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MBA Semester1 Assignment BA1

The document outlines an MBA assignment focused on the essentials of business analytics, using a case study of a grocery delivery company in India. It includes tasks such as analyzing sales data, applying conditional formatting in Excel, creating visualizations, and projecting future sales scenarios. The assignment emphasizes the importance of data analysis for improving business strategies and decision-making.

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3 views

MBA Semester1 Assignment BA1

The document outlines an MBA assignment focused on the essentials of business analytics, using a case study of a grocery delivery company in India. It includes tasks such as analyzing sales data, applying conditional formatting in Excel, creating visualizations, and projecting future sales scenarios. The assignment emphasizes the importance of data analysis for improving business strategies and decision-making.

Uploaded by

niveshtyagi12
Copyright
© © All Rights Reserved
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Essentials Of Business Analytics

Vishwas Gaur

August 12,2024
Professor- Dr.Sapna Arora
MBA Semester1 Assignment
Essentials of Business Analytics
Max Marks: 30

Note: All questions are mandatory.


Students need to submit the assignment within 4 days of allocation.

Caselet
Overview:
A company XYZPvt.Ltd. (Imaginative name) is a rapidly growing grocery delivery company based in
India. The company has been collecting sales data over the past year to analyze the performance of its
sales team. As an employee, you have been tasked with using Excel to analyze this data and present your
findings.

The dataset includes the following columns:


1. Salesperson - Name of the salesperson
2. Region - Region where the sales were made (North, South, East, West)
3. Month - Month of the sale
4. Sales Amount- Amount of sales in INR
5. Targets - Monthly sales targets in INR

Dataset Sampleset:

Salesperson Region Month Sales Amount Targets

Rahul North Jan 50000 45000

Priya South Jan 60000 55000

Amit East Jan 30000 40000

Neha West Jan 70000 65000

Rahul North Feb 52000 45000


Q1. Explain the importance of data analysis for a
company's sales performance and decision-making
process. Provide examples of how companies can
leverage sales data to improve their business strategies.

Answer:-1 Data analytics can provide valuable data


insights for business decisions making such as
identifying customer needs, optimising operational
efficiency, improving marketing strategies, and
helping business in data driven decision making.

The best example for me of Netflix ,when they


switched to online streaming platform in 2007 they
invested a lot of money in analysing data of their
customers which included analysing what is their
customer watching , for how long they watch it ,
should they release the series at one go or in parts .
All of this gave them an insight into their customer’s
mind they tailor made their shows according to the
data they collected .It helped them to capture the
large market in the industry in every corner of the
world
Q2. Use conditional formatting to highlight the cells in
the "Sales Amount" column that exceed the corresponding
values in the "Targets" column. Explain the steps you took
to apply this formatting.

Ans:-
 Select the "Sales Amount" cells (e.g., `D2:D6`).
 Go to `Home` > `Conditional Formatting` > `Highlight
Cells Rules` > `Greater Than...`.
 Reference the first "Targets" cell in the dialog box
(e.g., `E2`).
 Remove dollar signs for relative reference (`E2:E6`).
5. Choose a formatting style (e.g., fill color) and click
OK.
Q3. Create a bar chart to visualize the total sales amount
for each region over the year. Ensure the chart is properly
labeled and formatted for clarity. Explain how you created
this chart and what insights can be drawn from it.
Ans:-
1. Calculate total sales for each region.
2. Highlight the regions and their total sales.
3. Go to `Insert` > `Bar Chart` > `Clustered Bar`.
4. Add a title (e.g., "Total Sales by Region").

INSIGHT:- From performance point of view NORTH is the


best performing region and highest revenue comes from
this region. EAST is the worst performing region and
company needs to revamp their strategy to capture a
good customer base. WEST and SOUTH are performing
moderately but there is still scope for improvement in
sales.
Q4. Using the Scenario Manager, create scenarios to
project future sales performance. Assume the following
scenarios:
- Optimistic Scenario: Sales increase by 10%
- Pessimistic Scenario: Sales decrease by 5%
- Normal Scenario: Sales remain the same
Explain the steps you took to create these scenarios and
describe the potential impact of each scenario on the
company's performance
 Ans:-: Go to Data > What-If Analysis > Scenario
Manager.
 Click Add to create a new scenario.
 Optimistic Scenario:
 Name: "Optimistic"
 Set Changing Cells: Select the cells containing the
current sales amounts.
 Enter the new values with a 10% increase (e.g., for a
value of 50,000, enter 55,000)
Pessimistic Scenario:
 Name: "Pessimistic"
 Set Changing Cells: Select the same sales cells.
 Enter the new values with a 5% decrease (e.g., for a
value of 50,000, enter 47,500).
Normal Scenario:
 Name: "Normal"
 Set Changing Cells: Select the same sales cells.
 Enter the current values as they are.

INSIGHTS
1.Optimistic Scenario (10% growth)
 Shows good growth but still can be increased
through good marketing strategies and investment to
capture the rest of the customer base.
2. Pessimistic scenario ( 5% decrease)
 Needs to be cautious and run a diagnosis to see what
are the reasons for the decrease in sales and act on
it.
3. Normal Scenario (No change)
 Steady performance, and can take the risk to capture
more market and increase their customer base , can
try to work on their strategy.

Q5. Calculate the total sales for each salesperson over the
year using the SUM function. Additionally, calculate the
average monthly sales for each region using the
AVERAGE function. Provide the formulas you used and
the results of your calculations.

Ans
 for eg :-
 Formula for Sales =SUM(D2+D6)
 Formula for Average = =AVERAGE(D2,D6)

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