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The document outlines a sentiment analysis tool designed for the Ministry of Commerce and Industries to assess public sentiment on social media, aiding in consumer protection, policy evaluation, market research, and crisis management. The tool utilizes AI and machine learning to analyze data from various sources, generating reports and visualizations to support decision-making and organizational growth. It highlights the growing demand for sentiment analysis and the potential for commercialization of the service.

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Cactus
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12 views4 pages

Detailed 2

The document outlines a sentiment analysis tool designed for the Ministry of Commerce and Industries to assess public sentiment on social media, aiding in consumer protection, policy evaluation, market research, and crisis management. The tool utilizes AI and machine learning to analyze data from various sources, generating reports and visualizations to support decision-making and organizational growth. It highlights the growing demand for sentiment analysis and the potential for commercialization of the service.

Uploaded by

Cactus
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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“CyberMatrix”

▪ Problem Statement: “Sentiment analysis of Social Media presence”


▪ MINISTRY: “Ministry of Commerce and Industries”
Sentiment Analysis is a valuable tool for the Ministry of Commerce and Industries to gain insights into public sentiment.

•Consumer Protection: By analyzing


• Policy Evaluation: The ministry can assess how
sentiment around products or services, the
well its policies are received and identify areas that
MOCI can identify issues and take appropriate
may need a boost.
actions to safeguard consumers.

• Market Research: It is a valuable tool for


•Crisis Management: During a crisis,
understanding market trends which will help in
sentiment analysis can help gauge public
decision-making process.
sentiment, identify areas of concern, and tailor
communication strategies accordingly. .
• Strategies: It can provide insights into the
potential impact of agreements on public opinion •Competitive Analysis: It can be used to
and help in crafting strategies to manage any
monitor the sentiments surrounding competing
negative sentiment.
industries and businesses.
.
APPROACH / SOLUTION: STATISTICAL OUTPUTS GENERATED BY OUR
MODEL:

Assessing sentiment trends, spotting potential issues and taking actions to


maintain and enhance online reputation is important for organizational growth.

✓ Idea- A user-friendly web-based tool for analyzing and categorizing text


sentiments as positive, negative, or neutral.

✓ Input- Real-time platform reviews are collected through APIs. Input can be
text, social media handles, or Excel files, all pre-processed into clean
datasets.

✓ Process-
• Relevant features being extracted from the data sets through word embeddings,
…….also using future technologies like Artificial Intelligence, Machine Learning and
…….Deep Learning Algorithms (CNNs, BERT, BilSTM, etc.).

• Multiple approaches' predictions are merged to enhance accuracy. During


……model testing, relevant evaluation metrics like accuracy, precision, recall,
…...and F1-Score are calculated.

✓ Output- The overall report generated ( including stats and graphs ) of the
sentiment trend contributes towards the organizational growth.
WORKING OF PROTOTYPE:
• Input: Entering the texts, Excel file or social handle in the webpage.
(Data is entered in the HTML page styled with CSS using Jquery
responsiveness and JavaScript for logic building).

• Data Interpretation: Input entered will go to the node server and then
to FLASK where the ML used interprets the data through Deep Learning
Model.
• Sentiment Analysis: It then creates a neural network
prediction in the form of numbers where these numbers
decide the overall sentiment of the text and generate a word
cloud based on maximum repeated words.

• Output: An overview table is generated which displays likes,


counts and retweet counts.
API
•Graphs are generated:
Pie Chart: Based on the percentage of positive, negative & neutral comments.
Bar Graph: Displays the count of most repeated words.

• DATABASE: Databases like MYSQL and MongoDB will collect


all the past analyses and will display them.
Business Potential:
The business potential for our website can be significant, as sentiment analysis is a valuable
tool in today's data-driven world.

➢ Growing Demand: The demand for sentiment analysis is steadily


growing as individuals and organizations seek to enhance their services
and make data-driven decisions.

➢ Automated System: The manual work is replaced by AI-based


automated system saving time and money.

➢ Convenience: Customer feedbacks are vital for any organisation to


grow. Our website displays it in a very systematic manner to ease their
work.
➢ Commercialisation: Can be commercialised to provide services
to others.

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