BUSINESS DEVELOPMENT
EXECUTIVE
An Internship Report
Submitted By
HARSH KUMAR RAGHLE
210305105097
in Partial Fulfilment For the Award of
the Degree of
BACHELOR OF TECHNOLOGY
COMPUTER SCIENCE & ENGINEERING
Under the Guidance of
Prof. Mr. Suraj Singh
Assistant Professor
Parul University, Limbda
March-2025
PARUL UNIVERSITY
C ERTIFICATE
This is to certify that the Internship (203105480) of 8th Semester for the role
entitled Business Development Executive Intern has been carried out by
HARSH KUMAR RAGHLE under my guidance in partial fulfillment for
the degree of Bachelor of Engineering in Computer Science and
Engineering, 8th Semester of Parul University, Vadodara during the
academic year 2024-25.
Date of Submission :
Prof. Mr. Suraj Singh, Mrs. Sumitra Menaria,
Project Guide Head of Department,
CSE, PIT,
Parul University.
iii
Parul University iv PIT
Parul University v PIT
Parul Institute of Engineering & Technology, Limbda
DECLARATION
We hereby declare that the Internship report submitted along with the role
entitled Business Development Executive Intern submitted in partial
fulfillment for the degree of Bachelor of Engineering in Computer Science
and Engineering to Parul University, Vadodara is a bonafide record of
original project work carried out by me at Movidu Technologies Pvt Ltd
under the supervision of Mansi Bhosle and that no part of this
report has been directly copied from any students’ reports or taken from any
other source, without providing due reference.
Name of the Student Sign of Student
Harsh kumar Raghle
Parul University vi PIT
Acknowledgements
“The single greatest cause of happiness is gratitude.”
-Auliq-Ice
I would like to express immense gratitude to DR. VIPUL VEKARIYA
(Dean) of PIT (Parul Institute of Technology), and Mrs. Sumitra Menaria
(HOD) of the CSE department for their contributions to the successful
completion of my internship role entitled as, “Business Development
Executive” at Movidu Technologies Pvt. Ltd. I would like to express my
gratitude to my internal guide Prof. Mr. Suraj Singh for his continuous
support and encouragement throughout my internship. Also, I want to thank my
industry guide, Mansi Bhosle Ma'am for her support and efforts throughout
my internship journey. I would also like to thank my parents, my family and
my friends for their support, motivation, and understanding throughout the
internship period.
Harsh kumar Raghle
CSE, PIT
Parul University,
Vadodara
Abstract
This report provides an overview of my internship as a Business
Development Executive at Movidu Technology Pvt. Ltd. The main focus of
my role was lead generation and client conversion, important aspects of
business growth. My responsibilities included identifying potential clients,
engaging with them through various communication mediums, and
converting their interest into Movidu’s business opportunities.
Key Takeaways:
I gained practical experience with market research, prospecting strategies,
sales, and negotiation techniques.
I learned to use various lead generation tools and CRM systems to
streamline the sales process and increase Movidu’s business scale.
I also learned crucial skills like communication, relationship management,
and strategic decision-making.
The report outlines the major challenges faced, such as dealing with
disagreements from potential clients and maintaining a high conversion rate.
It also discusses the strategies used to overcome these challenges and
improve business development efforts.
List of Figures
1.1 Company Logo . . . . . . . . . . . . . . . . . . . . . . . . 1
1.2 Organization Chart . . . . . . . . . . . . . . . . . . . . . . 2
3.1 Gnatt Chart .................................................................................... 13
ix
List of Tables
x
Table of Contents
Acknowledgements vii
Abstract viii
List of Figures ix
List of Tables x
1 OVERVIEW OF THE COMPANY 1
1.1 HISTORY . . . . . . . . . . . . . . . . . . . . . . . . . . . 1
1.2 PRODUCT AND SCOPE OF WORK . . . . . . . . . . . . 2
1.3 ORGANIZATION CHART . . . . . . . . . . . . . . . . . . 2
1.4 CAPACITY OF PLANT . . . . . . . . . . . . . . . . . . . 3
2 OVERVIEW OF DIFFERENT DEPARTMENT OF THE
ORGANIZATION AND LAYOUT OF THE PROCESS BEING
CARRIED OUT IN COMPANY 4
xi
TABLE OF CONTENTS
2.1 DEPARTMENTAL FUNCTIONS . . . . . . . . . . . . . . 4
2.2 TECHNICAL SPECIFICATIONS OF MAJOR EQUIPMENTS 5
2.3 SCHEMATIC LAYOUT OF THE PROCESS . . . . . . . . 6
2.4 DETAILED EXPLANATION OF EACH STAGE . . . . . . 6
3 INTRODUCTION TO INTERNSHIP AND INTERNSHIP
MANAGEMENT 8
3.1 INTERNSHIP SUMMARY . . . . . . . . . . . . . . . . . . 8
3.2 PURPOSE . . . . . . . . . . . . . . . . . . . . . . . . . . . 8
3.3 OBJECTIVE . . . . . . . . . . . . . . . . . . . . . . . . . 9
3.4 SCOPE . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9
3.5 TECHNOLOGY AND LITERATURE REVIEW ....................... 10
3.5.1 Effective and Efficient Ways of Executive
Development for Corporates in Fast-Developing
Countries [1].........................................................................................10
3.5.2 The Business Impact of Executive Development: A
review of the current state of literature and practice [2] 11
3.5.3 Fostering growth through business development:
Core activities and challenges for micro-firm
entrepreneurs [3] ................................................................................11
Parul University xii PIT
TABLE OF CONTENTS
3.6 INTERNSHIP PLANNING .......................................................... 12
3.6.1 Internship Roles and Responsibilities .............................. 12
3.7 INTERNSHIP SCHEDULING ..................................................... 13
4 SYSTEM ANALYSIS 14
4.1 STUDY OF CURRENT SYSTEM ............................................... 14
4.2 PROBLEMS AND WEAKNESSES OF CURRENT SYSTEM 15
4.3 REQUIREMENT OF NEW SYSTEM ......................................... 15
4.4 PROCESSES IN NEW/PROPOSED SYSTEM ........................... 15
4.5 FEATURES IN NEW/PROPOSED SYSTEM ............................. 16
4.6 MAIN COMPONENTS OF NEW SYSTEM ............................... 16
Parul University xiii PIT
Chapter 1
OVERVIEW OF THE COMPANY
Figure 1.1: Company Logo
1.1 HISTORY
Founders:
Mridula Chhetri, founder of Movidu
Pushp Raj Singh, founder of Movidu
Founded Year : 2020
Movidu Technology Pvt Ltd is an edtech startup that was founded in 2020.
The company is based in Bangalore, India and helps students find internships,
projects, and job opportunities. Movidu also helps companies find and hire
talent while they are still in school. Movidu Technology is an edtech company
that connects students with internships, projects, and job opportunities. They
also provide Microsoft licenses and recruitment management solutions.
1
CHAPTER 1. OVERVIEW OF THE COMPANY
1.2 PRODUCT AND SCOPE OF WORK
• Microsoft licenses: Movidu provides Microsoft licenses across India.
• Recruitment management: Movidu offers a platform that helps
companies find, hire, and engage talent. They use AI technology to
streamline the hiring process.
• Project building: Movidu helps companies build projects at a lower
cost.
• Internships and job opportunities: Movidu helps students find
internships, projects, and job opportunities in their area of interest.
1.3 ORGANIZATION CHART
Figure 1.2: Organization Chart
Parul University 2 PIT
CHAPTER 1. OVERVIEW OF THE COMPANY
1.4 CAPACITY OF PLANT
Movidu Technology Pvt Ltd is a company that operates in the Research and
Development industry. It employs 100 to 249 people and has $10M to $25M
of revenue. The company is headquartered in Hsr Layout, Karnataka, India.
Parul University 3 PIT
Chapter 2
OVERVIEW OF DIFFERENT
DEPARTMENT OF THE
ORGANIZATION AND LAYOUT OF
THE PROCESS BEING CARRIED OUT
IN COMPANY
2.1 DEPARTMENTAL FUNCTIONS
• Web Development Department: This department is responsible for
creating and maintaining the platform’s online presence. It includes
roles such as Frontend Web Developer and Backend Developer,
focusing on developing user-friendly interfaces and ensuring seamless
functionality.
• Data Science and Machine Learning Department: This team handles
data analysis and the development of intelligent systems to enhance
4
CHAPTER 2. OVERVIEW OF DIFFERENT DEPARTMENT OF THE ORGANIZATION
AND LAYOUT OF THE PROCESS BEING CARRIED OUT IN COMPANY
learning experiences. Positions include Data Analyst and Machine
Learning Intern, working on projects that involve data-driven decision-
making and predictive modeling.
• Business Development Department: Focused on expanding
partnerships and driving the company’s growth, this department
includes roles such as Business Development Intern. The team works
on identifying new opportunities and building relationships to enhance
the platform’s reach.
• Project Management Department: This department oversees the
execution of live projects and ensures timely delivery. Project Interns
collaborate with various teams to manage project timelines, resources,
and deliverables.
2.2 TECHNICAL SPECIFICATIONS OF MAJOR EQUIPMENTS
• Learning Management System (LMS): A robust LMS to host courses,
track student progress, and manage educational content.
• Web Servers: High-performance servers to ensure the platform’s
availability and responsiveness.
• Data Analytics Tools: Software for analyzing user data to improve
course offerings and personalize learning experiences.
• Development Environments: Integrated Development Environments
(IDEs) and code repositories for collaborative project development.
Parul University 5 PIT
CHAPTER 2. OVERVIEW OF DIFFERENT DEPARTMENT OF THE ORGANIZATION
AND LAYOUT OF THE PROCESS BEING CARRIED OUT IN COMPANY
2.3 SCHEMATIC LAYOUT OF THE PROCESS
1. Course Development: Subject matter experts design and develop
course content, including lectures, assignments, and projects.
2. Content Upload: The content is uploaded to the LMS, organized into
modules and lessons for structured learning.
3. Student Enrollment: Students enroll in courses through the platform,
gaining access to the materials upon registration.
4. Learning and Assessment: Students engage with the content,
complete assignments, and participate in assessments to gauge their
understanding.
5. Project Work: Learners undertake live projects, applying theoretical
knowledge to practical scenarios under the guidance of mentors.
6. Certification and Placement Support: Upon successful completion,
students receive certifications and assistance with internship and job
placements.
2.4 DETAILED EXPLANATION OF EACH STAGE
• COURSE DEVELOPMENT: Experienced professionals create
comprehensive curricula tailored to current industry standards, ensuring
that the content is relevant and up-to-date.
• CONTENT UPLOAD: The educational materials are systematically
organized within the LMS, allowing for easy navigation and progressive
Parul University 6 PIT
CHAPTER 2. OVERVIEW OF DIFFERENT DEPARTMENT OF THE ORGANIZATION
AND LAYOUT OF THE PROCESS BEING CARRIED OUT IN COMPANY
learning.
• STUDENT ENROLLMENT: The platform provides a user-friendly
interface for students to browse available courses, register, and manage
their learning journey.
• LEARNING AND ASSESSMENT: Interactive elements such as
quizzes, discussion forums, and peer reviews are incorporated to
enhance engagement and facilitate a deeper understanding of the
subject matter.
• PROJECT WORK: Real-world projects are assigned to students,
providing hands-on experience and the opportunity to apply theoretical
concepts in practical settings.
• CERTIFICATION AND PLACEMENT SUPPORT: After
completing the courses and projects, students receive recognized
certifications and benefit from the platform’s network of hiring partners
for potential employment opportunities.
Parul University 7 PIT
Chapter 3
INTRODUCTION TO INTERNSHIP
AND INTERNSHIP MANAGEMENT
3.1 INTERNSHIP SUMMARY
My internship as a Business Development Executive at Movidu Technology
Pvt. Ltd. gave me practical expertise in sales, lead generation, and client
conversion. Throughout the internship, I was responsible for identifying
potential clients, reaching out them via various communication channels, and
converting their interest into business opportunities.
3.2 PURPOSE
This internship helped me develop important business development skills
such as relationship management, negotiation, and strategic decision-making.
It helped me gain a better understanding of sales cycles, client acquisition
processes, and the value of adaptability in a competitive business environment.
It also helped me strengthen my soft skills.
8
CHAPTER 3. INTRODUCTION TO INTERNSHIP AND INTERNSHIP MANAGEMENT
3.3 OBJECTIVE
The objective of this internship was to gain practical experience in business
development, lead generation, and client conversion at Movidu Technology
Pvt. Ltd. The key focus areas included:
• Understanding and implementing effective lead generation strategies to
identify potential clients.
• Developing communication and negotiation skills to convert leads into
long-term business opportunities.
• Gaining hands-on experience with CRM tools and sales automation
platforms to streamline client acquisition.
• Enhancing market research skills to analyze industry trends and improve
targeting strategies.
• Learning to handle client objections and sales challenges through
strategic problem-solving and effective communication.
3.4 SCOPE
I gained practical exposure to dealing with clients in this internship. Here is
what i experienced at my internship:
Pros:
• Lead Generation : Identifying potential clients through market
research, networking, and outreach strategies.
Parul University 9 PIT
CHAPTER 3. INTRODUCTION TO INTERNSHIP AND INTERNSHIP MANAGEMENT
• Sales & Client Engagement : Understanding customer needs and
tailoring solutions accordingly.
• Negotiation & Conversion : Developing effective communication
skills to convert leads into business opportunities.
Cons:
• Limited exposure to advanced B2B sales negotiations and deal closures.
• The internship primarily focused on the early stages of the sales process
(lead generation and initial engagement), and did not cover the full sales
lifecycle or long-term client relationship management.
3.5 TECHNOLOGY AND LITERATURE REVIEW
3.5.1 Effective and Efficient Ways of Executive Development for
Corporates in Fast-Developing Countries [1]
Author: Thanikachalam Vedhathiri
Year: 2023
Some models of corporate training that are discussed in this paper are as
follows: 1. Executive development courses on analysis, design, model
development, testing, improvement, and manufacturing method selection are
available at developing corporate universities, virtual universities, corporate
business schools, and learning centres,marketing, maintenance, and product
recycling and scrapping. 2. Setting up training facilities across numerous
nations to teach managers and mechanics how to maintain tools for large
companies. 3. Forming a Long-Term Partnership with an Institute of
Parul University 10 PIT
CHAPTER 3. INTRODUCTION TO INTERNSHIP AND INTERNSHIP MANAGEMENT
National Importance to build a skill development centre and train managers
and executives. 4. Building project-specific relationships with top national
executive training institutions.
3.5.2 The Business Impact of Executive Development: A review of the
current state of literature and practice [2]
Author: Mara Hoogerhuis
Year: 2008
The literature at the centre of two emerging trends—Accountability in
Human Resource Development measurement and evaluation and Executive
Development (ED)—is studied in this thesis. The large number of models
and frameworks offered for this kind of assessment reflects the larger
problem facing the business and academic communities: What does it mean
for ED programs to have a lasting impact? Over time, the answer to this
question has changed, influencing how academics and practitioners evaluate
and measure these kinds of interventions.
3.5.3 Fostering growth through business development: Core activities
and challenges for micro-firm entrepreneurs [3]
Author: Leona Achtenhagen , Sara Ekberg and Anders Melander
Year: 2017
The main business development activities of micro-firms are discussed in
this paper, along with the difficulties they see in executing them. We identify
three key business development activities that make use of the firm’s resource
base, along with three support activities that protect and arrange the firm’s
Parul University 11 PIT
CHAPTER 3. INTRODUCTION TO INTERNSHIP AND INTERNSHIP MANAGEMENT
resources, based on our interviews with 30 micro-firms. We learn that the
three practices of using, securing, and planning resources are all related to
business development activities. We also identify three crucial contextual
factors—industry, age, and whether the company is in an incubator—that
affect the development of micro-firms. Since the great majority of companies
worldwide are micro-firms, our findings help to define and think business
development for micro-firms, which is important because many of them never
start a growth path.
3.6 INTERNSHIP PLANNING
The internship planning was designed to provide a comprehensive learning
experience in business development, specifically focusing on lead generation,
client conversion, and sales strategy implementation. The plan was structured
into phases to ensure smooth learning and progress:
• Lead generation reports and CRM data tracking.
• Client engagement strategies and email outreach templates.
• Negotiation strategies and conversion metrics.
• Final internship report with an analysis of results and performance.
3.6.1 Internship Roles and Responsibilities
As an Intern Business Development Executive at Movidu Technology Pvt.
Ltd., I was assigned with a variety of tasks focused on lead generation, client
conversion, and sales support. My key roles and responsibilities included:
Parul University 12 PIT
CHAPTER 3. INTRODUCTION TO INTERNSHIP AND INTERNSHIP MANAGEMENT
• Lead Generation and Market Research: Identify potential leads
through market research, including industry trends, competitor analysis,
and target market analysis.
• Client Engagement and Relationship Building: Built and nurtured
relationships with leads to convert them into qualified clients.
• CRM Management and Reporting: Entered and updated lead data
into CRM systems, tracking progress and ensuring accuracy in client
information.
3.7 INTERNSHIP SCHEDULING
Figure 3.1: Gnatt Chart
Parul University 13 PIT
Chapter 4
SYSTEM ANALYSIS
4.1 STUDY OF CURRENT SYSTEM
The current system for lead generation and client conversion includes several
key processes:
• Lead Identification: Using tools such as social media, CRM systems,
and industry databases to gather lists of potential clients.
• Initial Outreach: Contacting prospects via cold emails, phone calls,
and social media interactions to introduce Movidu’s services.
• Follow-up: Maintaining regular communication to answer questions
and move prospects through the sales funnel.
• Conversion: Involves finalizing agreements and onboarding new
clients.
14
CHAPTER 4. SYSTEM ANALYSIS
4.2 PROBLEMS AND WEAKNESSES OF CURRENT
SYSTEM
• Lead Quality Variability: A large number of leads may not match
Movidu’s target client profile, resulting in lower conversion rates.
• Engagement Challenges: Low response rates from initial outreach
efforts may indicate issues with messaging or medium efficiency.
• Resource Allocation: Lots of time is spent on leads that do not progress,
when it could be better spent on more promising clients.
• Data Management: Poor CRM system can lead to missed follow-ups
and a lack of useful information.
4.3 REQUIREMENT OF NEW SYSTEM
• Enhanced Lead Qualification: Use a strong lead collecting mechanism
to prioritise prospects based on clients requirements.
• Personalised Outreach Strategies: Create targeted messaging for
specific industries or groups of customers to increase engagement rates.
• Efficient Resource Management: Use analytics to identify
high-potential leads, maximizing time and effort allocation.
4.4 PROCESSES IN NEW/PROPOSED SYSTEM
1. Content-driven Lead Generation
Parul University 15 PIT
CHAPTER 4. SYSTEM ANALYSIS
• Create useful content, such as whitepapers, case studies, and blog
posts, to attract potential customers.
• Use SEO and social media marketing to improve content visibility
and engagement.
2. Data Driven Decision Making
• Review key performance indicators (KPIs) on a regular basis to
determine how effective lead generation strategies are.
4.5 FEATURES IN NEW/PROPOSED SYSTEM
1. Integrated CRM platform
• Centralises lead data, tracks interactions, and effectively manages
follow-ups.
• Offers real-time analytics to track progress.
2. Analysis and Reporting Dashboard
• Provides insight into campaign performance, lead behaviour, and
sales metrics.
4.6 MAIN COMPONENTS OF NEW SYSTEM
• Dashboard plays an important role in business development, as it
provides insights related to sales that helps in increased sales rate.
Parul University 16 PIT
CHAPTER 4. SYSTEM ANALYSIS
• Dashboards provide real-time data updates, allowing teams to track
current performance and respond quickly to new trends or issues.
• Initiate contact with a cold email to introduce your offering, followed
by a cold call to engage with the client further.
• Engage with client through social media also known as digital
marketing.
Parul University 17 PIT
References
1. Vedhathiri, Thanikachalam. Effective and Efficient Ways of Executive
Development for Corporates in Fast-Developing Countries. (2023).
2. Hoogerhuis, Mara. (2008). The Business Impact of Executive
Development: A review of the current state of literature and practice.
10.13140/RG.2.2.33822.59202.
3. Achtenhagen L, Ekberg S, Melander A. Fostering growth through
business development: Core activities and challenges for micro-firm
entrepreneurs. Journal of Management & Organization.
2017;23(2):167-185. doi:10.1017/jmo.2016.58
4. Popa, A., & Popa, G. (2015). Business Development Characteristics:
Findings from Literature. International Conference on Marketing and
Business Development Journal, 1, 83–92.
18
