Data Analytics
Data Analytics
Credits: 5 ECTS
Aim:
Data Analytics is the science of analyzing data to convert information to useful knowledge.
This course prepares students to gather, describe, and analyze data, and use advanced
statistical tools to make decisions on operations, risk management, finance, marketing, etc.
Topics include probability, statistics, hypothesis testing, regression, clustering, decision
trees, and forecasting. At the end of the course students make better business decisions by
using advanced techniques in data analytics.
Learning Outcomes:
Learning
Description of the Outcome
Outcome
Content:
1
LO:02 Data Analytics Strategies and Processes.
● Data Analysis in Excel- Data validation, Represent data visually using pivot
charts, Calculate margins, common ratios using calculation on pivot table,
Filter data using slicers in multiple pivot tables, Create aggregate reports
using formula based techniques, Data Analysis Toolpak.
2
3
● Practical insight of using R - Calculate descriptive statistics, Prepare data for
analysis, Organize and modify data, Aggregate functions in R, Create
visualizations using the popular R package ggplot2 for real-world datasets.
Grading System
Grade Percentage Ǫuality Credit Points
A 91 - 100 Outstanding 4.0
A- 81 - 90 Excellent 3.75
B+ 71 - 80 Very Good 3.5
B 61 - 70 Good 3.0
B- 51 - 60 Satisfactory 2.5
C 40 - 50 Poor 2.0
F 0 - 39 Failure 0
Assessment:
Attendance: Percent of the final grade: fi0%
Mid-term Assignment : Percent of the final grade: 30%
Final Exam: Percentage of the final grade: 60%
References:
● Hastie, Trevor, et al, (2009), The elements of statistical learning, Vol. 2, New York:
springer.
● Montgomery, Douglas C., and George C. Runger, 2010, Applied statistics and
probability for engineers, John Wiley & Sons.
● Bhattacharyya, G. K., and R. A. Johnson, (1997), Statistical Concepts and Methods,
John Wiley and Sons, New York.
● R. Lyman Ott, 2010, An Introduction to Statistical Methods and Data Analysis Sixth
Edition.
● Alan C. Elliott and Wayne A. Woodward (2010), “SAS Essentials: A Guide to
Mastering SAS for Research”.
● Tom Plunkett, Mark Hornick (2013), “Using R to Unlock the Value of Big Data: Big
Data Analytics with Oracle R Enterprise and Oracle R Connector for Hadoop”,
McGraw-Hill/Osborne Media, Oracle press.
Weblinks:
● www.datasciencecentral.com
● https://www.sas.com/en_us/learn/academic-programs/resources/free-sas-e-
learning.html