1. Tell us about yourself and why you are interested in PR.

My name is Swaraj Koli, and I am currently pursuing an MBA in Banking and Finance from Amity
University. I completed my graduation in Financial Markets from Mumbai University. I recently
interned at Motilal Oswal, where I worked on preparing a dummy portfolio, developing financial
strategies based on client preferences, and maintaining regular client communication. I also interned
with a CA firm, where I was involved in preparing financial statements, assisting in trust audits, and
managing client accounting records.
While my academic background is in finance, I have always been interested in effective
communication, relationship-building, and media strategy. Public Relations is a field that combines
these aspects, and I see it as an opportunity to apply my skills in research, analysis, and strategic
thinking. My ability to manage multiple tasks, interact with clients, and create well-structured
reports aligns well with the responsibilities of an Account Executive in PR.
2. What do you know about Adfactors PR and its work?
Adfactors PR is one of India's leading public relations firms, known for handling corporate
communication, crisis management, reputation management, and digital PR for various industries.
The firm has a strong presence in financial, corporate, technology, and public affairs sectors. It is
recognized for its strategic and data-driven approach to PR, focusing on brand positioning and
stakeholder engagement. Adfactors PR has won multiple awards for its innovative campaigns and has
worked with several high-profile clients.
3. Why do you want to work as an Account Executive?
I want to work as an Account Executive because it provides a perfect opportunity to apply my skills in
research, communication, and media strategy. The role involves working with clients, developing
content, executing PR campaigns, and managing media relations, which align with my strengths. I am
highly adaptable and eager to learn, and this role will allow me to grow in a fast-paced and evolving
industry. Moreover, working with a prestigious firm like Adfactors PR will provide me with exposure
to diverse industries and allow me to build expertise in strategic communication.
4. How do you stay updated with industry trends and media developments?
I regularly follow industry publications like PRWeek, Campaign India, and Exchange4Media to stay
updated on PR trends. I also track social media platforms, LinkedIn posts from PR professionals, and
industry reports. Attending webinars, networking events, and engaging with thought leaders helps
me gain insights into emerging trends. Additionally, I monitor media coverage of major brands and
study case studies of successful PR campaigns to understand industry best practices.
5. How would you handle a crisis communication situation for a client?
In a crisis communication situation, my first step would be to assess the situation and gather all
relevant information to understand the issue. I would then coordinate with internal teams to craft a
clear, honest, and timely response. Maintaining transparency while addressing public concerns is
crucial, so I would ensure that messaging is aligned with the company’s values and objectives. I
would also closely monitor media coverage and social media sentiment to manage the narrative
effectively. Proactive engagement with journalists and stakeholders would be key to mitigating
damage and rebuilding trust.
6. Give an example of a time you had to manage multiple tasks under pressure.
During my internship at Motilal Oswal, I was responsible for preparing investment portfolios,
analyzing financial strategies, and maintaining client communication simultaneously. Managing
multiple tasks within tight deadlines required prioritization and efficiency. I created a structured work
plan, used Excel tools for quick data analysis, and maintained clear communication with my team.
Despite the workload, I successfully delivered reports on time and ensured that clients received
timely updates, demonstrating my ability to handle pressure effectively.
7. How do you approach writing press releases and media pitches?
A well-structured press release starts with a compelling headline, followed by a clear and engaging
lead paragraph that summarizes the key message. I ensure that the content is factual, concise, and
includes relevant quotes from stakeholders. The language should be media-friendly and aligned with
the client’s brand image.
For media pitches, I research journalists and tailor my pitch to their area of interest. A personalized
approach increases the chances of getting media coverage. I keep my pitch brief but impactful,
highlighting the news value and why it would be relevant to their audience. Following up
professionally is also crucial to securing media interest.
8. What tools or platforms have you used for media monitoring and social media management?
I have experience using Google Alerts for monitoring news mentions, and I have explored tools like
Meltwater and Hootsuite for tracking media coverage and social media engagement. I am also
proficient in Microsoft Power BI, which can be useful for analyzing media trends and campaign
performance. Additionally, I have worked with Excel for data analysis and reporting, which helps in
evaluating PR outcomes effectively.
9. Can you share an example of a successful PR campaign you’ve worked on or analyzed?
During my research on PR campaigns, I studied the Zomato IPO campaign, which effectively
combined traditional PR with digital marketing strategies. The company leveraged storytelling, media
interactions, and influencer partnerships to generate excitement around its stock market debut. The
campaign was a success because it created widespread media coverage and public engagement. If
given the opportunity, I would apply similar strategic approaches to PR campaigns by integrating
media relations, social media, and data-driven storytelling.
10. How do you build and maintain relationships with journalists and media professionals?
Building relationships with journalists requires consistency, credibility, and mutual respect. I would
start by researching their areas of interest and engaging with their content on social media.
Establishing connections through networking events and professional interactions also helps.
Providing them with well-researched, newsworthy stories and respecting their deadlines is key to
maintaining long-term relationships. Personalized communication and follow-ups are essential to
keeping the relationship strong.
11. What strategies would you use to boost a client’s digital presence?
To enhance a client’s digital presence, I would focus on content marketing, social media engagement,
and influencer collaborations. Creating high-quality blog posts, videos, and infographics can help in
brand storytelling. Using SEO strategies and data analytics to optimize digital content is also
important. Engaging with audiences through interactive content, social media campaigns, and live
sessions can improve brand visibility. Tracking performance metrics and adjusting strategies
accordingly would ensure sustained online growth.
12. How do you measure the success of a PR campaign?
Measuring PR success involves analyzing various metrics, including media coverage, audience
engagement, and sentiment analysis. Key performance indicators (KPIs) include the number of media
mentions, reach, website traffic, social media interactions, and share of voice in the industry. Tools
like Google Analytics and media monitoring software help track these metrics. Evaluating whether
the campaign met its objectives, improved brand perception, and influenced stakeholder behavior is
essential for assessing its impact.
13. Describe a time when you had to convince a client or colleague about an idea. How did you
handle it?
During my internship at Motilal Oswal, I suggested a new approach for portfolio diversification that
would reduce risk for clients. Some team members were hesitant about implementing the strategy.
To convince them, I presented data-backed insights and case studies to show the potential benefits. I
also addressed their concerns by providing alternative scenarios. Eventually, my idea was accepted,
and it resulted in positive feedback from clients. This experience taught me the importance of clear
communication, evidence-based reasoning, and adaptability in persuading stakeholders.
14. Have you ever faced a conflict in a team? How did you resolve it?
Yes, during a group project, there was a disagreement over task allocation, leading to delays. I took
the initiative to mediate by understanding everyone’s concerns and finding a balanced solution. I
reassigned tasks based on individual strengths and set clear deadlines. This approach improved
collaboration, and we successfully completed the project on time. Effective conflict resolution
requires active listening, patience, and teamwork, which I always strive to apply in professional
settings.
15. Where do you see yourself in five years in the PR industry?
In five years, I see myself as a PR professional specializing in corporate communication and brand
strategy. I aim to develop expertise in media relations, digital PR, and crisis management while
contributing to impactful campaigns. I also want to take on leadership responsibilities, mentoring
junior team members and managing client portfolios. My goal is to continuously evolve in the
industry and make a significant impact through strategic storytelling and reputation management.
16. What makes you a strong fit for this role at Adfactors PR?
I have a strong foundation in research, communication, and client management. My ability to analyze
data, create compelling narratives, and adapt to dynamic situations makes me a good fit for this role.
I am eager to learn, passionate about PR, and ready to contribute my skills to a leading firm like
Adfactors PR. My experience in handling multiple responsibilities and my proactive approach to
problem-solving align with the expectations of this role.
18. How would you handle negative media coverage for a client?
 Assess the Situation: Quickly gather all facts, analyze the issue, and understand the impact.
 Develop a Response Strategy: Work with the client to draft a transparent and fact-based
statement.
 Engage with Media: Address journalists professionally, provide clarifications, and correct
misinformation.
 Use Owned Media: Leverage company websites, blogs, and social media to share the client's
perspective.
 Monitor and Adapt: Continuously track media coverage and social sentiment, making
adjustments as needed.
 Crisis Management: If necessary, arrange a press conference, issue an apology, or take
corrective actions.
19. What steps would you take to organize a successful press event?
 Define Objectives: Determine the event’s purpose, key messages, and target audience.
 Plan Logistics: Choose a venue, set a date, and arrange for technical support.
 Create Media Materials: Prepare press releases, media kits, and presentation materials.
 Invite Media and Influencers: Identify relevant journalists, send invites, and follow up.
 Engage Speakers: Ensure key spokespeople are well-prepared and media-trained.
 Coordinate the Event Flow: Plan speeches, Q&A sessions, and networking opportunities.
 Post-Event Follow-Up: Distribute event highlights, answer media queries, and analyze
coverage.

Here is a 500-word passage from "Pride and Prejudice" by Jane Austen to help you
improve your fluency in English:

It is a truth universally acknowledged, that a single man in possession of a good fortune,

must be in want of a wife. However little known the feelings or views of such a man may
be on his first entering a neighborhood, this truth is so well fixed in the minds of the
surrounding families, that he is considered the rightful property of some one or other of
their daughters.
“My dear Mr. Bennet,” said his lady to him one day, “have you heard that Netherfield
Park is let at last?”
Mr. Bennet replied that he had not.
“But it is,” returned she; “for Mrs. Long has just been here, and she told me all about it.”
Mr. Bennet made no answer.
 “Do not you want to know who has taken it?” cried his wife impatiently.
“You want to tell me, and I have no objection to hearing it.”
This was invitation enough.
“Why, my dear, you must know, Mrs. Long says that Netherfield is taken by a young man
of large fortune from the north of England. He came down on Monday in a chaise and
four to see the place, and was so much delighted with it that he agreed with Mr. Morris
immediately; he is to take possession before Michaelmas, and some of his servants are to
be in the house by the end of next week.”
“What is his name?”
“Bingley.”
“Is he married or single?”
“Oh! Single, my dear, to be sure! A single man of large fortune; four or five thousand a
year. What a fine thing for our girls!”
“How so? How can it affect them?”
“My dear Mr. Bennet,” replied his wife, “how can you be so tiresome! You must know
that I am thinking of his marrying one of them.”
“Is that his design in settling here?”
“Design! Nonsense, how can you talk so! But it is very likely that he may fall in love with
one of them, and therefore you must visit him as soon as he comes.”
“I see no occasion for that. You and the girls may go, or you may send them by
themselves, which perhaps will be still better, for as you are as handsome as any of them,
Mr. Bingley may like you the best of the party.”
“My dear, you flatter me. I certainly have had my share of beauty, but I do not pretend to
be anything extraordinary now. When a woman has five grown-up daughters, she ought
to give over thinking of her own beauty.”
“In such cases, a woman has not often much beauty to think of.”
“But, my dear, you must indeed go and see Mr. Bingley when he comes into the
neighborhood.”
“It is more than I engage for, I assure you.”

This passage has a mix of dialogue, humor, and classic storytelling, making it perfect for
reading practice. Try reading it aloud multiple times for better fluency!
Adfactors PR, established in 1997 by Madan Bahal and Rajesh Chaturvedi, is India's largest public
relations firm and the youngest among its top peers. As a multi-specialist, full-service firm, it serves
over 600 retained clients across 40 cities in India. These clients include some of the largest
corporations, conglomerates, financial institutions, governments, as well as a host of bright, young
start-ups and unicorns. citeturn0search0
The firm has a track record of successfully delivering on complex and challenging PR briefs, often
characterized by high stakes, urgency, and uncertainty about potential outcomes. Their approach is
rooted in robust problem-definition and customizing solutions. In an industry built on standard
templates and processes, Adfactors PR explores creative solutions for each brief, with superior
execution being a widely acknowledged strength. citeturn0search0
Adfactors PR operates in various sectors, including corporate, financial, and crisis communications.
They have market-leading practices in these areas and are present in Mumbai, Delhi, and across
India. citeturn0search5
The firm emphasizes that in a complex world with a trust deficit, public relations is 90% behavior and
10% communications. citeturn0search0
As of March 31, 2024, Adfactors PR reported annual revenue of ₹493 crore (approximately $59.6
million) and employed 1,442 individuals as of December 31, 2024. citeturn0search1 
In summary, Adfactors PR is a leading public relations consultancy in India, known for its
comprehensive services, diverse clientele, and innovative approach to public relations challenges.