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Tatm 1811

The document discusses various aspects of effective communication, including the importance of first impressions during interviews and the significance of good writing skills in business transactions. It also covers the emphasis in sentences, identifying which constructions are more emphatic, and addresses issues related to dangling and misplaced modifiers. Additionally, it presents examples of product launches and internal job postings within a company.

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4 views7 pages

Tatm 1811

The document discusses various aspects of effective communication, including the importance of first impressions during interviews and the significance of good writing skills in business transactions. It also covers the emphasis in sentences, identifying which constructions are more emphatic, and addresses issues related to dangling and misplaced modifiers. Additionally, it presents examples of product launches and internal job postings within a company.

Uploaded by

hypersport139
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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5.

1/
a. although you want to make a good impression during your interview DC
b. the interviewer will size you up in about seven seconds IC
c. during a study conducted by neuro-scientists from New York P
d. when they examined brain activity DC
e. MRI results showed significant activity in two brain areas IC
f. as a matter of fact P
g. because people make 11 decisions about you in the first seven seconds DC
h. in the areas of education, believability, trustworthiness, and eco-nomic level P
5.2/
a. Because 90 percent of all business transactions involve written messages. Good writing
skills are critical. FR
->good
b. The recruiter requested a writing sample. Even though the candi-
date seemed to communicate well orally. FR
->even
c. Major soft-drink companies considered a new pricing strategy, they
tested vending machines that raise prices in hot weather. CS
->separate into 2 sentences or use a semicolon
d. Thirsty consumers may think that variable pricing is unfair they may
also refuse to use the machine. R
e. About half of Pizza Hut’s 7,600 outlets make deliveries, the others
concentrate on walk-in customers. CS
f. McDonald’s sold its chain of Chipotle Mexican Grill restaurants the
chain’s share price doubled on the next day of trading. R
-> add “.”
g. Private equity players are betting they can breathe new life into old
brands. Which explains why Golden Gate Partners paid millions for
defunct retailer Eddie Bauer. FR
-> which
5.3 Emphasis (Obj. 4)
For each of the following sentences, circle (1) or (2). Be prepared to
justify your choice.
a. Which is more emphatic?
1. Our dress code is good.
2. Our dress code reflects common sense and good taste.

b. Which is more emphatic?


1. A budget increase would certainly improve hiring.
2. A budget increase of $70,000 would enable us to hire two new
people.

c. Which is more emphatic?


1. The committee was powerless to act.
2. The committee was unable to take action.

d. Which de-emphasizes the refusal?


1. Although our resources are committed to other projects this
year, we hope to be able to contribute to your worthy cause
next year.
2. We can’t contribute to your charity this year.

e. Which sentence places more emphasis on the date?


1. The deadline is November 30 for health benefit changes.
2. November 30 is the deadline for health benefit changes.

f. Which sentence is less emphatic?


1. One division’s profits decreased last quarter.
2. Profits in beauty care products dropped 15 percent last quarter.

g. Which sentence gives more emphasis to video game sales?


1. Sales of video game consoles and software rose 40 percent in June.
2. During the period ending June 30, sales of video game consoles
and software rose significantly.
h. Which sentence gives more emphasis to leadership?
1. Jason has many admirable qualities, but most important is his
leadership skill.
2. Jason has many admirable qualities, including leadership skill,
good judgment, and patience.

i. Which sentence format is more emphatic?


1. We notified three departments: (a) Marketing, (b) Accounting,
and (c) Distribution.
2. We notified three departments:
(a) Marketing
(b) Accounting
(c) Distribution
5.6/ Dangling and Misplaced Modifiers (Obj. 4)
Your Task. On a separate sheet, revise the following sentences to
remedy dangling and misplaced modifiers. Add subjects as needed,
but retain the introductory phrases. Mark C if correct.

a. By advertising extensively, all the open jobs were filled quickly.


-> By advertising extensively, the company quickly filled all the open jobs.
b. To apply for early admission, submit your application by November
1. (Tricky!) C
c. After leaving the midtown meeting, Angela’s car would not start.
-> After leaving the midtown meeting, Angela discover that her car would not start.
d. Walking up the driveway, the Hummer parked in the garage was
immediately spotted by the detectives.
-> While the detectives were walking up the driveway, they immediately spotted the Hummer
e. The manager’s rules were to be observed by all staff members, no
matter how silly they seemed.
-> The manager’s rules, no matter how silly they seemed, were to be observed by all staff
members
f. To complete the project on time, a new deadline was established
by the team.
-> To complete the project on time, the team established a new deadline
g. Acting as manager, several new employees were hired by Mr. Lopez.
-> Acting as manager, Mr. Lopez hired several new employees
h. Michelle Mitchell presented a talk about workplace drug problems
in our boardroom.
->Michelle Mitchell presented a talk in our boardroom about workplace drug problems
a. We feel that the “extreme” strategy has not been developed fully
in the fast-food market. Pizza Hut is considering launching a new
product called The Extreme. We plan to price this new pizza at
$19.99. It will be the largest pizza on the market. It will have double
the cheese. It will also have double the toppings. The plan is to tar-
get the X and Y Generations. The same target audience that would
respond to an extreme product also reacts to low prices. The X and
Y Generations are the fastest-growing segments in the fast-food
market. These population segments have responded well to other
marketing plans using the extreme strategy.

Pizza Hut is considering launching a new product called The Extreme. It will be the largest
pizza on the market with double the cheese and double the toppings. We plan to price this
new pizza at $19.99 . The plan is to target the X and Y Generations ,which are the fastest-
growing segments in the fast-food market and segments have responded well to other
marketing plans using the extreme strategy. The same target audience that would respond to
an extreme product also reacts to low prices.

b. You should always have your sound and video files ready for your
PowerPoint presentation. When you move the presentation to a
network folder or send it to someone else, the presentation has no
sound. A common problem in PowerPoint involves lost sound and
video files. Create a new folder for your presentation, and copy the
sound and video files to that folder before you put them in your
presentation. Then you will always have your sound files ready for
use with your presentation.

A common problem in PowerPoint involves lost sound and video files. When you move the
presentation to a network folder or send it to someone else, the presentation has no sound.
You should always have your sound and video files ready for your PowerPoint presentation.
Create a new folder for your presentation, and copy the sound and video files to that folder
before you put them in your presentation. Then you will always have your sound files ready
for use with your presentation.
c. Current employees may be interested in applying for new posi-
tions within the company. The Human Resources Department has
a number of jobs available immediately. The positions are at a high
level. Current employees may apply immediately for open positions
in production, for some in marketing, and jobs in administrative
support are also available. Interested people should come to the
Human Resources Department. We have a list showing the open
positions, what the qualifications are, and job descriptions are
shown. Many of the jobs are now open, but application must be
made immediately. That’s why we are sending this now. To be hired,
an interview must be scheduled within the next two weeks.

The Human Resources Department has a number of high level jobs available immediately.
Current employees who are interested in applying for new positions within the company
should come to the Human Resources Department. The positions are at a high level. We have
a list showing the open positions, what the qualifications are, and job descriptions. Current
employees may apply immediately for open positions in production, for some in marketing,
and jobs in administrative support are also available.

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