Business Model Canvas

The document outlines a Business Model Canvas for a marketing lab, detailing customer segments, value propositions, channels, customer relationships, revenue streams, key resources, activities, partners, and cost structures. It targets small businesses and startups seeking affordable marketing solutions, emphasizing digital marketing, branding, and customer engagement. The model focuses on cost-effective operations while delivering high-quality marketing services through collaboration and technology.

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Business Model Canvas

Uploaded by

radhikajhunjhunwala02

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BUSINESS MODEL CANVAS

FOR MARKETING LAB

MANN TRIPATHI: M-53
VEDANT SANKHE: M-41
DHRUV SANKHE: M-40
KRISHNA PATIL: M-32
MAYANK DHAWALE: M-8
RADHIKA JHUNJHUNWALA: M-16
CUSTOMER SEGMENT
INDUSTRY PARTNERS
1. Small business & Startups looking for budget friendly
marketing solutions
2. Startups requiring assistance with market research, strategy
and branding
3. Businesses from various sectors such as retail, fashion, design,
manufacturing requiring customized marketing solutions
VALUE PROPOSITION
Why customer should choose us
1. Cost-Effective Marketing Support
2. Fresh Perspectives & Innovations
3. Social media and digital market research & consumer
insights
4. Marketing strategy development and execution
5. Live campaigns designing and execution
6. Digital transformation assistance
CHANNELS
Current Channels: College Websites , social media ,email and
direct communication, seminar, workshops, and industry events.
Best & Cost-Efficient Channels: digital platforms(websites,
social media) - low cost and wide reach
Integrate with Customer routines : scheduling projects with
academic calendars. Offering flexibility in project selection.
Channel Phases:
1. Awareness – Promotion via college events, social media, and
workshops.
2. Evaluation – Providing case studies, success stories, and
testimonials.
3. Purchase – businesses sign up through industry outreach
4. Delivery – Work on real projects with company guidance.
5. After Sales – Feedback sessions, alumni networks, and industry
partnerships.
CUSTOMER RELATIONSHIP
Feedback Data Analysis
1. Surveys 1. Data Collection
2. Questionnaires 2. Customer Segment
3. Reviews 3. Behavior Tracking

Loyalty Programs Personalisation

1. Rewards System 1. Dynamic Content
2. Membership Benefits 2. Personalized Emails
3. Reader of the Month 3. Customer Support
REVENUE STREAMS
Business-Driven Revenue Streams: Project Fees from Small
Businesses and Performance-Based Revenue costing Rs.500
to Rs. 5,000.

External Collaborations & Grants: Government grants from

schemes like Atal Innovation Mission, Startup India Initiative,
etc.

Digital & Media Monetization:

1. Lead Generation costing Rs. 500 to Rs.1,500.
2. Pay Per Click Advertising (depending on the client’s budget)
3. Social Media Marketing (ranging from Rs.5,000 onwards)

Clients pay through:

1. UPI
2. Bank Transfer
3. Plastic Money
4. Cash
KEY RESOURCES
1. EXPERT TEAM
Experienced professionals / students handling marketing,
design, content.

2. MARKETING TOOLS AND TECHNOLOGY

Advanced platforms for social media and analytics.

3. PHYSICAL AND INFRASTRUCTURE RESOURCES

Equipped workspace with high-speed internet and
meeting rooms
KEY ACTIVITIES :
1. Digital Marketing Experiments - Running
ads, social media, and email campaigns.

2. Branding and Positioning - Developing and

refining brand messaging.

3. Customer Relationship - Consulting &

Feedback loops.

4. Problem Solving - Market research,

campaign optimization.

5. Content Creation and Strategy - Designing

marketing materials, blog posts, and social
media content.
KEY PARTNERS
1. Who Are Our Key Partners?
Businesses & Startups – Offer live projects and funding.
Marketing Agencies – Collaborate for industry exposure.
Tech Platforms – Provide digital tools for campaign execution.
2. Who Are Our Key Suppliers?
Software Providers – SEO, analytics, and design tools.
3. Which Key Activities Do Partners Perform?
Provide real-world marketing challenges.
Offer funding, sponsorships, and mentorship.
Support student learning through collaboration.
4. Motivation for Partnerships
Optimization & Economy – Cost-effective learning and project execution.
Risk Reduction – Ensuring quality control and structured mentorship.
COST STRUCTURES
1. Most Important Costs
•Marketing & Promotions – Social media ads, branding efforts.
•Digital Tools & Software – SEO, analytics, design platforms.
•Mentorship & Training – Industry expert sessions, workshops.
2. Most Expensive Key Resources
Technology & Software – Paid tools for marketing execution.
3. Most Expensive Key Activities
•Running Marketing Campaigns – Paid ads, influencer collaborations.
•Developing & Managing Client Projects – Research, execution, reporting.
4. Business Model Approach
• Cost-Driven – Lean structure with digital automation, minimizing operational costs.
• Value-Driven – Focus on high-quality, data-driven marketing solutions

.
COST STRUCTURES
REFERENCES

https://www.ecommerce-nation.com/business-model-canvas-definition/

https://digitalleadership.com/blog/key-partners/2

https://cimr.in/pgdm-in-marketing-management.html

https://businessmodelanalyst.com/key-partners-business-model-canvas/4
THANK YOU FOR
YOUR ATTENTION!