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ASSET

The document outlines the differences between business and academic reports, detailing the main contents of an academic report, which includes sections such as the title page, abstract, and methodology. It also discusses various types of business letters, including inquiry, sales, and complaint letters, and highlights the importance of effective communication structures. Additionally, it covers visual presentations, report writing, and the steps for determining audience needs, along with features of good report writing.

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9 views3 pages

ASSET

The document outlines the differences between business and academic reports, detailing the main contents of an academic report, which includes sections such as the title page, abstract, and methodology. It also discusses various types of business letters, including inquiry, sales, and complaint letters, and highlights the importance of effective communication structures. Additionally, it covers visual presentations, report writing, and the steps for determining audience needs, along with features of good report writing.

Uploaded by

Beewhy
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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(a) What do you understand by business report and academic report, and state the main contents

of an academic report.
Business Report:
A business report is a formal document that presents information, analyses, and recommendations for a
specific business issue. It is often used to aid decision-making within an organization.
Academic Report:
An academic report is a structured piece of writing that presents research findings, analyses, or
investigations, typically completed in an educational setting.
Main Contents of an Academic Report:
1. Title Page
2. Abstract
3. Table of Contents
4. Introduction
5. Literature Review
6. Methodology
7. Results/Findings
8. Discussion/Analysis
9. Conclusion
10. Recommendations
11. References/Bibliography
12. Appendices (if needed)
(b) State different types of business letters and discuss any three.
- Types of Business Letters:
1. Inquiry Letter
2. Sales Letter
3. Complaint Letter
4. Adjustment Letter
5. Order Letter
6. Cover Letter
7. Resignation Letter
- Discussion on Three:
1. Complaint Letter: A letter that expresses dissatisfaction regarding a product or service.
2. Inquiry Letter: A letter seeking information about products, services, or job vacancies.
3. Sales Letter: A persuasive letter that promotes products or services to potential customers.
(c) What are different types of communication you know?
1. Verbal Communication: Spoken words (face-to-face, telephone).
2. Non-Verbal Communication: Body language, facial expressions, gestures.
3. Written Communication: Emails, reports, letters.
4. Visual Communication: Charts, diagrams, infographics.
5. Formal Communication: Official communication following protocols.
6. Informal Communication: Casual interaction without formal structure.
(d) What do you mean by the good structure of all communication?
A good structure in communication ensures clarity, understanding, and effectiveness. It includes:
1. Clear Purpose: Know why you are communicating.
2. Logical Organization: Present information logically (introduction, body, conclusion).
3. Simplicity and Clarity: Use simple and clear language.
4. Relevance: Provide only relevant information.
5. Feedback Mechanism: Encourage responses and feedback.
(e) Differentiate between visual presentation and report writing and what are factors for effective
presentation.
- Visual Presentation:
Uses visual elements like slides, infographics, videos, and charts to present information.
- Report Writing:
A formal, structured document that presents information, findings, and recommendations in written
form.
Factors for Effective Presentation:
1. Clarity of message
2. Audience engagement
3. Effective use of visuals
4. Proper time management
5. Confidence and body language
6. Rehearsal and preparation

(f) Briefly discuss the following: power point presentation, infographics, video presentation, chart
and graphs.
1. PowerPoint Presentation:
A slide-based visual tool used to present information clearly with text, images, and media.
2. Infographics:
Visual representation of data and information designed to make complex ideas easy to understand.
3. Video Presentation:
A multimedia presentation using recorded videos to convey messages effectively.
4. Charts and Graphs:
Graphical representations of data, such as pie charts, bar graphs, and line graphs, used to simplify
complex data.
(g) What are the standard parts of a letter and which one is called specialized parts?
Standard Parts of a Letter:
1. Heading
2. Date
3. Inside Address
4. Salutation
5. Body
6. Complimentary Close
7. Signature
(h) Describe the steps to determine the needs of the audience, define postscript, and how do you
place it in your letter.
Steps to Determine Audience Needs:
1. Identify the audience.
2. Understand their expectations and knowledge level.
3. Determine their purpose in reading the message.
4. Tailor your message to address their interests or concerns.
(i) List the preliminary steps and procedures of writing a report and what are the features of good
report writing.
Preliminary Steps and Procedures:
1. Define the purpose
2. Know your audience
3. Collect and analyze data
4. Organize information logically
5. Draft the report
6. Review and edit
Features of Good Report Writing:
1. Clarity and simplicity
2. Logical structure
3. Factual accuracy
4. Objectivity
5. Conciseness
6. Proper formatting
7. Relevant visuals and appendices
Case Study:
Scenario:
A team member wants to write a complaint letter to the Head of Operations about the behavior of the
team leader during the last field operation.
Professional Advice:
1. Be Objective: Focus on the facts and avoid emotional language.
2. Be Specific: Clearly describe the incidents, including dates, times, and behavior.
3. Provide Evidence: If possible, support claims with evidence or witness statements.
4. Be Respectful: Use polite and formal language.
5. State the Impact: Explain how the behavior affected the team's work.
6. Suggest Solutions: Recommend actions to prevent recurrence.
7. Confidentiality: Request confidentiality if necessary.

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