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Introduction of Cadbury

Cadbury is a British multinational confectionery company, founded in 1824, and is the second-largest confectionery brand globally, known for products like Dairy Milk and Creme Eggs. It operates in over 50 countries and has a significant presence in India, where it leads the chocolate market with a share of over 70%. The company has undergone various mergers and ownership changes, currently being a subsidiary of Mondelez International since 2010.

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35 views3 pages

Introduction of Cadbury

Cadbury is a British multinational confectionery company, founded in 1824, and is the second-largest confectionery brand globally, known for products like Dairy Milk and Creme Eggs. It operates in over 50 countries and has a significant presence in India, where it leads the chocolate market with a share of over 70%. The company has undergone various mergers and ownership changes, currently being a subsidiary of Mondelez International since 2010.

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dixoh20667
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INTRODUCTION OF CADBURY

Cadbury, formerly Cadbury's and Cadbury Schweppes, is a British multinational


confectionery company owned by Mondelez International (spun off from Kraft Foods) since
2010. It is the second-largest confectionery brand in the world, after Mars. Cadbury is
internationally headquartered in Greater London, and operates in more than 50 countries
worldwide. It is known for its Dairy Milk chocolate, the Creme Egg and Roses selection box,
and many other confectionery products. One of the best-known British brands, in 2013 The
Daily Telegraph named Cadbury among Britain's most successful exports.
Cadbury was founded in 1824 in Birmingham, England, by John Cadbury (1801–1889), a
Quaker who sold tea, coffee and drinking chocolate. Cadbury developed the business with his
brother Benjamin, followed by his sons Richard and George. George developed the
Bournville estate, a model village designed to give the company's workers improved living
conditions. Dairy Milk chocolate, introduced by George Jr in 1905, used a higher proportion
of milk in the recipe than rival products. By 1914, it was the company's best-selling product.
Successive members of the Cadbury family have made innovations with chocolate products.
Cadbury, Rowntree's and Fry's were the big three British confectionery manufacturers
throughout much of the 19th and 20th centuries.
Cadbury was granted its first royal warrant from Queen Victoria in 1854. It held a royal
warrant from Elizabeth II from 1955 to 2022. Cadbury merged with J. S. Fry & Sons in 1919,
and Schweppes in 1969, known as Cadbury Schweppes until 2008, when the American
beverage business was split as Dr Pepper Snapple Group; the rights ownership of the
Schweppes brand had already differed between various countries since 2006. In 1992, Sir
Adrian Cadbury, chairman of the company for 24 years, produced the Cadbury Report, a code
of best practice which served as a basis for reform of corporate governance around the world.
Cadbury was a constant constituent of the FTSE 100 on the London Stock Exchange from the
index's 1984 inception until the company was bought by Kraft Foods Inc. in 2010,
Company type Subsidiary

Industry Confectionery

Founded 4 March 1824; 200 years ago in Birmingham, England.

Founder John Cadbury

Headquarters Uxbridge Business Park, Greater London, England

Key people Dirk Van de Put (chairman and CEO)

Brands List of Cadbury brands

Parent Mondelez International

Website cadbury.co.uk

Major chocolate brands produced by Cadbury include the bars Dairy Milk, Crunchie, Double
Decker, Caramel, Wispa, Boost, Picnic, Flake, Curly Wurly, Chomp, and Fudge;
chocolate Buttons; the boxed chocolate brand Milk Tray; and the twist-wrapped
chocolates Heroes which are most popular around holidays, such
as Christmas and Halloween (Cadbury Goo Heads (similar to Creme Eggs) are released for
Halloween).Selection boxes (containing a selection of Cadbury bars and sweets) is a staple
Christmas gift of chocolate, a tradition that in Britain goes back over a century (as
are Cadbury Roses since the late 1930s).Creme Eggs are only sold between New Year's Day
(or sometimes Boxing Day) and Easter—it is the most popular chocolate in the UK during
this period, outselling its closest rival by 2 to 1.
As well as Cadbury's chocolate, the company also owns Maynards and Halls, and is
associated with several types of confectionery including former Trebor and Bassett's brands
or products such as Liquorice Allsorts, Jelly Babies, Flumps, Mints, Black
Jack chews, Trident gum, and Softmints. Global sales of Cadbury products amounted to
£491 million in the 52 weeks to 16 August 2014.
Cadbury India

Industry Manufacture of cocoa, chocolate and sugar confectionery

Founded 19 July 1948

Headquarters Mumbai, India

Key people Anand Kripalu, managing director[139]

Products Cadbury Dairy Milk, 5-star, Perk, Gems, Eclairs, Oreo and Bournvita

Number of employees 2000

Website cadburygifting.in

In 1948, Cadbury India began its operations in India by importing chocolates. On 19 July
1948, Cadbury was incorporated in India. It now has manufacturing facilities in Thane, Induri
(Pune) and Malanpur (Bhind), Hyderabad, Bangalore and Baddi (Himachal Pradesh) and
sales offices in New Delhi, Mumbai, Kolkata and Chennai. The corporate head office is
in Mumbai. The head office is presently situated at Pedder Road, Mumbai, under the name of
"Cadbury House". Since 1965 Cadbury has also pioneered the development of cocoa
cultivation in India. For over two decades, Cadbury has worked with the Kerala Agricultural
University to undertake cocoa research.
Currently, Cadbury India operates in five categories – Chocolate confectionery, Beverages,
Biscuits, Gum and Candy. Its products include Cadbury Dairy Milk, Dairy Milk
Silk, Bournville, Temptations, Perk, Eclairs, Bournvita, Celebrations, Gems, Bubbaloo,
Cadbury Dairy Milk Shots, Halls, Bilkul, Tang, and Oreo.
It is the Indian market leader in the chocolate confectionery business with a market share of
over 70%. On 21 April 2014, Cadbury India changed its name to Mondelez India Foods
Limited. In 2017, Cadbury/Mondelez agreed to pay a $13 million FCPA penalty for making
illicit payments to government officials to obtain licences and approvals to build a factory in
Baddi.

ICONIC TAGLINE & SLOGAN OF CADBURY


Cadbury Dairy Milk replacing its 'Free the Joy' slogan with 'Taste like this feels' - Best
Advertising Campaigns & Marketing Strategy
Kuch Meetha Ho Jaaye (2005): Translating to “Let's have something sweet,” this tagline
became synonymous with celebrations in India

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