SEO - Search Engine Optimization

Search Engine = Google, Yahoo, Bing, AOL, Baidu =? Basically, search engines
solve your query by searching the words, which word you use in the search
engine, it is known as the keywords. For example - Best washing machine
under 10000

Solution - Information (Audio, Video, Images and Text), Product Information,

Service Information, Brand information.

Browsers = Firefox, Safari, Chrome, Opera, UC Browser =? If you want to open

a web application then you have to use the web browser.

Web Application:- Products, Videos, Download other apps, Audio, Images,

Tools, Service, and Text information.

What is Search Engine Optimization?

Ans: SEO means that we optimize our website according to the search engine
(Google, Bing, Yahoo). Along with this, we increase our website traffic by
organically free (without paid) from the search engine. Likewise, we rank our
website in the top 1st page SERPs (Search Engine Result Pages) results.

Basically, Search engine optimization is divided into two parts: On-Page SEO
and Off-Page SEO.

What is On Page SEO? On-Page SEO is the technical part of a website, where
we optimize our website technical issues through the On-Page activities. We
do the on page SEO so that we could get search engine traffic to our website.

What is Off Page SEO? Off-Page Optimization is to give the information about
our website, service, product and brand in the other websites Like: Facebook,
Quora, Reddit, Youtube, OLX, Instagram, Linkedin, and Twitter (X.com).

We give the information because other websites already have huge traffic so
that we could get the referral traffic from other websites because we do not
have any other traffic on our website.

How Many Types of SEO?

There are three types of SEO:
1. White Hat SEO - we obey the rules of search engines.
2. Black Hat SEO - we don’t obey the rules of search engines.
3. Grey Hat SEO - If you mix the white & black, you’ll get grey. That is why
we use mostly gray hat SEO.

Search Engine Basics: Step by Step

1. Search Bar = Put up the Query
2. SERPs = Search Engine Result Pages (Number of Results & Timing)
3. Shows Top 4 Ads = 4 Paid Results
4. Shows Middle 10 Organic Results (Unpaid Results)
5. Shows Bottom 4 Ads = 4 Paid Result
6. Finally Shows LSI: Latent Semantic Indexing (Google Suggestions
Query)
How Search Engine Works?: Basically, Google search engine reads Text,
Coding and Links in the websites and other web documents. Thus, search
engine software does not read the images and videos.

1. Crawling: (Means Reading = Text, Coding, Links)

● Text: Languages, Product Content, Service Content, Information

Content, Video Transcription, Audio Transcription, PDF, Word file etc.
● Coding: HTML, .Net, JAVA Script, PHP and CSS.
● Links: Video, Website, Application, Image, Documents, and Audio.

2. Indexing: (Means that search engine submits your web page data into
the database. site:www.xyz.com
3. Ranking: Google gives the ranking and position of your website page
after indexing.

4. Caching: (Means that Google Bot reads your web page content
frequently so that Google bot could send the information into the
database which websites are updating the information in their website.
● Ques: How to check our website when Google bot read our
website?
● Ans: If you want to check when Google bot reads your website. Put
in the command Search Engine Bar: cache:www.xyz.com/abc

How Many Activities in SEO On Page?

SEO On Page Activities:

1. Title: Title is the main heading and title appears also in the search
engine result. Along with titles describing your services, product and
brand etc.
1. Title length should be 56-70 characters.
2. Title should be unique & attractive.
 3. Title should be relevant to your service, brand, product and the
information you are providing.
4. Title appears in your website source (Ctrl+U). And you can say
this Title Tag.
5. For practicing of Title, you can use this tool: Google SERP Snippet
Optimization Tool - HigherVisibility
6. How to check unique titles?
● You can use first method Exact code Use in Search Engine to
check uniqueness “7 Best Washing Machine Under 10000
(20% Off on ICICI Card)”
● Allintitle Method - Use this command in the search engine
bar to check the uniqueness of the title. For example -
allintitle: 7 Best Washing Machine Under 10000 (20% Off on
ICICI Card

2. Description: Description is the short summary of your entire web page

information. Where you provide the information related to the product,
brand and services.
1. Please make sure that your web page description character
should be 140 to 150.
2. Descriptions should be unique and attractive.
3. Description should be relevant to your service and product
information.
4. Also description appears in the web source which you can say
Meta Description Tag.
5. For practicing of Description, you can use this tool:
https://seomofo.com/snippet-optimizer.html
6. How to check unique Description? Exact Use in Search Engine to
check uniqueness “7 Best Washing Machine Under 10000. Get Up
To 20% Discount on ICICI Bank Card. Top Brand Washing Machine
in India. Top 10 List of Washing Machines.”

3. URL Optimization: URL is “Uniform Resource Locator” along with it

describes your web page path. So that you can easily remember to
navigate to the website in the web browser.
 1. How does Google Search Engine understand the URL?: Google
understands two types of URLs. Firstly, Static URL and Secondly
Dynamic URL. Dynamic URL means Google bot doesn't recognize
your web URLs. Because it is difficult to read and remember. Let's
say that you have a product page: Like Samsung Mobiles:
www.xyz.com/?id=654.php. Static URLs mean that it is easy to
understand. Let say that you have a product page: Like Samsung
Mobiles: www.xyz.com/samsung-mobile

2. Your web URL should be relevant to your services and products.

5. Heading: Basically, headings help to define your content. You can use your
targeted keywords in the headings so that you can give the relevancy in the
content.
● Your first heading should be the same as your Title.
● Your second heading should be used after 300 words.
● How many heading we can use in the content: Ans: Search Engine focus
on major 3 headings only.
● We should use different keywords in the headings

6. Image Optimization (Alt Tag Optimization): Image optimization

means that we optimize our website’s image for search engines. Because the
search engine algorithm does not read the images (Pictures). That is why
search engine algorithms understand the text and coding. As well we do
image optimization.
● Most of the time alt tags do not optimize in websites, That means, we
don’t give the actual image name. We should give the image's name in
the Alt Tag. In place of this we can use our targeted (Primary) keywords
in the Alt Tags. For Instance: alt="best dell laptops price india”

7. Content Optimization: means that we optimize our web content

according to the search engine and user. We should write the content for
search engine friendly and user friendly. So that we could rank fastly in the
search engine. Along with content helps to stay a long time and approach to
buy the services and products.
● Please make sure that your primary keyword should be in the first
line of paragraph.
● You should write the content easy to read and understandable.
● You should use transition words.
● You should write short and sweet sentences.
● Also keep in mind that we should use the keywords variation in
content.
● Along with that we should use internal links and external links in
content.
How to write content?
● 40% Research - Competitor’s Site, Read Article, Question & Answers, Wikipedia,
Magazines, Analyze Report
● 40% Writing - write down whatever in your mind. 20 mints, 10 mints, 15 mints
● 20% Correction - Grammar Mistake, Transition words, Focus Keyword &
Keyword Variation, Convert the tenses into short and sweet.
● https://quillbot.com/
● https://www.grammarly.com/

8. Keyword Prominence: Basically, keyword prominence means that we

focus our targeted keyword [Best Dell Laptop in India] at the beginning of on
page activities.
You should focus on the below activities when you are doing the on page SEO.
1. Internal URL: www.xyz.com/best-dell-laptop-india 👉 (Focus K.w)
2. Title: Best Dell Laptop in India 👉 (Focus K.w)
3. Description: Best Dell Laptop in India 👉 (Focus K.w)
4. First Heading: Best Dell Laptop in India 👉 (Focus K.w)
5. First Line of First Paragraph: Best Dell Laptop in India 👉 (Focus K.w)
6. If Your Content Length is 800 Words: Once time in every 100 words
should be mention your targeted keyword for example according to
above 8 times - “Best Dell Laptop in India” 👉 (Focus K.w)
 7. Alt Tags: Best Dell Laptop in India 👉 (Focus K.w)

9. Keyword Proximity: means that we use the keyword variations.

Keyword variation means when you write the content. You should use
the synonyms in your web content.

● Best Dell Laptop in India = india’s best dell laptop, best laptop of
dell company, dell laptop price in India, online best dell laptop in
india, dell laptop 8gb ram price in india, best i5 dell laptop cost.

10. Keyword Density: means that we don’t use our targeted keyword in the
website at most 3%. If we use the targeted keyword above 3% then it will be
counted in keyword stuffing. Tool for Word Counter for Website -
https://wordcounter.net/, https://wordcounter.net/website-word-count

11. What are the Keywords?: Keywords is the group of words. For instance:
Best Running Shoes. Similarly, keywords help to connect to the user from your
website.

Keyword Stuffing: means that our targeted keyword, how much should be
used frequently? Please make sure that your keyword density should not be
up to 3%.

How many types of keywords in SEO? Ans: There are three types of keywords
used in SEO.
● (1) Broad Keyword: [best laptops] - 1000 Monthly Search Volume
● (2) Phrase Keyword: [best dell laptop in India] - 600 Monthly Search
Volume
● (3) Long Tail Keyword: [best dell laptop 8gb price in India] - 200
Monthly Search Volume

Note: If you want to understand what the intention of the user is when they
search on a search engine, This image can help you better understand
keyword intention. Click here:
https://www.wordstream.com/wp-content/uploads/2009/04/keyword-
intent-four-types.png

Keyword Research: how to do keyword research in SEO? Whenever you are

doing keyword research for SEO purposes. Then you can use the tools for
keyword research.
1. Like the Google Keyword Planner (GKP) Tool.
2. Google LSI (Google Keyword Suggestions)
3. Free Keyword Generator Tool - Ahrefs
4. K.w Search from ChatGPT - Click Here for Prompt
5. Competitor website content

13. Sitemap: means that this is an XML (Extensible Markup Language) file.
Which provides the list of the website's URL. Along with this we connect the
XML file in our website. After that we submit the XML file in Google search
console. In the meantime, Google bot reads our website’s all urls and indexes
the site in the search engine.

1. How to check Google indexing: site:www.xyz.com

2. How to check the sitemap file in the website -
www.xyz.com/sitemap.xml
3. How to create the sitemap: https://www.xml-sitemaps.com/
4. If you have Wordpress CMS, there is no need to create a sitemap file
because the Yoast plugin and rank math plugin creates the sitemap
automatically in the website.
5. When you don't have a wordpress panel then you need to connect the
sitemap file to your website on the server (Cpanel).

6. Finally, You can tell Google to index by three methods:

1. XML File (www.xyz.com/sitemap.xml)
2. Directly Submit Google Search Console (Past URL)
3. TXT File (www.xyz.com/abc.txt)

7. Remember 4 methods about Sitemap - Firstly choose your website URL

(www.xyz.com) which you want to create the Sitemap file. Secondly
generate the sitemap file through the sitemap generator. Thirdly
 connect the XML file to your website (www.xyz.com/sitemap.xml) and
Lastly submit the sitemap file in the Google Search Console.

14. Robots.txt: robots.txt is the file to prevent the Google Bot and other search
engine bots from reading the web page you want. If you want to stop reading
Google Bot from your entire website’s page then you can use Robots.txt file.
1. How to create Robots.txt?: www.editpad.org.
2. (https://support.google.com/webmasters/answer/6062596?
hl=en&ref_topic=6061961)
3. How to connect the Robots.txt on our website?: You have to upload a
TXT file into the server and your website’s cpanel.
4. What is the method to prevent the Google Bot and other search engine
bot? And How to stop indexing a website's page in search engines? For
Example = www.xyz.com/mobiles/samsung-mobile-lits.html

User-agent: Googlebot
Disallow: /mobiles/samsung-mobile-lits.html

User-agent: Bingbot
Disallow: /mobiles/samsung-mobile-lits.html

User-agent: Yahoo! Slurp

Disallow: /mobiles/samsung-mobile-lits.html

Sitemap: https://www.xyz.com/sitemap.xml

15. Do-Follow Links & No-Follow Links: Google bot follows the links in the
web page.

● Do-Follow: <a href="http://www.google.com/">Best Furniture</a>

● No-Follow: <a href="http://www.electrika.com/">Cheap Flights</a>
16. Snippet: When you search the query in the search engine after
getting the result. Results appear according to the snippet. Because,
this is the technical word that’s why we say it.
● What do we see? URL, Title & Description.
● How to create structured data code: Go to this website -
https://technicalseo.com/tools/schema-markup-generator/

17. Rich Snippet: Rich snippet means which result you see in the search
engine. It appears attractive. Along with it there are lots of rich snippets
you can see in the Google search engine result.
● Stars
● Rating
● Reviews
● Course
● Products
● Movies
● Services

19. Canonical Issue: canonical issue means that we check the www. And
non www issue in the website. In case your website opens with www. And non
www. That means search engines bot understand the duplicate of your web
page. It means this is a canonical issue.

● Right now you need to resolve canonical issues. How to resolve

canonical issues? If you want to solve the issue then you need to
redirect permanently your URL even with www. Or non www.
● How to redirect my domain to www. And non www?: you have to do 301
redirection.
● Create 301 redirection code for website:
https://www.rapidtables.com/web/tools/redirect-generator.html

20. 301 Redirection: means that you redirect your web page permanently to
a new url address. Basically, it is code which is mentioned in the web server.
302 Redirection means that we redirect the web page temporarily.
 ● Old URL Address: www.xyz.com/abc
● New URL Address: www.xyz.com/123

21. 404 Error: 404 error means that your page (www.abc.com/123) is not
found in the web server (Web Hosting). Along with this, we consider that
there is no data on this page. That’s why we got 404 errors.

● In case your website is appearing in the top result. Thus, online

users are coming to your web page. In the meantime, they’ll get
404 errors. It will have a bad impact on your brand, product, and
services or also impact in ranking. Likewise, users never will come
to the web page. After that you need to redirect to the web page
URL. So that users can get relevant information from your website.

● Use AIYMA Tool to check 301 Redirection, 200 Ok.

22. Domain Authority: Basically, Google gives you the domain rating
out of 100. If your domain is popular and most visitable that means
Google gives priority to your domain. In case, if you update the
information in your website. Google prefers your content and crawls
fastly in Google indexing.
● How to increase domain authority? You have to share your
domain & web information with other popular domains.
● Your domain age helps to increase domain authority. It is matter
that if your domain is as old as, it will get a high domain rating.
● If you want to check your domain authority and your competitor’s,
Visit on Ahref domain authority checker tool -
https://ahrefs.com/website-authority-checker

23. Page Authority: Basically, Google gives you the page rating out of
100. How to increase page authority?
1. Well Structured Design of Webpage
 2. Relevant On-Page SEO
3. Relevant information of Products, Services & Brand
4. Relevant Links, Images, and Videos

23. Website Speed: Google says that your website speed should be
maximum 5 seconds. That means your web page should open within 5
seconds.

In case, your website takes time to open in the browser, maybe your
website user will leave your web page while surfing. Furthermore, this
issue counts in the Bounce Rate.

What is Bounce Rate? - bounce rate means, if a user lands on your web
page and the user does not stay a long time on the page. What is the
reason for the website bounce rate in SEO? Because, there are some
reasons that can appear in your website. Read the reasons below list:

● Low Page Speed

● Irrelevant information
● Poor Content Management
● No image information and infographics
● No video information
● Web page length is short

25. Hyperlinks: hyperlink is the clickable link. When someone clicks on

the hyperlink then a user redirects to the next page.

26. Domain Extension: www.xyz.com

= .in, .ae, .ch, .my, .org, .id, .th, .au, .pk, .us, .io, .education.
3. Connect Google Analytics
4. Connect Google Search Console
27. Bread Crumbs: bread crumbs basically help you to understand which
website’s page you are on now. Along with it is understood with navigation for
example:

● Home > Furniture > Home Decor Furniture > Dining Tables
● www.xyz.com/furniture/home-decor-furniture/dining-tables.html

Off-Page SEO is to give the information about our website, service,

product and brand in the third party’s websites Like: Facebook, Quora, Reddit,
Youtube, OLX, IndiaMart, Linkedin, and Twitter. Off page seo helps to increase
the referral traffic to the website. On the other hand, on page seo helps to
increase search traffic from search engines.

Off Page SEO Activities: we do the seo off page when our website
SEO on page has been done and else provides the full information
in the web page.

1. Social Bookmarking Submission

2. Guest Posting
3. Web 2.0 Submission
4. Article Submission
5. Press Release Submission
6. Blog Commenting
7. Question and Answer
8. Video Submission
9. Image Submission
10. Business Listing Submission
11. Classified Ad Submission
12. Profile Linking
Keep in mind: before starting the SEO off page activities you have
to focus on some major points which is mention below:
1. Create the New Account with New Gmail & Mail ID
2. Create the Profile and Provide the Basic Information of Your
Brand, Products and Services.
3. Verify Your Account from the Gmail ID.
4. Right now you are able to do the SEO Off Page & Ready to Get
the Backlinks.

● Social Bookmarking Submission: Basically, social

bookmarking is the social networking websites. Where you
can share your brand, product, and services information on
social networking websites.

1. Reddit: -
https://www.reddit.com/user/digitalwebnetsone
2. Scoop.it- https://www.scoop.it/u/yesleen-kaur
3. We Heart It: https://weheartit.com/entry/348074439
4. Medium- https://medium.com/@yesleenbindra/how-
to-become-an-expert-in-affiliate-marketing-
335b42096a46

Wordpress Tools:
1. Web Designing Elementor Tool - Free/Paid
2. Speed - WP Rocket
3. Snippet Tool - Free/Paid
4. Yoast Tool for SEO - Free/Paid
5. Redirection - Free
 6. Speed Test Tool - GTMetrix, https://tools.pingdom.com

Web design in elementor tool:

SEO - Ranking Factor = Page Speed, Friendly UI Design of Site & Content is the
King of Ranking Factor.

We provide two types of content firstly Search Engine and Secondly User.

Search Engine: Right now we are writing the cornerstone content for the
website. Cornerstone content means that actually we write information about
the topic and we cover up the deep information about that topic so that our
content could become unique and deep informative content.

300 Words about SMO:

1. Q - A - D, Q - A - D
2. Create the Headings to Define Your Content
3. Research about the topic
4. Go through the competitor content
5. Creat the list of keywords

Why do you need an SMO course?

What is the future of an SMO course?
Why should you learn the SMO course from DigitalWebnets?
What is the SMO course curriculum?
What is SMO & SMM?
How can you enroll in the SMO course?
Q. If someone asks you to bring the website to the first ranking in
search engine, what should I do at that time?
● Web Page Design according to user friendly.
● Fast web page speed
● User Friendly and Search engine friendly content.
● Right On-Page Optimization
● Provide the web content in different formats like Text, Videos and
Images.
● Last but not least, update continuously on the website (Weekly, Monthly
in web pages keep on updating, Google gives the importance of these
sites.)

TASK: (PPC Course) - Design, Keyword Research, Content Writing, On-Page

SEO, Off-Page SEO. SEO on page and off page

How to open Google Webmasters: Go to on this url -

www.google.com/webmasters

CTR = Click Through Rate (1000 impression / Total Clicks)

Speed
Design
Regular update = Content, Solve Query, Images, Videos

Off Page Activities - 20%

On Pages - 20%
Content - 60% Text, Videos, Images, Short Videos, Blog, Document

White Hat SEO

Black Hat SEO

Grey Hat SEO

PPC - Pay Per Click: When you click on the ads then you pay on per clicks of
your advertising.

● Text Advertisement
● Display Advertisement
● Email Advertisement
● Remarketing Advertisement
● Video Advertisement
● App Install Advertising
● Shopping Ads

Text Advertisement: text advertisement can appear in the search engine and
websites along with mobile applications.

SEM - Search Engine Marketing Ads

Google Ads is the online software that allows advertising of your brand,
products and services on their platforms. Like Search Engine, Websites,
YouTube, PlayStore and etc.

Why do we use the PPC on Google platforms?

If you want to get more relevant traffic quickly along with you want to
increase revenue and sales then you need to do the Google Ads.

How much budget can I spend to start the Google Ads?

Basically, there is no limit to spending the budget in Google Ads but you can
start the Google Advertisement @Rs.500.
What is the difference between online advertising and offline advertisement?
1. Basically, in online advertising you can track your spending budget on
every click. But in offline advertising you can not track your advertising
spending budget and how much budget you spend on specific parts of
offline ads.

2. In the online advertising you can track the user's location, timing, device
and user’s query. What are they looking on the internet regarding your
products, services and brand. But in the offline advertising you can not
track the user’s location, timing their interest.

3. In online advertising you can show your ads and target your relevant
audience in any cities and countries along with the time schedule. But
in offline advertising you can not show your advertisement out of the
cities and countries.

What is the step to make Google Ads?

1. Campaign Creation
2. Ad Group Creation
3. Ad Copy Creation
4. Finally Your Ad is Eligible for Advertising
North East Delhi - Students, Job Seekers, Internship, Businessman

Digital Webnets - Courses, Training, Services or Business Ideas Online

Digital Marketing Course - SEO, SMO, SMM, PPC, Email Marketing, Video Ads, Shopping
Ads, Display Ads, Local Ads, Affiliate Marketing, Web Designing, Content Writing,
Graphic Designing.

Leads - SEO, SEM (Design, Content, SEO, SEM)

USP - Experience Letter with Paid Internship (Approach for Course), Certification,
Interview Practice, CV Ready, Communication Skill (Approach for English Speaking
Course) Appear of Weakness.

Handling - Offline Classes or Online Classes

Company Employees Training, Consultancy, Services - Digital Marketing Services

services in Malaysia, Dubai, Thailand, Mumbai, Chennai

Side Earning - Blogging, Affiliate, e-Commerce Listing, Advertisement

DigitalWebnets - digital marketing course dilshad garden

How does work domain and hosting with elementor?

● XYZ name=Domain Name (Product=cookiesdelight, Brand=digitalwebnets,

Service=panchkarmaexpert, Name=FaizDigital)
 ● .in, .com, .au, .id, .pk, .org, .shop (Domain Extension) Full domain name -
https://www.xyz.com (URL) - uniform resource locator
● Hosting: is used to keep your website data into their hosting server, because
online user can open your website 24X7 anytime and user can buy your
services without your presence. That is why we use of the hosting.
● SSL (Secure Socket Layer): is the security layer of the website. Because without
SSL hackers can miss use of the users data. Although, there are many websites
use the SSL for example Banking Websites, e-Commerce Website and
Goverment Websites.
● How to understand of SSL certificate in the website? - if you see the https in the
domain that means that your website is secure with SSL and if you see the
http only that means your website is not secure, in place of you can say
without SSL certificate website.
● What is Canonical Issue? - If you want to canonical issue you can use AYIMA
chrome extension.
● What is 301 Redirection?

What is your Website Goal Setting? - What do you want to give for the online users?
Like Information, Services, Brand, Portfolio and to show skills for awareness. What is
your target audience? What is your favorite part to give the knowledge for the online
users? Whereas you can not tired while running your website? Take the time to think
about your website and create the long goal for the running.

1. How many types of traffic source for website?

Website Traffic Source:

● Search Traffic
● Display Traffic
● Reffrel Traffic
● Social Media Traffic
● Direct Traffic
● Email Traffic

2. Monthly Traffic Should be - 5000 per month users

3. Unique Content in your Blog with user friendly
 ● Please make headings before creating the content anything.
● Use sub heading and bullet point for describe your content.
● Describe and write what is in your mind fastly 70% and after completing
correct 30% your writing thoughts with read many times.
● Use transition words
● Use short and sweet tenses.
● Create first pahra at least 300 words and conclude the your targeted
keywords.

Why VedicHerbsIndia Provides Ayurvedic Services in Delhi?

Are you looking for the best ayurvedic doctor in Delhi NCR? If yes, you are in the right
place to get the best ayurvedic treatment. Basically, VedicHerbsIndia is the best
clinic for ayurvedic treatment in North East Delhi. Although, we provide the most
trustable ayurvedic doctor for treatment while getting the session.

Do you want to get doorstep best ayurvedic services in Delhi? VedicHerbsIndia gives
ayurvedic services to the patient at home and in the clinic without going anywhere.
Similarly, if you want to online consult for ayurvedic treatment. We have the best
doctor for ayurvedic treatment, who can assist you for online consultation for
ayurvedic on WhatsApp Video Call & Zoom Video Chat.

Most Trustable Ayurvedic Doctors

Basically, we would like to meet with you the Dr. Imran. Who is the most trustable
ayurvedic doctor in Delhi. Dr. Imran is also known for ayurveda specialist doctor. We
have the specialist doctor for ayurvedic treatment, he is known his name Dr. Imran in
North East Delhi.

1. Best Services for Ayurvedic Treatment in Delhi

2. Specialist Doctors for Aryuvedic Diseases
3. Best Docotors for Pachakarma Treatment

https://yoast.com/complete-guide-seo-copywriting/

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40% Preparation (Keyword Research, Read about Competitor Content, Research of

Topic, What is the requirement of my client?)

20% Writing Text (Write about your topic what you have in your mind? What is this?
Why I am writing? What do want to give my audience? What is my target audience?
What is your target location? What do you want to give the knowledge to your
audience?)

20% Rewrite Text (Grammar mistake, Intention of your sentence, Relevancy of your
topic)

10% Reading & Improvising

Awareness stage: The first stage of the marketing funnel, when a potential customer
first becomes aware of the product or service

Consideration stage: The second stage of the marketing funnel, when a potential
customer's interest builds for a product or service

Conversion: The completion of an activity that contributes to the success of a

business

Conversion rate: The percentage of users or website visitors who completed a

desired action, such as clicking on a link in an email or purchasing a product

Conversion stage: The third stage of the marketing funnel, when marketers capitalize
on the interest people have already shown

Customer journey: The path customers take from learning about a product, to
getting questions answered, to making a purchase
Customer journey map: A visualization of the touchpoints a typical customer
encounters along their purchase journey

Frequency: How many times an individual encounters an ad

Impressions: The total number of times an ad appears on people’s screens

Inclusive marketing: The practice of improving representation and belonging within

the marketing and advertising materials that an organization creates

Lead: A potential customer who has interacted with a brand and shared personal
information, like an email address

Local search: A search query that generates local-based search results

Local SEO: Optimizing content so that it displays in Google's local search algorithms

Loyalty stage: The fourth stage of the marketing funnel, when customers become
repeat customers and brand advocates

Marketing funnel: A visual representation of the process through which people go

from learning about a brand to becoming loyal customers

Omnichannel: The integration or synchronization of content on multiple channels

Pain points: Problems customers want to solve

Reach: The total number of unique individuals who encounter an ad across their
different

devices

Target audience: The group of people most likely to purchase a company's products;
often defined as the combination of customer personas

Touchpoint: Any interaction a customer has with a brand during their purchase
journey

A
Agency: An outside partner that fulfills a company’s digital marketing and
advertising needs

B
Business-to-business (B2B): Refers to when businesses sell products or services to
other businesses (when businesses purchase from each other)

Business-to-consumer (B2C): Refers to when businesses sell products or services to

consumers (when consumers purchase from businesses)

C
Consumer-to-business (C2B): Refers to when individuals (consumers) sell products
or services to businesses (when businesses purchase from consumers)

Consumer-to-consumer (C2C): Refers to when individuals (consumers) sell

products or services to other consumers (when consumers purchase from each
other)

D
Digital channel: Any communication method or platform a business can use to reach
their target audience online

Digital marketing: The practice of reaching consumers online through digital

channels with the aim of turning them into customers

E
E-commerce: The buying and selling of goods or services using the internet

Engagement marketing: (refer to experiential marketing)

Experiential marketing: The process of encouraging consumers to not only purchase

a brand or product, but to experience it
I
Influencer marketing: The process of enlisting influential people to endorse or
mention a brand or product to their followers on social media

In-house: Within a single company

S
Social media marketing: The process of creating content for different social media
platforms to drive engagement and promote a business or product

T
Transferable skills: Skills from other areas that can help someone progress a career
in marketing

Digital Marketing - One Website (www.xyz.com) and different works

● Domain and hosting management >> Wordpress

● Website Design Structure
● SEO On Page
● SEO Off Page
● Pay Per Click
● Social media optimization
● Social media marketing
● Video advertising
● Email marketing
● Display advertising
● Content writing
● Local SEO
● Tools for digital marketing

What is the Target Goal?

1. Awareness
 2. New User and Return User
3. Traffic from other sources (Search Engine, Social Media, Direct, Display and
Email Traffic, Referral Traffic)
4. Interest (Mind set of user - discount, offers, best knowledge, trustworthy,
Loyalty)
5. Conversion (Lead, Checkout, Query)

SEO on page activities:

Competitor Check and Keyword Research

Off page SEO activities:

Business Listing
Guest Blogging
Commenting
Article Submission
Press Release
Profile Linking
Classified Submission

1. Profile Create of the services - Sign Up

2. Title Add
3. Description Add
4. Image, Video, Document Upload
5. Website - URL (www.xyz.com)
6. Address
7. Location
8. Content (About) - Short or Long

Digital Marketing is Skill, it is not a magic to earn money

● Why are we creating content? (What goals are we trying to reach?)

● Who are we creating content for? (Who is our target audience?)
● How will we create content? (Will we use in-house talent? Hire
writers/graphic designers/videographers?)
 ● What content will we create? (What topics and formats will we focus
on?)
● Where/when will we publish content? (On our website? On social
media?)
● How will our audience find our content? (How does SEO tie in?)
● Who is in charge of managing, publishing, and promoting our content?
(What does our content team look like, and who fills what role?)

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Content is the King

A - Awareness (To give the Knowledge about your product and services or brand)

I - Interest (To tell about your Unique Selling Point of the product and services)

D - Desire (Discount, Offers, Deal, Coupon, Seasonal Offer, Festival, Half Price,
Compare, Reviews, Free Consulation, Free Appointment, Free Demo,)

A - Action (Buy Now, Purchase, Read More, Click Here, Chat Now, Submit Here,)

Note - please make sure that your targeted keywords should be mention in 300
words.
A

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Site:xyz.com -inurl:https -inurl:www

Site:xyz.com -inurl:demo/admin/blog/pages/

Site:xyz.com intitle:year, digital marketing, makeup service

The Concept Of Learning In Psychology

Landing Page & Website Design + SEO + Canva Tool + Content Writing + Google Ads
+ Analytics
Landing Page & Website Design
● What is landing page
● Why Landing page is important in digital marketing

Google Ads Client Requirement

1. Client Requirement (Sale, Sign Up, Service & Product Sell, Form Fill,
Registration)
2. Client Budget
3. Target Location
4. Device - Mobile, Desktop & Tablet
5. Landing Page/Website Page
6. Goal - Sell, Awareness, Conversion, Traffic, Remarketing, App Installation, Store
Visit

Google Ads Technical:

● Campaign - CourtMarriageAdv.com
1. Campaign Objective - Website Traffic
2. Campaign Type - Search Ad, Video Ad, Display Ad, App Install Ad,
Performance Max Ad, Shopping Ad, Demand Gen Ad
3. Campaign Name - Court Marriage SAds
4. Campaign Bidding - Conversion, Conversion Value, Clicks & Impression
Share
5. Customer Acquisition
6. Campaign Setting - Search Networks and Display Networks
7. Campaign Location
8. Campaign Language
9. Audience Segment

● Ad Group - CourtMarriageAdv.com
1. Ad Group Name - Search CMA
2. Ad Group Keywords -

● Ad Copy - CourtMarriageAdv.com
1. Final URL -
2. Display Path
 3. 15 Headings - 30 Characters Per Heading
4. 4 Description with 90 Characters
5. Set Budget

Google Ads A/B Testing

What is CTR
What is Ad Strength
What is Ad Quality Score
What is Con. Rate
What is Con. Cost
What is Con.Value
What is K.w Maximum CPC

● Ad Group - iPhone 15 | iPad Pro

● Ad Copy - Ad iPhone 15 | Ad iPad Pro
● CPC - Cost Per Click
● CPM - Cost Per Impression
● CTR - Click Through Rate
● CPC - Cost Per Conversion
● CPA - Cost Per Action
● ROAS - Return on Ad Spend

Affiliate Marketing
Affiliate Marketing is the method to promote the products, services and brands. Where you can
earn the commission by doing the (online marketing) promotion. Most of the online brands use
the Affiliate Programs to increase the sales and traffic for the website.

Merchant/Advertisers (Amazon, Myntra, Flipkart, LG, Croma, Bluestone)

Publishers (Blogger, Vlogger, Influencer, Email Marketer, Youtuber, Coupon Site,
Comparison Site, Cashback Site, Rewards Site, WhatsApp Marketing, Paid Ads,
Telegram Marketing)

Networks - AdmitAd, Earnkaro, Clickonik, Vcommission

CPS - Cost Per Sale

CPV - Cost Per View
CPI - Cost Per Install