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Prepare and set up catalogs for Advantage+ catalog ads / Introduction to catalogs for Advantage+ catalog ads

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Prepare and set up catalogs for Advantage+ catalog ads

Introduction to catalogs for

Advantage+ catalog ads
By Meta Blueprint 5m Beginner (3) Report

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This lesson provides an introduction to catalogs for Advantage+ catalog ads and
explains the different methods to add catalog items based on a business’
inventory size and structure.
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Prepare and set up catalogs for Advantage+ catalog ads / Introduction to catalogs for Advantage+ catalog ads

This lesson prepares you to:

Understand how catalogs for Advantage+ catalog ads can help you generate sales.
Add Items to your catalog using the method most suitable for your inventory size
and infrastructure.

About catalogs
A catalog contains information about the items you want to advertise and sell across
Facebook or Instagram. You connect your catalog to Advantage+ catalog ads and show
items to people who might want to buy them.

Proper catalog preparation, setup and management is critical to the success of your
Advantage+ catalog ads. To create Advantage+ catalog ads, you can use the catalog
tool.

Each row in your catalog represents an individual item.

Each row contains fields that represent the attributes of that individual item, such as
item description, size, color, price or inventory.
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Prepare and set up catalogs for Advantage+ catalog ads / Introduction to catalogs for Advantage+ catalog ads

How catalogs impact Advantage+ catalog ads

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Prepare and set up catalogs for Advantage+ catalog ads / Introduction to catalogs for Advantage+ catalog ads

Catalog fields are used to populate Advantage+ catalog ads for each item. These fields
include important information, such as the item description, images, size, color variants,
price and inventory.

The information included in these catalog fields directly affects the quality of the
experience for people who see your ads.
 The catalog provides a consistent, efficient and easy to manage data source for product 1

data. This data then populates into Advantage+ catalog ads.

Prepare and set up catalogs for Advantage+ catalog ads / Introduction to catalogs for Advantage+ catalog ads
Catalogs can help you build customer trust and increase your conversion rate.
Conversely, missing or inaccurate data in your catalog can negatively impact
conversions and trust.

Disclaimer: Feroldi's is a fictitious business designed by Meta. Any similarities to content produced by real-life
businesses aren't intentional. This example is for illustrative purposes only. The UI may change as the product evolves.

How Advantage+ catalog ads work

To create Advantage+ catalog ads for items you want to promote:

1. Create a catalog in Meta Business Manager.

2. Add items to your catalog. There are many ways to do this, which we'll explore later in
the lesson.

3. Connect your pixel to your catalog. Your pixel must include required events and
parameters.

Disclaimer: LaLueur is a fictitious business designed by Meta. Any similarities to content produced by real-life
businesses aren't intentional. This example is for illustrative purposes only. The UI may change as the product evolves.
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Prepare and set up catalogs for Advantage+ catalog ads / Introduction to catalogs for Advantage+ catalog ads

What to consider before adding items to your catalog

Before you create a catalog, consider various aspects that inform how you add items.
Expand the headers to learn more.
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 How many items will your catalog have?

Prepare and set up catalogs for Advantage+ catalog ads / Introduction to catalogs for Advantage+ catalog ads

 Which languages and currencies does your business use?

 How often do prices, sales and inventory change?

 How are your items structured?

 How do your products appear on the ecommerce website?

Ways to add items to catalogs

Add manually

If you have a small inventory that rarely changes, you can fill
in a form to add items to your catalog one at a time. If you
want to display an item in Advantage+ catalog ads, you need
to enter an ID for each item that matches the content ID for
that item in your pixel code. This ID tells you it’s the same
item in your catalog and pixel. If you don’t enter an ID, one
that doesn't match the ID of your pixel is automatically
generated.

Upload a data feed file

If you have a large inventory that changes regularly, you can

upload a data feed file in a CSV, TSV or XML format, or use a
Google Sheet to add multiple items. You can upload a file
once or set up scheduled uploads.
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Use a pixel

If you catalog
Prepare and set up catalogs for Advantage+ have aads
large inventoryto
/ Introduction that changes
catalogs hourly orcatalog
for Advantage+ daily,ads
you
can use your pixel to import and automatically update the
items in your catalog each time someone visits the website.
You can use several standards including OpenGraph,
Schema.org or JSON-LD for Schema.org to add metadata
and integrate the pixel with your commerce website.

Use partner platforms

If you already host your items on an ecommerce platform,

you may be able to import them to Meta technologies
directly from the platform. You can then continue managing
your inventory on your ecommerce platform. Your items will
sync automatically with Meta technologies.

Knowledge check

Question 1 of 2
Mangata & Gallo, a luxury brand, has 1,000 items in their inventory. These items aren’t
changed regularly.

What is the simplest way Mangata & Gallo can add items to their catalog?

Disclaimer: Mangata & Gallo is a fictitious business designed by Meta. Any similarities to content produced by real-
life businesses aren't intentional. This example is for illustrative purposes only.

Choose the correct answer.

Upload multiple items at once with a data feed file in CSV format or a Google
 Sheet connected as a data source.
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 Add items one-at-a-time by filling out a form.

Prepare and set up catalogs for Advantage+ catalog ads / Introduction to catalogs for Advantage+ catalog ads

 Use a partner platform.

 Use the pixel to import and automatically update the items in your catalog.

 Add items one-at-a-time by filling out a form.

Submit

Question 2 of 2
Wind & Wool is an urban clothing boutique that has 500 items that change on a daily
basis. They can't generate their feed because they don't have the technical resources
to do so. However, they do have a front-end developer on their team.

What is the most efficient way Wind & Wool can add items to their catalog?

Disclaimer: Wind & Wool is a fictitious business designed by Meta. Any similarities to content produced by real-life
businesses aren't intentional. This example is for illustrative purposes only.

Choose the correct answer.

Upload multiple items at once with a data feed file in CSV format or a Google
 Sheet connected as a data source.

 Use a partner platform.

 Use the pixel to import and automatically update the items in your catalog.
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 Add items one-at-a-time by filling out a form.

Prepare and set up catalogs for Advantage+ catalog ads / Introduction to catalogs for Advantage+ catalog ads

Submit

​Key takeaways​

Proper catalog preparation, setup and management is critical to the success of your
Advantage+ catalog ads.

Catalog fields are used to populate Advantage+ catalog ads for each item. These
fields include important information, such as the item description, images, size, color
variants, price and inventory.

You can add items to your catalog via the following ways: manually, one-at-a time
with a form, uploading a data feed file, using the pixel, using partner platforms.

Keep learning

Get started with catalog

Localized catalog setup
About Advantage+ catalog ads

Next Activity
Prepare the data feed file
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Prepare and set up catalogs for Advantage+ catalog ads / Introduction to catalogs for Advantage+ catalog ads