St. Cecilia’s College Inc.

Minglanilla, Cebu

BAKED BLISS
TLE 2

Prepared by:
Bianca Alexandrine I. Briones
BEED - 2B

Submitted to:
Ms. Cha Enad
Subject Teacher
 TABLE OF CONTENTS

I.​ Introduction

II.​ Vision and Mission

III.​ Goals and Objectives

IV.​ Marketing Plan

V.​ Target Market

VI.​ Financial Plan

VII.​ Summary and Conclusion

I.​ INTRODUCTION

Welcome to Baked Bliss, where every bite is a moment of pure indulgence. At Baked
Bliss, we specialize in crafting gourmet cookies and brownies that not only satisfy sweet
cravings but also create lasting memories. Our mission is to bring joy to our customers
through high-quality, delicious baked goods made from the finest ingredients, with a
focus on creativity, sustainability, and community engagement.

Baked Bliss is a startup bakery located in Minglanilla, Cebu. Dedicated to producing a

diverse range of cookies and brownies that cater to various tastes and dietary preferences.
Our product line includes classic favorites, innovative flavor combinations, and
gluten-free and vegan options, ensuring that everyone can experience the bliss of our
baked treats.

II.​ VISION AND MISSION

Our vision is to become a beloved local brand known for our commitment to quality,
customer satisfaction, and community involvement. We aim to create a warm and inviting
atmosphere where customers can enjoy our products in-store, order online for delivery, or
purchase our treats at local markets and events.

At Baked Bliss, our mission is to create moments of joy and connection through our
delicious, handcrafted cookies and brownies. We are dedicated to using the finest
ingredients to craft high-quality baked goods that cater to a variety of tastes and dietary
preferences. Our commitment to creativity, sustainability, and community engagement
drives us to not only satisfy sweet cravings but also to foster a sense of belonging and
 happiness among our customers. We believe that every bite should be a celebration, and
we strive to make Baked Bliss a cherished part of our customers' lives, one delightful
treat at a time.

III.​ GOALS AND OBJECTIVES

1.​ Establishing a strong brand presence in the local market within the first year.
2.​ Achieving a monthly sales target of [insert target] by the end of year one.
3.​ Expanding our product line to include seasonal and limited-edition offerings.
4.​ Building a loyal customer base through exceptional service and community
engagement initiatives.

IV. MARKETING PLAN & TARGET MARKET

Target Market
●​ Families looking for quality treats for special occasions.
●​ Young professionals seeking indulgent snacks.
●​ Health-conscious consumers interested in gluten-free and vegan options.
●​ Local businesses and event planners in need of catering services.
Market Trends:
●​ Increasing demand for artisanal and gourmet baked goods.
●​ Growing interest in health-conscious and dietary-specific options.
●​ Rise of online shopping and delivery services.

2. Unique Selling Proposition (USP)

Baked Bliss stands out by offering a unique combination of gourmet flavors,

customizable options, and a commitment to using high-quality, locally sourced
ingredients. Our focus on sustainability and community engagement further differentiates
us from competitors, making our brand not just a bakery, but a community staple.

3. Marketing Goals

●​ Build brand awareness within the local community and online.

●​ Achieve a 20% increase in sales each quarter during the first year.
●​ Develop a loyal customer base with a target of 500 repeat customers by the end of
year one.
●​ Establish partnerships with local businesses and event planners for catering
opportunities.

4. Marketing Strategies

Brand Development:
●​ Create a visually appealing logo and packaging that reflects the warmth
and creativity of Baked Bliss.
●​ Develop a cohesive brand voice that resonates with our target audience
across all platforms.
Online Presence:
●​ Launch a user-friendly website with an e-commerce platform for online
orders and delivery.
●​ Utilize social media platforms (Instagram, Facebook, TikTok) to showcase
our products, share baking tips, and engage with customers through
contests and giveaways.
●​ Implement a blog featuring recipes, baking tips, and stories about our
ingredients and community involvement.
Local Marketing:
●​ Participate in local farmers' markets, food festivals, and community events
to increase visibility and connect with potential customers.
 ●​ Collaborate with local businesses for cross-promotions, such as coffee
shops or event venues.
●​ Offer samples at local events to encourage trial and build brand
recognition.
Promotions and Loyalty Programs:
●​ Launch a "Baked Bliss Loyalty Program" that rewards customers with
discounts or free products after a certain number of purchases.
●​ Create seasonal promotions and limited-time offerings to encourage repeat
visits and purchases.
●​ Implement referral discounts for customers who bring in new clients.
Public Relations:
●​ Reach out to local food bloggers and influencers for product reviews and
collaborations.
●​ Send press releases to local media outlets about our grand opening, special
events, and community initiatives.
Budget:
●​ Allocate funds for website development, social media advertising, local
event participation, and promotional materials.
●​ Set aside a budget for influencer partnerships and public relations efforts.
Evaluation and Metrics:
●​ Track website traffic, social media engagement, and online sales to
measure the effectiveness of digital marketing efforts.
●​ Monitor customer feedback and reviews to assess satisfaction and areas
for improvement.
●​ Analyze sales data to evaluate the success of promotions and loyalty
programs.

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V. FINANCIAL PLAN

Financial Plan for Baked Bliss

1. Startup Costs

To successfully launch Baked Bliss, we need to account for various startup costs. Below
is a breakdown of estimated initial expenses:

Expense Category Estimated Cost (PHP)

Equipment

​ Ovens ₱275,000

​ Mixers ₱110,000

​ Baking trays and utensils ₱55,000

​ Refrigeration units ₱137,500

Ingredients

​ Initial inventory of flour, sugar, ₱82,500

chocolate, etc.

Lease and Utilities

 ​ First month’s rent ₱110,000

​ Security deposit ₱110,000

​ Utilities (electricity, water, etc.) ₱27,500

Marketing and Branding

​ Logo and packaging design ₱55,000

​ Website development ₱82,500

​ Initial marketing campaign ₱55,000

Licenses and Permits ₱27,500

Miscellaneous ₱55,000

Total Estimated Startup Costs ₱1,375,000

2. Revenue Projections

To estimate revenue, we will consider our pricing strategy and projected sales volume.

●​ Product Pricing:
●​ Cookies: ₱137.50 each
●​ Brownies: ₱165.00 each
●​ Custom orders (e.g., gift boxes): ₱1,375.00
●​ Sales Volume Projections:
●​ Average daily sales: 100 cookies and 50 brownies
 ●​ Custom orders: 10 per week

Monthly Revenue Calculation:

Product Price Daily Sales Monthly Monthly

(PHP) Sales (30 Revenue
days) (PHP)

Cookies ₱137.50 100 3,000 ₱412,500

Brownies ₱165.00 50 1,500 ₱247,500

Custom ₱1,375.00 10 40 ₱55,000

Orders

Total ₱715,000
Monthly
Revenue

3. Operating Expenses

Monthly operating expenses will include:

Expense Category Estimated Monthly Cost (PHP)

Rent ₱110,000

Utilities ₱27,500

Ingredients ₱110,000
 Labor (staff salaries) ₱165,000

Marketing ₱27,500

Insurance ₱16,500

Miscellaneous ₱11,000

Total Monthly Operating Expenses ₱468,500

4. Profit and Loss Projection

Using the revenue and operating expenses, we can project our monthly profit:

Description Amount (PHP)

Total Monthly Revenue ₱715,000

Total Monthly Operating Expenses ₱468,500

Monthly Profit ₱246,500

5. Break-Even Analysis

To determine the break-even point, we need to calculate how many units we need to sell
to cover our fixed and variable costs.

●​ Fixed Costs (Monthly): ₱468,500

●​ Average Revenue per Cookie: ₱137.50
●​ Average Revenue per Brownie: ₱165.00
 Assuming an average sale of 75 cookies and 25 brownies per day:

●​ Daily Revenue = (75 cookies * ₱137.50) + (25 brownies * ₱165.00) = ₱10,312.50

●​ Monthly Revenue = ₱10,312.50 * 30 = ₱309,375

To cover fixed costs of ₱468,500, we need to increase sales or adjust pricing.

VI. SUMMARY AND CONCLUSION

Summary:

Baked Bliss is poised to become a beloved local bakery specializing in gourmet cookies and
brownies. Our financial plan outlines the necessary startup costs, revenue projections, operating
expenses, and profitability analysis to ensure a successful launch and sustainable growth.

1.​ Startup Costs: The estimated initial investment required to launch Baked Bliss is
approximately ₱1,375,000. This includes expenses for equipment, ingredients, lease,
marketing, and miscellaneous costs.
2.​ Revenue Projections: Based on our pricing strategy and projected sales volume, we
anticipate generating a monthly revenue of ₱715,000. This projection is based on selling
an average of 100 cookies and 50 brownies daily, along with custom orders.
3.​ Operating Expenses: Our monthly operating expenses are estimated at ₱468,500,
covering rent, utilities, ingredients, labor, marketing, and other costs.
4.​ Profitability: With a projected monthly profit of ₱246,500, Baked Bliss is positioned for
financial success. This profit margin allows for reinvestment into the business, expansion
of product offerings, and potential scaling of operations.
5.​ Break-Even Analysis: To cover our fixed costs, we need to achieve a monthly revenue of
₱468,500. Our current projections indicate that we will need to sell approximately 3,091
units (cookies and brownies combined) per month to break even. This analysis highlights
the importance of effective marketing and customer engagement strategies to drive sales.
Conclusion:

The financial plan for Baked Bliss demonstrates a clear pathway to profitability and growth. By
focusing on high-quality ingredients, innovative product offerings, and strong community
engagement, we aim to establish a loyal customer base and a strong brand presence in the local
market.

As we move forward, we will continuously monitor our financial performance, adjust our
strategies as needed, and remain committed to our mission of creating delightful baked goods
that bring joy to our customers. With a solid financial foundation and a passion for baking,
Baked Bliss is well-positioned to thrive in the competitive bakery landscape. We are excited to
embark on this journey and look forward to sharing our delicious creations with the community.