Car sales dashboard analysis

BUS 350

Raiyan Bin Mushtaque

213001202
Executive Summary
The Car Sales Dashboard for the year 2020 provides an in-depth analysis of car sales
performance across various dimensions. The key highlights include a significant year-over-year
(YoY) growth of 23.59% in total sales, reaching $371.19 million, and a 24.57% increase in the
number of cars sold, totaling 13.26K units. Despite the positive growth in sales volume, the
average sales price experienced a slight decline of 0.79%, indicating competitive market
dynamics or changes in consumer preferences. The report also delves into the distribution of
sales by body style, color preferences, regional performance, and company-specific trends,
offering a comprehensive view of the market landscape. SUVs emerged as the most popular
body style, while Pale White was the preferred color among buyers. Austin led the regional sales,
and Audi topped the company-wise sales, contributing significantly to the total revenue.
Therefore, having an upper hand in regional sales, Austin stood out at the top of the list, and
Audi took the grand prize on the overall rating and gave a significant share to the total revenue of
the company. According to the report, SUVs represents 58 percent of the market, whereas the
passenger car represents the rest 42 percent. SUVs are predicted to lead the sales once again in
the future years.

Introduction
The field of car sales is recognized as a volatile industry where changes are common in terms of
market shares, consumers’ preferences, and manufacturers’ strategies. Referring to the
information available in the Car Sales Dashboard that has been adjusted for the period between
01/02/2020 and 12/31/2020, this report offers the detailed analysis of the sales results. Total
sales, cars sold, average sales price also have Year-of-Year growth rates are included in the
dashboard. Also, it provides the prospect on the sale by the body style, color preference,
geographical locations and the general performance of the company. The specific aim of this
report is to make recommendations on car sales, based on the analyzed data and observation of
patterns to help in strategic planning. The data utilized in this study are obtained from a publicly
available dataset sourced from Kaggle, that had been undertakes to calibrate the results of
proposed strategies and directions. (of relatedness) was to understand that this process entailed
erasing all data entry issues that include deal duplication, missing values, data inconsistency, and
errors. sufficient changes that should be made to make the data more uniform and therefore
coherent. Due to the fact that dataset was obtained from Kaggle, it will be advisable to encourage
the organizers of Kaggle to enhance the level of protection for data. Nonetheless, it is here that
one needs to caution against blanketing biology with the attribute of recursively since it does not
apply to all aspects of the discipline. In addition, it is important to underline that all the data that
could directly connect the information with an individual has been removed or edited in a
manner that minimizes exposure of particular persons and or organizations.
It is a general rule in any analytic work that privacy of individuals has to be observed. Although
the dataset applied in this study includes, the data used in this study does not require any person’s
identity hence no ethical regarding to the social needs, there were concerns of people’s
anonymity and their information being kept secure. Therefore, all the analyses and findings that
have been made and stated in this paper are also accumulated and displayed in a that does not
identify the individual concerned is used.

Graphical Summary through Tableau

Insights
Sales Growth: Meaning, there was an immense increase of the total sales by 23.59% and the
number of cars by 24.57%, proving a boomerang effect of an increased market demand.
Average Sales Price: A small decrease in average sales price by 0.79% taking into consideration
of market competition or change in tastes and preferences.
Body Style Popularity: Sedans are in the minority because people are more in a position to buy
bigger cars at the moment, so SUVs are the most popular type of vehicle.
Color Preference: The color that was most used for cars is Pale White followed by other colors,
but it was used much more than the rest.
Regional Performance: The major markets for the sales have been presented by the regional
sales where Austin stands at the top for sales, then comes Janesville and then Scottsdale.
Company Performance: Owns the largest percentage credit of total sale, followed by Audi,
BMW, Cadillac evidently revealing dominance in the market.

Data Analysis and Visualization

This section details data analysis with its visualization on Tableau. That includes:
• Sources of data and collection methods
• Data cleaning and preparation
• Data analysis by statistical methods
• Data visualization using Tableau

Data sources and Collection Methods

The dataset used in this analysis was sourced from Kaggle, a popular online platform for
datasets. The methods of data collection by the contributors are based on surveys, interviews, and
user reviews. Assuring quality, security, and privacy of data, the current study has drawn some
valuable insights into the growth and influence of online food delivery services in Chattogram
city based on the publicly available dataset from Kaggle. The dataset contains different data
related to a food order. The detailed data dictionary is given in MS Excel.

Data cleaning and preparation

To enhance its accuracy and reliability, several improvements were implemented. In this regard,
the following steps were involved:

 Duplicate entries were eliminated, missing values was addressed, and errors was
corrected
 Inconsistencies were identified and appropriate transformations were applied to achieve
uniformity
 Within the dataset, there was a high degree of coherence. To refine the data, these
measures were conducted
 Preparation of the data for further analysis, ensuring that the data are of high quality and
integrity
 Results of the subsequent research.
Sales Trends
The YTD Sales Weekly Trend dashboard shows the sales variation that occurred during 2020.
Here, the data shows visible peaks in weeks 35 and 50, where sales skyrocketed to $15.53
million. These peaks may be linked with seasonal promotions, new model releases, or any other
market activity that provokes consumer buying. Though with some periods of decreases in
between, there is a general increase of year-round sales. This upward trend may bear with it the
development of the demand and successful selling strategies, though periods of decline still
remain as a sign of either market conditions, general economic fluctuations, or periodic dips in
consumer spending.

Sales by Body-Style
The front page is a summary of total sales in the different car body styles. This will provide an
insight into the more prevalent customer preference and the market trend. These are the sales
figures for each body style.

SUVs
Total sales: $99.89M
Analysis: Sales of SUVs dominate in all body styles; hence, their preference is high and
indicative of a very strong market demand. The preference emanates from several possibilities:
Versatility: These SUVs are largely based on the ability to withstand various terrains and
weather changes, thus fitting into varied driving needs.
Space and comfort: These vehicles generally provide more passenger room and cargo space in
comparison to other body styles, which caters to the needs of many families and people requiring
this extra room.
Safety: In most cases, the safety ratings for SUVs outweigh the rest, and this is a prime factor
among many buyers.
Trend: The trend of outdoor and adventure lifestyle has driven in the sales of SUV.
Hatchbacks
Total Sales: $82.77M
Analysis: Hatchback is the second largest share of total sales. The popularity of hatchback
instances with the following.
Compact Size: Generally, compact in size, hatchback makes it easy to be maneuver and parked
within an urban city.
Practicality: Hatchbacks provide a balanced amount of passenger and cargo space. Designed
with a rear and seat flexible, where the seat can be folded to add more luggage.
Fuel Efficiency: Small cars are light in their nature hatchbacks are not exception making them
more fuel efficient considering the small engine's capacity

Sedans
Total Sales: $73.69M
Observation: Sedans are yet again the third type regarding sales. The main reasons why the
sedan is among the dominant classes is due to:
Comfort and Design: Sedans are particularly meant for comfortability regarding interior space
and smooth ability. Emphasizing the aesthetic value of the vehicle, sedans are usually very sleek
and stylish.
Affordability: Sedans are more affordable compared to SUVs and luxury cars, thereby making
them available to a larger population in the mass market.
Fuel Economy: Most sedans are fuel-efficient, making them attractive to office workers,
students, and other significant portions of people who have to travel long distances.

Passenger
Total Sales: $63.44M
Outline: Passenger vehicles are those between a minivan and larger vehicles that can support the
additional passengers. The category has a very high level of overall market share due to the fact
that:
Capacity: For bigger families and for those people engaging in carpooling, this is the vehicle for
them because it is built to accommodate more passengers. It is also used commercially by car
rental companies for its shuttle and taxi services.
Comfort and Accessibility: It can have better comfort options and accessibility measures
compared to the other types of vehicles, such as different and flexible seating options and sliding
doors for added accessibility measures.

Hardtops
Total Sales: $51.40M
Analysis: Of the three subsets in the data, hardtops yield the lowest contribution to the total
sales. However, it still renders a respectable amount into the mix. What makes it popular is:
Style and Performance: Hardtops go hand in hand with the sporty and luxury car models. It
provides the ultimate performance as a result of the light roof that is sleek and looks stylish, no-
nonsense. Niche Market: Hardtops cater to a niche market of enthusiasts who prioritize style and
driving experience more than practicality. Overall Insights
Customer Preferences: The data reflects the emergence of the consumer preference for SUVs,
which is manifested in current global trends going towards a preference for bigger, versatile, and
safer vehicles. Hatchbacks and sedans still have considerable shares due to practicality,
affordability, and efficiency reasons.
Market Opportunities: This is so manufacturers and dealers can translate the knowledge into
the appropriate inventory mix, marketing strategies, and product development based on customer
demand. For instance, one can make higher sales out of focusing on the SUV segment, not
ignoring the fuel efficiency and compact benefits of the hatchbacks and the sedans.
Product Strategy: Companies might be planning to invest in the development of more SUV
with improved features, or innovate in sedan and hatchback designs which offer practicality and
modern look
Once such analysis of sales behaviors is done, businesses can then take informed decisions for
making up for optimization of product mix of products according to market demand.

Sales by Color
The dashboard segments the total sales into various car colors, which then demonstrate customer
taste and general market trends towards the nature of a car's aesthetics. The sales from every
feature are identified below:

Pale White
Total Sales: $174.53M
Analysis: Pale White is the number one car color that incidences the highest sales compared to
all the other color features. Based on a host of factors, pale white interests clientele following of
many customers because of the following reasons:
Timelessness and Versatility: White has always been a color of elegance and simplicity; hence,
it will never go out of style. This makes it a time-honored choice for most buyers. Light paints
show dirt, scratches, and other faults less conspicuously than their darker counterparts. This
applies mainly to white cars; hence, they see a routine maintained positive outlook. Usually,
white cars will have better resale values compared to their counterparts since a lot of people are
drawn to the color white, and most people love things that are clean.
Heat Reflection: White cars are popular in hotter countries. This is because white reflects more
sunlight, which will keep the vehicle a little cooler.

Black
Total Sales: $125.24M
Analysis: Black is in the second position in color popularity. Its primary reasons that make it a
popular color for cars include the following:
Luxury and Sophisticated Looks: Black is usually considered one of the luxurious and
sophisticated colors in the market. It is associated, in many people’s minds most of the time with
high-end vehicles.
Versatility: Black can work with the most amount of car designs and styles. This makes it
versatile for a lot of car buyers.
Emanation of Power: Black cars can work for business owners and executives who want to
appear in a position of power and professional.

Red
Total Sales: $71.41M
Analysis: Red captures third place in the total sales race. The reason:
Sportiness and Excitement: Red has always been a representation of sportiness, excitement,
and high performance, thus very common in sports cars and luxury models.
Visibility and Safety: A red car can never go unnoticed on the road. Perhaps it can be seen as
one of the promoting safety features, being prominent in relation to other drivers.
The Impact of Emotional Appeal: It has been said that there are strong emotional vibrations to
be attached to this color. Clearly, it captures the intense passion of a buyer that wants their car to
better represent them.
Consumer Preference Data: This data goes on to reveal that the most favored colors are Pale
White and Black, synonymous to elegance, maintenance, easy grasping, and usage. Red is
preferred to White and Black, by a niche, for sporty family aspirations and road presence. Market
Opportunity: The manufacturers and the dealers can use these consumer insights to see how they
position their inventory and also for marketing strategies that would appeal to the present color
preferences of the consumers. For example:
Focus on Popular Colors: With Pale White and Black being two colors of high demand, there
should be more stock of cars in order to sell more. Highlight Unique Features: Sell unique selling
points linked to a particular color, such as calling black a luxurious color or calling red an energy
color.
Customization and Personalization: Providing a portfolio of color options, both popular and
niche, can cater to different consumer tastes, preferences, and aspirations, thus optimizing on
satisfaction and loyalty. Understanding the trend of color sales, the shareholders will be able to
specifically optimize systematic decisions for production, to manage stock, and even devise the
best way of marketing that will not only control the market but also boost their overall sales
campaign.

Regional Sales Performance

And the total sales are broken down between the various dealer regions to provide an insight into
regional areas of highest performance and to further explain performance on geographic levels.
The sales from the various regions are:

Austin
Total Sales - $31.04M
Analysis - Austin had the highest regional sales totaling $31.04M, indicating that the region has
a relatively high market share with a pronounced taste and preference for motor vehicles. Several
factors may have come to play to project such a kind of performance for the region:
 Economic Growth: A strong economic growth in Austin along with an increasing
population may lead to more car sales.
 Market Preferences: Consumer choices and higher disposable income in Austin may
lead to greater purchases of cars.
 Dealer Network: The strong and effective dealer network in Austin may lead to higher
sales.

Janesville
Total Sales: $28.72M
Analysis: Janesville comes next in terms of the sales figure so it seems to be another strong
market. Factors that may be leading such high sales may include:
 Local Economy: Strong local economy that will create consumer spending on vehicles.
 Community Engagement: Good community engagement and market strategy from the
local dealership
 Product Range: Product range that fits the Population's taste of Janesville
Scottsdale
Total Sales: $25.88M
Analysis: Scottsdale is placed third from the perspective of sales, which shows high Market
demand. Probably, the reasons are
 High-Ended Population: A population in Scottsdale that is in a high economic class may
have an expensive taste, and thus, enough vehicle will seem more fitting, leading to high
sales.
 Lifestyle Preferences: The lifestyle and status that comes with cars in Scottsdale can
popularize an increase in sales
 Dealer Initiatives: Good sales promotions and numerous dealer-supported initiatives in
the local market.

Aurora
Total Sales: $23.71.
Analysis: Aurora records high sales, and this due to its good market imperatives. The actual
influencing factors are:
 Urban Growth: High speed in urban development and population growth of Aurora that
elevates the number of car sales.
 Economic Conditions: Favorable economic conditions, and Higer employment rates that
lead to increased purchasing power among consumers.
 Customer Service: Excellent after sale's service and satisfied customers by local dealers
leading towards more purchasing and references.

Greenville
Total Sales: $22.95M
Analysis: Greenville shows good sales performance. The prominent factor is;
 Local Demand: Excessive local. Demand of specific car models and brands.
 Economic Conditions: Economic conditions remained more constant so users preferred
to buy vehicles consistently.
 Dealers Strategies: Good sales along with effective marketing strategies from local car
dealer.
Pasco
Total Sales: $22.45M
Analysis: Everywhere were also found with a good sales figure. Prominent reasons could be
 Community Dynamics: The community dynamics and the events that drives the sales of
cars.
 Dealer Presence: The strength of dealer presence, as well as the effectiveness of sales
practice, in the area.
 Market Adaptation: Adaptation to the local markets needs and preferences by the
dealerships.

Middletown
Total Sales: $22.12M
Analysis: Middletown, even though being the last in the list with extreme sales, still is a very
potential market. The driving factors could be
 Market Penetration: Still its taping into, to have more significant share of the market
space.
 Customer Loyalty: Create a strong customer loyalty by delivering them the best service.
 Local Campaigns: Great local campaigns for ads and promotions catch the highest
numbers of potential buyers.

General Insights
Regional Strength: Austin and Janesville are the strong regions as they have the maximum sale
and also the strong market observations. The particular factors contributing to sales in that two
regions can replicate it to all over.
Market Potential: High sales potential is reflected in places like Scottsdale and Aurora.
Targeted strategies in these elite markets will be supportive to further promote the sales
Strategic Focus: Appropriate and targeted strategy plans in the underperforming regions like
Middletown along with dealer incentives will increase the market share and important sales
Optimize the dealer network: Strong and responsive dealer network to cater local consumer
need is pivotal to maintain a strong and continuous growth in sales. Stakeholders can better
understand geographical market dynamics, devise strategies to enhance sales in particular areas,
and take advantage of victorious practices from effective regions to increase overall sales results
by region.
Conclusion
From the Car Sales Dashboard data of 2020, it is observed that the car sales market has a higher
growth in total sales and the number of cars sold. SUVs and Pale White cars as the favorites
reveal the consumer trends that can help to predict the popularity of the certain models and adjust
the stock and promotion plans accordingly. Analyses of market places reveal Austin as the main
market to embrace the change while analyses of market vendors identify Audi as the right
company to embrace the change. Thus, despite the identified negative trend concerning the
average sales price indicator, the overall tendencies indicate a high demand for the market and its
further development. Thus, to make the best of these realizations, it is advised to keep an eye on
improving the market coverage, especially in the identified regions, improving the complies and
offers to meet consumers’ demands better, as well as making better use of pricing strategies to
maintain and build growth amid an unstable market landscape.