5th edition

Unit 3 Video
Data visualization SB p26 Advanced

Before watching
1 Discuss the questions in pairs.
1 Where do we normally get information from?
2 In your opinion, what is the best way to get a lot of information across quickly?
3 What do you think ‘data visualization’ is? How might it help us?
2 Complete the sentences using the correct form of the verbs in the box.
amass ​deluge ​draw from ​pare back ​pull together
1 We were with information when we arrived at the conference.
2 I can’t believe the amount of junk you’ve since you arrived.
3 We’ve had to our list of requirements to a minimum.
4 Where did Marcus his inspiration ? His work is so unusual.
5 Now that all the available information has been , we can get on with
the job.

While watching
3 r Watch the video. Make notes to answer the questions. 5 r Watch The process. Complete the sentences with a
1 Why is it easier for us to understand data visually? word or short phrase from the video.
2 What makes the Information is Beautiful studio 1 Before a piece of data visualization can be developed,
different from similar companies? the team need to come up with an idea, or as
3 How do they begin their visualization process? journalists would say, a .
4 What are the two types of visualization pieces created 2 Design and skills are drawn upon to back up
in the studio? the team’s initial idea.
5 Where are the data usually sourced? 3 It isn’t easy to choose a graphical form to present data
6 Is the process of data visualization generally done by a because there are so many .
group or by an individual? 4 It is very easy for people to recognize differences
between shapes.
4 r Watch Data visualization. Find seven mistakes in the
text and correct them. 5 First, the team write a followed by a short
summary of the idea they want to express visually.
The Information is Beautiful studio is cramped and dark.
6 Then they do a lot of simple which can come
The partners who run the company are mainly from a
in useful later on if the team needs to go back and
design background and their job is to create visual pieces
look at the initial stages.
to display the data they’ve collected. The two different
types of visualization are described as explanatory and 7 The first graphic forms are usually produced in
exploratory. If you want information quickly, then you and .
should look at exploratory pieces; and if you want more 8 Typography and are used in the final stages
detail and different angles, then explanatory pieces are
for you. The data used by the studio aren’t available to
the general public, so only a few people can go back to
the initial source of the information provided.

After watching
Work in a group. Discuss the questions.
1 Can you think of any examples Research
of data visualization which have Produce a piece of data visualization. First, come up with an idea or concept
helped you? that you want to put across, e.g. the population explosion is leading to
2 Have you used it in your studies increased poverty; obesity is mainly a problem of the poor in rich nations;
or work? unemployment leads to depression and apathy. Do some research to find
3 Do you think this is a new idea? facts which support your idea. Then find a visual way to express the data you
Why/Why not? have collected. Use bar charts, pie charts, spidergrams, etc.

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 5th edition
Unit 3 Video Teacher’s notes
Data visualization SB p26 Advanced

Before watching (5 minutes) 5 r Before watching The process, ask students to read the
sentences carefully. Play The process and ask students to
Warmer complete the sentences with a word or short phrase from
the video. Elicit answers from the whole class.
Explain that this video is about the way facts and figures
are conveyed. Ask students to think of different ways of Answers
representing them. Compare as a class. 1 hook  ​2 editorial  ​3 alternatives  ​4 rectilinear  ​5 headline  ​
6 sketches  ​7 black, white   ​8 colour
1 Ask students to discuss the questions in groups. Elicit
answers from the whole class.
Answers After watching (10 minutes)
Answers will vary. Students discuss the questions in groups. Monitor and
make a note of any errors and also of any examples of good
2 Ask students to complete the sentences. Elicit answers language. Have a class feedback session eliciting opinions
from the whole class. from various groups, then focus on any language issues.
Answers
1 deluged  ​2 amassed  ​3 pare back   ​4 draw, from   ​
5 pulled together Research
Put students in groups to come up with an idea or concept.
Then get them to do the research for their piece of data
visualization at home and bring it to the next lesson to
While watching (25 minutes) complete in their groups. Give students a limited time to do
it (e.g. 30 minutes). Compare as a class.
3 r Play the whole video and ask students to make notes
to answer the questions. Elicit answers from the whole Students can watch the video again online at
class. headwayonline.com and complete the interactive tasks.

Answers
1 Because our brains recognize shapes, colours, and patterns
more quickly than a list of numbers or facts. It is ‘a shortcut’ to
the brain.
2 It is run by ex journalists.
3 with a hook/story and with sketches, and they always write a
thorough description of the idea
4 explanatory and exploratory pieces
5 institutions and companies
6 by a group

4 r Before watching Data visualization, ask students to

read the summary carefully. Explain that it contains seven
mistakes. Play Data visualization and ask students to
correct the mistakes. Students can compare their answers
in pairs. Elicit answers from the whole class.
Answers
The Information is Beautiful studio is cramped spacious and dark
light. The partners who run the company are mainly from a design
journalistic background and their job is to create visual pieces
to display the data they’ve collected. The two different types of
visualization are described as explanatory and exploratory. If you
want information quickly, then you should look at exploratory
explanatory pieces; and if you want more detail and different
angles, then explanatory exploratory pieces are for you. The data
used by the studio aren’t are available to the general public, so
only a few people anyone can go back to the initial source of the
information provided.
D001013

Photocopiable Headway © Oxford University Press 2019