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Competitors Comparison

The HHG Competitor Comparison dashboard provides insights into competitor rankings and monthly traffic across different categories. Users can filter categories and view traffic estimations, with color coding indicating the strength of competitors. The data is sourced from Ahrefs and organized using a Categorization Model to identify relevant competitors.

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Le Doan
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21 views2 pages

Competitors Comparison

The HHG Competitor Comparison dashboard provides insights into competitor rankings and monthly traffic across different categories. Users can filter categories and view traffic estimations, with color coding indicating the strength of competitors. The data is sourced from Ahrefs and organized using a Categorization Model to identify relevant competitors.

Uploaded by

Le Doan
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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HHG-Competitor Comparison

Hawkeye Link:
https://datastudio.google.com/reporting/5ca26432-9c8f-48b5-8adb-172707e5eef1/page/
zUSDC?s=rjl3wWUqEUQ
This dashboard lets us know where our competitors are and how big they are by exploring their
rank and their monthly traffic in each category.

1. Overview for HHG Competitor


Viewers could choose which category they want to explore by clicking on the filter at the top left
of the dashboard.

We use Ahrefs to identify our competitors by category, then use the Categorization Model to
split into HHG tree.

2. Ranking by Traffic Estimation across markets


Viewers could explore more by clicking on the “plus” icon next to the “Category 1 EN” title

Not all of the names listed are competitors, it means when viewers see the cell with no value,
this site is not identified as its competitor in this category.

The lighter the color has, the stronger the opponent does.
3. Traffic Estimation in a month

This table above shows the traffic estimation in a month of our competitors by category.

Viewers could expand the table by clicking on the “plus” icon to see the
category detail.

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