Scribd
Upload
39 views1 page

Google Ads

Google Ads is a pay-per-click platform that allows businesses to advertise across various Google properties, including search, display, shopping, and YouTube ads. Display ads appear on the Google Display Network and can be targeted through various methods, while shopping ads require a product catalog and do not target keywords directly. YouTube ads are created through Google Ads and can be video, text, or display formats, with targeting similar to display ads.

Uploaded by

rajeshjaganathan28
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as TXT, PDF, TXT or read online on Scribd
39 views1 page

Google Ads

Google Ads is a pay-per-click platform that allows businesses to advertise across various Google properties, including search, display, shopping, and YouTube ads. Display ads appear on the Google Display Network and can be targeted through various methods, while shopping ads require a product catalog and do not target keywords directly. YouTube ads are created through Google Ads and can be video, text, or display formats, with targeting similar to display ads.

Uploaded by

rajeshjaganathan28
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as TXT, PDF, TXT or read online on Scribd
You are on page 1/ 1

1)What are Google Ads?

Google Ads is the name of Google’s pay-per-click (PPC) platform, which allows
businesses to gain visibility across Google’s properties.
The most common type of Google Ads ad is the search ad, which appears on the
search engine results page (SERP) for searches relevant
to the advertiser’s products and services—but businesses also use Google Ads to run
display ads, shopping ads, YouTube ads, and more.

2)Google display ads


As mentioned above, you can also run display campaigns which appear on the Google
Display Network—an extensive collection of outside,
third-party websites that have agreed to serve Google ads. Google Display ads can
be in text, image, video, or rich media format,
and can be targeted differently—such as through audiences and remarketing

3)Google shopping ads


Google shopping ads appear on both the regular SERP and in the shopping tab. These
ads operate differently from regular search ads,
since you can’t target keywords. Instead, you maintain a detailed catalog of your
products and Google will match them to searches.
You can, however, tell Google which keywords you don’t want your ads to appear for.
Sign in to your Google Ads account.
In the page menu along the left, click Campaigns.
Click the plus button , then click New campaign.
Select an objective for your campaign. ...
Select Shopping as your campaign type. ...
Select the Merchant Center account that has the products you want to advertise.

SHOP FEED-Sign up for Google Merchant Center.


Choose where your customers check out.
Navigate Google Merchant Center.
Set up free product listings.
Set up Buy on Google.
Verify and claim your store's website.
Submit your product data. About feeds. File formats for product data. ...
Follow the Merchant Center guidelines.
Merchant Center lets you manage how your in-store and online product inventory
appears on Google.
Our merchant solutions help you reach hundreds of millions of people looking to buy
products like yours each day.

4)YouTube ads
Since Google owns it, YouTube advertising is done through Google Ads. You can
create video, text, or display ads that appear during
and before videos and elsewhere on the platform. YouTube ad targeting operates
similarly to display targeting.

5)What are Google Search Ads?


Google search ads are a type of pay-per-click (PPC) ad that appears at the top of
Google search results.
You’ve likely encountered paid ads before in some of your Google searches — they
typically look the same as organic results, but with an “Ad” label in the top
corner.

You might also like