Session 1 - Introduction To Data Analytics For Business - 2025
Session 1 - Introduction To Data Analytics For Business - 2025
BUSINESS MANAGEMENT
Introduction to Data Analytics
for Business
2. Mid-term 50%
● Mid-term test (Individual assessment)
6
Create a group with 5 members and vote group leader
8
Self-introduction
What do you understand about Data Analytics?
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Your learning journey
Wk 1 Wk 2 Wk 3 & 4 Wk 5 Wk 6 Wk 7
Wk 8 Wk 9 Wk 10 Wk 11 & 12 Wk 13 Wk 14 & 15
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Reminders
13
Any questions?
14
How do they know
15
Data… data everywhere
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Real-life applications
Data skill is applicable in various aspects of work and life. For examples
Research Traffic
Shopping
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3. Data Analytics in Business
What do business want from customers?
A B C
Data analytics is the process of analysing raw data in order to draw out
meaningful, actionable insights
(Source: https://careerfoundry.com/en/blog/data-analytics/what-is-data-analytics/)
Data analytics is the process of examining data sets in order to find trends
and draw conclusions about the information they contain.
(Source: https://www.techtarget.com/searchdatamanagement/definition/data-analytics)
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II. Introduction to DA
1. Overview
Data analytics is the process of analysing raw data in order to draw out
My opinion ⇒ meaningful, actionable insights
(Source: https://careerfoundry.com/en/blog/data-analytics/what-is-data-analytics/)
Data analytics is the process of examining data sets in order to find trends
and draw conclusions about the information they contain.
(Source: https://www.techtarget.com/searchdatamanagement/definition/data-analytics)
22
II. Introduction to DA
1. Overview
In dictionaries: In dictionaries:
"analysis is the division of a "analytics is the science of
whole into small components" logical analysis"
Source: https://www.jigsawacademy.com/blogs/business-analytics/analysis-vs-analytics
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II. Introduction to DA
1. Overview
Source-1: https://www.bmc.com/blogs/data-analytics-vs-data-analysis/
Source-2: https://www.jigsawacademy.com/blogs/business-analytics/analysis-vs-analytics
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II. Introduction to DA
1. Overview
Source: https://medium.com/codex/life-cycle-of-a-data-analytics-project-954d0e6926fe
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4. Business Application of Data
Analytics
II. Introduction to DA
1. Overview
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II. Introduction to DA
1. Overview
Some examples
Make better decisions about where to allocate resources
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We are living in a data culture where business decisions are
based on facts, not opinions === Microsoft ===
Ref: https://learn.microsoft.com/en-us/power-bi/consumer/end-user-consumer
5. Career Portraits
Main characteristics of DA / BA job
Read and
Work with
understand
Communicate Analyse
32
Career in Data Analytics/Science
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II. Introduction to DA
3. Career in DA
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II. Introduction to DA
3. Career in DA
Source: https://towardsdatascience.com/the-data-science-process-a19eb7ebc41b
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Data Literacy: Must-have
● Critical Thinking
○ Mindset of Maker and Checker
○ Attention to Details
○ How you do anything is how you do everything
36
5. Tool Introduction
Our module - Applications to use
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6. Application Landscape
Client Client
Channel Supplier
Supplier Payment
Service Service Cooperation Banks
Call center Website Mobile App Social Electronic Facebook SMS
Network Sign System Open API/ Data Service
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III. Some Successful Cases
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III. Some Successful Cases
In Covid-19 lockdowns
● Operates only via apps and drive-thru
for takeout or delivery
● Creates dashboards for monitoring
real-time operation
● Starbucks Now, Starbucks Delivery,
Deep Brew: recommend menus based
on weather, seasons, and time
● Supports voice ordering
46
III. Some Successful Cases
Recommendation system
● Is far more detailed than we expect
⇒ all activities when we watch movies
● 80% of the users follow Netflix
recommendations
● 74% Customer Retention Rate
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III. Some Successful Cases
"one of the first global corporations, outside the IT industry, to join the big data conversation"
500 brands of
soft drinks
"relies on solid data-driven strategies for business intelligence and to guide strategic decisions"
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THANK YOU