Snow Modules
Snow Modules
What is ITSM?
IT Service Management (ITSM) refers to the strategies, policies, and processes used to design, deliver,
manage, and improve IT services within an organization. ITSM focuses on aligning IT services with business
needs and ensuring efficient service delivery.
ITSM is typically implemented using ITIL (Information Technology Infrastructure Library) best practices, which
provide a structured framework for managing IT services.
1. Incident Management 🔥
What it does: Handles unexpected disruptions (e.g., system crashes, network failures).
How it helps:
Example: If an employee’s email is not working, they raise a ticket, and ITSM assigns it to the right
technician for resolution.
2. Problem Management 🔎
What it does: Identifies and eliminates the root causes of recurring incidents.
How it helps:
Example: If a company's VPN frequently disconnects, ITSM investigates the root cause (e.g., outdated
firmware) and implements a permanent fix.
3. Change Management 🔄
What it does: Controls and manages IT infrastructure changes to prevent service disruptions.
How it helps:
What it does: Handles user requests for services (e.g., software installation, password resets).
How it helps:
Example: An employee requests a new laptop. ITSM routes the request for approval and tracks the
delivery process.
What it does: Manages IT assets (hardware, software, licenses) throughout their lifecycle.
How it helps:
Example: ITSM tracks which laptops are assigned to employees and when they need replacements.
6. Knowledge Management 📚
What it does: Stores and organizes IT solutions, troubleshooting guides, and FAQs.
How it helps:
Example: An employee searches the ITSM portal for a guide on connecting to Wi-Fi, solving the issue
without IT intervention.
IT Asset Management
1. What is IT Asset Management (ITAM)?
ITAM is the process of tracking, managing, and optimizing IT assets throughout their lifecycle, from
procurement to retirement. It helps organizations reduce costs, ensure compliance, and improve efficiency.
1️⃣ Procurement
2️⃣ Deployment
3️⃣ Maintenance
4️⃣ Monitoring
5️⃣ Compliance
6️⃣ Retirement
Purpose Manages asset lifecycle & costs Tracks relationships & dependencies of IT assets
Examples Purchase orders, contracts, asset status Server configurations, software dependencies
🔹 Asset Assignment – ITAM records who owns or uses a particular asset (e.g., laptops, software licenses,
mobile devices).
🔹 User & Department Association – Links assets to employees, teams, or departments.
🔹 Tracking Status – Shows whether an asset is in use, in stock, under maintenance, or retired.
🔹 History & Audit Logs – Keeps a record of who had the asset and when it was reassigned.
ITAM records the assignment in alm_asset and updates the status to "In Use".
If John leaves the company, ITAM updates the record to "Available" or "Reassigned".
ServiceNow ITOM refers to ServiceNow IT Operations Management. It is a complete group of applications and
a part of the ServiceNow platform that provides better solutions to busineses to advance their IT operations
and administration. ITOM comprises a variety of tools and processes developed to streamline and automate
various IT activities. It offers various features like event handling, cloud management, orchestration, service
mapping, discovery, and many more. To improve the operational efficacy of business enterprises, ServiceNow
ITOM is extensively helpful.
It helps to automate varios tasks and processes done manually, and eliminates the need for manual errors.
Further, it improves time management. With automation, IT teams can work with more focus on various
initiatives along with productivity improvement. Thus, ServiceNow ITOM helps enterprises with powerful
cloud management features that enables them to optimize the usage of various cloud resources. Moreover, IT
teams can make many essential business decisions related to resource distribution and cost savings. This is
based on the insights and performance reports from ITOM.
Furthermore, IT teams can effectively identify the potential issues in the system and resolve them on time
using ITOM. This helps them to improve service delivery much more efficiently.
Service Mapping is a feature in ServiceNow that automatically discovers all the applications and devices in
your organization and shows how they are connected. It helps you understand how different components
interact and identifies the impact of any issue on the entire system.
It follows a top-down mapping approach, which means it starts from an application and works downward to
identify all the underlying systems and connections. This helps IT teams quickly locate issues and understand
dependencies.
sm_admin – The admin role responsible for setting up, fixing, and maintaining Service Mapping.
sm_user – Can only view the service maps to plan changes or analyze service availability.
sm_app_owner – Application owners who provide important information for mapping and review
the final results.
o The MID Server acts as a bridge between ServiceNow and your organization's private
network.
o Service Mapping automatically checks if everything is set up correctly, including MID Servers,
credentials, and discovery settings.
No, you don’t have to manually create a service map in ServiceNow. Service Mapping automatically discovers
and builds the service maps for you.
1. Automated Discovery – Service Mapping scans your organization’s IT infrastructure and identifies
applications, servers, and devices.
2. Top-Down Mapping – It starts from a business service (like a web application) and maps all the
connected components, such as databases, web servers, and network devices.
3. Data Collection – It gathers information from MID Servers, credentials, and discovery tools to create an
accurate service map.
4. Dependency Mapping – The system detects relationships between different components and displays
them visually.
Setup MID Server & Credentials – You must configure MID Servers and provide credentials for
ServiceNow to access and discover resources.
Review & Approve Maps – Users with the sm_app_owner role should check the generated maps and
approve or refine them if needed.
Orchestration
What is Orchestration in ITOM?
Orchestration in IT Operations Management (ITOM) automates IT
processes across different systems, applications, and services. It helps
reduce manual effort, improve efficiency, and ensure consistent execution
of workflows.
In ServiceNow ITOM, Orchestration allows organizations to automate
tasks such as provisioning, incident resolution, security responses, and
cloud management.
Automatically discover physical and virtual devices, cloud infrastructure, applications, and services.
Ensure compliance and minimize risk by eliminating blind spots in your infrastructure.
By leveraging ITOM Discovery, businesses can reduce manual efforts, improve asset management, and quickly
respond to incidents and changes within their environment.
1. Enhanced Visibility
ServiceNow ITOM Discovery provides a unified view of all your IT assets, from on-premises data centers to
cloud environments. This visibility is critical in identifying potential risks, detecting outages, and ensuring all
components are functioning optimally.
A well-maintained CMDB is the foundation of any successful IT operations strategy. ITOM Discovery ensures
that your CMDB remains accurate and up-to-date by continuously identifying and mapping new devices and
services.
With a clear picture of how various IT components interact, ITOM Discovery allows teams to quickly identify
the root cause of incidents. This leads to faster resolution times, reduced downtime, and better service
availability.
4. Optimized IT Operations
By automating the discovery process, ITOM Discovery frees up your IT team to focus on more strategic tasks. It
reduces the manual effort of asset tracking and helps prevent costly configuration errors.
ITOM Discovery is equipped to handle modern cloud and hybrid environments, giving you full visibility into
both your on-premise and cloud-based infrastructure. This is essential for organizations adopting multi-cloud
strategies.
ServiceNow ITOM Discovery addresses these challenges by providing the automation, visibility, and accuracy
needed to stay ahead. Whether you're migrating to the cloud, scaling up your infrastructure, or managing a
complex IT ecosystem, ITOM Discovery ensures that you have a comprehensive, real-time view of your IT
assets.
o It identifies what type of device it is (e.g., Windows server, Linux machine, router, database).
o After identifying the device, Discovery collects details such as IP addresses, installed software,
running processes, and configurations.
4. Dependency Mapping
o Discovery maps how different IT assets are connected, helping IT teams understand
dependencies between applications and infrastructure components.
5. Updating CMDB
o The collected data is stored in CMDB (Configuration Management Database), ensuring that the
IT inventory remains up to date.
Scenario:
An organization has 500+ servers and network devices spread across multiple locations. Manually tracking
them is inefficient.
2. Discovery automatically detects all connected devices (servers, routers, databases, applications).
3. It collects key details like OS version, IP address, installed software, and active users.
4. The data is stored in CMDB, giving IT teams real-time visibility of their infrastructure.
A MID (Management, Instrumentation, and Discovery) Server is required in ServiceNow ITOM Discovery
because it acts as a secure bridge between ServiceNow (which is cloud-based) and an organization's on-
premise or private network infrastructure.
o Organizations have internal networks protected by firewalls, meaning external systems (like
ServiceNow in the cloud) cannot directly access internal servers, devices, or applications.
o A MID Server runs inside the company network and securely communicates with ServiceNow,
allowing Discovery to collect data without exposing sensitive systems to external access.
o Unlike traditional monitoring tools that require agents installed on each device, MID Server
performs agentless discovery—scanning and collecting data remotely without requiring
software installation on every asset.
o MID Servers efficiently scan thousands of devices across networks, including servers, routers,
databases, cloud resources, and applications.
o It retrieves details like IP addresses, running services, software versions, and configurations.
o Multiple MID Servers can be installed across different locations to distribute workload and
improve performance.
6. Dependency Mapping 🔗
o ServiceNow Discovery, through the MID Server, not only detects assets but also maps
dependencies between applications and IT infrastructure.
Scenario:
A company has 500 servers and network devices in their private data center.
Solution:
What is ITOM?
IT Operations Management (ITOM) refers to the processes, tools, and technologies that organizations use to
manage and optimize IT infrastructure, services, and operations. ITOM in ServiceNow focuses on automating
IT operations, ensuring system stability, and proactively identifying issues before they impact business
operations.
🔹 Goal of ITOM → To provide a stable, efficient, and proactive IT environment by managing IT infrastructure,
applications, and services.
🔹 ITOM vs. ITSM → ITSM focuses on delivering IT services, while ITOM focuses on maintaining IT infrastructure
to support those services.
1️⃣ Discovery
Automatically scans and identifies all IT assets (servers, networks, databases, software, etc.) in an
organization.
Uses AI & machine learning to analyze IT system performance and detect anomalies.
Benefits of ITOM
🔹 Outcome:
ITAM (IT Asset Separate from ITOM Focuses on tracking IT assets, including hardware,
Management) (but integrated) software, and licenses, from procurement to retirement.
ITSM (IT Service Deals with IT service delivery and support (like incident,
Separate from ITOM
Management) problem, change management).
3. CMDB (part of ITSM & ITOM) helps IT teams see which other systems depend on that server.
5. ITAM ensures asset tracking and license compliance when replacing the server.
IT Business Management (ITBM) in ServiceNow helps companies align IT with business goals by planning,
tracking, and optimizing IT projects, finances, and resources. It ensures that IT investments provide maximum
value to the business.
Imagine a company working on multiple IT projects. Without proper planning, they might:
❌ Spend too much money on unnecessary projects
❌ Waste time on low-priority tasks
❌ Overload employees with work
ITBM helps organizations avoid these issues by prioritizing important projects, managing budgets, and
tracking progress efficiently.
Example: A company can see which projects are on track and which need more resources.
Example: ITBM can show if a department overspent on cloud services and help optimize costs.
Helps organizations manage which applications are useful and which should be retired.
Example: If an old software is expensive but rarely used, ITBM can recommend its removal or
replacement.
Supports teams using Agile methodologies for faster development and delivery.
Example: A software team can track sprints and releases within ServiceNow instead of using multiple
tools.
Example: Before starting a new app, ITBM assesses if it's worth investing time and money.
HRSD (Human Resources Service Delivery) in ServiceNow helps companies streamline and automate HR
processes, making it easier for employees to access HR services and for HR teams to manage requests
efficiently.
HRSD solves this by providing a self-service portal, automation, and a structured workflow to handle HR tasks
smoothly.
Example: An employee can request a salary slip without emailing HR—just by using the portal.
Employees can create HR cases (requests), and HR teams can track and resolve them efficiently.
HRSD also includes a knowledge base so employees can find answers themselves.
Example: Instead of HR answering “How many casual leaves do I have?” 100 times, employees can check the
policy in the HR knowledge base.
Ensures smooth offboarding when an employee leaves (exit interviews, return of assets).
Example: A new employee joins, and HRSD automatically:
✅ Creates an IT access request
✅ Sends documents for digital signing
✅ Assigns onboarding tasks
Automates repetitive tasks like approvals, document processing, and tracking employee requests.
Example: Instead of manually approving every work-from-home request, HRSD can auto-approve based on
predefined policies.
HRSD connects with payroll, benefits, and IT systems to provide a unified HR experience.
Example: If an employee updates their address in HRSD, it automatically updates in payroll and benefits
records.
Governance, Risk, and Compliance (GRC)
GRC (Governance, Risk, and Compliance) helps organizations manage policies, reduce risks, and follow
regulations to avoid legal or security issues. It ensures that businesses operate smoothly while staying within
the rules.
Governance is about creating clear policies, procedures, and decision-making structures to run a
company efficiently.
Ensures that employees and departments follow the right guidelines and best practices.
Example: A company creates an IT security policy stating that all employees must use strong passwords and
enable multi-factor authentication.
Risk management involves finding, assessing, and minimizing potential threats (financial,
cybersecurity, legal, operational).
Helps businesses prepare for unexpected problems before they cause damage.
Example: A bank uses GRC to monitor for cyber threats and fraud risks to protect customer data and prevent
financial losses.
Compliance ensures that businesses follow laws, industry standards, and internal policies to avoid
penalties or legal issues.
Companies need to comply with government regulations (like GDPR, HIPAA, SOX, etc.) and industry
best practices.
Example: A healthcare company must follow HIPAA regulations to protect patient data. GRC ensures all
patient records are secure and private.
GRC doesn’t work in isolation—it integrates with ITSM (IT Service Management) and ITOM (IT Operations
Management) to improve overall IT efficiency.
GRC ensures that IT service management follows security and compliance rules.
Example:
A company’s Change Management process (part of ITSM) requires approvals before making changes to
IT systems.
GRC ensures that only authorized changes are made by enforcing governance policies.
If an unauthorized change happens, GRC can trigger an incident in ITSM.
🔗 Integration:
✔ When a security risk is detected, a ServiceNow Incident (ITSM) is created automatically.
✔ If an employee reports a compliance issue, it’s logged in ITSM and assigned to GRC for investigation.
GRC ensures that IT operations run smoothly without violating security policies or exposing risks.
Example:
GRC assesses whether this failure affects compliance (e.g., data backup requirements).
🔗 Integration:
✔ ITOM identifies infrastructure issues, and GRC ensures compliance with security policies.
✔ When new software is deployed, GRC checks if it meets risk and compliance standards.