Lecture 5
Lecture 5
• The market prices that emerge reflect the free interplay of supply
and demand. Neither businesses nor buyers can control prices;
they can only react to them.
Consumers (buyers):
1
• With the prevailing market prices, consumers buy until they adjust
the marginal private benefit received from consuming a good to
the price of that good.
• If the price exceeds the marginal private benefit of that last unit,
they would be made worse off by trading those dollars for the
good.
• P = MPB = MSB
Producers (suppliers):
• The extra revenue obtained from selling one more unit is its price.
• The firm will maximize profits when it adjusts its output sold to the
point at which price is equal to the marginal private cost of output.
2
If marginal private cost exceeds price, the gains (profit) would
decline. Therefore, producers maximize gains at the point for which
P = MPC = MSC
• If this condition is met in all markets and all goods are tradable in
markets, the overall allocation of resources in the economy will
satisfy the efficiency criterion.
• When the prices of all goods and services equal the marginal social
benefits and marginal social costs of these items, the market
system achieves an efficient outcome.
3
When Does Market Interaction Fail to Achieve Efficiency?
4
Monopolistic Power
5
• The monopolistic firm maximizes profits by producing QM units of
output. This output corresponds to point A, at which MR = MSC.
• At that output level, the marginal social benefit of the good exceeds
its marginal social cost, therefore efficiency is not attained at QM.