Credit Transactions and Customer

Analytics Dashboard

Industrial Training
PROJECT REPORT

Submitted by
Hemang Joshi (22BCS13785)

in partial fulfillment for the award of the degree of

BACHELOR OF ENGINEERING

IN

COMPUTER SCIENCE & ENGINEERING

Chandigarh University

MAY 2024

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 CERTIFICATE

Certified that this project report “Credit Transactions and Customer Analytics
Dashboard” is the training w o rk of “HEMANG JOSHI” at “Solitaire
Infosystems Pvt. Ltd” who carried out the project work under the supervision of
Mr. Praduman kr. from to .

SIGNATURE SIGNATURE

HEAD OF DEPARTMENT SUPERVISOR

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 ACKNOWLEDGEMENT

The successful completion of this project marks the beginning of an ever-ongoing learning
experience in converting ideas and concepts into practical systems. This project was a
significant learning journey for me at every step, boosting my confidence to work in a
professional setup. I believe the knowledge gained during this project will lead to bright
prospects in the future.
First and foremost, I would like to extend my heartfelt gratitude to Mr. Praduman Kr.,
the Python industrial trainer, for giving me the invaluable opportunity to work in this
esteemed organization. This experience not only increased my awareness of the latest
technological advancements but also emphasized the importance of teamwork and
collaboration. Again with a deep sense of gratitude, I express my sincere thanks to Mr.
Praduman Kr. for his unwavering support and continuous guidance, without which it
would have been challenging to complete this project. His insights, encouragement, and
constructive feedback have been instrumental in shaping the project and my overall
learning experience.
I also extend my gratitude to the entire staff and faculty at Solitaire Infosystems Pvt. Ltd.
Their keen interest in my project and valuable suggestions were crucial in guiding me
through various challenges. Their collective efforts have significantly contributed to the
project's success.
Additionally, I am grateful to my peers and fellow trainees for their camaraderie and the
collaborative spirit that enriched my learning experience. The group discussions,
brainstorming sessions, and peer reviews were invaluable in refining the project and
broadening my understanding.
Lastly, I express my sincere appreciation to everyone who directly or indirectly contributed
to the successful completion of this project. The guidance and encouragement I received
have not only helped me complete this project but have also set a strong foundation for my
future professional growth.

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 Profile of Organization

Name of the organization: Solitaire Infosystems Pvt. Ltd.

 VISSION: To become the most trusted and respected IT service provider globally,
delivering vibrant, dynamic, and value-based solutions centered on clients, team, and
international standards. We aim to be a reliable partner, act ethically, acknowledge
mistakes, and make necessary changes.

 MISSION: Our mission is to deliver world-class IT services, understanding client needs

deeply to provide the best solutions. We strive for excellent customer satisfaction, cost-
effectiveness, and unparalleled innovation to accelerate service processes.

 OVERVIEW: Founded in 2011, Solitaire Infosystems Pvt. Ltd. is a leading IT service

provider. We understand client needs to develop websites and applications that enhance
their business. Our team treats client projects as their own, ensuring superior service
quality. We prioritize respect, creativity, quality, transparency, and teamwork in every
project.

SERVICES

 Website Development: Responsive, user-friendly websites.

 Application Development: Custom business applications.

 IT Solutions: Innovative IT enhancements.

 Consulting Services: Expert IT strategy and optimization.

CONTACT INFORMATION

 Address: C-110, Industrial Area, Phase-VII, Mohali, India.

 Phone: +91-987-665-6700

 Email: [email protected]

 Website: https://solitaireinfosystems.com

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 TABLE OF CONTENT
List of Figures…………………………………………………………………………
List of Tables…………………………………………………………………………..
Abstract……………………………………………………………………………..
Chapter 1. INTRODUCTION………………………………………………………
1.1. Client Identification/Need Identification /Relevant Contemporary Issue
1.2. Identification of Problem
1.3. Identification of Tasks
1.4. Timeline
1.5. Organization of Report
Chapter 2. LITERATURE REVIEW……………………………………………….
2.1 Timeline of the reported problem
2.2 Proposed solutions
2.3 Bibliometric analysis
2.4 Review Summary
2.5 Problem Definition
2.6 Goals/Objectives
Chapter 3. DESIGN FLOW/PROCESS…………………………………………….
3.1. Evaluation & Selection of Features
3.2. Design Constraints
3.3. Analysis and features subject to constraints
3.4. Design Flow
3.5. Design Selection
3.6 Implementation plan/methodology
Chapter 4. RESULTS AND VALIDATION………………………………………..
4.1. Implementation of solution
Chapter 5. CONCLUTION AND FUTURE WORK……………………………….
5.1 & 5.2. Conclusion and Future Work

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 List of Figures

Figure 1. Gantt Chart…………………………..……………………………………….

Figure 2. Data Processing Flow………...……………………………………………….

Figure 3. Sample Design………..………………………………………………….……

Figure 4. DAX Queries.……………………………………………………………….

Figure 5. Dashboard …………………………………………………………………….

Figure 6. Final Dashboard design………………………………………………….……

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 List of Tables

Table 1. Design Comparison Table ………………..……………………………………….

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 ABSTRACT

The goal of this project, which is being carried out by Solitaire Infosystems Pvt. Ltd. as part of a
six-week industrial training program, is to create interactive and thorough dashboards for credit
card transactions and consumer behavior analysis. The project provides a comprehensive solution
for financial data analysis by combining DAX queries for dynamic data calculation, Power BI for
enhanced data visualization, MySQL for reliable database administration, and Python for further
data processing.

The Credit Card Transaction Report dashboard offers comprehensive breakdowns by card
category, expense kind, education level, job type, and transaction mode in addition to showcasing
important performance metrics like total income, interest earned, transaction amounts, and
transaction counts. It also includes interactive filters based on gender, card type, and transaction
methods (swipe, chip, and online), as well as quarterly revenue trends.

With an emphasis on customer demographics, the Credit Card Customer Report provides
information on revenue distribution by age group, state, marital status, income level, dependency
status, and educational attainment.

Additionally, it offers a thorough study of customer jobs and their financial contributions, tracking
weekly revenue trends by gender. By providing a thorough understanding of transaction patterns,
client behaviors, and demographic trends, these dashboards help financial institutions make data-
driven decisions and develop strategic plans. The project demonstrates the benefits of data
visualization in improving financial analysis and operational efficiency, underscoring the practical
application of merging numerous technologies to address real-world business difficulties.

The industrial training at Solitaire Infosystems Pvt. Ltd. sharpened skills in database
administration, data visualization, and analytical processing, equipping participants with a robust
toolkit for financial analysis and corporate intelligence.

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 CHAPTER 1.
INTRODUCTION
1.1. Client Identification/Need Identification/Identification of relevant
Contemporary issue

 Client Identification: The client base for this project primarily consists of financial
institutions ranging from banks to fintech companies involved in credit card transaction
processing and consumer financial services. These entities handle vast amounts of
transactional data daily and require sophisticated analytical tools to extract meaningful
insights.
Financial institutions leverage such tools not only to understand transaction patterns and
customer behavior but also to enhance operational efficiency, mitigate risks, and drive
strategic decision-making.

 Need Identification: Financial institutions have identified several critical needs that drive
their requirement for advanced analytics and visualization tools:

A. Comprehensive Data Analysis: There is a need for in-depth analysis of credit card
transaction data across various dimensions such as card categories, expense types,
demographic segments (education level, job type), and transaction modes (swipe, chip,
online). This analysis helps in understanding spending patterns, identifying trends, and
predicting future behaviors.

B. Key Performance Metrics: Metrics like total income generated, interest earned,
transaction amounts, and counts are essential for evaluating financial performance and
profitability. These metrics provide insights into revenue streams, cost structures, and
overall financial health.

C. Interactive and Customizable Dashboards: Interactive features such as filters based on

gender, card type, and transaction methods allow users to explore data dynamically. This
customization enables tailored insights based on specific criteria, facilitating better
decision-making.

D. Trend Analysis and Forecasting: Analyzing quarterly revenue trends and other temporal
patterns helps in forecasting future revenues and identifying seasonal variations or market
trends. This capability supports proactive planning and resource allocation.

E. Customer Demographics and Behavior Analysis: Understanding customer

demographics (age, location, marital status, income levels) and behaviors (transaction
frequencies, spending habits) is crucial for targeted marketing campaigns, personalized
customer experiences, and improving customer retention strategies.

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  Identification of Relevant Contemporary Issue: In today's financial landscape, several
pressing issues shape the need for advanced data analytics and visualization tools:

A. Comprehensive Data Analysis: There is a need for in-depth analysis of credit card
transaction data across various dimensions such as card categories, expense types,
demographic segments (education level, job type), and transaction modes (swipe, chip,
online). This analysis helps in understanding spending patterns, identifying trends, and
predicting future behaviors.

B. Key Performance Metrics: Metrics like total income generated, interest earned,
transaction amounts, and counts are essential for evaluating financial performance and
profitability. These metrics provide insights into revenue streams, cost structures, and
overall financial health.

C. Interactive and Customizable Dashboards: Interactive features such as filters based on

gender, card type, and transaction methods allow users to explore data dynamically. This
customization enables tailored insights based on specific criteria, facilitating better
decision-making.

D. Trend Analysis and Forecasting: Analyzing quarterly revenue trends and other temporal
patterns helps in forecasting future revenues and identifying seasonal variations or market
trends. This capability supports proactive planning and resource allocation.

E. Customer Demographics and Behavior Analysis: Understanding customer

demographics (age, location, marital status, income levels) and behaviors (transaction
frequencies, spending habits) is crucial for targeted marketing campaigns, personalized
customer experiences, and improving customer retention strategies.

1.2. Identification of Problem

The financial services sector is grappling with a myriad of challenges related to the
effective analysis and visualization of vast quantities of credit card transaction data. As
digital transactions continue to rise, the volume of data grows exponentially, making
traditional data management and analysis techniques insufficient. Key problems include:

A. Data Overload:

• Volume: Financial institutions handle millions of transactions daily,

generating an overwhelming amount of data.
• Complexity: Transaction data encompasses various dimensions, including
purchase types, locations, and methods, which complicate the analysis
process.

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 • Redundancy and Noise: Large datasets often contain redundant or
irrelevant information that needs to be filtered out to extract valuable
insights.

B. Fragmented Data Sources:

• Siloed Systems: Data is often stored in disparate systems across different

departments, making it challenging to consolidate and analyze holistically.

• Integration Issues: Combining data from multiple sources requires robust

integration solutions to ensure consistency and accuracy.

• Inconsistent Formats: Different systems may use varied data formats and
structures, necessitating extensive data cleaning and normalization efforts.

C. Real-Time Analysis:

• Timeliness: Financial institutions need real-time data processing to make

timely and informed decisions, especially in areas like fraud detection and
risk management.

• Latency Issues: Traditional batch processing methods introduce delays that

are unacceptable in today’s fast-paced financial environment.

• Scalability: The ability to scale real-time analytics solutions to handle

increasing transaction volumes is a significant technical challenge.

D. Customer Insight:

• Behavior Analysis: Gaining deep insights into customer behavior, such as

spending patterns and preferences, is crucial for personalized service
offerings and targeted marketing.

• Segmentation: Effective customer segmentation based on demographics,

spending habits, and other factors requires sophisticated analytical tools.

• Predictive Analytics: Predicting future customer behaviors and trends

demands advanced machine learning models and substantial computational
resources.

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 E. Operational Inefficiencies:

• Manual Processes: Many financial institutions still rely on manual data

processing and analysis methods, which are time-consuming and prone
to human error.

• Data Management: Inefficient data management practices lead to

delays in accessing and analyzing critical information.

• Resource Allocation: Without automated systems, significant

resources are required to manage and analyze data, diverting attention
from strategic initiatives.

Addressing these challenges requires a comprehensive solution that integrates advanced

technologies such as DAX queries for dynamic data calculations, Power BI for enhanced
data visualization, MySQL for reliable database administration, and Python for additional
data processing. By overcoming these hurdles, financial institutions can unlock the full
potential of their data, driving strategic decision-making, operational efficiency, and
improved customer experiences.

1.3. Identification of Tasks

To effectively address the identified problems and ensure a successful implementation of

the Credit Card Transactions and Customer Analytics Dashboard, the following
comprehensive tasks must be undertaken:

1. Requirement Gathering:

• Identify and Document User Requirements: Engage with stakeholders

to understand their needs, expectations, and the specific metrics they are
interested in tracking.
• Conduct Stakeholder Interviews and Surveys: Gather detailed insights
through structured interviews and surveys with key stakeholders,
including management, analysts, and end-users.

2. Data Collection and Integration:

• Gather Data from Various Sources: Collect data from multiple sources
such as transaction databases, customer information systems, and external
data feeds.

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 • Ensure Data is Clean, Accurate, and Integrated: Perform data cleaning
to remove duplicates, correct errors, and standardize formats. Integrate the
cleaned data into a central database using ETL (Extract, Transform, Load)
processes.

• Establish Data Governance Policies: Define data governance policies to

ensure ongoing data quality, accuracy, and security.

3. Data Analysis:

• Perform Exploratory Data Analysis (EDA): Use EDA techniques to

understand the data structure, detect patterns, and identify anomalies.
• Identify Key Metrics and Trends: Determine the key performance
indicators (KPIs) and trends that will drive business insights and decision-
making.
• Develop Analytical Models: Create predictive models and algorithms to
forecast future trends and behaviors.

4. Dashboard Design:

• Design Interactive Dashboards: Develop user-friendly dashboards that

provide interactive features such as filters, drill-down capabilities, and
dynamic visualizations.
• Select Appropriate Visualization Tools and Techniques: Choose the
most effective visualization tools (e.g., charts, graphs, maps) to represent
data clearly and intuitively.
• Create Mockups and Prototypes: Develop initial mockups and
prototypes of the dashboards to gather feedback and refine the design.

5. Development:

• Implement Data Processing Scripts: Write and optimize data processing

scripts in Python to handle data extraction, transformation, and loading.
• Develop DAX Queries for Dynamic Calculations: Utilize DAX (Data
Analysis Expressions) to create complex calculations and aggregations in
Power BI.
• Build Dashboards in Power BI: Construct the dashboards using Power BI,
ensuring they are responsive, efficient, and aligned with user requirements.

6. Testing:

• Conduct Unit Testing of Individual Components: Test each component

of the solution (e.g., data processing scripts, DAX queries, visualizations)
independently to ensure they function correctly.
• Perform Integration Testing: Verify that all components work together
seamlessly and that data flows correctly from source to visualization.

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 • Gather Feedback from Users: Conduct user acceptance testing (UAT)
sessions to collect feedback and make necessary adjustments before the
final deployment.

7. Deployment:

• Deploy the Solution in a Production Environment: Move the solution

from development to the production environment, ensuring minimal
disruption to existing operations.
• Ensure Security Measures are in Place: Implement robust security
measures to protect sensitive data and comply with regulatory
requirements. This includes data encryption, access controls, and regular
security audits.

8. Training and Documentation:

• Provide Training Sessions for End-Users: Organize comprehensive

training sessions to help users understand and utilize the dashboards
effectively.
• Develop Comprehensive Documentation: Create detailed documentation
covering all aspects of the solution, including user guides, technical
documentation, and troubleshooting guides.
• Establish Support Mechanisms: Set up support channels and resources
to assist users with any issues or questions that may arise post-
deployment.

9. Post-Deployment Monitoring and Maintenance:

• Monitor Performance and Usage: Continuously monitor the

performance and usage of the dashboards to identify any issues or areas
for improvement.
• Conduct Regular Maintenance: Schedule regular maintenance to ensure
the system remains up-to-date, secure, and efficient.

10. Evaluation and Continuous Improvement:

• Evaluate Project Success: Assess the success of the project against

predefined objectives and KPIs.
• Implement Continuous Improvement Processes: Establish a continuous
improvement process to ensure the solution evolves to meet changing
business needs and technological advancements.

By following these detailed tasks, financial institutions can build a robust, scalable, and user-
friendly solution that addresses the complexities of credit card transaction data analysis and
customer behavior insights.

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1.4. Identification of Tasks

Figure 1: Gantt chart

1.5. Identification of Tasks

Chapter 1: Introduction

 Overview of the project

 Objectives and scope
 Client identification and need identification
 Problem statement
 Report organization

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Chapter 2: Literature Review/Background Study

 Timeline of the reported problem

 Proposed solutions
 Bibliometric analysis
 Review summary
 Problem definition
 Goals/Objectives

Chapter 3: Design Flow/Process

 Evaluation & selection of specifications/features

 Design constraints
 Analysis and feature finalization subject to constraints
 Design flow
 Design selection
 Implementation plan/methodology

Chapter 4: Results Analysis and Validation

 Implementation of solution
 Testing and validation
 Data analysis and interpretation

Chapter 5: Conclusion and Future Work

 Conclusion
 Future work

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 CHAPTER 2.
LITERATURE REVIEW

2.1. Timeline of the reported problem

Early 2000s: The Digital Transaction Boom

• Context: The advent of digital payments and online shopping led to a surge in credit
card transactions. Financial institutions began accumulating vast amounts of data from
these transactions.

• Challenges: This rapid increase in data volume outpaced traditional data management
and analysis techniques, resulting in inefficiencies and inaccuracies.

• Documentation: Industry reports from this period highlight the struggles of banks and
credit card companies in managing and extracting value from the burgeoning data sets.

2010s: Regulatory Pressures and Technological Advancements

• Context: With the implementation of stringent regulatory requirements such as the

Dodd-Frank Act and PCI DSS, financial institutions faced new pressures to
improve data management and reporting practices.

• Challenges: Compliance with these regulations necessitated better data accuracy,

security, and transparency. Additionally, the rise of big data technologies began to
offer new possibilities for data analysis but also introduced complexity.

• Documentation: Regulatory guidelines and case studies from this era document
the shift towards more sophisticated data management practices and the initial
adoption of big data tools.

2020s: The COVID-19 Pandemic and the Acceleration of Digital Transactions

• Context: The global pandemic drastically accelerated the shift towards digital
transactions, with more consumers opting for online shopping and contactless
payments.
• Challenges: The pandemic highlighted the inadequacies of existing data analysis
tools in handling real-time transaction data and providing actionable insights
quickly.
• Documentation: Numerous industry reports and academic studies from the 2020s
illustrate the surge in digital transactions and the corresponding need for advanced
analytical solutions.

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2.2. Proposed solutions

Over the years, various solutions have been proposed to tackle the challenges of credit card
transaction data analysis:

Manual Data Analysis

 Approach: Initially, data was analyzed manually using basic tools like
spreadsheets.
 Effectiveness: This approach was only suitable for small datasets and provided
limited insights.
 Challenges: It was labor-intensive, error-prone, and not scalable.

Basic Reporting Tools

 Approach: The use of tools like Microsoft Excel became prevalent for data
visualization and basic analysis.
 Effectiveness: These tools offered improved visualization capabilities but were
still limited in handling large datasets and performing complex analyses.
 Challenges: They lacked advanced analytical features and real-time processing
capabilities.

Standalone BI Tools

 Approach: Tools like Tableau and QlikView provided more advanced

visualization and user-friendly interfaces.
 Effectiveness: These solutions significantly enhanced data visualization and user
interaction.
 Challenges: They often struggled with integrating real-time data and required
significant investment and technical expertise.

Custom-Built Solutions

 Approach: Some organizations developed bespoke solutions tailored to their

specific needs.
 Effectiveness: Custom solutions provided flexibility and could meet unique
organizational requirements.
 Challenges: These solutions were expensive to develop, required ongoing
maintenance, and were complex to implement.

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 Modern Integrated Platforms

 Approach: Leveraging cloud-based solutions and integrated data analytics

platforms that combine multiple technologies.
 Effectiveness: These platforms offer scalability, real-time processing, and
advanced analytical capabilities.
 Challenges: Implementation complexity and ensuring seamless integration across
various data sources.

2.3. Bibliometric Analysis

Analyzing previous solutions based on their key features, effectiveness, and drawbacks:

Manual Data Analysis

 Features: Simple to use, no advanced tools required.

 Effectiveness: Limited to small datasets; provided basic insights.
 Drawbacks: Time-consuming, error-prone, not scalable.

Basic Reporting Tools

 Features: Easy to use, widely available.

 Effectiveness: Moderately improved data visualization.
 Drawbacks: Limited analytical capabilities, not suited for large datasets or real-
time analysis.

Standalone BI Tools

 Features: Advanced visualization capabilities, user-friendly interfaces.

 Effectiveness: Highly effective for visualization, moderately effective for real-time
analysis.
 Drawbacks: Integration issues, high costs, scalability challenges.

Custom-Built Solutions

 Features: Tailored to specific organizational needs, highly flexible.

 Effectiveness: Highly effective in meeting specific requirements.
 Drawbacks: Expensive to develop, requires significant maintenance, complex
implementation.

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 Modern Integrated Platforms

 Features: Cloud-based, real-time data processing, advanced analytics, and

machine learning capabilities.
 Effectiveness: Highly effective for large datasets and real-time analysis, scalable
and flexible.
 Drawbacks: Implementation complexity, initial cost, and ongoing maintenance
requirements.

2.4. Review Summary

The literature review indicates that while past solutions have made strides in addressing
various aspects of credit card transaction data analysis, they often fall short in providing
comprehensive, real-time integration and analysis. This project aims to address these
shortcomings by leveraging advanced technologies such as DAX queries, Power BI,
MySQL, and Python to create an integrated, real-time analytical and visualization platform.

2.5. Problem Definition

The primary problem facing financial institutions is the inefficiency in analyzing and
visualizing vast amounts of credit card transaction data in real-time. Specific issues
include:

 Data Integration: Difficulty in consolidating data from multiple, disparate

sources.
 Real-Time Analysis: Challenges in processing and analyzing data in real-time to
make timely decisions.
 Extracting Insights: Inability to derive meaningful insights from large datasets.
 Data Security and Compliance: Ensuring data security and adherence to
regulatory requirements.

What is to be done:

 Develop a comprehensive, real-time data analytics and visualization platform.

How it is to be done:

 Utilize advanced technologies for data integration, processing, and

visualization.

What not to be done:

 Avoid reliance on manual data processing or basic reporting tools that lack
scalability and real-time capabilities.

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2.6. Goals/Objective

The project aims to achieve the following milestones:

Data Integration:

 Seamlessly integrate data from various sources into a central, accessible

database.

Real-Time Analysis:

 Implement real-time data processing and analytics to enable timely decision-

making.

Comprehensive Dashboards:

 Develop interactive dashboards with customizable features for various user

needs.

Key Metrics:

 Identify and visualize key performance metrics that drive business insights.

Customer Insights:

 Provide deep insights into customer demographics, behaviors, and preferences.

Security and Compliance:

 Ensure robust data security and compliance with relevant regulations, such as
PCI DSS and GDPR.

These objectives are designed to be precise, tangible, and measurable, ensuring that the project
remains focused and delivers concrete, actionable outcomes. By leveraging advanced technologies
and integrating various data sources, the project aims to create a powerful platform for financial
analysis and decision-making. The successful implementation of this project will demonstrate the
practical application of modern data analytics and visualization tools in addressing complex real-
world business challenges.

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 CHAPTER 3.
DESIGN FLOW/PROCESS

3.1. Evaluation & Selection of Specifications/Features

Critically Evaluate Identified Features:

From the literature review, several features have been identified as crucial for an
effective credit card transaction data analysis solution. These features need to be
critically evaluated to determine their relevance and importance in the final solution.
Key features include:

 Real-Time Data Integration: Ensures that the analysis reflects the most
current data by integrating data from various sources in real-time.
 Advanced Data Analytics: Utilizes sophisticated analytics tools to derive
insights from large datasets, leveraging technologies like DAX queries and
Python scripts.
 Interactive Dashboards: Provides user-friendly dashboards with customizable
views and interactive features, enabling users to filter data based on various
parameters.
 Scalability: The system should be scalable to handle increasing amounts of
data and users, ensuring long-term viability.
 User Access Control: Features to manage different levels of user access and
permissions, ensuring that data is only accessible to authorized users.
 Data Visualization: Advanced visualization techniques to present data in an
intuitive and understandable manner, facilitating easy interpretation of complex
datasets.

Preparation of the Ideal Feature List:

After evaluating the features identified in the literature, the following features have
been deemed essential for the solution:

 Real-Time Data Integration

 Advanced analytics with DAX queries and Python scripts
 Interactive and Customizable Dashboards using Power BI
 Scalability for handling large datasets
 User Access Control for secure data access
 Enhanced Data Visualization Techniques

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3.2. Design Constraints

Regulations:

 Data Privacy and Security: Must comply with PCI DSS for data security and
GDPR for data privacy, ensuring the protection of sensitive financial and
personal data.

Economic:

 Cost-Effectiveness: Cost-effective solutions to ensure financial feasibility,

balancing feature richness with budget constraints. The project should
consider open-source tools and existing infrastructure to minimize costs.

Environmental:

 Sustainability: Consideration of the environmental impact of data centers and

energy consumption, aiming to minimize the carbon footprint. This could
involve using energy-efficient hardware and optimizing software to reduce
resource usage.

Health:

 User Ergonomics: Ensuring the system does not adversely affect the health
of users through ergonomic design and reducing the risk of repetitive strain
injuries. This includes designing intuitive and user-friendly interfaces.

Manufacturability:

 Feasibility: Feasibility of developing the system with available resources and

technology, ensuring that the system can be built and maintained effectively.
This includes leveraging existing technologies like MySQL, Python, and
Power BI.

Social & Political Issues:

 Ethical Use of Data: Sensitivity to social and political factors that may affect
data usage, ensuring that the system is used responsibly and ethically. This
involves transparent data handling practices and respecting user consent and
data rights.

Cost Considerations:

 Budget Constraints: Balancing between feature richness and budget

constraints, ensuring that the solution is affordable and cost-effective.
Prioritizing features that offer the most significant benefit for the lowest cost.

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3.3. Analysis and Feature finalization subject to constraints

Removal of Features:

 Simplify real-time analytics for non-critical data to reduce costs and

complexity.
 Limit certain advanced visualization techniques that are not essential for the
core functionality.

Modification of Features:

 Adjust user access control to a simpler, yet effective, model to streamline

implementation and reduce complexity.

Addition of Features:

 Introduce a basic alert system for critical transaction anomalies, providing real-
time notifications for suspicious activities.
 Implement cost-effective data storage solutions, ensuring that the system can
handle large datasets without incurring excessive costs.

Final Feature List:

 Real-Time Data Integration (simplified for non-critical data)

 Advanced Data Analytics (focused on critical data)
 Interactive and Customizable Dashboards
 Scalable Infrastructure
 Simplified User Access Control
 Enhanced Data Visualization Techniques
 Basic Alert System for Anomalies
 Cost-Effective Data Storage Solutions

3.4. Design Flow

Data Collection: Gathering data from multiple sources into a centralized database is the
first critical step in ensuring comprehensive and accurate analysis. For this project, data is
collected from Kaggle, a popular platform for datasets, which offers a wealth of publicly
available credit card transaction and customer demographic data. This centralized database
will be structured to handle large volumes of data efficiently, ensuring that all relevant
information is stored in a consistent and accessible format.

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Key Steps:

 Identify Data Sources: Determine the datasets available on Kaggle that are
relevant to the project, such as credit card transaction logs, customer demographics,
and financial data.
 Data Extraction: Download the datasets from Kaggle and use ETL (Extract,
Transform, Load) processes to ensure that the data is collected in a consistent
format and is ready for integration into the centralized database.
 Data Loading: Load the extracted data into a centralized MySQL database,
ensuring that the database schema is designed to handle large datasets and supports
efficient querying.

Data Processing: Using Python scripts and DAX queries for data preprocessing and
analytics is essential for transforming raw data into actionable insights. Python scripts
will be used to clean, preprocess, and transform the data, ensuring that it is ready for
analysis. DAX (Data Analysis Expressions) queries will be utilized within Power BI
for dynamic and complex data analysis, allowing for the creation of sophisticated data
models.

Key Steps:

 Data Cleaning: Develop Python scripts to handle data cleaning, including

removing duplicates, handling missing values, and correcting errors in the data.
 Data Transformation: Use Python to preprocess the data, transforming it into a
format suitable for analysis. This may include aggregating data, normalizing
values, and creating new derived metrics.
 Analytical Queries: Implement DAX queries in Power BI to perform complex data
analysis, enabling the creation of dynamic reports and dashboards.

Figure 2: Data Processing Flow

Data Visualization: Creating dashboards in Power BI for data visualization is a crucial

component of this design. These dashboards will provide an interactive and intuitive
interface for users to explore and analyze the data. Power BI's powerful visualization
capabilities will be leveraged to create charts, graphs, and other visual elements that make
complex data easy to understand.

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Key Steps:

 Dashboard Design: Design interactive and customizable dashboards in Power BI,

focusing on key performance indicators (KPIs) and critical metrics.
 Visualization Elements: Incorporate various visualization elements such as line
charts, bar graphs, and pie charts to represent data trends and patterns effectively.
 Interactivity: Ensure that the dashboards are interactive, allowing users to filter
and drill down into the data based on different parameters such as time periods,
transaction types, and customer segments.

Figure 3: Sample Design

User Access: Setting up user access controls and permissions is essential for maintaining
data security and ensuring that sensitive information is only accessible to authorized users.
This involves defining different levels of access based on user roles and responsibilities,
ensuring that each user can only access the data and functionalities relevant to their role.

Key Steps:

 Role Definition: Define user roles and permissions based on organizational needs
and data sensitivity.
 Access Control Implementation: Implement access control mechanisms within
the centralized database and Power BI, ensuring that only authorized users can
access and modify the data.
 User Authentication: Set up authentication processes to verify user identities and
manage user sessions securely.

Deployment: Deploying the system on a local server infrastructure with high storage
capacity ensures that the system is robust, reliable, and capable of handling large volumes
of data. Local deployment provides greater control over the infrastructure, ensuring that
performance, security, and scalability requirements are met.

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 Key Steps:

 Infrastructure Setup: Set up local server infrastructure with high storage capacity
and necessary computing resources.
 System Installation: Install the required software components, including the
MySQL database server, Python environment, and Power BI service.
 Configuration: Configure the system components to ensure seamless integration
and optimal performance. This includes database tuning, network configuration,
and security settings.
 Testing and Optimization: Conduct thorough testing to ensure that the system
performs as expected. Optimize system components to improve performance and
efficiency.

By following this design flow, the system will be effectively set up to handle the collection,
processing, and visualization of credit card transaction data from Kaggle, providing valuable
insights and supporting data-driven decision-making.

3.5. Design selection

Comparison of Designs:

Feature Design 1 Design 2

Data Collection Centralized database On-premise ETL
Data Processing Python scripts, DAX queries Local server clusters
Data Visualization Power BI dashboards Custom web-based dashboards
User Access User access controls Role-based access control (RBAC)
Deployment Local server infrastructure Hybrid local/on-premise solutions

Table 1: Design comparison table

Design Selection:

Design 1 is selected due to its straightforward implementation, lower cost, and use of well-known
tools like Power BI and Python, which provide sufficient functionality for the project's needs.
Design 2, while offering advanced capabilities, introduces complexity and higher costs that may
not be justified for this project.

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3.6. Implementation plan/methodology

The implementation plan for the credit card transaction and customer behavior analysis
project involves several key stages, from data collection to final dashboard presentation.
This plan ensures a structured approach, enabling efficient handling of data and its
transformation into actionable insights.

Implementation Steps

1. Data Collection:
o Source: Gather data from Kaggle.
o Format: Download datasets in CSV format.
o Upload: Import CSV files into MySQL tables stored on a local
machine.
2. Data Processing:
o Scripts: Use Python scripts to clean and preprocess the data. This
includes handling missing values, normalizing data formats, and
ensuring data integrity.
o Transformation: Apply DAX queries within Power BI for further
data transformation and calculation of required metrics.
3. Data Visualization:
o Dashboard Design: Create interactive dashboards in Power BI.
Design various visual components like charts, graphs, and tables to
represent key performance metrics and insights.
o Customization: Implement interactive filters and customizable views
to allow users to explore the data from different perspectives.
4. Documentation:
o Technical Documentation: Prepare comprehensive documentation
detailing the data collection, processing, and visualization steps.
Include information on the data schema, preprocessing scripts, DAX
queries, and dashboard design elements.
o User Guides: Create user guides to help stakeholders navigate the
dashboards and utilize the interactive features effectively.
5. Presentation:
o Preparation: Develop a presentation summarizing the project’s
objectives, methodology, and key findings.
o Delivery: Present the final dashboards and insights to stakeholders,
demonstrating how the system can be used to make data-driven
decisions.

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 CHAPTER 4.
RESULTS ANALYSIS AND VALIDATION

4.1. Implementation of solution

The implementation of the credit card transaction and customer behavior analysis project
leverages modern tools and technologies at various stages to ensure efficient and effective
execution. Below are the details of the implementation across different facets of the project:

Analysis

Tools Used: Python, MySQL Workbench, DAX Queries in Power BI

 Data Cleaning and Preprocessing: Python scripts were employed to clean and
preprocess the raw data collected from Kaggle. This included handling missing
values, normalizing data formats, and removing any inconsistencies.
 Data Transformation: DAX queries in Power BI were utilized to further transform
and calculate necessary metrics from the processed data. This included creating
calculated columns and measures to support insightful visualizations.

Figure 4: DAX Queries

Design Drawings/Schematics/Solid Models

Tools Used: Power BI

 Dashboard Design: The design of the dashboards was carried out in Power BI. The
tool's capabilities allowed for creation interactive and visually appealing
dashboards that provide critical insights into credit card transactions and customer
behaviors.

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  Visual Components: The dashboards included various charts, graphs, and tables
to present data such as revenue, transaction amounts, customer demographics, and
spending patterns.

Figure 5: Dashboard

Report Preparation

Tools Used: Microsoft Word, Microsoft PowerPoint

 Technical Documentation: Comprehensive documentation was prepared detailing every

step of the project, including data collection, processing, and visualization methodologies.
 User Guides: Guides were created to help stakeholders navigate the dashboards and make
the most of the interactive features.
 Presentation: A PowerPoint presentation was developed to summarize the project's
objectives, methodology, and key findings for stakeholders.

The successful implementation of the project relied on a combination of modern tools and
technologies at each stage, from data analysis and preprocessing to dashboard creation and
presentation. By utilizing these tools effectively, the project was able to deliver valuable insights
into credit card transactions and customer behavior.

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Figure 6: Final Dashboard design

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 CHAPTER 5.
CONCLUSION AND FUTURE WORK

5.1. Conclusion

The implementation of the credit card transaction data analysis and visualization platform
using MySQL and Power BI has yielded promising results. The expected outcome was to
create an efficient, real-time data integration and visualization system that provides deep
insights into transaction patterns and customer behaviors.

Expected Results/Outcome:

 Seamless integration of data from various sources into a centralized MySQL

database.
 Real-time data processing and analysis using DAX queries and Power BI.
 Interactive and customizable dashboards displaying key performance metrics and
insights.

Deviation from Expected Results:

 Minor Performance Lag: There was a slight delay in real-time data processing,
especially when handling exceptionally large datasets. This was due to the limited
computational resources available on the local setup.
 Complexity in Data Transformation: Some advanced data transformation tasks
required more complex DAX queries, leading to a longer development time than
initially anticipated.

Reason for Deviation:

 The performance lag was primarily due to the limitations of local hardware
resources. A more powerful setup or optimization of existing resources could
mitigate this issue.
 The complexity in data transformation arose from the intricate nature of the data
relationships and the need for precise calculations to ensure accurate insights.

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5.2. Future Work

Way Ahead:

 Optimization of Data Processing: Enhance the efficiency of data processing by

optimizing DAX queries and potentially using more advanced data processing tools
or techniques.
 Scalability Improvements: Explore scalable infrastructure options, such as cloud-
based solutions, to handle larger datasets more effectively and improve real-time
processing capabilities.
 Enhanced User Interface: Further refine the dashboard interfaces to make them
more intuitive and user-friendly, incorporating feedback from end-users to ensure
the tool meets their needs.

Required Modifications in the Solution:

 Upgrade Hardware Resources: Invest in more powerful local hardware or

consider hybrid solutions that leverage both local and cloud resources.
 Advanced Data Transformation Tools: Integrate more sophisticated data
transformation tools to handle complex queries and data relationships more
efficiently.

Change in Approach:

 Adopt Agile Development: Implement an agile development methodology to

allow for iterative improvements and faster adaptation to changing requirements
and feedback.
 User-Centric Design: Engage with end-users more frequently during the
development process to ensure the solution aligns closely with their needs and
expectations.

Suggestions for Extending the Solution:

 Incorporate Machine Learning: Integrate machine learning algorithms to predict

transaction trends and identify potential fraud more accurately.
 Expand Data Sources: Include additional data sources, such as social media and
customer feedback, to enrich the analysis and provide more comprehensive
insights.
 Mobile Accessibility: Develop a mobile-friendly version of the dashboard to allow
users to access critical insights on-the-go.

By addressing the current limitations and incorporating these future enhancements, the platform
can become a more robust, scalable, and user-friendly solution for analyzing and visualizing credit
card transaction data.

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