JSPM's

Rajarshi Shahu College of Engineering,Polytechnic.

Academic Year 2024-25

CLASS- CO6I Subject- Entrepreneurship Development (22032)

Micro-Project Report

TITLE OF MICROPROJECT : Moose Mountain cafe

GROUP NO. – 51

GROUP MEMBERS:

Roll No Name

51 Ritesh Kaduaba Aade

 Maharashtra State
Board of Technical Education, Mumbai
(Autonomous) (ISO-9001-2008) (ISO/IEC 27001:2013)

CERTIFICATE

This is to certify that Mr Ritesh Kaduba Aade of Diploma in Computer Engineering of JSPM’s
Rajarshi Shahu College of Engineering Polytechnic (Code: 1620) has completed Micro projects
of the Entrepreneurship Development (22032) as prescribed in the curriculum for the
academic year 2024 to 2025.

Place: Tathwade, Pune Enrollment No: 2216200291

Date:_____________________

Mrs.S.S Wable Mrs.V.T.Thakare

(Course Incharge) (Head of Department)

Seal Of Institute
1.0 Brief Description :

Moose Mountain Café is a start-up restaurant serving healthy, American-style

breakfast and lunch in Moose Mountain, NH. With a $40,000 initial investment, the
café aims to attract local workers, residents, tourists, and students by offering
quality meals, affordable prices, and excellent service. It plans to achieve sustainable
growth through strategic marketing, cost management, and a customer-focused
approach.We have created a simple calculator app in android studio which is
entirely beginner friendly. It performs basic operations such as addition, subtraction,
multiplication, division, and percentage. It consists of numbers and commonly used
buttons such as dot, clear, and switch-off buttons.

2.0 Aim Of The Micro-Project:

The aim of Moose Mountain Café is to establish a welcoming eatery offering

healthy, affordable meals while creating a loyal customer base through exceptional
service and strategic marketing. The project seeks to achieve long-term profitability
and community presence.

3.0 Course Outcome Addressed :

a) Use computer system and its peripherals.

b) Prepare business document using word processing tool.
c) Interpret data and represent it graphically using word.
d) Prepare professional presentations.
e) Use different types of web browsers.

4.0 Actual Methodology Followed:

Procedure that will be adopted during the completion of micro-project are as

follows:
1) Firstly, a discussion will be held with the group members on the topic and
everybody’s idea about the topic will be encouraged.
2) The topic will be divide into several modules and each and every group member
will be assigned one of them.
3) All the modules shall be perfectly arranged into the specified format and all the
errors/mistakes committed will be resolved.
4) Finally the copy will be submitted to the concerned course coordinator.
 1) Action Plan: 1-8 weeks

Name of the
responsible team
Sr. No. Details of activity Start date Finish date
member.

1. Discussion of topic

2. Finalization of topic

3. Preparation of Abstract

4. Submission of abstract Ritesh Aade

5. Literature survey

6. Collection of data

7. Collection of data

8. Discussion of content

2) Action Plan: 9-16 weeks

Name of the
Sr. No. Details of activity Start date Finish responsible team
date member.

9. Proof Reading of Content

 10. Editing of Content

11. Editing of Content

Ritesh Aade
12. Completion of Report

13. Completion of Presentation

14. Viva

15. Presentation

16. Final Submission

5.0 Resources used

Sr.n Name of Resources Specifications Quali Remar

o ty k

1. Computer Intel core-i3,4GB 1

Ram,2.00GHz,64bit
OS,1Tb HDD

2. Internet Google Chrome -

3. Reference Books Nirali Publications,Bal 2

Guru Swamy
Publications

1. Executive Summary

Moose Mountain Café will be an independent, start-up restaurant located at 200 Main Street,
Moose Mountain, NH. It will operate as a sole proprietorship to keep operations simple. The café
will serve American-style breakfast and lunch with a focus on healthy and tasty meals.The total
capital required for this project is $40,000, with $10,000 being contributed by the owner.
2. Business Overview

Legal Structure

The café will operate as a sole proprietorship, providing operational simplicity despite exposing the
owner to unlimited liability. Insurance and risk management plans will mitigate these risks.

Location

Address: 200 Main Street, Moose Mountain, NH.

Size: 20x20 square-foot dining area, 15x15 kitchen, two bathrooms, and a storage room.

Seating: 20 patrons.

Lease Terms: $600/month with a five-year lease.

Renovation and Setup

Renovation Cost: $5,000 (using discounted materials and volunteer labor).

Kitchen Equipment: $20,000 for a commercial stove, refrigerator, freezer, walk-in cooler,
microwave, and dishwasher.

Other Costs: Furniture, dishes, food inventory, and marketing materials.

Menu :

Breakfast Prices: $1.99 to $4.99.

Lunch Prices: $2.50 to $5.99.

Daily Specials: Soups and unique menu items.

3. Market Analysis
Industry Overview

Eating out is increasingly popular due to time constraints. Breakfast and lunch are particularly in
demand. While customers are conscious of healthy eating, taste preferences often dominate.

Target Markets

1. Local Business Owners & Workers:

2,000+ workers in Moose Mountain.

Focus on quick service for busy schedules.

Strong repeat clientele expected.

2. Local Residents:

Weekly ads in local newspapers.

Coupons, 2-for-1 deals, and take-out options.

3. Tourists:

Menus distributed to lodging establishments and tourist guides.

Presence at local information booths.

4. College Students:
Discounts and promotions during weekends and holidays. Competitive AnalysisCompetitor
comparison highlights Moose Mountain Café’s focus on healthy meals, clean dining spaces, and
personalized service

4. 1 Marketing Plan
Objectives

Provide high-quality, healthy meals in a welcoming environment.

Build visibility through branding and customer feedback.

Strategies

Weekly newspaper ads.

Specials promoted via A-frame signs and flyers.

Customer satisfaction guarantees.

Attractive take-out packaging.

Website: www.moosecoffee.com.

5. Operations Plan
Hours of Operation

Monday-Saturday: 6:30 a.m. - 2:30 p.m.

Sunday: 8:00 a.m. - 3:00 p.m.

Staffing
Head Cook: Rosie Jenkins (15+ years experience).

Other Staff: One part-time backup cook and two waitresses.

Training: Ensuring fast, accurate service.

Financial Management

Daily deposits handled by Rosie Jenkins.

Accounting managed through QuickBooks with oversight by a CPA.

6. Financial Plan
Initial Costs

1. Fixed Assets:

Renovations: $5,000.

Equipment: $20,000.

2. Operating Capital: $13,500 (salaries, advertising, inventory, deposits).

Sources of Funding

Owner Contribution: $10,000.

Commercial Loan: $30,000 at 11% interest for 5 years ($652/month repayment).

Sales Projections

Year 1: $180,600.

Year 2: $231,840 (20% growth).

Year 3: $312,984 (35% growth).

Profit Margins

Gross margin per unit: 60%.

Break-even sales: $176,969 annually.

Monthly Operating Budget

Total operating expenses: $8,993/month.

Net profit (Year 1): $2,280 (1.26%).

7. Risk Management
Comprehensive insurance coverage.

Contingency planning for economic downturns or competition.

Flexible menu adjustments based on customer feedback.

8. Key Success Factors

1. Strategic location with high visibility.

2. Cost control for variable and overhead expenses.

3. Excellent customer experience and marketing.