Demographic Data Lab
Demographic Data Lab
PART 1
Data driven decision making requires data sources, various types of data, accurate information,
and careful interpretation. Your assignment is to use the demographic data from the US Census
Bureau (https://www.census.gov/data.html using the census Data Profiles and QuickFacts) and
Data USA to answer the following questions for your market.
To use the Census Bureau data: scroll down a bit and select Profiles for a full set of information
on your area - type in your area in the search bar, then look at the map that appears to the
right and click on the image of your county. You will need to compare these to the U.S.
averages and the averages for the state where your county resides and eventually another
County that is noted below, for some of the information Quickfacts is a good way to build a
comparison table:
➢ Population (2020 or you may also see 2023 or even 2024 depending on the source)
➢ Population growth/decline percentage between 2018 to 2023 (From Data & Maps, go
the area Tables and Maps, then in the search bar type 2018 ACS XX County, X State,
shortcut: go to the Profiles for your desired County, note it will show US first so you will
need to type in your county and click on the map. Once you are in the County Profile
and you find the topic you wish to research further, then go to the top search bar and
type the code and the year you want, for example for Population it is DP05 and for
Households it is DP02, and if you want to know this number in 2018, then type the year
next to it)
➢ Median Age
➢ Percentage from 25 to 45 years old
➢ Age Dependency Ratio (this is in the ACS table that you will access by clicking on the
S010 ACS Estimates and scrolling down the table)
➢ Median Value of Owner-Occupied Housing Units (easiest to find under Quick Facts
tables)
➢ Number of Building Permits issued in most recent year (easiest to find under Quick Facts
tables)
For the comparison/analysis piece you will find the Quick Facts tool from the U.S. Census
Bureau allows you to create some very simple tables to compare one geographic area to
another just go back to https://www.census.gov/data.html and scroll down to QuickFacts under
Data Tools to begin building your table. It is already preloaded with the U.S. figures you will be
adding columns from there,
Now for some analysis, how does your county compare to the state and U.S. averages, which
stand out to you as the most important differences. What do these tell you about the area (i.e.
growing, declining, stable, wealthy, impoverished, educated)?
PART 2:
Now a comparison between the two counties. How are they most similar, how are they most
different? Does making this comparison think more positively or negatively about either one?
You do not need to talk about every metric but be sure to highlight several that stand out and
why. In which county would you recommend investing (or neither, or both)?
Email your analysis ([email protected]) using the template provide and the writing portion of
your analysis and your key findings. Please copy your teammate on the email submission and
include the name of your teammate for your submission
Teams 3 & 11
Part 1: Gallatin County, Montana
Part 2: Compare to Deschutes County, Oregon
Teams 4 & 12
Part 1: Washtenaw County, MI
Part 2: Compare to Franklin County, OH
Teams 5 & 13
Part 1: Maricopa County, AZ
Part 2: Compare to Pima County, AZ
Teams 6 & 14
Part 1: Forsyth County, GA
Part 2: Compare to Henry County, GA
Teams 7 & 15
Part 1: Broward County, FL
Part 2: Compare to Hillsborough County, FL
Teams 8 & 16
Part 1: Madison County, AL
Part 2: Compare to Shelby County, AL
Teams 9 & 18
Part 1: Hamilton County, OH
Part 2: Compare to Butler County, OH