J.D.

BIRLA INSTITUTE
Department of Management
BBA

Programme Outcomes (PO)

Programme Specific Outcome (PSO)
Course Outcomes

Programme Outcomes (PO)

The BBA program provides a wide knowledge of training in the different disciplines of
management and helps in the development of leadership skills. It helps to prepare students to
apply knowledge of management theories and practices to solve business problems. This course
is specifically designed to encourage analytical and critical thinking abilities required for
business decision making. The program tries to enable students to effectively communicate
business issues, management concepts, plans and decisions both in oral and written form using
appropriate supportive technologies, and use appropriate techniques to effectively manage
business challenges. This program also promotes ethical and value-based leadership ability to
prepare the students for managerial and entrepreneurial roles in future.

Programme Specific Outcome (PSO)

PSO: The BBA program helps students to develop the ability to define and analyze the solutions
for different business issues using logical reasoning patterns for evaluating information,
materials, and data for practical implementation. Students of this course learn the importance of
professional ethics and responsibilities. This program teaches students how to conceptualize a
complex issue into a coherent observation, and provide verbal reasoning (both written and oral),
interpret data (empirical and graphical), and communicate skillfully to solve business problems
and make appropriate decisions. It also teaches the student to perform effectively as a member or
a leader, individually, or in groups, in diverse situations. This program provides student with an
opportunity gain practical exposure towards the workplace and make them industry ready

Class/ Paper/Semester Title Course Outcome

1styear BBA Fundamentals of • Have a basic understanding of different
Core Course-I Management & functions of Management and practice the
Organizational process of management's functions like
Behaviour planning, organizing etc.
(MAN 101) • Discuss and communicate the management
evolution and current practice of management
• Understand the different concepts of
organizational behaviour and its application to
improve the effectiveness of the business.
1styear BBA Business Mathematics • Develop scientific ability and to critically
Core Course-I (MAN 102) evaluate mathematical problems.
• Learn about modern trends in mathematics and
to apply them in management studies.
1styear BBA Entrepreneurship • Have the ability to discern distinct
General Elective-I Development entrepreneurial traits
(MAN 103) • Know the parameters to assess opportunities
and constraints for new business ideas
• Understand the systematic process to select and
screen a business idea
• Design strategies for successful implementation
of ideas and write business plan.
1styear BBA Environmental • To enable the students to acquire basic ideas
Ability Enhancement Science about environment.
Compulsory Course-I (MAN 104) • To make them aware about the need and
 importance of environmental protection.
• To help them to develop knowledge and
understanding of the environment and enable
the students to contribute towards maintaining
and improving the quality of the environment.
1styear BBA Managerial • Understand the roles of managers in firms.
Core Course-II Economics • Analyze the demand and supply conditions and
(MAN 201) assess the position of a company.
• Design competition strategies, including
pricing, product differentiation, and market
environment according to the natures of
products and the structures of the markets.
1styear BBA Business Accounting • Demonstrate the applicability of the concept of
Core Course-II (MAN 202) Accounting to understand the managerial
Decisions and financial statements
• Apply the Financial Statement Analysis
associate with Financial Data in the
organization.
• Analyze the complexities associated with
management of cost of product and services in
the Organization
1styear BBA Ethics & Corporate • Understand business ethics and CSR.
General Elective-II Social Responsibility • Understand Ethical and social responsibility
(MAN 203) sensitivity.
• Analyzing and assessing various ethical
situations in society.
• Understand and create organizational and
management strategies in facilitating ethical
socially responsible decision making.
1styear BBA Business • Understand the perquisites to Business
Ability Enhancement Communication Communication.
Compulsory Course-II (MAN 204) • Learn effective organizational communication.
2ndyear BBA Macro Economics • Apply elementary theoretical foundation of key
Core Course-III (MAN 301) issues and policies.
• Able to discuss the functional relationships
between aggregates.
• Understand the overall structure of the economy
in theoretical and contemporary perspectives.
2ndyear BBA Principles of • Develop customer relationships and value
Core Course-III Marketing through marketing.
(MAN 302) • Link marketing and corporate strategies.
• Demonstrate the ability to critically evaluate
marketing
program from consumer
and marketing practitioner viewpoints,
including consideration of ethical implications.
2ndyear BBA Management • To understand the basic concepts of
Core Course-III Accounting management accounting.
(MAN 303) • To understand the analysis of financial
statements by using various methods.
• To enable the students to understand different
ratios used for analyzing financial statements
organization.
• To helps the students to prepare the cash flow
statement required for the business.
2ndyear BBA Project & Operations • Understand the basic concepts like goods, types
General Elective-III Management of goods, production, production process etc. In
(MAN 304) manufacturing sector.
 • Discuss the emerging manufacturing
technologies like CAD, CAM and its role in
developing business strategy.
• Express the concepts like quality control, Six
Sigma, ergonomics, industrial safety etc.
2ndyear BBA IT Tools for Business • To understand the basic concepts and functional
Skill Enhancement (MAN 305) knowledge in the field of IT.
Course-III • To expose the students to computer application
in the field of Business.
• Expose themselves to the innovations in
information technology and its potential
application in business.
2ndyear BBA Statistics for Business • Gain understanding of statistical techniques as
Core Course-IV Decisions is applicable to business.
(MAN 401) • To apply statistical techniques for
quantification of data in business.
• To develop the skill for applying appropriate
statistical tools and techniques in different
business situations.
2ndyear BBA Human Resource • To develop the understanding of the concept of
Core Course-IV Management human resource management its relevance in
(MAN 402) organizations.
• To develop necessary skill set for application of
various HR issues.
• To analyze the strategic issues and strategies
required to select and develop manpower
resources.
2ndyear BBA FS Financial Management • To understand various concepts related to
Core Course-IV (MAN 403) financial management
• To study in detail, various tools and techniques
in the area of finance.
• To develop the analytical skills this would
facilitate the decision making in Business
situations.
2ndyear BBA Tax Planning • Familiarize with Income Tax Act,1961
General Elective-IV (MAN 404) • Understand the basic concept and definition of
Income Tax act and the heads of income.
• Familiarize with concept of tax planning and
management.
• Understand the concept of GST.
2ndyear BBA E-Commerce • Understand the concept of electronic commerce
Skill Enhancement (MAN 405) • Familiarize the mechanism of conducting
Course-IV business transactions through electronic media
• Analyze Internet marketing techniques.
3rdyear BBA Quantitative • Identify, formulate and solve Linear
Core Course-V Techniques for Programming Problems graphically,
Management mathematically.
(MAN 501) • Solve optimization problems like transportation
and assignment problem mathematically.
• Develop critical thinking and use PERT and
CPM techniques to improve decision making
3rdyear BBA Legal Aspects of • Appreciate the importance of law and legal
Core Course-V Business institutions in business.
(MAN 502) • To have a basic understanding of the laws
relating to contract, consumer protection,
competition, companies and dispute resolution.
3rdyear BBA International Finance • Familiarize with the operations in foreign
Discipline Specific (DSE (A1):1) exchange markets.
Elective (Finance)-V • To sensitize students with complexities of
managing finance of multinational firm.
• To highlight the importance of the regulatory
framework within which international financial
transactions can take place, with special
reference to India.
3rdyearBBA Investment Analysis & • Demonstrate a basic understanding of
Discipline Specific Portfolio Management investments and the nuances of investing.
Elective (Finance)-V (DSE (A1):2) • Exhibit the acquaintance of the securities
market and its constituents.
• Apply knowledge gained to perform analysis
(risk-return parameter) of various securities.
3rdyearBBA Retail Management • Understand the functions of retail business and
Discipline Specific (DSE (A2):1) various retail formats and retail channels.
Elective (Marketing)-V • Explain the design, implementation, and
assessment of retailing strategies based on
consumer needs and market changes.
3rdyear BBA Marketing of Services • To equip the students with the knowhow of
Discipline Specific (DSE (A2):2) service industry and creating an environment of
Elective (Marketing)-V recognizing service in modern era of
management and bifurcate goods along with
service.
3rdyear BBA HRD: Systems and • To familiarize the students about the procedures
Discipline Specific Strategies and practices applied for the manpower training
Elective (Human Resource (DSE (A3):1) and placement.
Management)-V
3rdyear BBA Management of • To familiarize with the role of management and
Discipline Specific Industrial Relations unions in the promotions of industrial relations.
Elective (Human Resource (DSE (A3):2) • Examine the labour relation issues and its
Management)-V management.
• To acquire skills in handling employer-
employee relations.
3rdyear BBA Business Policy & • Demonstrate a clear understanding of the
Core Course-VI Strategy concepts, tools & techniques used by executives
(MAN 601) in developing and executing strategies and will
appreciate its integrative and interdisciplinary
nature.
• Demonstrate effective application of concepts,
tools & techniques to practical situations for
diagnosing and solving organizational problems
through case studies.
3rdyear BBA Management • To understand the basic concepts and
Core Course-VI Information System technologies used in the field of management
(MAN 602) information systems.
• To have the knowledge of the different types of
management information systems.
• To understand the processes of developing and
implementing information systems.
• Be aware of the ethical, social, and security
issues of information systems.
3rdyear BBA Business Analysis & • To apply an economic framework enabling
Discipline Specific Valuation them to analyze a firm’s expected performance.
Elective (Finance)-VI (DSE (B1):1 ) • Familiarize with the practical and theoretical
application of core valuation methodologies.
3rdyear BBA Research Project • To be able to complete a Research project on a
Discipline Specific (Finance) topic with respect to the field of finance.
Elective (Finance)-VI (DSE (B1):2) Students shall select the topic of the research in
consultation with the faculty supervisor.
3rdyear BBA Distribution & Supply • Develop an understanding of the importance of
Discipline Specific Chain Management distribution and supply chain in the formulation
Elective (Marketing)-VI (DSE (B2):1) of the business strategy.
• Strengthen integrative management analytical
and problem-solving skills.
3rdyear BBA Research Project • To be able to complete a Research project on a
Discipline Specific (Marketing) topic with respect to the field of marketing.
Elective (Marketing)-VI (DSE (B2):2) Students shall select the topic of the research in
consultation with the faculty supervisor.
3rdyear BBA Performance and • Recognize how pay decisions help the
Discipline Specific Compensation organization achieve a competitive advantage.
Elective (Human Resource Management • Analyze, integrate, and apply the knowledge to
Management)-VI (DSE (B3):1) solve compensation related problems in
organizations.
• To understand the relationship between
compensation and performance of the
organization.
3rdyear BBA Research Project • To be able to complete a Research project on a
Discipline Specific (Human Resource topic with respect to the field of human
Elective (Human Resource Management) resource management. Students shall select the
Management)-VI (DSE (B3):2) topic of the research in consultation with the
faculty supervisor.