Assignment 2

Concept Portfolio
GRAP3027
Truong Hoang Tung - s3986286
Junia Kall - Friday 12.30pm
Quick Brief #1: Quick scamps
Nicabate
Quick Brief #1: Quick scamps
Nicabate
Quick Brief #1: Polished scamps
Nicabate
Quick Brief #1: Final scamp
Nicabate
Quick Brief #1: Rationale
Nicabate
Quick Brief #2: Quick scamps
National Home Doctor Service (Call 13SICK)

Concept 1
Son: Hey dad, I’m home!
Dad: Welcome home son, how was your day?
S: it was so great, we got to play extreme sports, the mini version and I fell a lot but no worries. I’stronggg (trying to
flex tiny muscles).
S: Okay I’m going to my room now!
*son bump onto a chair*
S: Ouccchhhh.
D: ARE YOU OKAY? You sprained your ankle! *Look at clock* Oh no, its 6pm, but your GP is not available right
now!!! What should I do?!
TV on: Don’t worry, we gotcha, Call 13SICK right now and get support from the nearest doctor!
*Dad calls*
*Magic sfx*
Doc: Don’t worry I will help you *magic sfx*
Son: Wao, I don’t feel any pain anymore! Thank you!
DOC: no worries, our team will always be there for you guys! c
all 13SICK (13 74 25) to request a bulk billed, after hours doctor home visit. Our Doctors are on the road from 6pm
weeknights, 12 noon Saturday, all day Sunday and public holidays.

Concept 2
Narrator talking:
It’s a wonderful weekend, and BOOM! You catch a sudden flu, or somehow you become braindead and just trip
over a stair and sprain your ankle, or EVEN BREAK YOUR LEG AND YOU DONT KNOW HOW THE FUCK THAT
HAPPENED; and going to the hospital seems too complicated.
Dont worry, call 13SICK, we will be there for you right away.
13SICK is Australia’s largest and most trusted Medicare bulk billed after-hours service, offering Telehealth and
Home Visits across Australia
Dial us to request a bulk billed, after hours doctor home visit, our doctors are on the road from 6pm weeknights, 12
noon Saturday, all day Sunday and public holidays.
Call 13 74 25, or find us online at 13sick.com.au

Concept 3
*mom crying*
M: oh god how did my son become so sick? Just yesterday he was having so much fun with his friends, and now
lying on the bed?
Might have been the flu. But the thing is we cant contact our GP and going to the hospital is too expensive!
TV on: Don’t worry, call 13SICK, dial 13 74 25 now to get support. We provide bulk billed, after-hours doctor home
visit. Our Doctors are on the road from 6pm weeknights, 12 noon Saturday, all day Sunday and public holidays.

Concept 4
Narrator talking:
You cant never know when you might be sick. Life is too unpredictable.
And it would be such as hassle when the sick comes at the weekend, when no doctors might be available.
And then you just have to wait in suffer for two whole days, scrolling through untrustworthy medical websites.
Well don’t worry, call 13SICK to request a bulk billed, after hours doctor home visit. Our Doctors are on the road
from 6pm weeknights, 12 noon Saturday, all day Sunday and public holidays.
13SICK is Australia’s largest and most trusted Medicare bulk billed after-hours service, offering Telehealth and
Home Visits across Australia
To find us, call 13 74 25 or visit 13sick.com.au
Quick Brief #2: Quick scamps
National Home Doctor Service (Call 13SICK)

Concept 5
Narrator talking:
Your family is having a lovely time at the beach and just suddenly, the trip is ruined by rain, everyone is caught in
the rain. Of course, everyone get sick and its the weekend, no doctor. What a shame!
But no worries, 13SICK provide after hours doctor home visit from 6pm weeknights, 12 noon Saturday, all day Sun-
day and public holidays. How convenient, isn’t it? Always get medical support anytime.
To reach us, dial 13 74 25 or visit 13sick.com.au \

Concept 6
*bird chirpping*
Narra: It’s a wonderful weekend and...
*Objects crashing*
*silent*
Man: w-what happened?
Girl: You fell down the stairs while pretending to be a narrator , and then passed out. It’ lucky that we had 13SICK
and they instructed me how to save you. I tried calling 911 but they took forever.
13SICK doctor: yea its lucky that I was happen to be near where you live and they sent me right away. Just count
on us. 13SICK provide after hours doctor home visit from 6pm weeknights, 12 noon Saturday, all day Sunday and
public holidays. How convenient, isn’t it? Always get medical support anytime.
To reach us, dial 13 74 25 or visit 13sick.com.au

Concept 7
The sence starts with princess and prince kissing (birds chirping) and then (intense music) the princess is cap-
tured by a dragon. Princess calling help and prince says “don’t worry I’ll save you”. Then phone bipping sound,
followed by punch sfx. Princess is falling screaming and then prince catches her. Princess ask why he did not use
the horse or the magic sword. Prince says it was old school, 13SICK was way faster, especially in case of emergen-
cy. 13SICK guy agrees and says they would be ready for you anytime, even in wild situation like this. Narrator voice
ends talking about features of 13SICK.

Concept 8
Scene starts with children laughing sound, children starting talking about who they want to be when they grow up.
Then 1 kid is saying “I want…”,but suddenly has trouble breathing (hard breathing sfx). Next, door slammed sound
and 13SICK guy shouts “Don’t worry, I am here!”, followed by paramedics sound. The kid then breathes normally
again and says “ When I grow up, I want to live happily and healthy with my parents”. The 13SICK guy then says
“we can help you with that, we will be there for you whenever you need. Just call us”. Narrator ends talking briefly
about 13SICK and their contacts.

Concept 9
The ad starts with narrator saying “it’s a wonderful game night in a lovely home”, followed by intense parents and
children playing games. One of them screaming that they are out of health and need emergency aid kit, and then
they scream panic for a second. Suddenly, a voice coming from the game says it would help them, followed by
8bit sound healing health. Both the parents and child say thank you. The voice says something like “ they are
13SICK and happy to help, even in their games”

Concept 10
The ad is about a guy starting spying on families after 6pm, saying creepy quotes. The ad then continues with
a sudden scream and calling for help from a family. The guy then appears with a door slammed sound and say
“13SICK to the rescue”. The mom then say thank god he was here and wonder how did he know they were in trou-
ble. The paramedic then talk briefly about 13SICK, such as they will be there anytime, anywhere the people need,
not like he was spying around for trouble. The ad ends with a laugh and a quick exclaimer.
Quick Brief #2: Polished scamps
National Home Doctor Service (Call 13SICK)

Concept 8
Sfx: children talking and laughing sound in a class
Teacher: Who do you want to be when you grow up kids?
Students talking: I want to be a doctor! I want to be a singer!
Student A: I want to-
Sfx: hard breathing sounds
Sfx: door slammed
Paramedics: DON’T WORRY, I GOT YOU!
Sfx: Hard gasp (student takes in a deep breath)
Paramedics: Are you alright?
Student A: I’m okay. I think When I grow up, I want to live happily and healthy with my parents.
Paramedics: We can help you with that. Just count on us. We will be there for our citzens anywhere anytime you need.
*Sound fading*
Narrator: Call 13SICK, diall 13 74 25 to get help when you need Medicare bulk billed after-hours service.

Concept 6
Sfx: *bird chirpping*
Narrator: It’s a wonderful weekend and...
*Objects crashing*
Sfx: *silent*
Child: W-what happened?
Mom: You fell down the stairs while pretending to be a narrator , and then passed out. It’s lucky that we had 13SICK and they
instructed me how to save you. Be careful next time!
Child: Yes thank you mom!
Narrator: Call 13SICK to get Medicare bulk billed after-hours service help. To reach us, dial 13 74 25 or visit 13sick.com.au

Concept 10
Sfx: *owls sound*
Narrator: It’s 6pm, time to act. I must be quiet, I must not be seen. I need to go around these
happy families’ houses-
Sfx: *Women screaming*
Women: Can anybody help us? My child fainted!
Sfx: *Door slammed sound*
Guy (actually a “batman” paramedic): DON’T WORRY, I’M HERE TO HELP YOU!
Women: Oh god thank you sir! So lucky that you are here immediately after my call!
Guy: Nah it’s nothing. We 13SICK crews are here for citizens anytime they need. It’s not like we are spying on people or some-
thing.
Sfx: *People laughing sound fading*
Narrator: Call 13SICK to get Medicare bulk billed after-hours service help. To reach us, dial 13 74 25 or visit 13sick.com.au
Quick Brief #2: Final scamps
National Home Doctor Service (Call 13SICK)

Narrator: It’s a lovely family dinner at the weekends

Sfx: people chatting happily
Parents: Who do you want to be when you grow up kids?
Child A: I want to be a doctor!
Child B: I want to be a singer!
Child C: I want to-
Sfx: hard breathing sounds
Sfx: door slammed
Paramedics: DON’T WORRY, I GOT YOU!
Sfx: Hard gasp (student takes in a deep breath)
Paramedics (rushed voice): Are you alright?
Child C (breathing then talking cheerfully: I’m okay. I think When I grow up,
I want to live happily and healthy with my parents. Thank god you are here at
this time!
Paramedics: We can help you with that. Just count on us. We will be there
for our citzens anywhere anytime you need.
*Aww sound fading*
Narrator: Call 13SICK, diall 13 74 25 to get help when you need Medicare
bulk billed after-hours service.
Quick Brief #2: Rationale
National Home Doctor Service (Call 13SICK)
Quick Brief #3: Quick scamps
Cheapa Campa
Quick Brief #3: Quick scamps
Cheapa Campa Nicabate
Quick Brief #3: Polished scamps
Cheapa Campa
Quick Brief #3: Final scamp
Cheapa Campa
Quick Brief #4: Rationale
OKCupid
Quick Brief #4: Quick scamps
OKCupid
Quick Brief #4: Quick scamps
OKCupid
Quick Brief #4: Polished scamps
OKCupid
Quick Brief #4: Final scamp
OKCupid
Quick Brief #4: Rationale
OKCupid