INQUIRIES, INVESTIGATION AND IMMERSION  It is the act of researching the underlying meaning of

FOURTH QUARTER qualitative data

 It is used to analyze the interactions with people.
RESEARCH DATA ANALYSIS - a process a researcher uses to  It involves the observation of texts, audio, and
reduce data to a story and interpret it to derive insights. It videos to study the relationships between
helps in reducing a large chunk of data into smaller fragments, information and its social context.
which makes sense. 4. Grounded Theory
 It is used when you want to explain why a
THREE THINGS TAKE PLACE DURING DATA ANALYSIS particular phenomenon happened.
1. data are organized  It is a method of conducting qualitative research to
2. data are reduced through summarizing and categorizing develop theories by examining real-world data
3. patterns and themes in the data are identified and linked
DATA ANALYSIS IN QUANTITATIVE RESEARCH
TYPES OF DATA IN RESEARCH
1. Qualitative Data - non-numerical, it can be presented in STATISTICAL TECHNIQUES are the most commonly used to
words and descriptions. Qualitative variables can be nominal analyze numerical data.
or ordinal.
Ex: eye color, blood type, class letter grade and position in a The method is classified into two groups:
race. 1. Descriptive Statistics - used to describe data
2. Quantitative Data - numerical data, these are expressed in Descriptive statistics focuses on:
numbers and numerical figures. Quantitative variables can be  Measures of Central Tendency
continuous or discrete.  Standard Deviation
Ex: height, weight, number of children and number of event 2. Inferential Statistics - helps in comparing the data.
attendees.
3 MOST COMMON MEASURES OF CENTRAL TENDENCY
DATA ANALYSIS IN QUALITATIVE RESEARCH 1. Mean - described as the arithmetic average of a set of
Data analysis in qualitative research work a little differently numbers
from the numerical data as the quality data is made up of
words, descriptions, images, objects and sometimes symbols.
It is typically used for exploratory research and data analysis.

SEVERAL WAYS TO FIND PATTERNS IN THE TEXTUAL

INFORMATION
1. Word-based method - the most relied and widely used
global technique for research and data analysis. The 2. Median - the middle number in an ordered data set
researchers usually read the available data and find repetitive
or commonly used words.
2. Keyword Context - in this method, the researcher tries to
understand the concept by analyzing the context in which the
participants use a particular keyword.
3. Scrutiny-based technique - one of the highly
recommended text analysis methods used to identify a
quality data pattern. Compare and contrast is used under this 3. Mode - item or score in the data set that appears the most
technique to differentiate how a specific text is similar or
different from each other
4. Metaphors - it can be used to reduce the data pile and find
patterns in it so that it becomes easier to connect data with
theory.
5. Variable Partitioning - it is another technique to split
variables so that researchers can find more coherent
descriptions and explanations from the enormous data. STANDARD DEVIATION
- it shows the extent of difference of the data from the mean.
METHODS USED FOR DATA ANALYSIS IN QUALITATIVE It provides the researcher with an idea about the similarities
RESEARCH and differences of the respondents.
1. Content Analysis
 It is widely accepted and the most frequently
employed technique.
 It can be used to analyze the documented
information from text, images and sometimes from
the physical items.
 Researchers can quantify and analyze the presence, Findings of the Study - deal with the results of the study.
meanings, and relationships of such certain words,
themes, or concepts. Conclusions - insights drawn from the findings of each
2. Narrative Analysis problem. It is a brief section that summarizes and synthesizes
 It is used to interpret research participants’ stories the main points and their implication and significance.
 This method is used to analyze content gathered
from various sources such personal interviews, Recommendation - can be practical suggestions for future
field observation, and surveys. research in similar fields or recommendations for change or
3. Discourse Analysis both; or the solutions based on the conclusions.