2.

Stakeholders and RACI charts:

2.1 RACI Chart (Responsible, Accountable, Consulted, Informed)

A Responsibility Assignment Matrix (RAM) is a structured tool that "describes

the participation of various organizations, people, and their roles in
completing tasks or deliverables for a project" by categorizing roles as
Responsible, Accountable, Consulted, or Informed (RACI). It provides a clear
framework for assigning and understanding responsibilities, ensuring
accountability and alignment within the project team.

One of the most common and effective implementations of RAM is the RACI
model.

The RACI model offers a structured framework that outlines the expectations
for each stakeholder and facilitates effective communication. (CIToolkit
Content Team, How RACI Matrix Streamlines Stakeholder Engagement,
2023).

How RACI Matrix Streamlines Stakeholder Engagement and This chart

clarifies each stakeholder's role in the project:
RACI Chart for Stakeholders

Lisa Roberts Henry Moss

Eleanor Craft John Spencer Karen Davis
Task/Responsibility (Marketing (Craftsmans
(Owner) (ITLead) (HR Manager)
Director) hip Lead)

Define project scope

A C C I C
and objectives

Develop e-commerce
C A, R I I C
platform

Design and execute

C I A, R I C
digital marketingplan

Train staff for digital

I C I A, R I
tools
Streamline supply
C C I I I
chain process

Create storytelling
C I A, R I C
content for website

Ensure regulatory
C C I I I
compliance

Monitor project
A C C I I
progress
Identify and mitigate
A C C C C
risks
Key Assumptions

1. Stakeholder Commitment:

o Eleanor Craft (Owner) is fully dedicated to overseeing and

approving all major milestones.

o John Spencer’s IT team has sufficient resources to

develop and test the e-commerce platform within the 9-
month timeline.

2. Budget Allocation:

o £300,000 is adequate to cover all components, including

platform development, marketing, training, and supply
chain enhancements.

3. Supplier Collaboration:

o Suppliers are willing to adapt to new digital inventory

systems and support streamlined operations without
significant delays.

4. Regulatory Compliance:

o All legal and regulatory requirements for e-commerce,

including data protection and online sales tax, can be met
within the existing timeline and budget.

5. Staff Adaptation:

o Employees will adapt to digital tools after training

sessions without significant resistance or attrition.

6. Customer Response:

o Existing loyal customers will engage positively with the

new e-commerce platform, while marketing efforts will
attract younger customers as intended.

7. Technology Integration:

o Existing inventory and supply chain management systems

will integrate smoothly with the new platform, minimizing
operational disruptions.
3. Requirement Prioritized Listing (RPL) using MoSCoW rule

Priori Requirem Reason and

ty ent Justification

Mobile first approach & Mobile searches accounted for 58.3% of

Must
responsive all website traffic, ensuring the site is
have
implementation optimized for mobile use.

A robust, user-friendly e-
Central platform for transactions.
commerce site with all basic
Essential features include:
features

* User registration Enables customers to manage accounts and

and login personalize their shopping experience.

* Product catalog and Essential for easy navigation and product

search bar discovery.

* Shopping cart and Necessary for a seamless purchasing

checkout process.

* Analytics and Provides insights to improve performance and

reporting customer experience.

Security and Adhere to e-commerce regulations, protect user data,

compliance and avoid legal issues.

Proper staff Ensures staff can confidently manage workflows and reduce
training resistance to new systems.

Should Adopt real-time inventory Allows for fast sales reflecting

have management with automated and timely restocking,
 stock checking minimizing stockouts.

Social networks Establishes a stronger web presence, keeps customers

integration informed, and promotes engagement.

Seamless Simplifies user experience, minimizing unnecessary steps.

customer Reduces cart abandonment (1 in 4 shoppers abandon their
journey cart due to account sign-up requirements).

Customizes the shopping experience based on

Personalization of
browsing and buying history, leading to higher
product catalogs
engagement and connection with the brand.

Real-time Enhances customer experience by providing immediate

customer support assistance and key information.

Online presence and Attracts new customers, drives sales, and

marketing strengthens brand identity.

User- Allows customers to share experiences (e.g., blog

Could
generated posts, reviews), creating an informal, authentic
have
content connection and boosting brand loyalty.

Automation for Reduces customer typing time by auto-filling fields such

form-filling as stored addresses and payment details.

Workshops/ Builds trust and adds value by showing behind-the-

tutorials scenes insights and showcasing product craftsmanship.

Alternative Includes payment methods like Apple Pay and PayPal,

payment catering to tech-savvy customers who prefer non-credit
options card payment options.

Won’t have (for

now)

Localized content and international

shipping

Expanding into international markets adds complexity in logistics,

regulations, and language. Without focused guidelines, this could result in
misinterpretations and potential brand damage due to translation issues.

2. Decompose the deliverables and work on refining the Work

Breakdown Structure (WBS) for your project.

Phase 1: Project Management

1.1. Scope Management: Define project objectives, deliverables,

and constraints.
1.2. Budget Management: Plan and allocate the £300,000 budget
effectively.
1.3. Schedule Planning: Create a detailed project timeline with key
milestones.
1.4. Risk Management: Identify potential risks and develop
mitigation strategies.

Phase 2: Analysis

2.1. Stakeholder Interviews: Gather requirements from key

stakeholders (e.g., Owner, IT, Marketing).
2.2. Requirement Specification: Document functional and non-
functional requirements for the platform.
2.3. Use Case Development: Create user stories and scenarios to
outline platform interactions.
2.4. Analysis Report: Compile findings into a report for stakeholder
review and approval.

Phase 3: Design & Development

 3.1. Platform Design: Focus on UI/UX to align with the brand’s

aesthetic.
  3.2. System Architecture: Plan the technical framework and
integrations.

 3.3. Development: Build the platform, ensuring mobile

responsiveness and security.

Phase 4: Testing & Integration

 4.1. System Testing: Conduct functional and non-functional testing.

 4.2. Integration Testing: Ensure seamless integration with existing

systems (inventory, payment).

 4.3. User Acceptance Testing (UAT): Engage stakeholders to

validate the platform.

Phase 5: Deployment & Training

 5.1. Soft Launch: Roll out to a limited audience for feedback.

 5.2. Full-scale Launch: Officially launch the e-commerce platform.

 5.3. Staff Training: Ensure all staff are proficient with new tools and
processes.

 5.4. Post-launch Support: Provide ongoing technical support and

enhancements.

Phase 6: Marketing & Customer Engagement

This phase ensures the successful promotion of the platform and customer
retention post-launch.

• 6.1. Digital Marketing Strategy: Execute social media, email

campaigns, and content creation.
• 6.2. Customer Engagement: Implement loyalty programs and collect
feedback.
• 6.3. Ongoing Campaign Analysis: Track KPIs and adjust campaigns as
needed.

3. You may then familiarize yourself with Microsoft Project to start

to plot a Gantt Chart to schedule for the deliverables.
Risk Register

Effective risk management is essential for the success of any project,

especially in the competitive landscape of e-commerce. Up to 32.4% of all
successful hacking attempts are executed on e-commerce sites
(Team, 2022) , highlighting the critical need for robust cybersecurity
measures. Additionally, 73% of customers state that customer
experience is a deciding factor when making a purchase (Team,
2022). The figure emphasizes the importance of addressing both technical
and customer-centric risks to safeguard the project's success and ensure a
positive user experience.

Ris Risk Categor Probab Impact Ris Priori Contigen

k Descripti y ility (Cost/D k ty cy
ID on (%) ays) Sco
plan
re
R0 Data Reputatio 17% £30,000 5,10 High (Avoidance
01 Breach & nal + 12 0 )
Cybersecu days
Implement
rity Risks
multi-
factor
authentica
tion and
strong
encryption
.

Conduct
regular
security
audits and
vulnerabili
ty
assessmen
ts.

R0 Technical Operatio 30% £20,000 4,50 High (Mitigation

02 Issues nal + 7 days 0 )
During
Set up a
Launch
backup
system to
ensure
operations
during
downtime.

Establish a
24/7
technical
support
team to
monitor
the
platform.
R0 Inventory Operatio 25% £10,000 2,50 Mediu (Avoidance
03 Managem nal + 5 days 0 m )
ent Errors
Implement
an
automated
inventory
managem
ent system
with real-
time
tracking to
reduce
human
error as
well as
ensure
accuracy

R0 Supply Operatio 20% £12,000 2,40 Mediu (Mitigation

04 Chain nal + 5 days 0 m )
Instabilitie
Establish
s
close
collaborati
on with
suppliers
to ensure
alignment
with the
digital
transition
requireme
nts

Regularly
assess
supplier
performan
ce to
 identify
potential
risks early

R0 Complianc Complian 10% £25,000 2,50 Mediu (Avoidance

05 e with E- ce + 15 0 m )
commerce days
Conduct
Regulatio
regular
ns
complianc
e audits
while
establishin
ga
relationshi
p with
legal
experts to
ensure
adherence
to
changing
e-
commerce
regulation
s

Obtain
Third-
Party
Certificati
ons to
reassure
customers
that their
data is
handled
responsibly
.
R0 Customer Financial 35% £8,000 + 2,80 Mediu (Avoidance
06 Engagem 3 days 0 m )
ent
Design a
Decline
personaliz
ed
customer
experience
based on
data
analytics
to align
with
customer
preference
s.

R0 Marketing Financial 20% £10,000 2,00 Mediu (Mitigation

07 and brand + 5 days 0 m )
risks
Regularly
monitor
campaign
performan
ce and
customer
feedback
to refine
marketing
strategies,
ensuring
campaigns
effectively
resonate
with both
existing
and
younger
customers.
R0 Failure to Operatio 25% £18,000 4,50 High (Avoidance
08 Provide a nal + 10 0 )
Seamless days
Invest in a
Online
user-
Experienc
centric
e
website
design
that
focuses on
ease of
navigation
, fast
loading
times, and
mobile
optimizati
on.

R0 Lack of Operatio 20% £7,000 + 1,40 Low (Mitigation

09 employee nal 4 days 0 )
training
Set up a
course
support
system for
employees
to ask
questions

Conduct
regular
performan
ce reviews
to address
training
gaps and
improve
the
process.
Risk Score Formula

Risk Score=Probability (%)×Impact (Cost or Days)

Where:

 Probability (%) is the estimated likelihood of the risk occurring,

expressed as a percentage (e.g., 20%, 50%).

 Impact is the quantified effect of the risk if it occurs, usually measured

in terms of cost (e.g., £10,000) or time (e.g., 5 days).

Cost Management table

1. Cost Estimation for Personnel & External Resources

Num
Tot
ber Total
Descript Vendor/ al Labor/
Category of Cost
ion Contractor Hou Hour ()
Peopl ()
rs
e

Staff
Costs

E-
commerc
- Staff
e& Internal £24.0
Training & 80 15 20
Customer Training Team 00
Support
Service
Training

For
- Additional Inventory
£25.0
Hours/Overt & Internal Staff 200 5 25
00
ime Content
Updates

Total Staff £49.0

Costs 00

Subcontra
ctors &
Consultan
ts

E-
- Web commerc Web
£10.0
Developme e Development 100 100
00
nt Platform Agency
Setup

Social
- Digital
Media & Marketing £7.20
Marketing 60 120
SEO Consultant 0
Consultant
Strategy

Optimizin
- Supply g
Supply Chain £6.00
Chain Inventory 40 150
Specialist 0
Consultant Manage
ment

Total
Subcontract £23.2
ors & 00
Consultants

Reserves
&
Contingen
cy

Buffer for
- Unplanne
£44.5
Contingenc d Costs
75
y Fund (15% of
Budget)

- Supply Backup External £525

Chain Suppliers Suppliers
Disruption &
Inventory
 Buffers

Total
Reserves & £45.1
Contingenc 00
y

Additional
Costs &
Support

- IT Support Post-
12
& launch IT Support 1000/ £12.0
Mon
Maintenanc Technical Services month 00
th
e Support

Data
Protectio
n & E-
- Legal & Legal £3.00
commerc 20 150
Compliance Consultants 0
e
Complian
ce

Total
Additional £3.00
Costs & 0
Support

Grand £120.
Total 300