813 (quay nos.) and for New York-
New Jersey port 0.454 (berth length), 1.392 (berth nos.) and 1.573 (quay nos.). The ports
have their peer as Port of Rotterdam and benchmark it for the best practices towards port
performance.
Table 10: Table for efficiency test against container tonnage and input slacks
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Table 11: Table for input efficiency against cargo bulks (General, dry and oil) and
Input slacks
Table 12: Table for efficiency against Export-import tonnage and input slacks
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values show that Tanger med can decrease their excess input or increase their minimal output
by 2.550 (Channel), 3.506 (Cargo Pier) and 2.550 (Oil Terminal); for Rotterdam, 2.457
(Channel), 1.445 (Cargo Pier) and 0.780 (Oil Terminal) and for New York-New Jersey, 3.100
(Channel), 4.262 (Cargo Pier) and 4.084 (Oil Terminal). The peer or benchmark value for
best practice is Algeciras Bay Port.
Table 13: Table for efficiency against vessel calls and input slacks
Benchmarking Ports
Based on the data envelopment analysis (DEA) for benchmarking and efficiency of the case
ports a rank has been suggested on the basis of the most input oriented efficient Ports.
Table 14: Ranks on the basis of the No. of Input Oriented Efficiency counts
Further, the benchmarked values for each of the ports individually are presented in the table
below.
Table 15: Table for characterizing the benchmarked variables for very port and their
reference efficient port
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Port of Overall Port Infrastructure Bulk Tonnage Rotterdam
Algeciras (Channel depth, Cargo pier Container Tonnage Rotterdam
Bay length, Anchorage depth and
Oil terminal length)
Port of Quay and Berth Ship Turnaround Tanger med
Rotterdam Infrastructure time
Ship waiting time Tanger med
Vessel calls Algeciras and NYNJ
Import and Export Algeciras and NYNJ
Tonnage
Overall Port Infrastructure Export-Import Algeciras Bay
(Channel depth, Cargo pier Tonnage
length, Anchorage depth and Vessel calls Algeciras Bay
Oil terminal length)
Port of New Quay and Berth Ship Turnaround Tanger med
York-New Infrastructure time
Jersey Ship waiting time Tanger med
Overall Port Infrastructure Vessel calls Algeciras Bay
(Channel depth, Cargo pier Container Tonnage Rotterdam
length, Anchorage depth and
Oil terminal length)
From the above table 15, it can be interpreted that for Tanger med port, their inefficiency of
port lies in infrastructure against Container tonnage, Vessel calls and Import-Export tonnage,
but to improve efficiency can follow the benchmark variables of Port Rotterdam and
Algeciras Bay respectively. Similarly, for New York-New Jersey port, their inefficiency of
port lies in infrastructure against Ship turnaround time, Ship waiting time, vessel calls and
container tonnage, but can improve by benchmarking the input variables of Tanger med,
Algeciras and Rotterdam respectively.
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Infrastructure, Port Operation and Port infrastructure. The benchmarking values of the
Rotterdam port is container and bulk tonnage which also means that it can follow or refer
Algeciras and Tanger med port to achieve achiement.. Algeciras port performance model
benchmarked for Vessel call and Export-Import Tonnage and can be followed by Rotterdam,
Tanger med and New York-New Jersey port. Tanger med port performance model
benchmarked for ship turnaround time and waiting time can be followed by Rotterdam and
New York-New Jersey port.
It is recommended that the case ports with inefficient values for respective input and output
variables can follow the reference benchmarked performance models of the case ports.
Tanger med port can follow the performance model of Rotterdam and Algeciras port for
Container, Bulk tonnage, Vessel call and Export-Import Tonnage. Likewise the other ports
should follow the benchmarked performance models for efficiency elevation.
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