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BUSINESS MODEL CANVAS

One of the most is the Business Model Canvas by
popular templates for working on a business model
Alexander Osterwalder Customet Customcr
Value
Key Partners Key Acti ities Relationsbips Segments
Prupositioms
General Customer
CoCreation
Software Dvelr hxlutDerekpent (ovenichce
Segment
Data Aulytis Partncr Managemcnt Pertomance
Vertical Market
Customization
Company Platom Integratin Global Market
Devivc Manutacturgr
Channcis
Key Resources
Internet
Sensors
Ckoud Service -Mobile
(Software)
loT Dedicated
Netwurk
Capability for
Business Analytiys
Revenue Streams
Cost Strueture

IT CN{ Protit sharing

-Maintenance Subscription fee
Prxluct sales

are you
Streams. which is more or lessthe question of "how
Atthe bottom right, we have Revenue
going to make money?"
terms, what you will be producing-that is, your
The central box, Value Propositions, is, in plainer
Internet of Things product, service, or platform.
other
plan to deliver the product to. That might be
The Customer Segments are the people you
device), the general public, families, businesses, or
makers and geeks (if you are producing a kit form
Harley-Davidson).
43-year-old accountants (famously, the average customer of
communication between the company and its
The Customer Relationships might involve a lasting
could convey an advantage but may be
most passionate customers via social media. This position
customers may be beneficial, but which
costly to maintain. Maintaining a "community" of your
customer segments.
relationships will you prioritise to keep communicating withyour most valuable
and distributing your
Channels are ways of reaching the customer segments. From advertising
to your customers.
product, to delivery and after-sales, the channels you choose have to be relevant
sell. The Kev Activities are
On the left side, we have the thingswithout which we have no product to
needs to be written.
the things that need to be done. The Thing needs to be manufactured; the code
Perhaps you need a platform for it to run on and a design for the website and the physical product.
people
Key Resources include the raw materials that you need to create the product but also the
who will help build it.
Kev Activities
Of course, few Companies can afford the investment in time and money to do all the
themselves or even marshal all the Key Resources.
The Cost Structure requires you to put a price on the resources and activities you just defined. Which
of them are most expensive?
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Designing kits:
loT developer kits are hardware kits that are designed for the rapid
development of loT solutions. Developer kits bundle a microcontroller or
single-board computer and compatible components that you can use to
prototype your loT devices.
A design toolkit is aset of reusable visual assets, templates, and guidelines
you can use to create polished, consistent visual Content at scale.

Printed circuit boards:

Printed circuit boards (PCBs) are at the core of almost every loT product.
Successful loT products require well-designed PCBS
A printed circuit board is arigid structure that contains electrical circuitry made
up of embedded metalsurfaces called traces and laraer areas of metal called
planes
Components are soldered to the board onto metal pads, which are connected
to the board circuitry. This allows components to be interconnected. A board
can be composed of one, two, or multiple layers of circuitry.
The design and manufacturing of a circuit board is a step-by-step process.
schematic creation and simulation, setting up PCB design grids and DRCS.
component placement, PCB routing, power planes, and finally assembling the
BOM and building the board. The next stage of design will focus on these
steps.
Aprinted circuit board, or PC board, or PCB, is a non-conductive material with
conductive tines printed or etched. Electronic components are mounted on the
board and the traces connect the components together to form a working
circuit orassembly.
Use of PCB'S:
Printed circuit boards are used in consumer electronics. In most of the electrical
appliances PCB's are used
The applications for printed circuit boards in this sector are very extensive. These
are just some of the common uses for PCBs in consumer-grade electronics:
Communications: Smartphones, smart watches, tablets, and radios all utilise PCBs
as a foundation for the product.
Computers: Home desktop PCs, workstations, laptops, and satelite navigation have
PCBS attheir core. Most devices with screens and peripheral devices also have
circuit boards within them.
Entertainment Systems: Your television, stereo set, DVD player, and games
consoles will feature circuit boards at their core.
Home Appliances: Almost all modern horne appliances use electronic components
Such as your microwave, refrigerator, alarm clock, and coffee maker.
 I0T-UNIT -5
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MANUFACTURING PRINTED CIRCUIT BOARDS
º ETCHING BOARDS
1 ie mOSt common PCB-making technigue for home use is to etch the board. Some readily availabl

kits provide all you need.

2. The first step is to get the PCB design onto the board to be etched.
3. This process generally involves printing out the design from your PCB design software onto a stencil.
masks off the relevant areas when
you re using photo-resist board, it will be onto astencil which
will be for your laser
you expose it to UVlight: or if vou're using the toner-transfer method, it
printer to print onto glossy paper ready to transfer.
MILLING BOARDS
the rest of
l. Ihe mill effectively cuts a path round the perimeter of each track to isolate it trom
the copper
Z. As a result, PCBS which have been milled look a bit different from those which are etched

because any large areas of copper that aren't connected toanything are left on the board.
THIRD-PARTY MANUFACTURING

1. It your design has more than two layers, if you want a more professional finish, or if you just
don't want to go to the trouble of making the PCBs yourself,many companies can manufac.ture
the boards for you.
2. The price for getting the boards made varies based on the complexity andthe size of the design
but also varies quite a bit from company to company, so it's worth getting a few quotes before
deciding which one to use.
ASSEMBLY

1. After your PCBs have been manufactured, you stillneed toget thecomponents soldered onto
them.

2. Surface-mount assembly is a little more involvedbut quite achievable if you don't have any
components with particularly complicated package types.
3. For assembling surface-mount boards, you need one more item from your PCB design Gerber
collection: the solder paste layer.
TESTING

Boards are all ready and assembled, now the testing comes
1 Actually, through the automated assembly process, you might
have had some testing steps
included already.
7Assembly lines can include automatic optical inspection (AO).
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