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Marketing - Assignment of Chapter 10

Snickers and Biti's utilize humor and strong brand identities in their marketing strategies to effectively engage their audiences. Both brands emphasize the importance of understanding their customers through market research and consistent messaging, which fosters brand loyalty. Marketers of fast-moving consumer goods (FMCG) can learn from these examples to create compelling narratives and build trust with their target customers.

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27 views2 pages

Marketing - Assignment of Chapter 10

Snickers and Biti's utilize humor and strong brand identities in their marketing strategies to effectively engage their audiences. Both brands emphasize the importance of understanding their customers through market research and consistent messaging, which fosters brand loyalty. Marketers of fast-moving consumer goods (FMCG) can learn from these examples to create compelling narratives and build trust with their target customers.

Uploaded by

alyssa1601
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Bitis and Snickers are two very different brands that work in different fields, but they do some

of the
same things when it comes to how they communicate and promote their products. We can learn a lot
about how to promote fast-moving consumer goods (FMCG) by looking at these connections.

A popular ad campaign that has been going on since 2010 is called "You're not you when you're
hungry." A bunch of funny ads are part of the campaign. They show how people can act out and make
bad decisions when they are hungry. After that, the ads say that eating a Snickers bar can help people
get back to being normal.

On the other hand, Biti's is a Vietnamese shoe brand that has been around since 1982. The business
makes many kinds of shoes, like sneakers, slippers, and boots. It is well known that Biti's makes
unique designs and good items.

In terms of communication and promotion strategies, both Snickers and Biti’s have used humour to
engage with their audiences. Snickers’ ads are designed to be funny and relatable, while Biti’s has
used humour to create memorable campaigns that stand out from the competition.

The most important thing to learn from Snickers and Bitis' communication and promotion tactics for
fast-moving consumer goods is how important it is to know who you're talking to. Both brands have
spent time and money getting to know their customers, which helps them make their ads and
messages more relevant. They know what makes their audience feel something, whether it's humor, a
good story, or an emotional link. For fast-moving consumer goods (FMCG), it is very important to do
market research and segmentation to find out who your ideal customers are, what they like, and how
to best connect with them. When you know your audience, you can create stories that will keep them
interested and persuade them to buy your product over others.

Also, Snickers and Bitis show how important it is to be consistent with your brand and your message.
These companies have consistently talked about their unique selling points, which helps customers
know what to expect from their goods. Customers believe and stay loyal to the brand because they
know what to expect when they buy Snickers or Bitis. It is very important for fast-moving consumer
goods (FMCG) to have a clear brand identity that is communicated consistently across all marketing
platforms. This will make people feel safe and at ease, which will make them more likely to buy your
product again.

In conclusion, both Snickers and Bitis use strong brand identities, humor and stories, and an
integrated marketing communications method to communicate and promote their products in a smart
way. These tactics show how important it is to know your audience, be consistent with your brand,
and get your message across. For marketers of fast-moving consumer goods (FMCG), learning from
these great brands can help them come up with compelling stories, build trust, and make sure their
advertising hits home with their target customers.

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