Unit 1

1. Business Intelligence
Frequency: 4

• What is Business Intelligence? Explain the architecture of Business Intelligence.

(Frequency: 4, Year: Apr 19, Nov 19, Apr 23, Apr 24)
• Phases of Business Intelligence. (Frequency: 1, Year: Apr 19)
• Explain Data, Information, and Knowledge / Difference between them.
(Frequency: 2, Year: Nov 19, Apr 23)
• What is Business Intelligence? Why is effective and timely decision-making
important? (Frequency: 1, Year: Nov 19)
• Explain the main components of a Business Intelligence system. (Frequency: 1,
Year: Apr 24)

2. Decision Support System

Frequency: 4

• Describe different phases in the development of a Decision Support System

(DSS). (Frequency: 4, Year: Apr 19, Nov 19, Apr 23, Apr 24)
• What is a Decision Support System (DSS)? What are the factors that affect the
degree of success of the DSS? (Frequency: 2, Year: Apr 19, Apr 24)
• Define system. Explain how a system can be characterized. (Frequency: 1, Year:
Nov 19)
• Define system. Explain closed-cycle and open-cycle systems with a suitable
example. / What is a system? Explain the role of a closed-cycle marketing system
with feedback effects. (Frequency: 2, Year: Apr 19, Apr 24)
• Explain classification of decisions according to their nature and scope.
(Frequency: 1, Year: Apr 19)
• Explain structured, unstructured, and semi-structured decisions. (Frequency: 1,
Year: Apr 23)
• What are the factors that affect rational choice in decision-making? (Frequency:
1, Year: Apr 23)
• Enumerate approaches to the decision-making process. (Frequency: 1, Year: Apr
24)
• Describe the extended architecture of Decision Support Systems. (Frequency: 1,
Year: Apr 23)
• Explain the major potential advantages derived from the adoption of a DSS.
(Frequency: 1, Year: Nov 19)
Unit 2
1. Mathematical Models for Decision Making
Frequency: 4

• What is a model? What are the phases in the development of mathematical

models for decision-making? (Frequency: 2, Year: Apr 19, Apr 23)
• What is a predictive and optimization model? (Frequency: 2, Year: Nov 19, Apr
23)
• Explain the divisions of mathematical models according to their characteristics,
probabilistic nature, and temporal dimension. (Frequency: 2, Year: Apr 19, Apr
24)
• Explain the primary phases of a model. (Frequency: 1, Year: Nov 19)

2. Data Mining
Frequency: 4
Importance Level: High

• What is data mining? List the real-life applications of data mining./ Explain
some of the areas where data mining is used. (Frequency: 4, Year: Apr 19, Nov 19,
Apr 23, Apr 24)
• Differentiate between supervised and unsupervised learning. (Frequency: 2, Year:
Apr 19, Apr 24)
 • Describe categorical and numerical attributes with examples for each.
(Frequency: 1, Year: Apr 23)
• Enumerate basic data mining tasks in detail. (Frequency: 1, Year: Apr 24)
• Write a short note on the analysis methodology of data mining. (Frequency: 1,
Year: Nov 19)
• Compare incomplete, noisy, or inconsistent data. (Frequency: 1, Year: Apr 24)

3. Data Preparation
Frequency: 4

• Explain categorical and numerical attributes with proper examples. (Frequency:

2, Year: Apr 19, Apr 23)
• Explain the following normalization techniques:
a. Decimal scaling
b. Min-max
(Frequency: 2, Year: Apr 19)
• Explain why data cleansing is important for data mining. (Frequency: 1, Year:
Apr 24)
• Write a short note on Principal Component Analysis (PCA). (Frequency: 1, Year:
Apr 23)
• Describe different transformation techniques for standardization
(normalization). (Frequency: 1, Year: Apr 23)
• What is meant by data validation? Explain different kinds of data validation.
(Frequency: 1, Year: Nov 19)
• Write a short note on data transformation. (Frequency: 1, Year: Nov 19)
Unit 3
Classification (Frequency: 4)

1. What are the criteria used to evaluate classification methods? Write short notes
on the evaluation of classification models.
(Apr 19, Nov 19)
2. Explain top-down induction of a decision tree. Examine the components of the
top-down induction of decision trees procedure.
(Apr 19)
3. Write a short note on Naive Bayesian classifiers. / Assume your own training
dataset and predict the class label of an unknown sample using Naive Bayesian
 classification.
(Apr 19, Nov 19)
4. Write a short note on the confusion matrix.
(Apr 19, Apr 23)
5. Explain the 'Rosenblatt perceptron' form of a neural network with a diagram.
(Apr 19)
6. Explain phases and taxonomy of classification models.
(Nov 19, Apr 24)
7. What is classification? Write a note on the Bayesian method of classification.
(Apr 23)
8. Write a short note on logistic regression used for prediction.
(Apr 23)
9. Draw and explain the structure of a classification tree with a suitable example.
(Apr 23)
10. Describe in detail Support Vector Machines.
(Apr 24)

Clustering (Frequency: 4)

1. Write the k-means algorithm for clustering. / Explain the evaluation of

clustering models. / Explain the k-means method. / Explain the concept of the k-
means algorithm.
(Apr 19, Nov 19, Apr 23, Apr 24)
2. Differentiate between the following clustering methodologies:
o i) Partitioning Method
o ii) Hierarchical Method
(Nov 19, Apr 24)
3. Explain the agglomerative hierarchical clustering method.
(Apr 23)
4. Write about the different taxonomies of clustering methods.
(Apr 24)
5. Explain the concept of agglomerative and divisive hierarchical methods.
(Apr 24)

of agglomerative and divisive hierarchical methods.

(Topic: Clustering Methods – Hierarchical Methods) (Apr 24)
Unit 4
i. Very High Frequency Questions

1. Explain market basket analysis.

o Appeared in: Nov 19, Apr 19, Apr 23, Apr 24
o Frequency: 4
o Importance: Very High

2. Explain the Charnes—Cooper—Rhodes (CCR) model.

o Appeared in: Nov 19, Apr 19, Apr 23
o Frequency: 3
o Importance: Very High

ii. High Frequency Questions

3. What is the marketing decision process? Explain relational marketing in detail.

(OR) Write motivations & objectives of relational marketing.
o Appeared in: Nov 19, Apr 24
o Frequency: 2
o Importance: High
 4. List revenue management systems. Explain any one in detail.
(OR) List and explain the basic principles of revenue management.
o Appeared in: Nov 19, Apr 23
o Frequency: 2
o Importance: High

5. What is supply chain optimization?

o Appeared in: Nov 19, Apr 24
o Frequency: 2
o Importance: High

iii. Medium Frequency Questions

6. Write a short note on sales force management.

o Appeared in: Nov 19
o Frequency: 1
o Importance: Medium

7. What is the use of web mining methods? What are the different purposes of web
mining?
o Appeared in: Apr 19
o Frequency: 1
o Importance: Medium

8. Explain the "tactical planning" optimization model for logistics planning.

o Appeared in: Apr 19
o Frequency: 1
o Importance: Medium

9. Write a short note on the efficient frontier.

o Appeared in: Apr 19
o Frequency: 1
o Importance: Medium

10. What is relational marketing? What are the data mining applications in the field
of relational marketing?
o Appeared in: Apr 19
 o Frequency: 1
o Importance: Medium

11. Explain the lifetime of a customer in the cycle of relational marketing.

o Appeared in: Apr 23
o Frequency: 1
o Importance: Medium

12. What is supply chain management? Give an example of a global supply chain.
o Appeared in: Apr 23
o Frequency: 1
o Importance: Medium

13. Explain data envelopment analysis (DEA). How is efficiency measured?

o Appeared in: Apr 23
o Frequency: 1
o Importance: Medium

14. Explain types of data feeding a data mart of relational marketing analysis.
o Appeared in: Apr 24
o Frequency: 1
o Importance: Medium

15. Describe in detail optimization models for logistics planning.

o Appeared in: Apr 24
o Frequency: 1
o Importance: Medium

16. What is the role of cross-efficiency analysis and virtual input and virtual output
in the identification of good operating practices?
o Appeared in: Apr 24
o Frequency: 1
o Importance: Medium
 Unit 5

i. Very High Frequency Questions

1. What is meant by a knowledge management system?

(OR) Define knowledge management.
(OR) What are data, information, and knowledge?
(OR) Describe the KMS cycle.
o Appeared in: Nov 19, Apr 19, Apr 24
o Frequency: 3
o Importance: Very High
ii. High Frequency Questions

2. Explain knowledge management activities.

o Appeared in: Nov 19, Apr 24
o Frequency: 2
o Importance: High

3. Compare and contrast between Artificial Intelligence and Natural Intelligence.

o Appeared in: Nov 19, Apr 24
o Frequency: 2
o Importance: High

4. What is knowledge engineering? Explain the process of knowledge engineering.

o Appeared in: Nov 19, Apr 19
o Frequency: 2
o Importance: High

5. Describe how AI and intelligent agents support knowledge management.

(Also) Relate XML to knowledge management and knowledge portals.
o Appeared in: Apr 19, Apr 24
o Frequency: 2
o Importance: High

6. What are the areas for expert system applications?

o Appeared in: Apr 19, Apr 24
o Frequency: 2
o Importance: High

7. What are the differences between process approach and practice approach in
KMS?
(OR) Describe in detail the Process and Practice Approaches to KM.
o Appeared in: Apr 23, Apr 24
o Frequency: 2
o Importance: High
iii. Medium Frequency Questions

8. Explain the role of people in knowledge management.

o Appeared in: Nov 19
o Frequency: 1
o Importance: Medium

9. What are the applications of expert systems?

o Appeared in: Nov 19
o Frequency: 1
o Importance: Medium

10. List and explain characteristics of artificial intelligence.

o Appeared in: Apr 19
o Frequency: 1
o Importance: Medium

11. How does information technology contribute to the management of knowledge?

o Appeared in: Apr 23
o Frequency: 1
o Importance: Medium

12. Describe the different phases in the Knowledge Management System (KMS)
cycle.
o Appeared in: Apr 23
o Frequency: 1
o Importance: Medium

13. Who is a Chief Knowledge Officer (CKO)? What are the responsibilities of a
CKO?
o Appeared in: Apr 23
o Frequency: 1
o Importance: Medium

14. Differentiate between a conventional system and an expert system.

o Appeared in: Apr 23
o Frequency: 1
 o Importance: Medium

15. What is an expert system? How is it different from a Decision Support System
(DSS)? (Apr 23)