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The document outlines key performance indicators (KPIs) for e-commerce platforms, including sales revenue, gross margin, average order value, conversion rate, and customer acquisition cost. It emphasizes the importance of these metrics in tracking and improving business performance. Additionally, it provides sources for further information on e-commerce KPIs.

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5 views2 pages

Answer

The document outlines key performance indicators (KPIs) for e-commerce platforms, including sales revenue, gross margin, average order value, conversion rate, and customer acquisition cost. It emphasizes the importance of these metrics in tracking and improving business performance. Additionally, it provides sources for further information on e-commerce KPIs.

Uploaded by

adamya1998official
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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Some possible KPIs for an e-commerce shopping platform are:
● Sales revenue: The total amount of money generated from
online sales in a given period.
● Gross margin: The difference between sales revenue and the
cost of goods sold, expressed as a percentage of sales
revenue.
● Average order value (AOV): The average amount of money
spent by a customer per order.
● Conversion rate: The percentage of website visitors who
complete a desired action, such as making a purchase, signing
up for a newsletter, or adding an item to their cart.
● Cart abandonment rate: The percentage of website visitors
who add items to their cart but leave the website without
completing their purchase.
● Customer acquisition cost (CAC): The average amount of
money spent to acquire a new customer, including marketing
and advertising expenses.
● Customer lifetime value (CLV): The estimated amount of
money a customer will spend with your business over their
entire relationship with you.
● Customer retention rate: The percentage of customers who
make repeat purchases from your business in a given period.
● Customer satisfaction score (CSAT): The average rating
given by customers to your products or services, usually on a
scale of 1 to 5 or 1 to 10.
● Net promoter score (NPS): The measure of customer loyalty
and satisfaction, calculated by subtracting the percentage of
detractors (customers who would not recommend your
business) from the percentage of promoters (customers who
would recommend your business).
These are some examples of KPIs that can help you track and
improve the performance of your e-commerce shopping platform.
You can find more information and examples of e-commerce KPIs
from various sources, such as [this article]([object Object]), [this
article]([object Object]), [this article]([object Object]), and this
article. I hope this helps you understand the concept of KPIs and
how to choose them for your own business. 😊

Source(s)
1. 24 Ecommerce KPIs for Tracking & Growing Sales - Databox
2. 70 Ecommerce KPIs for Tracking Business Success (2023) - Shopify
3. The 15 Most Essential E-commerce KPIs You Need to Track - Neil Patel
4. 30 Key Ecommerce KPIs & Performance Metrics to Track
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